• 제목/요약/키워드: Norm Activation Model

검색결과 3건 처리시간 0.023초

디지털 콘텐츠 불법복제 행동에 대한 통합적 분석: 태도, 개인규범, 습관을 중심으로 (Integrative Analysis on Digital Piracy: Focused on Attitude, Personal Norm, and Habit)

  • 최병구
    • 한국전자거래학회지
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    • 제23권3호
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    • pp.85-109
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    • 2018
  • 정보통신 기술의 급격한 발전으로 인해 사람들은 디지털 콘텐츠의 불법복제를 보다 쉽고 빠르게 할 수 있게 되었다. 이에 따라 왜 사람들이 불법복제 행위를 하는가에 대한 많은 연구가 이루어져 왔다. 그러나 아직까지 불법복제 행위에 대한 체계적이고 통합적인 연구는 거의 이루어지지 않고 있다. 본 연구는 계획된 행위이론, 규범활성화 모형, 습관 등을 통합함으로써 기존 연구의 한계를 극복하고자 하였다. 이러한 목적을 달성하기 위해 태도, 개인규범, 습관 등이 불법복제 행위의도에 미치는 영향을 설명하는 9개의 가설을 수립하고 337명으로부터 수집한 자료를 통해 이를 검증하였다. 분석한 결과 태도, 지각된 행위통제, 개인규범, 습관은 불법복제 행위의도에 유의한 영향을 미치는 것으로 나타났다. 반면 주관적 규범은 행위의도에 직접적인 영향을 미치는 것이 아니라 개인규범을 통해 행위의도에 간접적인 영향을 미치지 않는 것으로 나타났다. 나아가 습관은 태도에도 유의한 영향을 미치는 것으로 나타났다. 본 연구는 태도, 개인규범, 습관은 불법복제 행위의도 간의 관계를 파악함으로써 기존 연구의 확장에 기여하였다는 점에서 그 의의가 있다.

코로나19 위험인식에 따른 친사회적 관광행동의도 결정과정 : 규범 활성화 모델을 활용하여 (The Process of Determining of Pro-Social Tourism Behavior Intention according to the Perception of the Risk of COVID-19 : Utilizing the Norm Activation Model)

  • 전창영;송운강;양희원
    • 아태비즈니스연구
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    • 제12권2호
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    • pp.145-159
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    • 2021
  • Purpose - The purpose of this study is to identify the preceding factors that form pro-social tourism behavior intent in a pendemic situation and to present theoretical and practical implications for the role of individuals for a safe tourism environment. Design/methodology/approach - This study conducted an analysis by collecting 420 valid questionnaires targeting citizens who have lived in Korea continuously for more than one year. For the analysis, a confirmatory factor analysis (CFA) and a structural equation model (SEM) were used, and a multi-group confirmatory factor analysis (MCFA) and a multi-group structural equation model (MSEM) were used to verify the difference by age group. Findings - First, cognitive and affective risk perception for Covid-19 had a significant (+) effect on the ascription of responsibility to tourists, and affective risk perception and ascription of responsibility had a significant (+) effect on personal norms. Second, personal norms have been shown to have a significant (+) influence on prosocial tourism behavior intention, and prosocial tourism behavior intention has a significant (+) influence on WTP on safety tourism. Research implications or Originality - Tourism behavior in a pendemic situation can affect the spread of infection. In this respect, this study attempted to confirm how moral norms affect pro-social tourism behavior from a personal point of view. In addition, we tried to present practical implications by identifying the impact of personal norms on willing to pay for a safe tourism environment.

뇌파 기반 실시간 뇌활동 모니터링 시스템의 타당성 조사 (Feasibility Study of EEG-based Real-time Brain Activation Monitoring System)

  • 채희제;임창환;이승환
    • 대한의용생체공학회:의공학회지
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    • 제28권2호
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    • pp.258-264
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    • 2007
  • Spatiotemporal changes of brain rhythmic activity at a certain frequency have been usually monitored in real time using scalp potential maps of multi-channel electroencephalography(EEG) or magnetic field maps of magnetoencephalography(MEG). In the present study, we investigate if it is possible to implement a real-time brain activity monitoring system which can monitor spatiotemporal changes of cortical rhythmic activity on a subject's cortical surface, neither on a sensor plane nor on a standard brain model, with a high temporal resolution. In the suggested system, a frequency domain inverse operator is preliminarily constructed, considering the individual subject's anatomical information, noise level, and sensor configurations. Spectral current power at each cortical vertex is then calculated for the Fourier transforms of successive sections of continuous data, when a single frequency or particular frequency band is given. An offline study which perfectly simulated the suggested system demonstrates that cortical rhythmic source changes can be monitored at the cortical level with a maximal delay time of about 200 ms, when 18 channel EEG data are analyzed under Pentium4 3.4GHz environment. Two sets of artifact-free, eye closed, resting EEG data acquired from a dementia patient and a normal male subject were used to show the feasibility of the suggested system. Factors influencing the computational delay are investigated and possible applications of the system are discussed as well.