• 제목/요약/키워드: Non-Market Value

검색결과 288건 처리시간 0.033초

Do Patents Lead to an Increase in Firm Value? Evidence from Korea

  • LEE, JANGWOOK
    • KDI Journal of Economic Policy
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    • 제42권3호
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    • pp.33-52
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    • 2020
  • Patents are widely used in the literature as a measure of firm-level innovation. It is regarded that patents improve a firm's operational environment and ultimately increase the value of the firm. However, the relationship between patents and firm value in Korea is under-explored in the literature due to the difficulty of constructing datasets. This paper examines whether patents in Korea increase the market value of a firm. To do this, I exploit novel data on firm-level patents and financial information of all listed Korean companies during the period of 1993-2015 and estimate the non-linear production-function type of Tobin's q equations on R&D, patents, and citations. Surprisingly, I find that patents and citations are weakly associated with firm value, while R&D is strongly associated with an increase in firm value. These results direct imply that policymakers in Korea should enhance patenting incentives to encourage firms to innovate.

Selection Factors for Distribution Partners for the Market Entry in Southeast Asia

  • Choi, Eun-Mee;Kwon, Lee-Seung;Kwon, Nam-Hee;So, Young-Jin
    • 유통과학연구
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    • 제16권5호
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    • pp.17-29
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    • 2018
  • Purpose - This study analyzed the success strategy of Korean small & medium cosmetics exporting companies to enter the Southeast Asian market. Research design, data, and methodology - The independent factors are classified into firm capacity, financial factor, institutional factor, and operational factor. The results of the selection of distributor partners of cosmetics related export companies as a were classified as financial performance and non - financial performance. In order to analyze this, 65 Korean small and medium export companies were recruited through structured online questionnaire for 44 days from September 18, 2017 to October 31, 2017. These data were analyzed by frequency analysis, correlation analysis, factor analysis and regression analysis using SPSS. Results - The Cronbach's alpha coefficient was found to be 0.846. Factor analysis between variables revealed that the eigen value exceeded 1 and was considered valid. As a result of the correlation analysis between the variables, the financial factor and the corporate's competence showed the highest correlation with 0.774. Conclusions - Among the factors influencing the financial performance of the exporting firms, the factors influencing the financial performance of the exporting companies are the factors that influence the non - financial performance rather than the financial performance.

비식용해조의 사료효과 증진에 관한 연구(제1보, 유난의 사료가치 시험) (A STUDY ON THE FOOD EFFECT OF NON-EDIBLE MARINE ALGAE(Part 1: Test on the Food Value for Chicken))

  • 박원기
    • 한국수산과학회지
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    • 제1권2호
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    • pp.121-127
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    • 1968
  • This research has been dealt with the nutritional component analysis of two kinds of non-edible marine algae, Sargassum herneri (Turner) C. Ag. and Zostera marina Linne which grow abundantly around the southern coast of Korea, These marine algae were mixed in several kinds of samples rates with the combined feed for poultry sold in the market. These were given to 35 chicken in seven test divisions respectively. We have experimented with 35 chicken grown up for two weeks after hatchout. The combined food for poultry obtained from the market was set up as control divisions. The experiments were as follows: 1) The average weight increase in each test division during feeding (Table 5, Fig.2). 2) Food conversion rate and food efficiency in each test division (Table 7). 3) The comparison of digestive rate of crude protein during feeding (Table 8), The results were as follows: 1) The weight increasing rate of the test animal stock fed the food containing $5\~10\%$ of Sargassum horneri (Turner) C. Ag. powder was higher than the rate of those fed only market food for poultry. 2) The stock given food containing $10\%$ Zostera marine powder showed lower growth than the control divison. 3) No apparent trouble owing to salt component involved in the marine algae was found. 4) The stock given food containing sodium glutaminate and Sargassum horneri (Turner) C. Ag. had better result than that without sodium glutaminate.

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전자상거래에 있어서 보안성의 가치추정에 관한 연구 (A Study on Valuation of Security Property in Electronic Commerce)

  • 김민철;노규성
    • 정보처리학회논문지C
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    • 제8C권5호
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    • pp.615-620
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    • 2001
  • 본 연구는 전자상거래의 비시장 속성 중 보안성(security)에 대한 경제적 가치측정의 모형에 관한 연구이다. 본 연구에서는 크게 신속성, 보안성, 품질이라는 비시장속성으로 구분하여 분석하였다. 이를 위하여 속성요인들, 고객만족과 지불가치간의 관련성을 파악하는 모형을 제시하였고 이와 관련된 경제적 가치모형을 제시하였다. 여기서 가치분석 방안으로 제시한 측정기법은 원래 환경재의 가치측정에 관한 것으로서 지금까지 환경재의 경제적 가치추정에 머물렀던 조건부가치측정법을 보다 확장하여 전자상거래에서의 적용가능성을 모색하고자 하였다. 본 연구에서는 이러한 연구목적에 부합될 수 있도록 지불의사 액수를 추정하는 계량경제적 모델을 정립하여 제시하였다. 그러나 실제 설문지 분석시 나타날 수 있는 여러 문제점이 나타날 수 있으므로 이를 보완하는 작업이 차후에 뒤따라야 할 것이다.

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The Brand Name Effect of Consumer's Evaluation on Intrinsic Attributes :A Case Study of Clothing Market

  • Bae, Mi-Kyeong;Lee, Seung-Sin;Park, Sun-Young
    • International Journal of Human Ecology
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    • 제4권1호
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    • pp.45-54
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    • 2003
  • The purpose of this study was primarily to examine various variables influencing consumer purchasing behavior on perceived product quality, value toward product including brand loyalty, price, consumer's willingness to pay for the product, and their expenditure patterns in Korean apparel market. Factor analysis was used to evaluate the credibility of dependent variables, and T-test was used to compare the effect of brand label, country of origin, brand effect between Korean and U.S, and jacket price and quality on consumer characteristics. Discriminated analysis was used to find the effective variables influencing the two reference group differences when they evaluated Korean and U.S. labeled and non-labeled apparel products. Multiple Regression analysis was used to examine the effects of consumer characteristics on perceived quality, perceived value, perceived price, and their willingness to buy. The results of this study also provides useful information of consumer purchasing behavior on U.S. branded apparel which may or already launched the Korean fashion merchandizing market.

조건부가치측정법(CVM)을 이용한 바다목장과 바다숲의 비시장 경제가치 연구 (A Study on the Non-market Economic Value of Marine ranches and Marine Forests Using Contingent Valuation Method)

  • 김순미;소애림;신승식
    • 수산경영론집
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    • 제51권3호
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    • pp.1-15
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    • 2020
  • The Korean government has been carrying out the marine ranch development project since 1998 with the purpose of responding to the decrease in coastal fishery resources and fishery income, preparing a systematic management system for the sustainable use of fishery resources and realizing advanced fisheries power by expanding and upgrading fisheries resource development projects. In addition, the government established the Korea Fisheries Resources Agency and promoted projects for the protection and management of fishery resources by increasing basic productivity by artificially creating marine forests in areas where whitening events occur. Since the project of building marine ranches and marine forests requires immense government financial support, it is important to estimate the economic value and thoroughly evaluate the feasibility of the project. In this paper, the project of non-market economic value of the development of marine ranches and the development of marine forests was estimated. CVM (Contingent Valuation Method) was applied as a methodology for benefits estimation. Prior to the analysis, a one-on-one interview survey was conducted with participation of 512 residents and 514 residents respectively for the project of creating a marine ranch and developing a marine forest. A DBDC (Double-Bounded Dichotumous Choice) model was applied in the WTP (Willingness To Pay) analysis model and the socioeconomic variables of the surveyor, such as sex, age, education and income, were reflected in the model. The economic benefits from the two projects, namely, building of marine ranches and developing marine forests were estimated to be equal to 4,608 won and 7,772 won per household per year, respectively. According to the results of the survey, it seems that respondents think that marine forests are more valuable than marine ranches. This is as a result of ordinary citizens' thought that the marine ranches are more cost-effective than the marine forests. The benefits estimated through this study can be used for analysis of economic feasibility prior to carrying out the project of building marine ranches and developing marine forests, and are considered to be the valuable for policy-making purposes and finding social and economic consensus.

고객의 가치관에 따른 안경원의 시장세분화에 관한 연구 (A Study of Market Segmentation of Optical Shop Based on Customer's Values)

  • 이정규;차정원
    • 한국안광학회지
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    • 제20권4호
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    • pp.405-414
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    • 2015
  • 목적: 안경원 고객에 대한 군집분석을 통하여 고객의 세분시장 특성을 분석하고, 이를 안경원 마케팅 전략에 유용한 지표로 삼을 수 있도록 하고자 한다. 방법: 2015년 3월 10일부터 3월 31일 사이에 서울 및 경기북부지역의 안경원을 방문한 고객을 대상으로 설문조사를 실시하였으며, SPSS v.10.0 통계 패키지 프로그램을 활용하여 분석하였다. 분석방법은 빈도분석, 가치관 변수에 대한 요인분석, 시장세분화를 위한 군집분석, 교차분석을 실시하였다. 결과: 가치관에 근거하여 시장을 세분화하였다. 마케팅 전략을 수립할 때 "중도가치 지향 집단", "고도가치 지향 집단", "고도가치 지향 비종교 집단"의 3가지 군집으로 고객을 분류하여 전략을 수립하는 것이 좋은 것으로 나타났다. 누진굴절력렌즈의 마케팅 전략은 "중도가치 지향 집단"에서 자영업자를 중심으로 하는 전략이 가장 중요한 것으로 나타났다. 결론: 군집분석을 통하여 시장을 세분화한 결과 3가지 군집으로 분류되었으며, 누진굴절력렌즈의 가장 중요한 고객은 "중도가치 지향 집단"에서 41세 이상의 자영업자임을 알 수 있었다.

Factors That Enable Reintermediation

  • Kwon, Sun-Ok;Lee, Hong-Kyu
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.378-381
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    • 2007
  • Traditional intermediaries refer to service providers such as travel agents, real estate brokers, job agencies and insurance agents which matching services for buyers and suppliers in a traditional market. The introduction of Electronic commerce resulted in the automation of many tasks provided by intermediaries and seemed to eliminate the role of many traditional intermediaries, which is called disintermediation. However, depending on their market power, traditional intermediaries either will be disintermediated or fill new roles by providing added value and assistance, which is called reintermediation. According to the research of Alina M. Chircu et al. there are three conditions for reintermediation for traditional intermediaries. Three conditions are weak appropriability of EC innovations, ownership of co-specialized assets for both market intermediation and EC innovations and economies of scale. Besides these three reintermediation conditions, we hypothesize that leveraging BPO can be a suitable strategy for traditional intermediaries to be transformed into reintermediaries. Business Process Outsourcing (BPO) is the leveraging of technology or specialist process vendors to provide and manage an organization's critical and/or non-critical enterprise processes and applications. This paper will investigate the relationship between above reintermediation conditions including BPO and reintermediation.

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잠재적 사용자 중심 시장영역 설정과 자연환경자원의 경제적 가치 측정: 전라북도 4개 도립공원을 사례로 (Measuring Economic Values of Natural Resources using Extent of Market based on Potential User Groups: Cases of 4 Provincial Parks in Chon Buk)

  • 엄영숙
    • 자원ㆍ환경경제연구
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    • 제22권1호
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    • pp.147-177
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    • 2013
  • 자연환경자산의 자산가치 측정을 위한 연간 총편익은 가구당 지불의사의 추정과 아울러 수혜 모집단, 즉 시장영역에 의해 결정된다. 국내의 기존문헌에서는 조건부가치측정법(CVM)을 적용하되, 전국 가구 수를 일률적으로 비사용가치를 포함한 총편익 측정을 위한 목표 모집단으로 설정하였다. 본 연구는 전라북도 도립공원 4곳을 사례로 방문객들의 거주지 분포에 근거하여 잠재적 사용자 그룹을 시장영역으로 설정하였을 경우 연간 총편익과 자산가치 측정에 미치는 영향을 실증적으로 분석하였다. 전북지역 인근거주자들이 주를 이루는 모악산 방문객들의 지불의사 표본평균이 8,215원으로 가장 높았고, 전국에서 방문객들이 골고루 분포된 선운산의 경우 지불의사 표본평균이 4,693원으로 낮았다. 전국가구수를 목표모집단으로 적용했을 때 모악산의 연간 총편익과 자산가치가 860억원과 1조6천억원 정도로 가장 높은데 반하여 선운산은 각각 520억원과 1조원 정도로 낮았다. 반면에 잠재적 사용자 그룹을 산정하여 시장영역을 설정하였을 때, 선운산의 연간 총편익과 자산가치가 230억원과 4천억원 정도인데 반하여, 모악산은 100억원과 2천억원 정도로 선운산의 절반에도 미치지 못하였다. 나아가서 같은 도립공원에 대해서도 시장영역 설정방식에 따라 자산가치가 2배에서 8배까지 차이가 난다는 것을 실증적으로 분석하였다.

신재생에너지 자원지도의 비즈니스 모델 개발 (Business Model of Renewable Energy Resource Map)

  • 박년배;박상용;최동구;김현구;강용혁
    • 한국태양에너지학회 논문집
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    • 제36권1호
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    • pp.39-47
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    • 2016
  • Geographic information system (GIS) based renewable energy resource map including potential analysis can play a crucial role not only to develop the national plan for renewable energy deployment but also to make strategic investment decision in the private sector. Korea Institute of Energy Research (KIER) has been developing domestic maps about several resources such as solar, wind, hydro, biomass, and geothermal, as well as conducting research on methodologies for potential analysis. Furthermore, the institute is trying to transfer related technologies and know-how to foreign countries, recently. In this context, the main purpose of this study is to introduce the business model of renewable energy resource map. From the value chain analysis, we focus on the government-side market in foreign countries, such as the development of the national level renewable energy resource map and the support of the national renewable energy plan. For about 180 countries, we segment the customers according to the consideration of economic capacity, renewable energy resource capacity, existence of renewable resource map, current portion of renewable energy facility capacity, and renewable energy policies, and we conclude that the target customers are non-Organization for Economic Co-operation and Development (non-OECD) countries or some OECD countries, their per capita GDP are under the average among OECD countries, that do not have renewable resource map yet. We segment the target customers into four groups, and suggest different strategies for market positioning and financing strategy based on Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. This study can help to develop the business strategy about the development of renewable energy resource map in foreign countries.