• Title/Summary/Keyword: Normative Method

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A Study of Health Communication Method for Reducing Sodium Intake bases on Theory of Planned Behavior (계획된 행위이론에 근거한 나트륨 섭취감소를 위한 건강 커뮤니케이션 방안연구)

  • Hahm, Tae-Shik;Lee, Tae-Yeon
    • Journal of the Korean Society of Food Culture
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    • v.32 no.3
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    • pp.258-265
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    • 2017
  • Although excessive intake of sodium is known to cause various diseases and threaten public health and policies for reducing overconsumption of sodium are being implemented, the theoretical research on sodium intake is incomplete. This study attempted to provide a policy basis by examining whether or not planned behavior theory, which is a typical health communication theory used to describe health-related behaviors, can be applied to explain sodium intake behavior. Especially, sodium ingestion behaviors were compared using the theory of actions planned for men and women as well as young people, middle-aged, and elderly persons, who are predicted to show differences in eating habits. In this study, questionnaires were prepared to measure the daily eating habits of subjects and subordinate factors of planned behavior theory: behavioral beliefs, outcome expectations, normative beliefs, compliance motivation, and control beliefs. Questionnaires were given to 93 college students and their families. As a result of the difference analysis and path analysis of the questionnaire responses, the following suggestions were obtained. First, age difference is more obvious than sex difference in terms of low salt intentions. For example, older people are healthier than younger people in terms of eating habits and health concerns. Second, the elderly are more likely to practice the low-salt formula when they are provided information on the benefits and effects of the low-salt formula compared to younger ones. Third, systematic efforts are needed to promote a culture that emphasizes the health benefits of a low salt diet rather than providing piecemeal information on the advantages and effects of a low salt diet.

Petrology of the Sanbangsan Lava Dome, Jeju Volcanic Field (제주도 산방산 용암돔(Lava Dome)의 구성암석에 대한 화산암석학적 연구)

  • Yun, Sung-Hyo
    • The Journal of the Petrological Society of Korea
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    • v.28 no.4
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    • pp.307-317
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    • 2019
  • Petrological studies were performed on the Sanbangsan lava dome, located in the southwest of Jeju Island Volcanic Field. According to the lava ejection method, it is 'an internal primitive form' that is gradually pushed up and expanded by continuous magma injection from the bottom to the top of the vent and it corresponds to the 'low lava dome'. The rocks are partly plotted in the field of benmoreite, but mostly plotted in the field of trachyte of the Cox et al.(1979) classification diagram, and also mainly plotted in the field of trachyte of Le Maitre et al.(2002) and Zr/TiO2-Nb/Y classification diagram. Therefore, the expression that described the rock of Sanbangsan lava dome as 'trachy-andesite' should be corrected to 'trachyte'. The volcanic rocks that consists in the Sanbangsan lava dome are trachyte containing normative quartz and shows differentiation trend in the range of 59.75-63.46 wt.% SiO2.

High School Girls′ Clothing Behavior according to Self-Criticism and Self-Satisfaction

  • Hwang, Choon-Sup;Lee, Kwang-Jin
    • The International Journal of Costume Culture
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    • v.3 no.1
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    • pp.53-60
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    • 2000
  • The Purpose of the study was to analysis high school girl's clothing behavior according to self-criticism and self-satisfaction for a synthetic understanding of the relationship between self-concept and clothing behavior. The study also intended to provide useful data and information for effective counseling activities in high schools. Normative-descriptive survery method was employed to implement the present study. Won-Shik Jung's standardized self-concept test was used for the measurement of Self Criticism and Self Satisfaction. A questionnaire was used to measure clothing behavior. The subjects were 436 2nd year high school girls at three girl's high schools located in Pocheun, Kyunggi-do and at three girl's high schools located in Dobong-ku and Gangnam-ku, Seoul. The results of the study are as follows: (1) The present high School girls have the sound ability to criticize themselves positively, and they are generally satisfied with themselves. (2) Self criticism affects clothing behavior except practicability and has a bigger influence on the group having the lower score of individuality, fashionability, aesthetics, satisfaction and psychological clothing-dependence than on the group having the higher score of them. The group having the high self criticism score has high individuality, aesthetics, and satisfaction in clothing behavior. Compared with group having low self satisfaction, the group having high self satisfaction has the lower psychological clothing-dependence. (4) Those who are responsible for student guidance program need to keep in mind that one's self-criticism and self-satisfaction level, which are quite difficult to grasp, can be assumed by the observation of characteristics of clothing behavior.

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A Qualitative Case Study on the Development of Network as Communities of Practice in Welfare Network of S District in Seoul, Korea (실천공동체로서의 네트워크 발달에 대한 질적 사례연구 : 서울시 S구 재가복지연합회 사례를 중심으로)

  • Kim, Young-Sook;Lim, Hyo-Yeon
    • Korean Journal of Social Welfare
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    • v.62 no.3
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    • pp.299-321
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    • 2010
  • The purpose of this study was to analyze the development of social welfare network. The qualitative case study method was utilized from a communities of practice perspective. Depth interviews were conducted among 10 social workers of community welfare agencies who have practiced network activities. Data were analyzed with constant-comparative methods(Strauss and Corbin(1990)). The result are the followings; In incubation stage, the core theme was "collaboration for surmount overcoming difficulties from the bottom". In intergration stage, "acquirement of normative value basement" was emerged. "Reinforcement of solidarity" and "reconfirmation of identity" were drawn as core themes in muturation stage. There were core themes "construction of original image" and "shifting from private connection to public connection" in maintenance stage. Lastly stage a care theme of "qualitative transition" was emerged in transformation.

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Criteria for Store Selection and the Use of Information Sources by Jeans Wear Brand Royalty (진의류의 상표충성도에 따른 점포선택행동과 정보원사용의 차이)

  • 황춘섭
    • Journal of the Korean Society of Costume
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    • v.49
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    • pp.125-136
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    • 1999
  • The present study was conducted to analyze(1) if there are any differences in jean's brand royalty according to the age·sex·educational background and income of consumers (2) the criteria for store choice by jean's brand royalty of consumers (3) the use of information souces by jean's brand royalty of consumers. The research method employed was normative-descriptive survey and questionnaires were main instrument to gather research materials. The survey was implemented from July 1st 1998 to the schools and two colleges and those who work at a comuter-related company and at a trade company. The data gathered was analyzed by mean standard deviation t-test ANOVA and Duncan -multiple range test. The results are summarized as follows: (1) 58.6% of the respondents were categorized as the brand loyalty group that was bigger than the non-brand loyalty group (41.4%) People in their late 2-'s were inclined to have the highest brand loyalty for jeans People in university and above had relatively higher brand royalty than to people with a high school or lower (2) Brand royalty group paid more attention on the quality on the quality of the fabric use; the trands of the products: brand name of the product: the distance of the store location : and the comfortable atmosphere of the store. Pleasant and kind services of the salesperson was considered as more important factor for store selection by the non-brand royalty group than by brand royalty group. (3) Almost all the information sources were used more often by brand royalty group than non-brand royalty group. For both groups their own experiences is most important information sources. The results shows that consumers have high brand loyalty for jeans product and also have many differences not only in the usage of information sources but also in the store selection criteria accorrding to the level of jeans brand loyalty . Therefore those industries carrying jeans should these points on their marketing strategies.

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An Empirical Study on the Competition Factor Electronic Logistics Information and International Logistics Management (국제물류관리와 전자적물류정보의 경쟁요인에 관한 실증연구)

  • Kwak, Hyun
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.257-283
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    • 2007
  • As Global industrial structure is diversified, multinational corporations accomplished fast internationalization to introduction of new management policy by development of an IT technology. Enterprise' business environment is changing transcending border. To overcome raging waves of change accident and to be secured enterprise's future, the logistics is recognized the third profit source joining in curtailment of sale enlargement, production cost. To seek cost saving or reform in logistics class that is last area of pursuit of profits within ancient city life in the fast lane from these viewpoint, importance of study that integrates and manages international logistics bases supply neck walk is emphasized. Specially, to meet on in terms of competitive power security regarding curtailment of logistics cost is available through link between logistics bases, various consumer's request, merchandise and service logistics management that supply fixed quantity as is reliable in right place at good season was embossed by point game plan of business management, and SCM efficiency anger of mortification international logistics activity importance of study that see at that dominate competitive advantage point bring. This study analyzes interrelation and presents model for integration of international logistics bases supply network with supply network habit at factor and supply chain, and supply network activity in integration of supply chain process and production. Also, it establishes following method of study to achieve study purpose for actual proof analysis for integration sequence of international logistics bases supply network. Specially, immersion of network and supply network, very high interrelation appeared by thing which is with international logistics base supply network integration. The integration of international logistics base supply network means that the enterprises which give trust and sincerity deal with market environment change positively and can decide proceeding of various cooperative work. Also, it means the possibility by necessity of cooperative relation and interdependence to continuous immersion and normative immersion, for the maintain of long business relations.

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A Study of Situation based Coordinate Service in Internet Fashion Shopping Malls - Focused on Men in Their 20s - (인터넷 쇼핑몰의 상황별 패션 코디 서비스에 관한 연구 - 20대 남성을 중심으로 -)

  • Cho, Min-Jeong;Park, Dong-Jun;Chung, Hyun-Sook
    • The Research Journal of the Costume Culture
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    • v.17 no.2
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    • pp.255-269
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    • 2009
  • The purpose of this study was to understand the internet fashion shopping behavior of men in their 20s, and to develop the internet shopping website with situation-based clothing coordination services for male comsumer in their 20s. The study was implemented through a normative descriptive survey method using a questionnaire. The survey was conducted in April and May 2006, and the sample group consisted of 280 men in their 20s from Busan and the provinces of Gyeongnam and Gyeongbuk. The data was analyzed by following statistical methods: frequency analysis, one-way-ANOV A, and Scheffe's test. The results are as follow: first, regarding internet the usage trend of male consumers in their 20s, it was shown that they usually spent more than 15 minutes and less than 30 minutes for internet shopping the price range from their experiences of clothing purchases was relatively high for they bought jackets or suits was relatively high. Second, an analysis on men's pattern of clothing purchase showed that many respondents purchase single items such as shirts or pants online. Third, in terms of their experiences of online purchase of coordinated clothes, 69% said "none." Yet, they showed positive assessment to a question whether they are willing to purchase clothes by using a situation-based coordination service or a 1:1 online coordination services. Fourth, the relationship between consumers' reactions to online situation-based clothing coordination services and respondents' demographic characteristics showed statistically significant different results in terms of occupation.

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The effect of consumer trust on positive online reviews of cosmetics (기능성 화장품의 온라인 사용 후기 신뢰도가 브랜드 선호도, 광고 신뢰도 및 구매의도에 미치는 영향 - 자외선 차단제의 긍정적 사용 후기를 중심으로 -)

  • Park, Ji Hye;Kim, Mi Sook;Hwang, Choon Sup
    • The Research Journal of the Costume Culture
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    • v.25 no.6
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    • pp.831-846
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    • 2017
  • Considering that the effectiveness of ads varies according to the credibility of consumers, it is necessary to establish data regarding consumer credibility in relation to online reviews. To conduct a successful study on the marketing strategies of online reviews, it is also necessary to analyze the relationship between credibility and the various factors that influence the purchase intentions of consumers. Therefore, this study attempted to examine the relationship between consumer trust of on-line reviews, brand preference, ads credibility, and purchase intentions in relation to cosmetics. The study was conducted through a normative descriptive survey method using stimuli and a self-administered questionnaire. Analysis of the structural equation model was conducted for the data analysis. The results revealed that consumer reliance on online reviews of cosmetics influences brand preference, credibility of brand ads and purchase intentions. The results also revealed that consumers' on-line reviews, brand preference, and trust of brand ads are important factors for increasing the purchase intentions. The mediation effect of brand preference and brands' ads credibility were found in the process where on-line reviews exercise an influence on the purchase intentions. It was also found that brand preference has a stronger influence on purchase intention than credibility of brand ads. It was discovered that the credibility of on-line reviews directly influences purchase intentions more than indirectly influences. Considering the results of this study, programs that encourage customers to post on-line reviews, and strategies to promote brand preference by targeting groups that exhibit high trust in online reviews would be recommended.

High School Girls' Clothing Behavior Related to Their Family Self-Concept and Residential Area (거주 지역별 여고생의 가정적 자아개념과 의복 행동)

  • Yun, Jung-Yeon;Hwang, Choon-Sup
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.569-579
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    • 2007
  • The purpose of the present study was to understand the clothing behavior of high school girls, and to analyze the differences of the behavior in accordance with their family self-concept and residential area. The study was implemented through a normative-descriptive survey method using a questionnaire. The survey was conducted in April 2006, and the sample consisted of 462 girls from 5 high schools. The data were analyzed by t-test, factor analysis, and cluster analysis. The results are as follows: I. In general, the family self-concept of high school girls was considerably positive, and the group from the Gangbuk area showed a more positive family self-concept than the group from Gangnam. 2. The group from Gangnam displayed a higher score in conformity, fashionability, and economy than the group from Gangbuk did. In terms of personality, the group from Gangbuk showed a higher score than the group from Gangnam. 3. The group having a more positive family self-concept showed a higher score in aspects of personality and psychological dependency. In the areas of conformity and fashionability, the group having a more positive family self-concept manifested a lower score. 4. In the case of the group having a more positive family self-concept, the girls from Gangnam, more than the group from Gangbuk, evidenced a higher score in conformity and fashionability, but showed a lower score in personality. In the case of the group having a lower score regarding family self-concept, the girls from Gangnam, more than those from Gangbuk, showed a higher score in conformity, fashionability, and economy. On the other hand, the personality score of the girls from Gangnam was lower than that of the Gangbuk group. Considering the results of the study mentioned above, it could be said that the clothing behavior of high school girls is different according to their family self-concept and residential area, and such clothing behavior could be used as a cue to understanding their family self-concept.

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Investigating the Effect of Value Characteristics of SNS Users on SNS Usage Motivation, Social Capital, and Usage Behavior (SNS 이용자의 가치체계의 특징이 SNS 이용동기, 사회적 자본, 이용행위 등에 미치는 영향 분석)

  • Cho, Hyong-Oh
    • Journal of Digital Contents Society
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    • v.19 no.2
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    • pp.351-362
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    • 2018
  • This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.