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Customer Satisfaction in the Mobile Commerce - An empirical study using general structural equation model (모바일 상거래의 고객만족 형성 요인 연구 : 구조방정식을 이용한 실증 분석)

  • 최지원;박용태
    • Proceedings of the Technology Innovation Conference
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    • 2006.02a
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    • pp.131-149
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    • 2006
  • The increasing number of mobile phone users has caused the increasing number of mobile internet subscribers since the 2000s. However, there are little studies on commercial transactions through mobile internet by contraries of abundant studies on the traditional offline and online commerce. This paper aims to find out some factors affecting customer satisfaction in the mobile commerce. For this purpose, influential factors were drawn out by comparing mobile commerce with e-commerce and a more systematic framework was developed. 6 factors were proposed such as mobile internet experience, perceived content Quality, perceived ease of use, perceived price level, perceived system Quality and perceived security level. Initially, they have effects on the customer satisfaction, and then, they have relationships with customer complaint and customer loyalty. In this paper, a Questionnaire survey was conducted. And a general structural equation model was applied to empirically test the proposed research model which is based on the relationships among the 6 factors and customer satisfaction, customer complaint and customer loyalty. This study will be useful to firms providing services of mobile commerce, because it can find out some influential and significant factors of the mobile commerce.

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Hierarchical Modulation Scheme for Capacity Enhancement in the Satellite DMB System (위성 DMB에서 채널 용량 향상을 위한 계층변조 방식)

  • Song, Jeong-Ik;Lee, Gyeong-Tak;Son, Seong-Hwan;Kim, Jae-Myeong
    • Journal of Satellite, Information and Communications
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    • v.1 no.2
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    • pp.83-88
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    • 2006
  • Future communication systems are to be designed to support and serve multimedia and multipledata transmission. Nowadays, requirement of mobile subscribers for the various information such as movie, GPS(Global Positioning System) information, news-is increasing significantly. However, due to practical reasons, the capacity and number of capable channels are limited. To solve this problem, a large number of methods and schemes have been proposed and are under research. In this paper, we demonstrate how satellite DMB (Digital Multimedia Broadcasting) system works with hierarchical modulation scheme. By using hierarchical modulation, we can analyze the capacity. Meanwhile, system performance os evaluated and compared to conventional DMB system without using hierarchical modulation.

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An Analysis on TV VOD Demand: Focusing on Time Series Analysis (TV VOD 수요 분석: 시계열분석을 중심으로)

  • Kim, Ki Jin;Choi, Sung-Hee
    • Review of Culture and Economy
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    • v.21 no.3
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    • pp.59-88
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    • 2018
  • This study examines demand of the Korean TV VOD using monthly aggregate data and time series analysis models. In particular, the impact of box office attendance, number of IPTV subscribers, income and price of substitutes on TV VOD market is analyzed. Data on TV VOD download during the period 2013 January to 2018 June are used for the empirical analysis. TV VOD demand shows lower level of seasonality than box office attendance and the share of monthly top1 movie in TV VOD platform is also lower than that of box office attendance. The relationship between a movie's holdback and box office performance does not seem consistent. The empirical result of ARDL model reveals that in the short-run box office attendance, number of IPTV subscribers and price of substitutes have significant impact on TV VOD demand. The result on the long-term relation shows that income is the only determinant of TV VOD demand. The impact of box office attendance on TV VOD is not shown to be robust both for the short-term and long-term.

Time Slot Assignment Algorithm with Graph Coloring (그래프 채색에 의한 타임 슬롯 할당 알고리즘)

  • Kwon, Bo-Seob
    • The Journal of the Korea Contents Association
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    • v.8 no.5
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    • pp.52-60
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    • 2008
  • A simple Time Division Multiplex(TDM) switching system which has been widely in satellite networks provides any size of bandwidth for a number of low bandwidth subscribers by allocating proper number of time slots in a frame. In this paper, we propose a new approach based on graph coloring model for efficient time slot assignment algorithm in contrast to network flow model in previous works. When the frame length of an initial matrix of time slot requests is 2's power, this matrix is divided into two matrices of time slot requests using binary divide and conquer method based on the graph coloring model. This process is continued until resulting matrices of time slot requests are of length one. While the most efficient algorithm proposed in the literature has time complexity of $O(N^{4.5})$, the time complexity of the proposed algorithm is $O(NLlog_2L)$, where N is the number of input/output links and L is the number of time slot alloted to each link in the frame.

A Study on the Diffusion Pattern of Mongolian Mobile Market (몽골 이동통신 시장의 확산 패턴 연구)

  • Enkhzaya Batmunkh;Jungsik Hong;TaeguKim
    • Journal of Korean Society for Quality Management
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    • v.51 no.4
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    • pp.691-700
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    • 2023
  • Purpose: This study aims to analyze the diffusion pattern of the Mongolian mobile phone market. In particular, we used a generalized diffusion model to explore the factors affecting market potenial. Methods: We used three diffusion models to estimate the number of mobile subscribers in Mongolia. Based on the Logistic model with the best fitness, we introduced time-varying market potential and explored the influence of various independent variables such as GDP and inflation. Results: Among the basic diffusion models, the Logistic model was the best in terms of estimation performance and statistical significance. The estimation results of the Generalized Logistic model confirm that investment in the telecommunication sector has a significant positive effect on market potential. The estimation of the Generalized Logistic model effectively describes the continuous growth of the Mongolian telecommunications market until recently. Conclusion: We have analyzed the diffusion pattern of the Mongolian telecommunications market and found that the amount of investment in the sector leads to the growth of the market size. This study is original in terms of its subject - Mongolian telecommunications market and methodology - time-varying market potential.

The Trend of Competitive Structure in Telecommunications Industry : The Case of Voice Fixed and Mobile Service

  • Kim, Moon-Soo;Kim, Byung-Woon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.1B
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    • pp.34-46
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    • 2009
  • The remarkable growth of Korean telecommunication market has based on the introduction of competition as well as mobile technology like CDMA. It was well Down that such a conspicuous growth has been towed by mobile service rather than fixed telephone service. In telecommunications service the number of subscribers to mobile was over 40 millions in 2006 and also, while the traffic amount of fixed telephone has been more decreased, that of mobile, which already outnumbers the fixed, has been constantly increased and will be much more in future. It will accelerate the substitution of access and call demand of fixed service by mobile. This change of technology and demand does affect directly the market performance of telecommunications. And regulation has also an effect on market structure, which finally affects on market performance. In this paper we suppose the fixed and mobile telecommunications services are in a same industry. After reviewing the relations among the demand, cost, charge structure and revenue structure in the one fixed and mobile telecommunications market using the framework of an industrial structure analysis, we discuss the current issues of telecommunications regulation and implications for the future regulation.

Economic Feasibility Analysis of 'Hye-Ahn', a Government-Wide Big Data Platform (범정부 빅데이터 플랫폼인 '혜안'의 경제적 타당성 분석)

  • Myong-Hee Kim;Heung-Kyu Kim
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.47 no.2
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    • pp.57-64
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    • 2024
  • The use of big data needs to be emphasized in policy formulation by public officials in order to improve the transparency of government policies and increase efficiency and reliability of government policies. 'Hye-Ahn', a government-wide big data platform was built with this goal, and the subscribers of 'Hye-Ahn' has grown significantly from 2,000 at the end of 2016 to 100,000 at August 2018. Additionally, the central and local governments are expanding their big data related budgets. In this study, we derived the costs and benefits of 'Hye-Ahn' and used them to conduct an economic feasibility analysis. As a result, even if only some quantitative benefits are considered without qualitative benefits, the net present value, the benefit/cost, and internal rate of return turned out to be 22,662 million won, 2.3213, and 41.8%, respectively. Since this is larger than the respective comparison criteria of 0 won, 1.0, and 5.0%, it can be seen that 'Hye-Ahn' has had economic feasibility. As noticed earlier, the number of analysis using 'Hye-Ahn' is increasing, so it is expected that the benefits will increase as time passes. Finally, the socioeconomic value gained when the results of analysis using 'Hye-Ahn' are used in policy is expected to be significant.

The Effect of Consumer Factors on the Use of Mobile Internet (소비자 특성이 무선인터넷 이용에 미치는 영향에 관한 연구)

  • 박윤서
    • Korean Management Science Review
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    • v.20 no.2
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    • pp.61-80
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    • 2003
  • At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.

Simulative Investigation of Spectral Amplitude Coding Based OCDMA System Using Quantum Logic Gate Code with NAND and Direct Detection Techniques

  • Sharma, Teena;Maddila, Ravi Kumar;Aljunid, Syed Alwee
    • Current Optics and Photonics
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    • v.3 no.6
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    • pp.531-540
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    • 2019
  • Spectral Amplitude Coding Optical Code Division Multiple Access (SAC OCDMA) is an advanced technique in asynchronous environments. This paper proposes design and implementation of a novel quantum logic gate (QLG) code, with code construction algorithm generated without following any code mapping procedures for SAC system. The proposed code has a unitary matrices property with maximum overlap of one chip for various clients and no overlaps in spectra for the rest of the subscribers. Results indicate that a single algorithm produces the same length increment for codes with weight greater than two and follows the same signal to noise ratio (SNR) and bit error rate (BER) calculations for a higher number of users. This paper further examines the performance of a QLG code based SAC-OCDMA system with NAND and direct detection techniques. BER analysis was carried out for the proposed code and results were compared with existing MDW, RD and GMP codes. We demonstrate that the QLG code based system performs better in terms of cardinality, which is followed by improved BER. Numerical analysis reveals that for error free transmission (10-9), the suggested code supports approximately 170 users with code weight 4. Our results also conclude that the proposed code provides improvement in the code construction, cross-correlation and minimization of noises.

The Study of Strategies for acquisition of moving object location

  • Min, Kyoung-Wook;Jang, In-Seung;Park, Jong-Hyun
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.111-116
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    • 2002
  • The types of service using location Information are being various and extending it's domain as wireless internet technology is developing and it's application part is widespread, so it is prospected that LBS (Location-Based Services) will be killer application in wireless internet services. This location information is basic and high value-added information, and this information services make prior GIS (Geography Information System) to be useful to anybody. The acquisition of this location information from moving object is very important part for these LBS. After this, when LBS is familiar to everybody, we can predict that LBS system load is so heavy for the acquisition of so many subscribers and vehicles. Moving object database (MODB) system manages objects like subscribes and vehicles that are moving and have telecommunication terminal checked one's location. MODB is consists of 4 part, moving object location acquisition part, moving object location storage part, moving object query processing part, and moving object application p art. In this MODB system, acquisition of moving object location part must provide guarantee location information as well as reduce telecommunication overhead. In this paper, we study of problems in acquisition a huge number o f moving objects location and design some acquisition strategies to reduce telecommunication overhead. And after implementation these strategies, we estimate performance of this system and quality of information.

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