• Journal of Power System Engineering
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• v.21 no.4
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• pp.57-61
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• 2017

The vehicle label fuel economy is used as an energy management indicator nationwide. It induces technology development of automobile manufacturers and plays a role of providing information when purchasing a consumer vehicle. However, consumers who purchase a new vehicle continued to complain that the label fuel economy is different from the mandatory fuel economy rate. The domestic fuel economy measurement method is the same as the North American measurement method. The results of the two test modes (urban (FTP-75 mode), highway (HWFET mode)) are calculated in five test modes reflecting various environmental conditions and driving patterns 5-cycle correction formula is used which is equivalent to the fuel efficiency value. In this study, to solve the consumers' curiosity about the fuel economy of new vehicle, we use domestic fuel economy measurement method to measure the new car condition within 150 km of driving distance and the cumulative driving distance condition of domestic label fuel economy test vehicle. A comparative evaluation of fuel economy was carried out for a durability vehicle of $6,500{\pm}1,000km$. A result, mean value of the fuel economy of the four gasoline vehicles increased by 2.7 % in the city center mode and by 2.5 % in the highway mode in the durable vehicle compared new vehicle. And in the case of the diesel vehicle it increased by 2.5 % and 3.9 % respectively. The harmful exhaust gas emitted from the vehicle also resulted in more emissions of both gasoline and diesel vehicles in new vehicles. It is considered that the increase of the frictional force of the vehicle driving system and the lubricating oil system would have an effect on the reduction of the fuel economy of the new vehicle, and it was found that the fuel economy and the exhaust gas were improved by proper cumulative distance (domesticate) to the new vehicle.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1341-1351
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• 2010

The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.63-83
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• 2002

본 연구는 미국 소비자들이 지각한 온라인 쇼핑속성에 대한 차원을 밝히고. 온라인 속성에 대한 중요성과 상품범주별 구매의도와의 관계를 밝혀 상품범주별 마케팅 전략과 인터넷 소비자 관리 및 교육 프로그램 개발에 기여하고자 하였다. 조사대상자는 가정에서 인터넷을 사용하고 있는 미국 소비자 303 명으로 구성되었으며, 질문지법에 의해 자료 수집되었다. 자료분석을 위해 탐색적 요인분석을 실행하였고, LISREL8에 의해 측정모델과 구조적 관계 모델을 동시에 검증하였다. 자료 분석결과를 요약하면 다음과 같다. 첫째, 소비자가 지각한 온라인 쇼핑에 대한 속성은 거래 및 비용, 사이트 디자인, 구매유인 프로그램, 상호 관계성의 4개 차원으로 분류되었다. 둘째, 온라인 상품은 구매의도에 따라 인지적 상품, 경험적 상품, 서비스 3개 범주로 분류되었다. 셋째, 지각된 온라인 쇼핑속성의 중요도와 각상품군 구매의도와의 구조적 관계모델을 추정한 결과,“거래 및 비용”은 3개의 상품군에 대한 구매의도에 모두 유의한 영향을 주었으며,“구매유인 프로그램”은 경험적 상품과 서비스에 대한 구매의도에 유의한 영향을 미쳤다. 따라서, 소비자들에게 중요하게 지각되는 인터넷 특정 속성 즉, 보완, 배달 및 비용을 초점으로한 상품범주별 차별화된 이점을 제시하여 효과적인 마케팅 전략을 수립해야 할 것이다. 또한, 전자 상거래와 관련 보완, 환불정책 등에 관한 소비자 교육과 보호법이 요구되고 있다.

• Journal of the Korean housing association
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• v.18 no.6
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• pp.69-81
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• 2007

Nowadays, with the perception on residential environment to improve the quality of life, interests in suburban area as a housing area based on the good natural environment has risen, as this area can solve the various social issues and pollutions caused by the overcrowding in the urban area. In the North Western Europe where people have already experienced the industrialization and urbanity, cohousing which designate the modem neighborhood relationships pursuing the common interest has developed, by emphasizing the community activity based on the mutual cooperation while accepting the lives in suburban area. Thus, this study pays attention to 'cohousing' as an appropriate alternative of new suburban residential development and preference of residents of suburban residential development applied the concept of cohousing. For this study, literature reviews and survey on suburban area residents were carried out and general results were provided. Through the survey on the residents in suburban areas, request on new suburban residential development and preferences to cohousing were analyzed. Residents responded that suburban residential development should be planned reflecting the characteristics of the area and considerations on communities are the necessity. They also responded that residential development developed the low-rise housing with low population density. It shows that there will be broad potential consumers for suburban residential development applied cohousing technique in the future.

• Journal of Environmental Science International
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• v.25 no.4
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• pp.543-556
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• 2016

Sangju, a city in the North Gyeongsang Province, is well known as "Three Whites", representing its three main agricultural products: rice, silkworm, and dried persimmons. Therefore, development of a variety of dishes or products that can promote the consumption of dried persimmons is an urgent requirement for this region. This study was designed to provide fundamental information for revitalizing community-based specialized agriculture through scientific inquiry into medicinal foods and to develop a medicinal food menu based on the results of previous research and pre-survey. The pre-survey results and incompatibility revealed that palatability influenced people's decision to consume dried persimmons far more than pharmacological functionality. Therefore, palatability played an important part in the development of dried persimmon puddings with acceptable texture. These dishes are in high demand as they suit the tastes of variety of consumers. The inclusion of various additives lowered the sugar content in the developed foods and made the products alkalescent (pH > 7), thereby improving functionality. Unique color and flavor additives were also important criteria that determined the selection attributes of the developed medicinal foods. In addition, the additives had a positive effect on the fragrance and texture of the foods. In conclusion, the results suggested that use of additives provides significant advantages in promoting the consumption of Sangju-dried persimmons by improving both functionality and palatability.

• Journal of Plant Biotechnology
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• v.39 no.4
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• pp.219-224
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• 2012

Alstroemeria plants are widely cultivated in many countries especially in Western Europe and North America and popularity has increased in recently due to its long-base life, large variety of colors and low energy requirement during cultivation period. So far, more than 60 species have been released on the commercial market in the world. To meet the demand of consumer and develop the elite Alstroemeria cultivars, conventional breeding including cross-hybridization and selection as well as mutation breeding were used. However, as other important ornamental plants such as lily, rose, carnation and orchids accepted the biotechnological methods, this newly-born approach should be applied and developed an optimized the genetic transformation system. Then, this biotechnological approach can be fused with the conventional breeding methods and thus can be contributed to the production of elite Alstroemeria plants containing agriculturally good genetic traits which are useful for the both farmers and consumers in the future. In this paper, we reviewed the botanical and genetical features of Alstroemeria plants and its biotechnological approaches in the last decades.

• Management Science and Financial Engineering
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• v.13 no.1
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• pp.73-91
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• 2007

We investigate factors that influence the choice of high-share brands(HSBs) vs. low-share brands(LSBs) among various product and consumer characteristics related to brand-share perceptions. Specifically, using 8 product categories varying in terms of purchase decision involvement, we show how the influencing factors vary across the categories. At the general level that cover all the 8 categories, our hierarchical Bayesian regressions analysis shows that factors that favor high-share brands are purchase decision involvement, search goods, experience goods, price-quality relationship, positive network externalities, and price-prestige beliefs. Conversely, consumers who value variety seeking and need for uniqueness favor low-share brands. The effects of these factors, however, vary across product categories. The identification of these characteristics can help brand managers establish a more effective brand-share strategy in such areas as setting an optimal market share goal, extending a brand, and developing ad copy. Furthermore, our consumer segmentation analysis demonstrates the general market has two distinct segments - (1) a segment composed of HSB buyers(86%) and (2) a segment composed of LSB buyers(14%). The two segments are also shown to have different significant factors that explain their brand choice. Our segmentation analysis can help marketers establish a marketing strategy that targets a specific segment of interest.

• Journal of Fashion Business
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• v.14 no.6
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• pp.70-83
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• 2010

With the rapid development of science and technology and the increased preference by consumers for high-function products, many products are being developed through the fusion of technologies in different industries. Among such fusion technologies, digital clothing which combines clothing with computer functions is being examined as a new growth item. The objectives of this study are to examine the concept, history, development, and market of intelligent clothing, in order to discuss future directions for the development of digital clothing technology. intelligent clothing (wearable computers) originated in the 1960s from the concept of separating computing equipment and attaching it to the body. This technology was studied intensively from the early 1980s and to the early 1990s. In the late 1990s, studies on wearable computers began to develop intelligent/digital clothing that was more comfortable and beneficial to users. Depending on the user and purpose, intelligent/digital clothing is now being developed and used in diverse industrial areas that include sports, medicine, military, entertainment, daily life, and business. Many experts forecast a huge growth potential for the digital textile/clothing market, and predict the fastest market growth in the field of healthcare/medicine. There exists a need to find solutions for many related technological, economic, and social issues for the steady dissemination and advancement of intelligent/digital clothing in various industries. Further, research should be continued on effective fusion technologies that reflect human sensitivity and that increase user convenience and benefits.

• Journal of Fashion Business
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• v.25 no.3
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• pp.108-125
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• 2021

The purpose of this study is to analyze the technical pattern and product characteristics of outdoor sportswear marketed in Northern Europe and North America. Based on the results of this study, we wanted to provide practical data on the characteristics of products with high functionality and fashionability for developing outdoor sportswear. Therefore, in this study, technical pattern, textiles, details, sewing, compatibility with wearable devices, and certification of 33 marketed outdoor sportswear were analyzed. After analyzing various technical patterns, the bent arm pattern using two-piece panel and a raised arm pattern connecting the side seam with the inner seam of the sleeve appeared on the top. Additionally, the patterns of bent legs with darts in the knee, cutting the posterior, and inserting the gusset in the crotch were mainly seen in the bottoms. By analyzing product characteristics, ergonomic pattern design for easy activity and functional materials was used for climate adaptation in extreme outdoor wear. On the other hand, for outdoor wear meant for trekking or hiking, details, such as portability and easy storage, were considered. Eco-friendly materials were used while ensuring light weight and comfort. Furthermore, for convenience of life, safety, and health, wearable devices were integrated into the outdoor sportswear. Eco-friendly green certification of outdoor products was obtained for the labor environment and production process, and relevant information was provided to consumers.

• 한국데이터정보과학회:학술대회논문집
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• 2006.04a
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• pp.267-278
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• 2006

The purpose of this research is to identify differences between characteristics of purchase behavior of outdoor wear consumers, demographic variables and mountain climbing related variables. The subjects of surveys are selected among men and women consumers having experiences of purchasing outdoor wear in ages from 20's to over 50's who live in the vicinity of Busan. Data and information collected are analyzed by using SPSS Program. Results from the analysis of purchasing purpose indicates that they buy outdoor wear conducive to two similar reasons; that is, "only to exercise and enjoy mountain climbing" and "either to wear it in time of climbing mountain or everyday life," and results from the analysis of purchase frequency reveals that '$1\sim2$ times'a you is the highest. Results from analysis of preference of brand of outdoor wear reveals that Kolon Sport is followed by the North Face and K2.