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"You can't help but Like it": An Investigation of Mandatory Endorsement Solicitation and Gating Practices in Online Social Networks

  • Church, E. Mitchell;Passarello, Samantha
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.124-142
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    • 2016
  • Companies operating in social network platforms continue to improve and expand their marketing techniques. This study examines the practice of "gating", which involves virtual barriers between social network users and company content. Gates demand mandatory user endorsements, in the form of a Facebook "Likes", Twitter "retweets" etc., to gain access to company content, such as coupons and rewards,. Gating practices demand a mandatory endorsement before any content consumption takes place. Thus, while user endorsements are assumed to arise voluntarily from trusted known sources, gating practices would appear to violate this assumption. However, whether this violation lessens the effectiveness of gating practices still requires empirical validation. We investigate this question through the use of a unique panel data set that includes data on "like" endorsements obtained from a number of real-world Facebook business pages. Results of the study show that gating practices are effective for endorsement solicitation; however, gates may interfere with more traditional marketing activities.

Analysis of Power Demand in Housing Complex by Area and Land Use (지역별 토지용도별 주택단지 전력수요 실태 분석)

  • Choi, Sang-Bong;Nam, Ki-Young;Kim, Dae-Kyeong;Jeong, Seong-Hwan
    • Proceedings of the KIEE Conference
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    • 2003.07a
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    • pp.77-79
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    • 2003
  • New cities and industrial complexes are being developed actively because of the government policies aiming population distribution and vitalization of construction industry. To determine the investment amount, number of power lines and substations for stable power supply to newly developed residential and industrial complexes, accurate estimation of power demand is necessary. This paper propose standards for the estimation of power demands for power company and construction company to settle the debates surrounding this issue. Through a survey and analysis of existing areas, new standards that will enable more accurate estimation of power demands in new cities complexes to be developed in the future are established by calculating the average load density, load factor, utilization factor by area, use and building size after dividing the facilities into building type and the areas into the areas planned to be developed and the areas not yet planned to be developed.

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SHE&Q 시스템의 통합 방안에 관한 연구

  • Gang In Seon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.515-519
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    • 2002
  • As the number of the company to acquire the certifications of ISO 9001/1400, OHSAS 18001(not official standard) is increasing, it is needed to construct a integrated business management system for the efficient application of the certifications. In this circumstances the integrated construction of the SHE & Q system so called, for Safety, Health, Environment and Qualify can take a part for the communication in the customer, the company convenience and the interested parties(the worker. the supplier and the provider). In case that each certification systems are integrated, the problems of the redundancy in the management processes and the conflicting demands are able to be solved and the efficiency of the restricted management resources fan be raised as the complexity of the redundancies in the certification management is simplified. This paper deals with the integrated strategies, its convenience and its expecting merit and demerit for the efficient application of the certification parties haying the various characters.

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Flow-Induced Vibration Test in the Preheater Region of a Steam Generator Tube Bundle

  • Kim, Beom-Shig;Hwang, Jong-Keun
    • Nuclear Engineering and Technology
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    • v.29 no.1
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    • pp.85-91
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    • 1997
  • Cross-flow existing in a shell-and-tube steam generator can cause a tube to vibrate. There are four regions subjected to cross-flow in Yonggwang units 3 and 4 (YGN 3 and 4) steam generators, which are of the same design as the steam generators for Palo Verde nuclear power plant Palo Verde units 1 and 2 steam generators have experienced localized oar at the comers of the cold side recirculating fluid inlet regions. A number of design modifications were made to preclude tube failure in specific regions of YGN 3 and 4 steam generators. Therefore, flow induced vibration experiments were done to determine the vibration magnitude of tubes in the economizer tube free lane region. The objective of this experiment is to demonstrate that the tube displacement is less than 0.01 inch rms at 100% of full power flow and to quantify the remaining design margin at 120ft and 140% of full power flow.

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A Study on 7-Eleven's Core Competencies: Focusing on the VRIO Model

  • LEE, Kwang-Keun
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.67-74
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    • 2022
  • In this study, the core competencies of 7-Eleven, Japan's representative convenience store, were derived through a qualitative analysis method using VRIO (value, rarity, Imitability, and organization) framework, a management strategy model based on Resource-Based View (RBV). As a result of VRIO analysis, the value can be based on the scale that 7-Eleven ranks first in the Japanese convenience store industry in terms of the number of stores and market share that it has developed based on capital. The rarity is based on the fact that raw material procurement, the main activity of a company, is establishing the nation's largest distribution channel in the entire process, from producers to logisticians and franchisees. The difficulty for Imitability is based on a dominant strategy and has secured a competitive advantage by opening stores in a specific area, improving awareness, and raising barriers to entry. As the largest company in the convenience store industry, it is confirmed that 7-Eleven is the result of organizational power that has built stores not only in Korea but also in 16 countries around the world.

The Development of Apartment Informationalization System (아파트 정보화를 위한 시스템 개발 -개발 시스템의 적용-)

  • 김한수
    • Journal of the Korean housing association
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    • v.12 no.3
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    • pp.85-95
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    • 2001
  • This study was conducted to develop the Apartment Information System. This integrated information system is designed to provide a large number of users with the convenient, economical, and safe life in the apartment complex. The characteristics of this system are as follows; 1) The system was developed by CAD technology using 2D and 3D methods with Web base. 2) This system has 2-Tire structures which are able to embody the geographic information on the Web base without special Spatial Engine. 3) Since the spatial data applied to this system is a vector file format, the speed of electrical transmission is fast and it makes possible to search spatially for the client method. The results of this study may contribute to make use of the information system for apartment complex as follows; 1) This system can be used together by the communities of apartment residence, maintenance company and construction company. 2) Also this system can help residence to communicate sharing information and can support the apartment management with open information and clarity. Expecially, the practical data gathering was made for this study only.

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Voltage quality and Network Interconnection Standard Suitability in Jeju-Hangwon Wind Power Generation Farm (제주행원 풍력발전단지의 전압품질 및 연계기준 적합성 분석)

  • Kim, Se-Ho;Kim, Eel-Hwan;Huh, Jonhg-Chul
    • Journal of the Korean Solar Energy Society
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    • v.26 no.2
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    • pp.53-59
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    • 2006
  • The number of wind generation installations are growing substantially in Jeju, Korea. Many of these installations are significant in size and directly connected to the distribution system. Utility grid interconnection standards for interconnecting non-utility distributed generation systems are essential to both power system company and generation company. These interconnection standards are important to utilities, customers, wind generation manufactures and nation. In this paper, it is investigated the voltage quality and the suitability of Jeju-Hangwon wind power generation farm by network interconnection technology standard.

A Study on the Effective Database Marketing using Data Mining Technique(CHAID) (데이터마이닝 기법(CHAID)을 이용한 효과적인 데이터베이스 마케팅에 관한 연구)

  • 김신곤
    • The Journal of Information Technology and Database
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    • v.6 no.1
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    • pp.89-101
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    • 1999
  • Increasing number of companies recognize that the understanding of customers and their markets is indispensable for their survival and business success. The companies are rapidly increasing the amount of investments to develop customer databases which is the basis for the database marketing activities. Database marketing is closely related to data mining. Data mining is the non-trivial extraction of implicit, previously unknown and potentially useful knowledge or patterns from large data. Data mining applied to database marketing can make a great contribution to reinforce the company's competitiveness and sustainable competitive advantages. This paper develops the classification model to select the most responsible customers from the customer databases for telemarketing system and evaluates the performance of the developed model using LIFT measure. The model employs the decision tree algorithm, i.e., CHAID which is one of the well-known data mining techniques. This paper also represents the effective database marketing strategy by applying the data mining technique to a credit card company's telemarketing system.

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Development of a Block Assembly Scheduling System for Shipbuilding Company (고정정반 블록조립 작업장의 일정계획 시스템 개발)

  • Koh, Shie-Gheun;Park, Ju-Chull;Choi, Yong-Sun;Joo, Chul-Min
    • IE interfaces
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    • v.12 no.4
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    • pp.586-594
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    • 1999
  • This paper introduces a production scheduling system for the block assembly shop in a shipbuilding company. We are to make a schedule for the assembly shop and related subassembly production shop. The objectives of the scheduling system are balancing of the workload of the subassembly shops as well as the assembly shop. There are a number of technological and resource constraints including assembly space restriction which is most important and critical resource in the shop. It is very hard and time consuming to consider the two problems, the workload balancing and the spatial allocation problem, simultaneously, and hence, we analyze the two problems independently. The first problem has already been introduced(고시근, 1996), and the overall appearance of the system and the spatial allocation algorithm are presented in this paper.

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The Impact of COVID-19 on Distribution Company in Korea

  • Lee, Da Hye;Chang, In Hong
    • Journal of Integrative Natural Science
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    • v.13 no.3
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    • pp.105-113
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    • 2020
  • As the COVID-19 outbreak has prolonged, social distancing movements are encouraged and non-face-to-face lifestyle trends are spreading. As a result, it is necessary for general restaurants and small marts to provide delivery services like large-scale distribution companies. Large distribution companies have also suffered significant economic losses from COVID-19 because epidemiological investigations were conducted after the distribution center was closed due to the outbreak of COVID-19 in several large domestic distribution companies. In this thesis, in order to examine whether COVID-19 actually affects distribution companies, we attempt to understand the relationship between the number of confirmed cases per month and the sales share and growth rate by categories of distribution companies.