• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.2
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• pp.143-149
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• 2022

The diffusion of OTT service has brought the fundamental changes in the value chain of the existing media industry. OTT service based on the public Internet has increased the number of subscribers by using dominant marketing capability, making the pay TV platform player's ability to connecting users powerless. This study examined the changes in the media market and pay TV industry in the USA due to the diffusion of OTT service and analyzed the changing strategies of media firms. The number subscribers of the expensive pay TV service in the USA has diminished, experiencing cord cutting and cord shaving due the diffusion of OTT. OTT players are changing the media market, showing the dramatic excellence in making original contents and distributing the newly released movies. Examination of the recent merger and acquisition cases of media firms tells that the investment in making original contents has increased in order to have the competitiveness in OTT business. The future media industry will be rapidly reshaped mainly based OTT service and strategic judgement is important to maintain the competitiveness of all media firms in the existing value chain of media industry.

• Journal of the Korea Society of Computer and Information
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• v.15 no.5
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• pp.83-92
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• 2010

Along with the advance of industrial technology in mobile telecommunications and diversity in customer needs, today's Korean mobile telecommunication market has rapidly expanded due to stronger competition among businesses as well as increasing the number of subscribers. 3G roll-outs of mobile telecommunications service, so called "HSDPA" has seriously promoted marketing strategies among mobile telecommunication companies which led to move to the next generation customers. Understanding the competitive situation, mobile telecommunications companies are currently focusing on increasing sales per subscriber as well as increasing the number of subscribers as a solution to occupy the leading position in the mobile telecommunications industry in the future. The purpose of this study was to classify the customers in mobile telecommunications service with or without higher tendency of intention to subscribe and use the service using discriminant analysis. Through the discriminant analysis, discriminant function which classifying the critical user has been identified. The result of this study will give useful marketing strategies in competitive HSDPA mobile telecommunications market.

• Journal of Internet of Things and Convergence
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• v.8 no.4
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• pp.17-23
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• 2022

NB-IoT and LTE Cat.M1 based on LPWA(Low Power Wide Area) are commercialized and serviced by mobile carriers. As the demand for IoT devices is increased, the number of subscribers to these services is also increasing. In the beginning of service, there was no issue that eNB capacity for NB-IoT and LTE Cat.M1. However, as the number of subscribers increases, there is an issue that the eNB capacity for these service is insufficient. Active UE capacity issue may cause overload by continuous increase and temporary increase. In this paper, we propose a solution to solve the problem of LTE RRC(Radio Resource Control) Active UE capacity shortage and base station overload caused by the increase of NB-IoT and LTE Cat.M1 UE in same eNB. The proposed solution can increase a cell capacity without cell division and additional eNB, and can also improve the service quality of these UEs.

• The Transactions of the Korea Information Processing Society
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• v.3 no.5
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• pp.1179-1186
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• 1996

A previous location area scheme was proposed for cellular network, in which the size of location area of a user is dynamically determined by is current mobility and call arrival rate as the burden of system reaches the minimum. This scheme, however, doesn't consider other individual's movement pattern respectively because of allocating location area with a system's fixed pattern. When mobile subscribers move fast, this scheme allocates especially so large location area to reduce the number of location registration that it makes much paging cost. In this paper, we suggest new dynamic location area management which allocates location area according to each subscriber's mobility regarding its current location as center point. This new scheme allocates fast subscriber larger location area, which resulted in reducing the number of location registration. And small area paging reduces paging cost.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.706-718
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• 2018

This study analyzed Naver TV users' pattern of video clip watching, and analyzed the factors affecting the popularity of Naver TV's video clip. We selected 572 individual video clips that were ranked 50th in Naver TV rankings from September 10th to September 24th in 2017. We classified video clip's characteristics into several factors, including the number of likes, the number of subscriber, genre, video clip's types, and star appearances. We indexed the popularity of video clip, which implies the degree of popularity for each video clip. The results showed that the number of likes for video clips and the number of subscribers for each video clip were positively related to the popularity of video clip. Video clip's genre, video clip's type and star power positively affected the popularity of video clip. The effect of extras genre on the popularity of video clip was the lowest, followed by entertainment, music, and drama genre. but the difference among entertainment, music and drama genre was not statistically significant. Web-only video and non-broadcast video positively affected the popularity of video clip. Finally, the popularity of video clip was higher when stars appeared in the video clip.

• Journal of Information Technology Applications and Management
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• v.23 no.4
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• pp.83-100
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• 2016

In this paper, we present the DEA (Data Envelopment Analysis) application case study to investigate the regionally distinctive telco management characteristics of the Asia-Pacific countries. This study attempts to exploit the implications of DEA for the assessments of core process capabilities of telcos. Accordingly, we extract input variables of CAPEX (capital expenditure), operating expense, marketing expense, and number of employees, each to reflect the competitiveness of the core processes such as fixed asset utilization, operation & sales efficiency, and white collar productivity. In conjunction with the input variables, the output variables are chosen as EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization), ARPU (Average Revenue per User), and number of subscribers. The computational testing results, conducted with total 37 telcos of the 12 Asia-Pacific countries, are analyzed in various ways to understand the distinctive performance characteristics across the region. The managerial implication captured from this study provides useful insight for using DEA as the international telco management purpose.

• Journal of the Korean Society of Food Culture
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• v.25 no.6
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• pp.755-763
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• 2010

The purpose of this study was to select market variables that a foodservice company should consider when expanding overseas and to regional market analysis by variables. Twenty-three different variables were derived from 17 previous studies. These were: population, urbanization rate, women employed, enrollment in tertiary education, gross domestic product, value added by service, total number of mobile cellular telephone subscribers, number of internet users, total Asian highway, inward foreign direct investment, total service imports, inflation rate, international tourist arrivals, energy use by industry, growth rates of the food consumer price index, access to urban sanitation, per capita total expenditure on health, male life expectancy at birth, adult literacy rate, contributing women family workers, passenger car, and country risk assessment. The selected variables were collected as secondary data from the UN, Asian Development Bank, International Bank for Reconstruction and Development, and Michigan State University.

• Korean Management Science Review
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• v.25 no.2
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• pp.57-71
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• 2008

We study factors that affect consumers' switching behaviors among service providers in Korean mobile telecommunications service market. For empirical analysis, quarterly time series data from the first quarter of 2004 through the second quarter of 2007 were used. We chose the number of switchers to each mobile service provider in each quarter as dependent variables. Independent variables include acquisition costs per subscriber, which play the role of subsidy to mobile handset, switching costs, time trend, structural change effect, and waiting demand effects. Through the empirical analysis, we found that each provider's churn-in customers are affected by different factors. Specifically, the number of churn-in customers into SK Telecom is explained mainly by SK Telecom's customer acquisition costs and waiting demand from KTF, while the number of customers switching into KTF is better explained by switching costs from the previous service provider and waiting demand from SK Telecom. Those who chose LG Telecom as their new provider, on the other hand, were mainly attracted by LG Telecom's high subscriber acquisition cost.

• Journal of Korean Institute of Industrial Engineers
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• v.34 no.2
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• pp.151-159
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• 2008

An efficient location registration scheme is essential to accommodate continuously increasing mobile subscribers and to offer a variety of multimedia services with good quality. In this study, we consider a distance-based registration scheme where the number of location areas varies on the basis of cell-by-cell, not of ring-by-ring, to analyze the optimal size of the location area. Using our proposed cell-by-cell distance-based registration scheme with random walk mobility model, we analyze a variety of circumstances to obtain the optimal number of cells for location area that minimizes total signaling traffic on radio channels. From our analysis results, we show that the optimal number of cells for location area is between 4 and 6 in most cases, and our cell-by-cell distance-based location registration scheme has less signaling traffic than optimal ring-by-ring distance-based location registration scheme where optimal distance threshold is 2 (thus the optimal number of cells for location area is 7).

• Journal of Communications and Networks
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• v.6 no.3
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• pp.245-257
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• 2004

Driven by the growing number of the mobile subscribers, efficient channel resource management plays a key role for provisioning multimedia service in the next generation personal communication systems. To reuse limited channel resources, diminishing the coverage areas of cells seems to be the ultimate solution. Thus, however, causes more handover events. To provide seamless connection environment for mobile terminals and applications, this article presents a novel handover scheme called the intelligent channel reservation (ICR) scheme, which exploits the location prediction technologies to accurately reserve channel resources for handover connections. Considering the fact that each mobile terminal has its individual mobility characteristic, the ICR scheme utilizes a channel reserving notification procedure (CRNP) to collect adequate parameters for predicting the future location of individual mobile terminals. These parameters will be utilized by the handover prediction function to estimate the expected handover blocking rate and the expected number of idle channels. Based on the handover prediction estimations, a cost function for calculating the damages from blocking the handover connections and idling channel resources, and a corresponding algorithm for minimizing the cost function are proposed. In addition, a guard channel decision maker (GCDM) determines the appropriate number of guard channels. The experimental results show that the ICR scheme does reduce the handover-blocking rate while keeping the number of idle channels small.