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A study on the influence of customer perceived value on purchase intention of Chinese traditional music training institutions

  • Jin, Mei-Lin
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.7
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    • pp.195-202
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    • 2022
  • The purpose of this study is to study the perceived value of consumers of traditional Chinese music training institutions, and the resulting research on the impact of customers' purchase intentions. This research refers to relevant literature on customer perceived value and customer purchase intention, and divides customer perceived value into five value dimensions: emotion, quality, experience, price and reputation. Questionnaire survey method, using SPSS analysis AMOS tool to conduct empirical research, the research results show that customer perceived value has an important positive impact on purchase intention in five value dimensions of emotion, quality, price, experience and reputation, which is a traditional music training institution. Provide reference and suggestions for improvement.

Auction Prices Generation Agent Using Case-base Reasoning (사례 기반 추론에 의한 경매 가격 생성 에이전트)

  • Ko, Min-Jung;Lee, Yong-Kyu
    • The Journal of Society for e-Business Studies
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    • v.11 no.2
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    • pp.31-48
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    • 2006
  • Commercial internet auction systems have been successfully used recently. In those systems, because auction prices of auction items are given by sellers only, the success bid rate can be decreased due to the large difference between the reserve price and the normal price. In this paper, we propose an agent that generates auction prices to sellers based on past auction data and item prices gathered from the web Through performance experiments, we show that the successful bid rate increases by preventing sellers from making unreasonable reserve prices. Using the pricing agent, we design and implement an XML-based auction system on the web.

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An Optimal Configuration and Feasibility Study for Community Energy System (CES) (합리적인 지역 에너지 시스템(Community Energy System)의 구성과 경제성 검토)

  • Kee W. B.;Park Y. U.;Kim K. H.;Jang S. I.
    • Proceedings of the KIEE Conference
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    • summer
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    • pp.123-125
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    • 2004
  • This paper describes an optimal configuration of Community Energy System (CES) for the multi-energy consumers and analyzes economical feasibility for such system. The most of previous feasibility studies for Co-Generation plants of CES in Korea have shown negative results due to the abnormally low price of power rate in Korea. However, in order to overcome this situation a new approach was examined in this Paper. The efforts of this approach the selection of the low price but reliable facility and maximizing the capacity factor of the facility. MGT was selected in view of low price and good reliability. In order to maximize the capacity factor the system capacity should be quite lower than the actual required Electrical and Heat load of the subject entity. In this report 100 kW Co-Generation facility was selected in view of conservative analysis. The results of the analysis showed that pay back period may vary from 4 to 5 yens according to the application of LNG rates whether it is to-generation rate or the normal business rate. With the analysis in this paper we confirmed that CES is feasible even in Korea if we do not insist to select the capacity of CES to cover all the energy required but select a smaller size of CES compared to the actual requirement, which can allow full load operation of the system continuously.

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Development of Men's Wear Design according to the Change and Features of Men's Fashion Styles (남성 패션 스타일의 변화와 특징에 따른 디자인 제안)

  • Park, Han-Him;Kim, Young-In
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.117-129
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    • 2015
  • This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

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Feasibility Study for an Optical Sensing System for Hardy Kiwi (Actinidia arguta) Sugar Content Estimation

  • Lee, Sangyoon;Sarkar, Shagor;Park, Youngki;Yang, Jaekyeong;Kweon, Giyoung
    • Journal of agriculture & life science
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    • v.53 no.3
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    • pp.147-157
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    • 2019
  • In this study, we tried to find out the most appropriate pre-processing method and to verify the feasibility of developing a low-price sensing system for predicting the hardy kiwis sugar content based on VNIRS and subsequent spectral analysis. A total of 495 hardy kiwi samples were collected from three farms in Muju, Jeollabukdo, South Korea. The samples were scanned with a spectrophotometer in the range of 730-2300 nm with 1 nm spectral sampling interval. The measured data were arbitrarily separated into calibration and validation data for sugar content prediction. Partial least squares (PLS) regression was performed using various combinations of pre-processing methods. When the latent variable (LV) was 8 with the pre-processing combination of standard normal variate (SNV) and orthogonal signal correction (OSC), the highest R2 values of calibration and validation were 0.78 and 0.84, respectively. The possibility of predicting the sugar content of hardy kiwi was also examined at spectral sampling intervals of 6 and 10 nm in the narrower spectral range from 730 nm to 1200 nm for a low-price optical sensing system. The prediction performance had promising results with R2 values of 0.84 and 0.80 for 6 and 10 nm, respectively. Future studies will aim to develop a low-price optical sensing system with a combination of optical components such as photodiodes, light-emitting diodes (LEDs) and/or lamps, and to locate a more reliable prediction model by including meteorological data, soil data, and different varieties of hardy kiwi plants.

A Study on Price Volatility and Properties of Time-series for the Tangerine Price in Jeju (제주지역 감귤가격의 시계열적 특성 및 가격변동성에 관한 연구)

  • Ko, Bong-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.212-217
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    • 2020
  • The purpose of this study was to analyze the volatility and properties of a time series for tangerine prices in Jeju using the GARCH model of Bollerslev(1986). First, it was found that the time series for the rate of change in tangerine prices had a thicker tail rather than a normal distribution. At a significance level of 1%, the Jarque-Bera statistic led to a rejection of the null hypothesis that the distribution of the time series for the rate of change in tangerine prices is normally distributed. Second, the correlation between the time series was high based on the Ljung-Box Q statistic, which was statistically verified through the ARCH-LM test. Third, the results of the GARCH(1,1) model estimation showed statistically significant results at a significance level of 1%, except for the constant of the mean equation. The persistence parameter value of the variance equation was estimated to be close to 1, which means that there is a high possibility that a similar level of volatility will be present in the future. Finally, it is expected that the results of this study can be used as basic data to optimize the government's tangerine supply and demand control policy.

A Study on the Seller's Errors in Internet Shopping Mall Transactions (인터넷쇼핑몰 거래에 있어서 매도인의 착오에 관한 고찰)

  • Yoon, Chang-Sul
    • Journal of Digital Convergence
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    • v.8 no.2
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    • pp.147-160
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    • 2010
  • Internet shopping mall business has taken its place as a major form of e-commerce and is evolving constantly. At the same time, disputes of various kinds are also arising in proportion to the evolution. A typical example is when a consumer purchased a product from an internet shopping mall and the seller wants to cancel or withdraw the sales contract saying that he miswrote the price or other important information when posting the product on the internet. It's about the error on the seller's part. Civil Law Chapter 109, legal principles on errors, appears to assume the case of natural declaration of intention. It was observed that legal principles on errors defined by the Civil Law are also applied in internet shopping malls, where declaration of intention is made electronically. In transactions involving internet shopping malls, where the seller's indication and advertisement constitutes an inducement to offer, the seller may cancel a contract concluded by the consumer's offer and the seller's acceptance if the seller finds errors on his part, and adequacy of the cancellation should be judged depending on specific cases. That is, the judgment of the important ground that comprises prerequisites for cancellation and presence of negligence may depend on how much difference there is between the normal price and the posted price on a specific case. Also, considering the cases where negligence was not perceived on the seller's miswriting of the price, the seller may cancel the transaction in a similar situation.

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Body Shape Awareness and Utilization Status of Processed Foods and Food-Labeling by Some University Students in Sejong City (세종지역 일부 대학생의 체형인식에 따른 가공식품이용 및 식품표시 활용실태)

  • Sung, Hae Bin;Lee, Je-Hyuk
    • Journal of the Korean Society of Food Culture
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    • v.36 no.2
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    • pp.184-197
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    • 2021
  • This study investigated the recognition and utilization status of food labeling and nutrition labeling, according to the body type recognition of university students. In a total of 351 subjects, the male subjects comprised of 25.8% belonging to the underweight awareness group, 46.3% normal weight awareness group, and 27.9% overweight awareness students. Among the female students, 29.2% belonged to the underweight awareness group, 36.6% were normal body weight, and 34.2% were the overweight group. When purchasing processed foods, the price (4.05 points), expiration date (4.03 points), and gross weight (3.88 points) were the most considered factors of the food labeling content (5 points) for all body shape recognition groups. The food labeling of canned foods was checked most by the underweight awareness group (p<0.05). For bread and snacks, the contents of food labeling were confirmed most by the normal weight awareness group and the overweight awareness group (p<0.001). For beverages, the normal weight awareness group checked more food labels (p<0.01). The underweight awareness group (55.2%) hardly checked the nutritional labeling, and 22.9% of these subjects did not check at all. Our results may provide the necessity to improve the incorrect eating habits of students, by evaluating differences between the cognitive body type and the actual body type by BMI.

The Impact of COVID-19 Pandemic on Indonesia's Economy and Alternative Prospects for Untact Society

  • Lee, Kyungchan
    • SUVANNABHUMI
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    • v.13 no.2
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    • pp.7-35
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    • 2021
  • This research is an attempt to understand the economic and social consequences that are occurring in Indonesia due to the spread of COVID-19. Indonesia, which has maintained solid economic growth since the inauguration of President Jokowi's government, is also experiencing difficulties to deal with unexpected COVID-19 pandemic as the global economic turmoil has had a very significant impact on its economy. The economic impact of COVID-19 can be felt, starting from the phenomenon of panic buying, the free fall of the stock price index, the depreciation of the Rupiah against the Dollar, sluggish activities in the processing industry, and ultimately it has an impact on slowing economic growth. Various policies and measures have been taken by the Indonesian government to minimize the negative impact caused by the COVID-19 pandemic on the economy. One such area is electronic commerce business or e-commerce that witnessed a vast increase of online and non-cash transaction amid rising voices that the country needs to prepare for the advent of a new economic system, the so-called New Normal era. The Covid-19 pandemic will temporarily slow economic growth and delay some development projects and policy initiatives as the Indonesian government diverts capital from infrastructure development to help respond to the crisis. However, the Jokowi administration's efforts for continuous reform are expected to accelerate the transition to the digital economy.

A Study about the Real Estate' Policy Impact on house prices (Focusing on the time series analysis and regression) (부동산정책이 주택가격에 미치는 영향에 관한 연구 (시계열분석과 회귀분석 중심으로))

  • Ko, Pill-Song;Park, Chang-Soo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.5 no.2
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    • pp.205-213
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    • 2010
  • This study was to analyze the past regime's real estate policy and the time-series data on real estate price index from 1986 to 2009 in 24 years. Also, the real estate index and macroeconomic variables, the impact on house price index variable conducted to regression analysis and to analyze whether and how much is affected. Analyzed as follows: First, Korea's real estate policy was the post-policy and the past regime's real estate policy was inconsistent with each other. Second, in the normal phase whenever real estate issues, the measures of the strengthening regulation and of the economic recovery were only to repeat periodically. Third, the timing and means of policy enforcement was an inappropriate and Real estate market was getting worse at the time whenever a real estate policies performed. Fourth, The apartments prices index of the housing types rose the highest and were the most popular for 24 years. Increase or decrease the amount of the price index for apartments, Roh Tae-woo(65.0%) - Kim Dae-jung (42.5%) - Roh Moo-hyun (32.8%) were in order. Fifth, the results of the regression analysis carried out: The impact on housing prices among independent variables were followed by Cap Construction- one per capita income - Housing consumer price index - Accompanying Composite Index - Trailing Composite Index - Home subscription Subscriber account - Leading Composite Index.