• 중소기업연구
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• 제32권2호
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• pp.209-223
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• 2010

본고에서는 일본 중견기업의 위상, 특징, 관련 정책을 검토함으로써 우리나라에서의 중견기업 정책의 방향을 모색하고자 한다. 일본의 경쟁우위업종인 기계, 전자부품업의 출하와 고용비중은 여타 업종보다 높아, 그 저변에 두터운 중견기업이 존재하고 있음을 알 수 있다. 일본의 중견기업 육성정책은 연구개발과 환경대책을 위한 기업간 제휴 유도라는 측면에서 간접적으로 지원하고 있다. 우리나라도 특정 정책사업에 있어서 기업간 협력 유도를 통하여 중견기업을 육성할 수 있을 것이다.

• 농업과학연구
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• 제18권2호
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• pp.164-179
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• 1991

Korean agriculture has encountered two problems. One is internal income disparity between rural and urbarn area and the other is external Uruguay Round trade problems as an abolition of direct and indirect import barriers, reduction in export subsidies and to reduce internal price supports. These problems will be brought severe farm problems such as decreasing farm household income and repressing agricultural growth in the near future. Considering the above inevitable facts Korean government has implemented several development projects such as rural industrial area development project, rural special production area development project, leisuresight seeing farm development project, traditional food development project, unskilled labor training project for off-farm employment and so on, to increase farm household income through off-farm income increase. This study was mainly concentrated on the identification of operational problems and post evaluation of the rural special production area development projects which aimed at increasing non-farm incomes and giving employment opportunity for rural farmers in small factories processing regional special farm products and mine products. The main findings and problems to be solved for the successful project implementation are as followed ; 1. Total number of the special production area development projects as of the end of 1991 was amount to 138, and total number of farm household participated were estimated at 2,079, and total amount of off-farm income per farm household was reached to 3,011 thousand won. 2. The total number of processed special products have increased from 21 items in 1981 to 56 items in 1991. On the other hand the total number of farm household participated in the projects have decreased from 2,518 to 2,079 during same period. 3. Total amount of investment for the projects has increased from 1,429 million won in 1981 to 24,760 million won in 1991 but the rate of G'T loan of the total investment has reduced from 24.5% to 5.2% during same period. 4. 138 special production area development project are classified into 6 kinds of commodity groups such as 19 of general industrial good production areas, 52 of folks-industrial art objects production areas, 39 of food processing areas, 9 of fiber and texstile processing areas, 18 of agricultural and fishery inputs processing areas and 1 of stone processing area. 5. The total production value in 1990 was estimated 20,169 million won of which export was amount to 2,627 million won. 6. The finacial rate of return of the UNGOK KUGIJA Tea processing Project operated by UNGOK coops and BAKSAN ginseng tea processing project were estimated at 45.4% (B/C Ratio=1.17, NPV=152.5 million won) and 17.7% (B/C Ratio=1.12, NPV=120.2 million won) respectively. 7. More favorite terms and condition of the loan including collateral problems have to be given to farmers participated. Heavy investment and G'T subsidy policies should be started for the successful project implementation anf farm household income increase. 8. To expand market demand of the rural special goods G'T have to provide special program of TV or other mass media for commodity propaganda and the total cost concerned must be supported by G'T subsidy. 9. The special farm products as GUGUJA,MOSI'Ramie', Ginseng. SOGOKJU,HEMP,Mushroom.DUGYUNJU and Chesnut processing projects have to be propelled and expanded for off-farm income increase in Chung Nam Province. 10. Direct operational pattern of the special production area by coops is more favorable to farmers and recommendable considering with off-farm income increase and market demand creation throughout Korea. 11. In rural area, special organizations for project appraisal are not exist. Accordingly special training program, project appraisal, formulation and preparation for civil servants concerned have to be prepared for project selection and sound implementation under limited budget and financial support.

• 한국지역지리학회지
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• 제6권2호
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• pp.21-40
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• 2000

급변하는 소매업 환경 속에서 각 소매업체는 생존을 위한 다양한 전략을 구사하고 있다. 무한 경쟁 시대를 맞이하여, 유럽 및 미국의 대자본이 포화상태에 달한 자국 시장 대신 해외로 시장을 확대하고 있으므로, 한국의 소매업도 이들과의 경쟁은 불가피한 일이다. 이에 본 연구에서는 한국 및 미국 소매업의 발달과점과 입지 변화를 비교 분석하여, 한국 소매업의 바람직한 발전 방향 모색에 기여하고자 한다. 독창적인 마케팅 전략으로 새로운 업태의 세계적 선두 주자로서 계속 성장하고 있는 미국 소매업의 실체 분석은 한국 소매업의 바람직한 전략 구축의 기반이 된다. 최근, 미국의 소매업은 가격 지향의 할인점 시기를 지나서 고급화, 다양화, 대규모 테마파크화가 진행되고 있다. 이와 함께 입지 면에서는 새로운 교외지역이 성장하는 가운데, 기존 업체의 재정비 재개발로 도시 내부지역이 활성화된다. 그리고 입지가 문제시되지 않는 전자 소매업 TV 홈쇼핑도 성장하고 있다. 한편, 시장과 백화점 중심의 정적(靜的)인 구조를 지속해 오던 한국의 소매업은 1980년대 말 이후 다양한 업종이 소개되면서 급변하고 있다. 특히 1990년대 중반이후에는 대형 할인점이 급성장하고 유통구조의 체계화, 서비스 중심의 소매업으로 새로운 도약의 계기를 마련하고 있다. 한국 소매업의 발전을 위해서는 우선 정보통신 및 기술수준을 적극적으로 활용해야 한다. 나아가 전통과 현대/세계의 접목, 중소 업체의 협동화 같은 독창적인 시도, 그리고 유통업계 행정부 학계의 적극적인 지원이 요구된다.

• 농업과학연구
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• 제26권2호
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• pp.77-93
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• 1999

This study is aiming at identifying the foreward and backward lingkage effects of the farm land base development project. Korean Government has continuously carried out farmland base development projets including the integrated agricultural development projects. large and medium scale irrigation projects and the comprehensive development of the four big river basin including tidal land reclamation and estuary dam construction for the all weather farming since 1962. the starting year of the five year economic development plans. Consequently the irrigation rate of paddy fields in Korea reached to 75% in 1998 and to escalate the irrigation rate, the Government had procured heavy investment fund from IBRD. IMF and OECF etc. To cope with the agricultural problems like trade liberalization in accordance with WTO policy, the government has tried to solve such problems as new farmland base development policy, preservation of the farmland and expansion of farmland to meet self-sufficiency of foods in the future. Especially, farmland base development projects have been challanged to environmental and ecological problems in evaluating economic benefits and costs where the value of non-market goods have not been included in those. Up to data, in evaluating benefits and costs of the projects, farmland base development projects have been confined to direct incremental value of farm products and it's related costs. Therefore the projects'efficiency as a decision making criteria has shown the low level of economic efficiencies. In estimating economic efficiencies including Leontiefs input-output analysis of the projects could not be founded in Korea at present. Accordingly this study is aimed at achieving and identifying the following objectives. (1) To identify the problems related to the financial supports of the Government in implementing the proposed projects. (2) To estimated backward and foreward linkage effects of the proposed project from the view point of national economy as a whole. To achieve the objectives, Hwangrak benefited area with reservoir which is located in Seosan-haemi Disticts, Chungnam Province were selected as a case study. The main results of the study are summarized as follows : a. The present value of investment and O & M cost were amounted to 3,510million won and the present value of the value added in related industries was estimated at 5.913million won for the period of economic life of 70 years. b. The total discounted value of farm products in the concerned industries derived by the project was estimated at 10,495million won and the foreward and backward linkage effects of the project were amounted to 6,760 and 5,126million won respectively. c. The total number of employment opportunities derived from the related industries for the period of project life were 3,136 man/year. d. Farmland base development projects were showed that the backward linkage effects estimated by index of the sensitivity dispersion were larger than the forward linkage effect estimated by index of the power of dispersion. On the other hand, the forward linkage effect of rice production value during project life was larger than the backward linkage effect e. The rate of creation of new job opportunity by means of implementing civil engineering works were shown high in itself rather than any other fields. and the linkage effects of production of the project investment were mainly derived from the metal and non-metal fields. f. According to the industrial linkage effect analysis, farmland base development projects were identified economically feasible from the view point of national economy as a whole even though the economic efficiencies of the project was outstandingly decreased owing to delaying construction period and increasing project costs.

• 지식경영연구
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• 제22권3호
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• pp.273-293
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• 2021

팬데믹(Pandemic)으로 인해 온라인 시장의 규모가 급속하게 커졌다. 일상에서의 비대면화는그동안 기술수용에 늦은 소비자마저 온라인구매의 편리함을 경험하게 하는 계기가 되었고, 이들은 팬데믹 이후에도 온라인구매의 이점을 선호하게 될 것이다. 하지만 이러한 변화의 시기에 소비자가 취할 수 있는 제품 정보는 편평한 디스플레이상의 시각적 정보만으로 축소되었다. 회사들은 차별적이고 경쟁력 있는 정보를 제공하기 위해 AR/VR, Streaming 기술 등을 도입하고 있지만, 정직한 사용자들이 남긴 리뷰는 회사가 제공하는 잘 가공된 정보만큼 소비자에게 강력하게 인식되고, 회사의 상품개발과 마케팅 및 판매 전략을 위한 인사이트를 얻을 수 있다는 점에서 중요하게 인식될 필요가 있다. 그렇다면 소비자의 입장에서, 구매 의사결정 전에 참고하는 리뷰의 평점이 크게 어긋난다면, 소비자들은 어떻게 리뷰정보를 처리할까? 수렴되지 않은 평점은 늘 신뢰할 수 없고 가치 없는 것일까? 본 연구에서는 소비자의 개인 성향으로 볼 수 있는 조절초점 성향이 어떻게 사고방식을 지배하여 수렴되지 않은 정보를 수용하고 처리하는지 보이고자 하였다. 실험은 화장품을 대상으로 제품 리뷰 평점의 분산(높음 vs 낮음)이 소비자의 조절초점(예방초점 vs. 향상초점)에 따라 제품 태도에 어떤 영향을 미치는지 2x2 연구로 설계하였다. 연구결과, 예방초점의 소비자는 분산이 작을 때 높은 제품 태도를 보이지만, 향상초점의 소비자는 분산이 클 때 높은 제품 태도를 보인다는 것을 발견하였다. 이와 같은 연구로, 본 논문은 동일한 평균값의 평가점수를 가진 제품이라도 후기의 분산 값에 따라 소비자의 조절초점 성향이 영향을 미쳐 제품 태도가 달라진다는 것을 설명할 수 있다. 본 논문은 평점이 수렴되지 않는 정보에 대한 소비자의 정보처리의 메커니즘을 밝힌 이론적 공헌이 있으며, 실무적으로 기업은 리뷰가 축적됨에 따라 개인화되고 최적화된 상품 정보를 제공하는 등 빅데이터를 바탕으로 지식경영을 응용한 고객경험설계가 가능함을 시사한다.