• Title/Summary/Keyword: Norm

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A Dynamic Investigation of iBeacon Adoption at Tourism Destination (관광지에서의 iBeacon 도입에 대한 동태적 분석)

  • Choedon, Tenzin;Lee, Young-Chan
    • Journal of Industrial Convergence
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    • v.16 no.2
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    • pp.1-14
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    • 2018
  • The interconnectedness of all things is continuously expanding. For example, bluetooth low energy (BLE) beacons are wireless radio transmitters that can send an identifier to nearby receivers and trigger a number of applications, from proximity marketing to indoor location-based service. iBeacon technology which is one of the newest technologies in the smart tourism field, is reckoned as being very useful for travelers in enhancing the experience with visiting places. However, there is consequently not much existing research yet about the connection between iBeacon technology and tourism destination. Considering that, this study analyzes the adoption of iBeacon in tourism destination, this study examine the interrelationships and feedback structures of key factors in iBeacon adoption. To serve the purpose, this study used system dynamics approach to develop a model of iBeacon adoption in tourism destination. The analysis results showed that the concept of 'Social Influences' is one of the significant predictors for individual's intention behavior to accept iBeacon, and word of mouth (WOM), subjective norm, privacy concern, and perceived usefulness are key factors influencing the iBeacon adoption.

A Study on Phenomenon 'Play of Words' in Modern Russian Advertising Language (현대 러시아 광고언어에 있어서의 '언어유희' 현상에 대한 연구)

  • Kim, Sung Wan
    • Cross-Cultural Studies
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    • v.42
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    • pp.241-260
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    • 2016
  • The purpose of this article is to represent the types of advertising in the modern Russian language as 'Play of Words' (игра слов). The causal reason for this phenomenon is studied from the result of certain characteristics of advertising. The definition and characteristics of the language of the advertisement are analyzed in achieving the goal, as these factors reveal how language is used to maximize the effectiveness of the advertising. Academic research is needed in the collaborative fields of linguistics, psychology, economics, sociology, marketing, literature, art, and music. Modern advertisement is mixed with semiotic objects that consist of display, sound, and texts. While this study is not complete, the acknowledgement of the phenomenon 'Play of Words' between the creators of advertising and the consumer is undeniable. On one hand, advertising is recognized by linguists as the main factor that destroys the literary language. It represents the distortion of a standard language norm, as opposed to formal linguistic means used in advertising. In this research, we pay attention to the frequent use of foreign language borrowings and incorrect representation of foreign words, slang and jargon, that occur in misspelled usage of literary norms. The features that are revealed in this article are helpful to understand the purpose of advertising.

Estimation and Classification of Flow Regimes for South Korean Streams and River

  • Park, Kyug Seo;Choi, Ji-Woong;Park, Chan-Seo;An, Kwang-Guk;Wiley, Michael J.
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.106-106
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    • 2015
  • The information of flow regimes continues to be norm in water resource and watershed management, in that stream flow regime is a crucial factor influencing water quality, geomorphology, and the community structure of stream biota. The objectives of this study were to estimate Korean stream flows from landscape variables, classify stream flow gages using hydraulic characteristics, and then apply these methods to ungaged biological monitoring sites for effective ecological assessment. Here I used a linear modeling approach (MLR, PCA, and PCR) to describe and predict seasonal flow statistics from landscape variables. MLR models were successfully built for a range of exceedance discharges and time frames (annual, January, May, July, and October), and these models explained a high degree of the observed variation with r squares ranging from 0.555 (Q95 in January) to 0.899 (Q05 in July). In validation testing, predicted and observed exceedance discharges were all significantly correlated (p<0.01) and for most models no significant difference was found between predicted and observed values (Paired samples T-test; p>0.05). I classified Korean stream flow regimes with respect to hydraulic and hydrologic regime into four categories: flashier and higher-powered (F-HP), flashier and lower-powered (F-LP), more stable and higher-powered (S-HP), and more stable and lower-powered (S-LP). These four categories of Korean streams were related to with the characteristics of environmental variables, such as catchment size, site slope, stream order, and land use patterns. I then applied the models at 684 ungaged biological sampling sites used in the National Aquatic Ecological Monitoring Program in order to classify them with respect to basic hydrologic characteristics and similarity to the government's array of hydrologic gauging stations. Flashier-lower powered sites appeared to be relatively over-represented and more stable-higher powered sites under-represented in the bioassessment data sets.

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Genotype by environment interaction for somatic cell score in Holstein cattle of southern Brazil via reaction norms

  • Mulim, Henrique Alberto;Pinto, Luis Fernando Batista;Valloto, Altair Antonio;Pedrosa, Victor Breno
    • Animal Bioscience
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    • v.34 no.4
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    • pp.499-505
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    • 2021
  • Objective: The objective of this study was to evaluate the genetic behavior of a population of Holstein cattle in response to the variation of environmental temperature by analyzing the effects of genotype by environment interaction (GEI) through reaction norms for the somatic cell score (SCS). Methods: Data was collected for 67,206 primiparous cows from the database of the Paraná Holstein Breeders Association in Brazil, with the aim of evaluating the temperature effect, considered as an environmental variable, distinguished under six gradients, with the variation range found being 17℃ to 19.5℃, over the region. A reaction norm model was adopted utilizing the fourth order under the Legendre polynomials, using the mixed models of analysis by the restricted maximum likelihood method by the WOMBAT software. Additionally, the genetic behavior of the 15 most representative bulls was assessed, in response to the changes in the temperature gradient. Results: A mean score of 2.66 and a heritability variation from 0.17 to 0.23 was found in the regional temperature increase. The correlation between the environmental gradients proved to be higher than 0.80. Distinctive genetic behaviors were observed according to the increase in regional temperature, with an observed increase of up to 0.258 in the breeding values of some animals, as well as a reduction in the breeding of up to 0.793, with occasional reclassifications being observed as the temperature increased. Conclusion: Non-relevant GEI for SCS were observed in Holstein cattle herds of southern Brazil. Thus, the inclusion of the temperature effect in the model of genetic evaluation of SCS for the southern Brazilian Holstein breed is not required.

Revision of Biotechnology Support Act for Accelerating the Bioeconomy

  • Kim, Hyeon-su;Yoo, Seong-hee;Seol, Min;Moon, Seong-hoon;Kim, Heoung-yeol
    • Asian Journal of Innovation and Policy
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    • v.9 no.3
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    • pp.240-256
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    • 2020
  • The Biotechnology Support Act has provided a legal basis for promoting the biotechnology field as the highest legal authority in the biosciences since its enactment in 1983, and has contributed to enhancing Korea's biotechnology research and development (R&D) capabilities and to revitalizing bioscience ecosystems by establishing policies for supporting biotechnology, expanding the government research and development, and promoting industrial applications. The revised bill of the Biotechnology Support Act is the law that reflects changes in the technological and social environment and that provides a legal basis for practical support of government policies such as total periodic research support, commercialization empowerment, and creation of an innovative research environment, and it will come into effect in November, 2020 after a six-month grace period. The main contents of the revised bill are 1) increasing status as a general norm in the biotechnology field, 2) establishing data evidence-based policies, 3) inducing biotechnology innovation, and 4) promoting regulatory science, especially research and development. This revision has been reorganized in a timely manner in accordance with the current technological advancements, changes in society and environment, and both quantitative and qualitative growth of the domestic bioscience ecosystems and its competitiveness are expected by systematic supports and promotions of the government during the whole period in terms of research and development (R&D) as well as business and industrialization.

Latent Profile Analysis of Medical Students' Use of Motivational Regulation Strategies for Online Learning (온라인 학습에서 의과대학생의 동기조절 프로파일 유형에 따른 인지학습과 학습몰입 간 관계 분석)

  • Yun, Heoncheol;Kim, Seon;Chung, Eun-Kyung
    • Korean Medical Education Review
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    • v.23 no.2
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    • pp.118-127
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    • 2021
  • Due to the coronavirus disease 2019 pandemic, the new norm of online learning has been recognized as core to medical institutions for academic continuity, and students are expected to be motivated and engaged in learning while maintaining distance from other peers and educators. To facilitate students' and educators' newly defined roles in online medical education settings, it is crucial to understand how students are actively motivated and engaged in learning. Hence, this study explored medical students' motivational regulation profiles and examined the effects of motivational regulation strategies (MRS) on cognitive learning and learning engagement for online learning. Data were collected after the end of the first semester in 2020 from a sample of 334 medical students enrolled at a public university school of medicine. Latent profile analysis indicated three subgroups with different motivational regulation profiles: the low-profile, medium-profile, and high-profile groups. Regarding different MRS patterns in the high-profile group, mastery self-talk, performance approach self-talk, and the self-consequating strategy appeared to be most applicable for regulating learners' motivation. Analysis of variance showed that the profile groups with higher levels of MRS use were connected to a higher willingness to use cognitive learning strategies and a higher degree of engagement in online learning. The findings of this study emphasize the use of specific sets of MRS to support learning motivation and the need to design effective self-regulated learning environments in online medical education settings.

Sparse and low-rank feature selection for multi-label learning

  • Lim, Hyunki
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.7
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    • pp.1-7
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    • 2021
  • In this paper, we propose a feature selection technique for multi-label classification. Many existing feature selection techniques have selected features by calculating the relation between features and labels such as a mutual information scale. However, since the mutual information measure requires a joint probability, it is difficult to calculate the joint probability from an actual premise feature set. Therefore, it has the disadvantage that only a few features can be calculated and only local optimization is possible. Away from this regional optimization problem, we propose a feature selection technique that constructs a low-rank space in the entire given feature space and selects features with sparsity. To this end, we designed a regression-based objective function using Nuclear norm, and proposed an algorithm of gradient descent method to solve the optimization problem of this objective function. Based on the results of multi-label classification experiments on four data and three multi-label classification performance, the proposed methodology showed better performance than the existing feature selection technique. In addition, it was showed by experimental results that the performance change is insensitive even to the parameter value change of the proposed objective function.

Surgical outcomes in dogs with tracheal collapse treated with a novel cross-and-hook braided endoluminal stent

  • Uemura, Akiko;Ozai, Yusuke;Hamabe, Lina;Yoshida, Tomohiko;Tanaka, Ryou
    • Journal of Veterinary Science
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    • v.23 no.3
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    • pp.46.1-46.8
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    • 2022
  • Background: Stenting is an effective treatment option for tracheal collapse in dogs. Cross-braided tracheal stents are currently the norm in veterinary medicine, but cross-and-hook braided stents have recently been adopted in human medicine. We examined whether stents manufactured using this novel braiding technique provided additional advantages for the treatment of tracheal collapse in dogs. Objectives: To evaluate the outcomes of cross-and-hook braided stent implantation in the treatment of tracheal collapse in dogs. Methods: The medical records of 22 client-owned dogs that underwent luminal placement of cross-and-hook braided Fauna Stents for the treatment of tracheal collapse between January 2018 and July 2021 were examined and data on canine signalment, clinical signs, diagnostic test results, surgical outcomes, and postoperative complications were retrieved and analyzed statistically. Results: Twenty-six stents were surgically implanted, with 20 dogs (90.9%) receiving one stent and the remaining two (9.1%) receiving two or more stents. All dogs survived the procedure. The median survival time at a median follow-up of 990 days was 879 days. At the final follow-up examination, loss or mild improvement of cough was observed in all dogs. Conclusions: Compared with conventional lumen stents, the cross-and-hook braided Fauna Stent offered a higher survival rate and improved clinical symptoms in all patients. The results of this study suggest that the Fauna Stent may be a promising treatment option for dogs with tracheal collapse.

E-commerce Adoption in Distribution: An Empirical Study on Household Businesses in Food and Beverage Industry

  • NGUYEN, Xuan Truong;NGUYEN, Thai Ha;DANG, Huynh Phuong;PHAM, Thi Lan Phuong;BUI, Thi Thanh;TRAN, Nhat Minh;HUYNH, Tri An;NGUYEN, Nam Phong
    • Journal of Distribution Science
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    • v.20 no.2
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    • pp.65-77
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    • 2022
  • Purpose: This study aims to identify factors affecting the adoption of e-commerce by household businesses in Vietnam's food and beverage industry. Research design, data and methodology: The integrated TAM and TOE frameworks and ten hypotheses were developed to test the relationship between relevant factors. A cross-sectional survey was conducted to collect valid data from 992 respondents who run F&B household businesses in Vietnam. Results: The empirical research results confirm all proposed hypotheses that e-commerce adoption is affected by the perceived usefulness, the perceived ease of use, vendor support partners, social expectancy, competitive pressure, subjective norm, and household resources. Meanwhile, technical readiness, environment readiness, and organization readiness are intermediate variables that influence the implementation of e-commerce in food and beverage distribution. Conclusions: The findings suggest effective orientations to foster the food and beverage e-trading practice for household businesses in developing countries. Accordingly, to encourage private household businesses to adopt e-commerce, it is necessary to focus on improving business resources, technology readiness, environment readiness, and organization readiness through raising awareness of usefulness, benefits, perceived ease of use, and increased support of vendor partners. Future research can focus on improving the efficiency of e-commerce applications in F&B distribution for both household businesses and larger-scale enterprises.

Factors Affecting College Students' Intention to Use Mental Health Services for Mental Wellness (대학생들의 정신건강 서비스 이용의도에 영향을 미치는 요인에 관한 연구)

  • Sun, Hye-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.251-261
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    • 2021
  • The purpose of this study is to find out how much psychosocial factors affecting the intention to use mental health services and the characteristics of respondents in college students. Specifically, the influence of the level of knowledge about mental health, subjective norms, attitudes for seeking help, and social psychological stress levels on the respondents'intention to seek help is examined. As a result of the study, it was found that the subjective norms, social and psychological stress levels, and mental health students'intention to use mental health services were influenced by factors. It was found that subjective norms, psychosocial stress level, and attitude toward using mental health service were factors that influence the intention to use mental health service. The influence of these factors on help seeking intention was in the order of psychosocial stress level, help seeking attitude, and subjective norm. The study provided implications that were helpful in message development when executing mental health promotion and awareness campaigns by identifying predictive factors of the intention to use mental health services of college students.