• Title/Summary/Keyword: Non-Verbal

Search Result 276, Processing Time 0.03 seconds

Distribution Strategies for Service Delivery: Focus on Verbal and Non-verbal Communication at Counter Service Restaurants

  • CHOI, Jinkyung
    • Journal of Distribution Science
    • /
    • v.20 no.3
    • /
    • pp.45-52
    • /
    • 2022
  • Purpose: This study investigated the impact of staff verbal and non-verbal communication on consumer satisfaction and revisit intention. The study sought to identify differences in demographic and eating out characteristics on perceived verbal and non-verbal communication. Research design and methodology: This study used a survey method to collect data. The questionnaire asked about previous experience with verbal and non-verbal communication with staff at a counter service restaurant. The study measured degrees of perceived verbal and non-verbal communication. In addition, the effect of verbal and non-verbal communication on satisfaction and revisit intention was measured. The principal results: Results of ANOVA showed significant differences in monthly income on verbal communication and monthly income and budget for dining out on verbal and non-verbal communication. Both verbal and non-verbal communication affected satisfaction and revisit intention significantly with slightly more power of verbal communication than non-verbal communication. Major conclusions: Results of this study suggest that consumers are affected by both verbal and non-verbal communication. Staff communication is critical to increasing consumer satisfaction and revisit intention; hence, training staff in effective communication is necessary.

Effect of Salesperson's and Customer's Nonverbal Communication at Service Encounter (서비스 접점에서 판매원과 고객의 비언어적 커뮤니케이션의 효과: 성별의 조절효과를 중심으로)

  • Kim, Kyung-Ae;Kim, Sang-Hee;Park, Man-Suck;Park, Jae-Bum
    • Management & Information Systems Review
    • /
    • v.30 no.4
    • /
    • pp.45-71
    • /
    • 2011
  • This study aims at reviewing the effect of the non-verbal communication of salespersons at service encounter on customers' non-verbal communication and responses. The previous studies overlooked the correlation between salespersons' non-verbal communication and customers' non-verbal communication at service encounter, although non-verbal communication of salespersons has potentialities evoking customers' non-verbal communication and emotional responses in various ways. If it is a salesperson who a customer first encounters within a shop, the non-verbal communication of salesperson affects his/her non-verbal communication and these non-verbal communication affect his/her emotional responses, and these emotional responses affect his/her behavior. This phenomenon is based on the theory of emotional contagion, mimic, and face feedback. Therefore the non-verbal communication such as greetings, postures and eye-contact manners through the personal interactions between salespersons and customers, can be said to be an antecedent variable which affects the positive responses of customer. As a result of the study, the kinesic of salesperson's non-verbal communication was found to affect customers' non-verbal communication, and customers' non-verbal communication affect emotional responses experienced at service encounter, and customers' positive emotion affect customers' behavior responses. This result provides an opportunity which makes one turn eyes on salespersons' non-verbal communication at sales encounter both practically and scientifically, through introducing salespersons' non-verbal communication as an important factor which can enhance customers' positive responses but has been passed over by the previous studies.

  • PDF

Comparison of Accuracy in Cardiopulmonary Resuscitation(CPR) between Group with Verbal Order and Group with Non-Verbal Order in Operation of CPR (심폐소생술 시행 시 구령집단과 비구령집단 간의 심폐소생술 정확도 비교)

  • Park, Sang-Sub;An, Ju-Yeong
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.12 no.6
    • /
    • pp.2607-2615
    • /
    • 2011
  • The purpose of this study is to increase efficiency and accuracy in operation of CPR(Cardiopulmonary Resuscitation) through comparing accuracy in CPR between group with verbal order and group with non-verbal order given carrying out CPR. This study performed convenience sampling targeting 62 students(31 people for group with non-verbal order, 31 people for group with verbal order) at university where is located in G Province. Survey period was carried out from October 7, 2010 to October 21. Analytical method was made by using SPSS WIN(Version 12.0). As a result of research, the group with non-verbal order was indicated to be higher in accuracy of CPR on artificial respiration and chest compression in several spheres than the group with verbal order. Based on this, the non-verbal order method needs to try to be applied to performing education and skills of CPR in the future. And, even a continuous research is needed on effectiveness between verbal order method and non-verbal order method in an emergency situation.

The Mediating Effect of Customer Trust on the Relationship between Nonverbal Communication and Revisit Intention of Beauty Industry Employees (미용산업 종사원의 비언어적 커뮤니케이션과 재방문의도 관계에 대한 고객신뢰의 매개효과)

  • Park, Sun-Ju
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.24 no.1
    • /
    • pp.71-82
    • /
    • 2022
  • This study investigated the effect of non-verbal communication of beauty service employees on customer trust and revisit intention, and verified the mediating effect of trust in the relationship between non-verbal communication and revisit intention. The results of this study are as follows: First, the relationship between non-verbal communication and customer trust of beauty service employees found that non-verbal communication had a significant effect on trust. Second, the relationship between the non-verbal communication of beauty service employees and customer revisit intention found that all non-verbal methods of communication, except body language, had a significant effect on revisit intention. Third, it was found that trust had a significant effect on revisit intention. Fourth, as a result of analyzing the mediating effect of customer trust on the relationship between non-verbal communication of beauty service employees and customer's revisit intention, spatial language, and appearance language showed that customer trust had a full mediating effect on the relationship between revisit intention.

Understanding Mobile e-Text Communication with the Framework of Orality and Literacy: Student Perception of Non-verbal Texts

  • LEE, Hye-Jung;HONG, Young-il;KIM, Yoon-Jung
    • Educational Technology International
    • /
    • v.13 no.1
    • /
    • pp.49-77
    • /
    • 2012
  • The development of mobile devices and network technology is changing the ways in which people communicate with one another. Mobile text message has emerged as one of the most frequently used form of communication, which also gave rise to various non-verbal texts such as emoticons. Nonetheless, the use of text messages has largely been denied in education because text messages often involve colloquial and non-verbal texts considered inappropriate or grammatically incorrect by the teacher. In efforts to provide a theoretical framework to better understand mobile e-text communication, this research compared the practical usages of non-verbal texts in the mobile e-learning environment. The study developed three types of text messages according to the degree of using non-verbal texts and their phraseology as instructors' messages, which were then distributed to 259 students via mobile text messaging. The perceptions of students were analyzed using a semantic differential scale and a questionnaire. The results showed clear differences in students' perceptions of non-verbal text and traditional text, and that optimally designed non-verbal texts turned out to encourage the students' interaction the most out of the three types of text messages. Following the discussion of the results, an expanded theoretical framework beyond Ong's concepts of orality and literacy is also suggested to understand the evolution of mobile e-text communication in education.

Verbal Conjunctions in Korean, English and Japanese

  • Oh, Chisung
    • Cross-Cultural Studies
    • /
    • v.32
    • /
    • pp.109-132
    • /
    • 2013
  • This paper compares sequential and non-sequential verbal conjunctions in Korean, English, and Japanese by looking at how sequential verbal conjunction is treated in each language. It frist reviews verbal conjunctions in Korean, where sequential conjunction is treated as subordination and non-sequential conjunction is treated as coordination, and looks at verbal conjunctions in English and Japanese to see whether or not sequential conjunction in those languages is subordination. According to Oh (2010), sequential and non-sequential conjunctions in Korean behave quite differently with respect to the tense and negation in the final conjunct. Also, Cho (1995, 2005) and Kwon (2004) show that syntactic operations such as extraction and scrambling clearly distinguish sequential conjunction from non-sequential conjunction. The purpose of this paper is to see how sequential and non-sequential conjunctions are analyzed in English and Japanese and to compare those languages with Korean, especially focusing on whether or not sequential conjunctions in English and Japanese are treated as subordination. For this purpose, I first investigate how tense and negation, which provided crucial evidence for concluding that Korean sequential conjunction is subordination, is interpreted in sequential and non-sequential verbal conjunctions in English and Japanese. Also, I investigate the syntactic properties of sequential and non-sequential conjunctions with respect to syntactic operations such as extraction and scrambling in those languages. The results of the investigation show that in Japanese, which is considered typologically similar to Korean, the sequential conjunction is a case of subordination, while in English, which is considered typologically different from Korean, both sequential and non-sequential conjunctions are treated as coordination.

A Study on Non-Verbal Expressions for the Realization of Narrative Visualization -Focusing on a 3D Cat Character, "Puss" (내러티브 시각화 구현을 위한 비언어적 표현 연구-3D 고양이 캐릭터 "Puss"를 중심으로)

  • Lee, Young-Suk;Kim, Sang-Nam
    • Journal of Korea Multimedia Society
    • /
    • v.19 no.3
    • /
    • pp.659-672
    • /
    • 2016
  • In animated films, characters materialize narratives through acting. The narrative is an element to materialize accurate delivery of lines and emotions. The non-verbal actions should express lots of emotions and lines in scenes, and also they can be used as a way of empathy. This study analyzed the visualization factors of narrative focusing on a cat character frequently shown in animated films. For this, the visualization factors of non-verbal actions expressed in characters' personal space and dynamic space were extracted. Based on this, it aims to suggest the emotion expressing method of characters to realize effective narrative visualization. In the future, it aims to be used as reference data in case when producing non-verbal communication for 3D characters.

Exploring Types of Verbal Violence Through Speech Analysis on Non-facing Channels (비대면 채널에서의 음성분석을 통한 언어폭력 유형 탐색)

  • Kim, Jongseon;Ahn, Seongjin
    • The Journal of Korean Association of Computer Education
    • /
    • v.23 no.3
    • /
    • pp.71-79
    • /
    • 2020
  • This study investigates the rising issue of verbal violence at non-facing channels. Focus Group Interview(FGI) was conducted to examine verbal violence occurred during emotional labors in real-life cases. In addition, the distribution of verbal violence in the conversation was confirmed through a new big data technology called Speech Analysis(SA). The result findings highlighted the two perspectives as below. First, verbal violence occurred through calls, is classified into personal insult, swearing/verbal abuse, unreasonable demand, (sexual) harassment and intimidation/threat. Second, Speech Analysis result exhibited the most frequently appeared verbal violence were personal insult and swearing/verbal abuse. Informal language use and speaking in disrespectable manner was the highest rate in personal insult category. Moreover general cursing was the highest rate in swearing/verbal abuse category. In particular, the rate of using curse language was the highest in overall cases of verbal violence. This study summarizes the types of verbal violence that occur in non-facing channels and suggests a need for further investigation on how verbal stress affects working environment for emotional labor.

The Mental Health of Adolescents in the Post-Human Era: A Study of the Relationship Between Non Face-To-Face Communication Media and Verbal Violence (포스트휴먼 시대 청소년의 정신 건강: 비대면 대화 매체 사용과 언어폭력 관련성 연구)

  • Yi, Yumi;Oh, Meeyoung
    • The Journal of Korean Society for School & Community Health Education
    • /
    • v.20 no.3
    • /
    • pp.123-134
    • /
    • 2019
  • Objectives: The purpose of this study is to identify the problems of verbal violence that adolescents face in the post-human age, when the non-face-to-face media is increasing. Methods: A survey was conducted on 305 adolescents, aged 14 to 16 years of middle school and high school students. The data were analyzed with the SPSS 25.0. Results: As a result of conducting multiple regression analysis to identify the type of conversation that affects verbal abuse of adolescents, a model with a conversation with family, conversation with other people, messenger conversation such as KakaoTalk, and video chat conversation was selected. The amount of explanation was 11.4%. (R2 = .114) Of these, non-face-to-face conversations have been shown to increase verbal violence, and face-to-face conversations with family have, in turn, lowered the risk. As a result of t-testing to examine the effect of verbal abuse experience on the verbal violence index, the damage experience was significant in depression (p = .042) and impulsive aggression (p = .021). (P = .000). Conclusion: This study reiterates the importance of family dialogue along with the fact that the development of various non-face-to-face media in the Fourth Industrial Revolution can have a negative impact on adolescent mental health.

The Effects of Visual and Auditory Feedback on Pain Reduce (시각과 청각되먹임이 통증감소에 미치는 영향)

  • Bae, Young-Sook;Kim, Soon-Hoe;Min, Kyung-Ok
    • Journal of Korean Physical Therapy Science
    • /
    • v.9 no.1
    • /
    • pp.1-8
    • /
    • 2002
  • This study set out to investigate what kind of effects the consistent visual stimuli and verbal and non verbal auditory stimuli have on pain alleviation, as well as to see the influence of joint application of visual and auditory stimuli at the same time on pain alleviation, according to lightness of 50lux and 200lux, ultimately providing basic data in setting up an environment in case of treating pain. The subject were comprised of 30 male and female adults with pain in the neck and back area. The subject were treated in their pain area with Transcutaneous Electrical Nerve Stimulator(TENS) 100HZ for 20 minutes in the research set where each visual, auditory, and joint visual and auditory stimuli was given. For analysis methods, Visual Analogue Scale(VAS) and McGill Pain Questionnaire were adopted to see the changes before and after treatment, and the electrocardiogram, systolic and diastolic pressure, number of heart rate and breathing frequence and endorphin were compared and analyzed using the Wilcoxon singed-rank test. And The Kreskal-walllis test was used to compare the two subgroups from each group. Wilcoxon singed-rank test and the Kreskal-walllis test was used to compare the two subgroups from each group. The results were as follows: 1. The group of 50lux and 200lux were compared given varying degrees of visual stimuli. The group of 200lux showed more reduction in pain points, average systolic and diastolic pressure and average endorphin. 2. The group of verbal and non verbal were compared given varying degrees of auditory stimuli. The group of non-verbal showed more reduction in average systolic and diastolic pressure. 3. The group of 200lux+verbal and 200lux+non verbal were compared given varying degrees of joint visual and auditory stimuli. There was found a statistical significance(p<0.05) in endorphin between the two groups, with more endorphin reduction for 200lux+non verbal group. And there was a statistically significant reduction in VAS and McGill before and after the treatment between the two groups.

  • PDF