• 한국실내디자인학회논문집
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• 제22권3호
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• pp.91-99
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• 2013

It is easier to objectify the designing process with the analysis of how users perceive any space depending on the purpose of space visiting in the interactions of them and images. This study analyzed the observation characteristics perceived through observation frequency and time depending on the purpose cafe customers to understand what effect the design factors constructing the space has on the observation characteristics which are the results obtained as information through visual perception. The followings are the results of this study. First, The time range for searching or wandering and the observation characteristics could be estimated by the meaning of observation time by grade with the setup of time-range out of the distribution of sections. Second, at the time distribution by section, when there was intention, the observation time was found to have higher occupation. Third, though the higher section frequency is likely to have more observation time, the grades of II/V had higher frequency of [Intention] and the time had higher [Non-Intention], which revealed that there is a tendency for the observation characteristics vary in a large degree depending on whether there was intention or not. Fourth, by the application of the observation characteristics of each grade for interrelation analysis depending on whether there is any intention to the space of cafe, the detailed space characteristics could be compared with observation tendency. The difference of obtained information has an effect on obtaining perceived information, and since the intention may affect any information which is obtained, it is necessary for design information suitable to visit purpose or users' observation intention to be transferred in the process of designing. Analyzing the effect of any change to designing factors on the sight inducing intention and synchronization will help to understand the emotional design focused on users.

• 한국컴퓨터정보학회논문지
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• 제25권9호
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• pp.183-191
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• 2020

IT 발달과 함께 스마트기기로 많은 학습자가 이러닝 콘텐츠를 접하고 있으며, 콘텐츠 제공자들은 학습자의 재이용 의도와 행동을 주의 깊게 관찰하고 있다. 따라서 본 연구에서는 스마트폰에 기반한 이러닝 학습을 접해본 200명의 사용자를 대상으로 이러닝 콘텐츠 플랫폼 특성이 재이용 의도에 미치는 영향을 연구하였다. 그 결과, 사용자의 재이용 의도에 영향을 미치는 특성은 콘텐츠 품질, 상호작용성, 편재성으로 나타났다. 또한, 남성일 경우 재이용 의도에 영향을 미치는 가장 큰 특성은 상호작용성이며, 여성일 경우 콘텐츠 품질과 편재성이었다. 스마트폰을 이용해 하루 평균 한 시간 미만 이러닝을 학습할 경우 콘텐츠 품질이 재이용 의도에 가장 큰 영향을 주었으며, 반대로 한 시간 이상 학습할 경우 편재성, 편리성, 상호작용성이 재이용 의도에 영향을 주었다. 아직도 많은 이러닝 기업들이 PC 기반의 기술이나 단기적 홍보 중심의 사업 전략을 유지해오고 있는데, 본 연구의 결과는 앞으로 해당 기업들이 장기적 사업 전략의 관점에서 스마트폰 기반의 플랫폼 변화와 그 핵심 요인들에 대한 방향을 제시했다는 데 의의를 둘 수 있다.

• 유통과학연구
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• 제19권7호
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• pp.61-73
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• 2021

Purpose: This study offers suggestions to e-commerce companies for increasing shoppers' repurchase intention by considering the effect of distribution information in online shopping. It applies complexity theory to incorporate habitual information search behavior and shopper characteristics into the Stimulus-Organism-Response model and indicates how these complex factors work together in online shopping. Research design, data, and methodology: This study used an interview survey of 158 Vietnamese consumers with an experience of online shopping. A fuzzy-set Qualitative Comparative Analysis (fsQCA) was used to examine the relationship between antecedents and outcomes depending on complex conditions in the given contexts. Results: The results (1) indicate the importance of observing information search patterns and investigating their influence on online distribution, and (2) clarify what kind of configurations, under what conditions, predict a high or low outcome; this provides evidence and hints for the development of frameworks for future studies. Conclusions: The findings suggest that shoppers' unconscious, habitual behavior can work with conscious attitude factors, such as satisfaction, to increase their repurchase intention. Hence, e-commerce companies should consider how to present useful distribution information and create functions that allow shoppers to engage with a variety of information while increasing their repurchase intention on the site.

• 동아시아식생활학회지
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• 제20권3호
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• pp.389-395
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• 2010

This research was focused on observing the effect of Makgeolli's selection attributes on customer satisfaction, recommendation intention, and repurchase intention. The purpose of this study was to examine to present a marketing-related suggestion by finding the components that needs to be discussed in order to satisfy the customer and lead to positive word of mouth and repurchasing in the perspective of a corporation. The evidence to achieve the research purpose can be summarized as below. To begin with, the causes of Makgeolli's selection attributes were classified into 9 types, which are design and ad image, expertise and tradition, drinking experience and in harmony with food, taste and freshness, materials and origin, brand image, flavor and color, alcoholic and nutrition, and finally price and recommendation. And it showed up that the average importance of the taste and freshness is the highest. Moreover, the study on the Makgeolli's state of being potable showed up that the drinking number was no more than once a month, and one drink was almost all less than a bottle. The drinking place was usually tavern, and word of mouth was the most often used information medium that contacted Makgeolli. The potential of the Makgeolli's globalization is 80.6% which added positive and very positive, that enables us to infer that the Makgeolli's global dependency is very high. Third, from the 9 types of classification mentioned before, taste and freshness, and price and recommendation were proved to be influential in satisfaction, and recommendation is affecting the repurchase intention and the recommendation intention.

• 복식문화연구
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• 제26권6호
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• pp.1015-1027
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• 2018

In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.

• 감성과학
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• 제25권4호
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• pp.53-62
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• 2022

본 연구는 식품 영역에서 제품 패키지의 광택이 소비자들이 인식하는 기업 친환경성과 제품 품질에 미치는 영향을 확인하고, 최종적으로 구매의도에 차이를 유발하는지 확인하고자 실시되었다. 실험 참가자들은 패키지에 광택이 도는 유광 조건과 광택이 없는 무광 조건으로 무선 할당되었으며, 케첩과 감자칩 제품을 보고 기업 친환경성 인식, 품질인식, 구매의도를 묻는 문항들에 응답하였다. 연구 결과, 소비자들은 무광 패키지 제품을 제조한 기업이 유광 패키지 제품을 제조한 기업보다 더 유기농 재료를 사용할 것이며, 더 친환경적일 것이라고 인식하였다. 또한 소비자들은 기업이 친환경적일 것이라고 인식할수록 제품의 품질을 높게 평가하였으며, 더 높은 구매의도를 보였다. 본 연구는 패키지 광택의 효과를 친환경 식품 영역에서 기업 이미지 인식에까지 확장하였으며, 패키지 광택을 이용한 친환경 마케팅 방식을 제안했다는 점에서 이론적, 실무적 의의를 가진다. 본 연구의 한계, 가능한 향후 연구 방향도 함께 논의하였다.

• 한국실내디자인학회논문집
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• 제20권4호
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• pp.101-108
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• 2011

When observing an object in a space, a part of it is remembered into our perception in the time for paying attention or conscious observation and it reaches to our visual understanding. In this study, it examined characteristics by each subject through the process of visual understanding by changes in such observation time. The results from this study are summarized as belows: First, through analysis of the observation data focused on the distance between the observed points, it was able to apply those visual theories organized before to the analysis of characteristics of the time for understanding by each subject. Second, there showed big differences in the time for visual understanding by each subject according to changes in the observation time so that it was found that there were big differences according to the characteristics of subject's intention or purpose of the observation of a space. Third, as the number of continuous observation gives an important clue in judgement of how well the space was understood, it was able to compare and organize the mutual characteristics of the time the attention was concentrated, the time observed intentionally and the time understood visually. Fourth, it was found that the shorter subjects gave the intentional observation in observing a space, the longer they spent the time for paying attention, while the less they could understand it visually.

• 패션비즈니스
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• 제5권4호
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• pp.37-55
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• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

• 한국병원경영학회지
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• 제20권2호
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• pp.28-38
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• 2015

This study was conducted by extending Ajzen's Theory of Planned Behavior(TPB) model in analyzing physician's observance behavior of National Health Insurance review standards. An extended TPB model was proposed by including 'background knowledge'and 'dorganizational commitment'in original model to predict physician's review standards observance behavior. Surveys for data collection were carried out on the physicians who were working in a general hospital, clinics, specialized hospitals, local medical centers and long term care hospitals located in Daegu and Kyoung-Buk province in Korea. Two hundreds twenty copies of questionnaires were distributed and 166 physicians responded. Data were analyzed using a structural equation model. The results show that an affirmative attitude and subjective norms have significant positive effects on physicians' behavior of observing review standards. However, the effect of perceived behavioral control on intention to behavior is not significant. The organizational commitment and background knowledge have a positive effect on the intention of observance of review standards. In conclusion, because physician's observance behaviors are affected by background knowledge and organizational commitment as well as attitudes, subjective norms, hospital managements should establish a communication system to share information on the review standards among physicians and provide appropriate measures to increase physician's organizational commitment.

• 산업융합연구
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• 제20권10호
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• pp.157-167
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• 2022

본 연구는 어린이 교육용 모바일 앱의 인터랙티브 내러티브 디자인이 학습몰입도 증진과 지속사용의도에 미치는 영향을 살펴봄으로써, 인터랙티브 내러티브 디자인의 교육적 효과성을 검증하여 어린이 교육용 앱에 기초한 인터랙티브 내러티브 디자인 방안을 제시하는 것을 목적으로 한다. 연구방법으로는 문헌연구방법 및 설문조사를 활용하여 진행하였다. 구체적으로 문헌연구방법을 통해 인터랙티브 디자인의 개념, 이해, 디자인 구성요소, 학습몰입도, 지속사용의도에 대한 개념과 선행연구를 살펴보았다. 다음으로 한국과 중국의 초등학생 각 100명씩 총 200명을 대상으로 설문조사를 실시하였으며, 응답이 불성실한 설문지 한국 3부, 중국 5부를 제외하고 최종적으로 한국 97명, 중국 95명의 학습자를 대상으로 인터랙티브 내러티브 디자인, 학습몰입도, 지속사용의도를 파악하고 변수 간의 영향 관계를 분석하였다. 본 연구의 연구결과로는 어린이 교육용 앱 사용자인 초등학생을 대상으로 인터랙티브 내러티브 디자인 요소가 학습몰입도와 지속사용의도에 미치는 영향을 살펴본 결과 인터랙티브 내러티브 디자인이 학습몰입도 향상 및 지속사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 이는 수학/과학 교육 시 이론적 개념이나 해석 등을 쉽게 이해하도록 구성하고 있으며, 단계별로 이야기와 이미지가 이어지기 때문에 지루함을 느끼지 않고 학습할 수 있도록 돕기 때문인 것으로 볼 수 있다. 결론적으로 본 연구에서는 인터랙티브 내러티브 디자인은 학습자가 학습에 몰입하고, 지속해서 이를 이용하도록 만든다는 긍정적인 효과를 가지고 있음을 확인할 수 있었다.