• Title/Summary/Keyword: OOH media

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Preparation of $\gamma$-FeOOH Used for Magnetic Recording Media (자기 기록용 $\gamma$-FeOOH 제조)

  • Byeon, T.B.;Lee, J.Y.;Kim, D.Y.;Shon, J.G.;Kwon, S.J.
    • Journal of the Korean Ceramic Society
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    • v.28 no.2
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    • pp.119-129
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    • 1991
  • $\gamma$-FeOOH suitable for magnetic recording media was synthesized using waste acid which is the by-product of the iron works factory. Effects of concentration of the acid and alkali and reaction temperature on the particle properties of $\gamma$-FeOOH and magnetic properties of $\gamma$-$Fe_2O_3$ were studied. $\gamma$-FeOOH single phase was formed below 1M of acid concentration with 1M of alkali concentration and at 0.4M of acid concentration with 4M of alkali concentration. While the width of acicular particle was increased, the length of acicular particle was decreased with diluting acid concentration. The magnetic properties of the $\gamma$-$Fe_2O_3$ improved with increasing acid concentration. $\gamma$-FeOOH single phase was formed in the temperature range of 30 to $80^{\circ}C$. The length of the particle was decreased with increasing temperature. $\gamma$-Fe2O3 produced from dehydration of $\gamma$-FeOOH showed bad magnetic properties due to the presence of many pores in the particle. But with successive reduction and oxidation of $\gamma$-$Fe_2O_3$ produced from dehydration of $\gamma$-FeOOH, $\gamma$-$Fe_2O_3$ showed good magnetic properties.

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Media Facades Used in Urban Outdoor Advertising - Focused on K-Pop Square Media (도시 공간 속 옥외 광고에서 활용되는 미디어 파사드특성 - K-Pop Square Media를 중심으로)

  • Boeun Park;Hyunseok Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.345-352
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    • 2024
  • K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

Preparation and Maghemite Using Waste Pickling Acid (산세폐액을 이용한 Maghemite의 제조)

  • 변태봉;이재영;김대영;손진군;권순주
    • Journal of the Korean Ceramic Society
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    • v.28 no.12
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    • pp.996-1004
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    • 1991
  • In this study, we tried to synthesis iron hydroxide suitable for longitudinal magnetic recording media from waste acid, which is a by-product of an iron works factory. Effects of initial pH of reactants, reaction temperature, reaction time for the synthesis of acicular iron hydroxide were studied in relation to particle properties of iron hydroxide and magnetic properties of maghemite powders. As the pH in reactant solution increased, $\beta$-FeOOH(pH=4.5), mixture of $\beta$-FeOOH and $\alpha$-FeOOH(4.5$\alpha$-FeOOH and Fe3O4(6.4$\alpha$-FeOOH (pH>13) was found to from in order. Especially, $\alpha$-FeOOH formed above pH 13 was single phase with superior acicularity. The temperature range over which the single-phase goethite can be formed increased as the initial pH of reactants increased (pH 13:10~5$0^{\circ}C$, pH 13.2:10~7$0^{\circ}C$, pH 13.5:0~8$0^{\circ}C$). The goethite formed between 40~6$0^{\circ}C$ has superior characteristics because the acicularity increased with increasing temperature but at high temperature (>6$0^{\circ}C$) Fe3O4 (pH=13) was found to start to form. Generally, single phase of goethite was found to form after one hour when an optimized condition. The particle size of goethite did not change as the reaction time increased over one hour. Accordingly, the magnetic properties of ${\gamma}$-Fe2O3 produced from goethite were not altered.

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A Study on the Effects of Drowsy Driving Prevention OOH Advertising Depending on Message Framing and Regulatory Focus (메시지 프레이밍과 조절 초점에 따른 졸음운전 예방 OOH 광고 효과에 관한 연구)

  • Yesolran Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.321-327
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    • 2024
  • Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

A Study on the Future Direction of the Digital Signage Industry in Korea: A Big Data Network Analysis from 2008 to 2019

  • Yoo, Seung-Chul;Piscarac, Diana
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.120-127
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    • 2020
  • The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry's development in the domestic media market.

The Manganese Oxide which has Modified Electrochemically Affects in Oxygen Reduction Reaction (전기화학적으로 석출된 망간 산화물이 산소 환원 반응에 미치는 영향)

  • Park, Sung-Ho;Shin, Hyun-Soo;Kim, Jeong-Sik;Park, Soo-Gil
    • Journal of the Korean Electrochemical Society
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    • v.13 no.2
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    • pp.132-137
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    • 2010
  • This study is concerned the electrocatalytic generation of oxygen gas at electrochemically deposited manganese oxide electrode in KOH solution. Manganese oxide nanoparticles electrodeposited onto relatively substrate, e.g glassy carbon, Au, Ti electrode. MnOx is electrodeposited in nanorod structure which cover the overall surface of the substrate. The $\gamma$-MnOOH that is kind of manganese oxide species plays a significant role as a catalytic mediator, which promote 4-electron reduction process. Modified electrodes with electrodeposited manganese oxide structures resulted in significant decrease in the anodic polarization compared with the unmodified electrodes in alkaline media.

Electrochemical Oxidation of Ethanol at Nickel Hydroxide Electrodes in Alkaline Media Studied by Electrochemical Impedance Spectroscopy

  • Kim, Jae-Woo;Park, Su-Moon
    • Journal of the Korean Electrochemical Society
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    • v.8 no.3
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    • pp.117-124
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    • 2005
  • Electrochemical oxidation of ethanol at nickel electrodes has been studied in 1 M KOH solution containing 0.20M ethanol using electrochemical impedance spectroscopy. Equivalent circuits have been worked out by simulating the impedance data, and the results were used to model the oxidation of ethanol as well as the passivation of the electrode. The maximum rate of oxidation of $Ni(OH)_2$ to NiOOH was observed at about 0.37V vs. Ag/AgCl reference electrode, while the maximum rate of ethanol oxidation at the Ni electrode was observed at about 0.42V, The charge-transfer resistance for oxidation of the electrode itself became smaller in the presence of ethanol than in its absence. These results suggest that the $\beta-Ni(OH)_2/\beta-NiOOH$ redox couple is acting as an effective electron transfer mediator far ethanol oxidation. The kinetic parameters also were obtained by the experimental and simulated results.

A Study of Perception of Media Characteristics: Focused on Developing MAIX(Media Advertising Impact Index) model (매체 속성 평가에 따른 매체가치 비교 연구: 매체 광고 영향력 지수(MAIX: Media Advertising Impact Index) 개발을 중심으로)

  • Lee, Hui-Jun;Jo, Chang-Hwan
    • (The) Korean Journal of Advertising
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    • v.27 no.3
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    • pp.113-139
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    • 2016
  • The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

DOOH media; Suggestion of using transmedia storytelling approach (옥외광고, 매체로서의 외연 확장을 위한 트랜스미디어 스토리텔링 전략 활용)

  • Kim, Yoon Jung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.81-90
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    • 2024
  • The purpose of this study is to examine the possibility of combining DOOH advertising, which has fully met the functional requirements of a standalone digital medium, with transmedia storytelling as a expansion of a new advertising area. This researcher examined the concept of transmedia storytelling used in various fields and its application cases in dramas, movies, and webtoons, and analyzed examples of transmedia storytelling approaches in the field of advertising. As a result of the analysis, it was analyzed that although OOH advertising has brought many changes in the way of content implementation with the advent of digital signage, DOOH advertising needs to be approached in a more diverse way in a situation where the boundaries that were considered to be the unique domain of each content are blurring. In particular, it has been analyzed that it can not only fulfill its role as an independent medium but also expand the scope of DOOH advertising by combining it with transmedia storytelling enthusiasts. These results suggest the need to incorporate DOOH advertising with transmedia storytelling strategies.