• Title/Summary/Keyword: Olympic games

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Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method

  • Spais, George S.;Filis, George N.
    • Journal of Global Scholars of Marketing Science
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    • v.16 no.2
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    • pp.95-108
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    • 2006
  • The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship announcement for service organizations using event study method. Our research intention is to test 440 daily stock prices and transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and investors' behavior. For this study we examined the announcement data of three grand sponsors of Olympic Games of Athens 2004 (Alpha Bank. Delta and G.T.O) The main contribution of this study is to examine how stock investors' behavior is influenced by the sponsorship program of companies and to extend research scope of marketing field toward stock market. They authors suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports' sector.

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Spatial distribution of heavy metals in soils and groundwater at the 2000 Olympic Games site, Sydney, Australia

  • Suh, Jeong-Yul
    • Journal of Soil and Groundwater Environment
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    • v.9 no.1
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    • pp.70-78
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    • 2004
  • The current study was undertaken to evaluate the hydrogeochemical implications of heavy metals (Cr, Cu, Pb, Zn) in both soils and groundwater in reclaimed lands of Sydney's 2000 Olympic Games site at Homebush Bay in Port Jackson, Sydney. The Olympic Games site can be divided into three areas, i.e. 'reclaimed areas' were previously estuarine, and were filled with waste materials and are now above present high tide level, whereas 'landfill areas' are areas where deposition of waste materials occurred above sea level. No deposition of waste took place in 'non-infilled areas'. 4513 soil core samples and 101 groundwater samples were analyzed for Cr, Cu, Pb, Zn. The mean heavy metal (Cr, Cu, Pb, Zn) concentrations in soils of the study area revealed the order of reclaimed (greatest), landfill and non-infilled area (smallest), whereas in groundwater it is all shown the order of landfill, reclaimed and non-infilled area, except for Pb. Mean Pb concentration in soils derived from the three land types at the Olympic Games site revealed the order of reclaimed area(174 $\mu\textrm{g}$/g), landfill area (102 $\mu\textrm{g}$/g) and non-infilled area (48 $\mu\textrm{g}$/g). Results reveal that soils contaminated by Cr, Cu, Pb and Zn in reclaimed/landfill areas are associated with dumped materials. No relationship could be established between soil and groundwater concentrations of heavy metals (Cr, Cu, Pb, Zn) in the landfill, reclaimed and non-infilled areas of the Olympic site, probably due to the varied nature of the materials deposited at the Olympic site.

Disconnected "Gold Medal outside the Arena": A History of the Development of the Information System for Seoul Olympic Games (계승되지 못한 올림픽 "장외금메달" : 서울올림픽 전산시스템 개발사)

  • SHIN, Hyang-Suk
    • Journal of Science and Technology Studies
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    • v.19 no.2
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    • pp.207-249
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    • 2019
  • This study aims to show the dynamics behind official historical descriptions, tracking the development of information system for Seoul Olympic Games. Shortly after the decision was made to host the Seoul Olympics, the South Korean government planned to import a computer system used in the previous Olympics. In response, scientists at Electronic Data Processing Center of KAIST put much effort into persuading the authorities to take the initiative in their own development, and they had to prove their capabilities by developing a computer system that worked safely in the National Sports Festival. With the development of the Olympic information system taking shape, various disputes arose among the host ministries, participating organizations and researchers. As a result, the end product resulted in a modularity of four different systems developed by different agencies, rather than a single system. For this reason, no organization claimed ownership or directly inherited the technical performance of the Olympic computer system, although it was praised as a "gold medal outside the arena." Nevertheless, the technology, hardware and manpower accumulated during the development process have since spread to various areas, laying the groundwork for the development of South Korea's information and communication technology.

Studies on the Blood Protein Polymorphisms of the Horses Participated in Seoul Olympic Games (88' 올림픽 참가마필의 혈액단백질형에 관한 연구)

  • Lim Young-Jae;Jeong Jong-Gi;Jeong Byoung-Gon
    • Journal of the korean veterinary medical association
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    • v.28 no.5
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    • pp.292-300
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    • 1992
  • Blood typing of the horses participated in Seoul Olympic Games were analysed through the electroporesis. Blood samples had been collected from the total 234 horses of 32 countries and analyses included albumin, esterase, Xk protein and transferrin types.

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Analysis & Planning;The Beijing Olympic Forest Park

  • Jie, Hu;Yi-Xia, Wu;Lu-Shan, Lu
    • Proceedings of the Korean Institute of Landscape Architecture Conference
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    • 2007.10b
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    • pp.8-14
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    • 2007
  • The Beijing Olympic Forest Park lies at the north end of the 2008 Olympic Plan, "Axis to Nature," and terminates the Olympic axis with a model ecosystem and scenic vistas. The park is a combination of urban green lung, ecological buffer, traditional Chinese park, Olympic park, native forest, and urban retreat. Chinese traditional park concepts, modern landscape architecture, and ecological techniques are merged into one project for the 29th Olympic Games and the citizens of Beijing.

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PROJECT MANAGEMENT STRATEGY FOR SUSTAINABLE INTEGRATION OF STADIUMS

  • Sven Schmedes
    • International conference on construction engineering and project management
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    • 2011.02a
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    • pp.269-272
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    • 2011
  • The impact of a new stadium on the urban context and regional development is significant. Especially where several new stadiums are built for single mega events like the Olympic Games, Commonwealth Games or the Soccer World Cup the impact is even higher. Objective of this paper is to identify and analyze the key drivers for sustainable integration of stadiums within the existing context. The level of sustainability is analyzed based on four different categories: urban, social, environmental and economics. Particular focus is on the project management strategy for implementation of the key drivers during pre-design, design and execution. In conclusion key elements of the project management strategy for sustainable integration of a stadium within the urban, environmental, social and economic context are summarized.

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