• 기술혁신학회지
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• 제16권1호
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• pp.20-40
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• 2013

우리나라 정부는 해양 오염원의 관리와 해양생태계 개선을 위해 해양환경 위해성 평가 및 관리기술 개발사업을 추진 중이다. 그러나 이 사업에는 막대한 예산이 소요되므로, 본 기술의 편익을 정량적으로 분석한 후 사업의 경제적 타당성 여부를 평가해야 한다. 이에 본 연구는 CVM을 활용하여 엄밀한 경제이론에 근거하여 해양환경 위해성 평가 및 관리 기술의 편익을 정량적으로 규명하고자 하였다. 분석결과 해양환경 위해성 평가 및 관리 기술을 위한 연간 가구당 평균 지불의사액은 2,663원으로 나타났다. 이를 전국의 전체 가구로 환산하여 경제적 총편익을 구한 값은 연간 462.82억원이었다. 이 값을 활용하여 해양환경 위해성 평가 및 관리 기술의 경제성 분석을 하였더니 비용편익비율의 하한값이 1.76으로 1을 초과하여 본 사업은 경제적으로 타당성이 존재한다고 판단되었다.

• 반도체디스플레이기술학회지
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• 제20권4호
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• pp.187-191
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• 2021

In the digital world, the transactions of assets with intrinsic value can be applied to games, literature, art, and music by issuing NFTs (Non-Fungible Tokens) based on Blockchain; various NFT exchanges are emerging accordingly just like real world asset exchanges. However, there could be an issue of copyright infringement in those NFT transactions. Therefore, this paper has classified the types of copyright infringement that may occur in NFT exchanges and proposes the copyright infringement countermeasures according to them. For this purpose, 10 types of NFT exchange are examined. Eventually, it can be expected that the proposed countermeasures will contribute to the revitalization of the NFT market by providing solutions for those issues.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.656-677
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• 2017

본 연구의 목적은 자동차 브랜드 잠재소비자의 소비자-브랜드 관계 품질 형성에 있어서 네이티브 광고가 미치는 영향을 평가하는 것이다. 구체적으로 본 연구는 (1) 네이티브 광고의 유형에 따라 광고인지 여부와 광고가치의 차이, (2) 네이티브 광고의 광고가치가 브랜드 태도를 매개로 하여 소비자-브랜드 태도에 미치는 영향을 평가하였다. 이를 위해 본 연구에서는 네이티브 광고를 목적에 따라 제품광고, 브랜드 광고, 비상업적 광고로 분류하고, 네이티브 광고의 형태로 제작한 후에 해당 자극물을 잠재소비자들에게 제시하여 자료를 수집하였다. 345부의 유효표본으로부터 도출된 연구결과는 다음과 같다. 첫째, 응답자들은 비상업적 광고에 대해 낮은 광고인지 반응을 보이지만, 제품광고와 브랜드 광고에 대해서는 대부분 광고인 것을 인지하였다. 둘째, 응답자들은 네이티브 광고에 대해 전반적으로 낮은 불편성을 느끼는 것으로 나타났으며, 특히 비상업적 광고에서 가장 낮게 평가되었다. 셋째, 네이티브 광고의 유희성, 정보성은 브랜드 태도를 매개하여 소비자-브랜드 관계 품질에 긍정적인 영향을 미치고, 불편성은 부정적인 영향을 미치는 것으로 확인되었다.

• 품질경영학회지
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• 제50권3호
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• pp.387-405
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• 2022

Purpose: This study aims to develop a communality model to measure the service quality that the customers encounter on face-to-face and non-face-to-face automobile insurance before and after insurance purchase. Methods: For these purposes, we conduct a five-step program to develop a comprehensive communality model to measure service quality except insurance purchase channels. Results: As a result, we find five communality factors: value-added service for automobile maintenance, value-added service for drivers, quickness, dispatch service, and convenience of the service process. And the relative importance of service quality factors was in the order of value-added service for drivers, the convenience of the service process, quickness, and dispatch service, respectively. Conclusion: This study developed the opportunities to enhance service quality to attract customers. And it contributes to the academic literature by reporting the industry-specific service quality model, which maintains a theoretical gap in the online and offline automobile insurance industry.

• 한국환경과학회지
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• 제12권12호
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• pp.1197-1206
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• 2003

As growing importance and concern of waterfront, we have tried to study its landscape, accessibility, landuse and so on as well as its environmentally sound and sustainable development. In fact we had been under the false thought that it always gaves what we wanted, and it was neglected in its economic value. This paper/looks at one alternative, the non-market value generated by management of waterfront as public resources. We consider the question : how much are people willing to pay to improve, how much are people want to improve\ulcorner The contigent valuation method was implemented during Sep. 9 to 14 in 3 beaches ; haeundae, Gwanganri, Songjeong. They are representative waterfronts which have been widely known and visited. We find out that households are willing to pay about 12,000-16,000 den per year for improving nature elements and inviting more valuable functions about 3 beaches. Especially Ive pay attention to difference between cognitive and comprehensive satisfaction 3 beaches and their substructural factors satisfaction such as natural environment, public facilities, recreational facilities and etc.

• 한국유기농업학회지
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• 제18권3호
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• pp.291-313
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• 2010

The objective of this paper is to apply choice experiment methods to estimate non-market value of organic farming and its policy implication. A preliminary survey shows that the attributes of organic farming are reduce environmental pollution, bio-diversity improvements, cultural diversity improvements and maintain local community, reduce green-house gas emissions, energy saving, landscape improvements and tax for organic farming improvement policy. Questionnaire was eight different choice sets presented to each respondent. Implicit values of the attributive levels of organic farming have been calculated into tax money costs per house. This paper compared the six feasible scenarios in terms of willingness to pay per year. This study is expected to contribute to government's organic farming policies and quantitative information related to practice of organic farming.

• Asian Journal for Public Opinion Research
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• 제2권3호
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• pp.140-171
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• 2015

As China's economic development brings the country out of poverty and into modernity, a long-lasting debate concerns whether the Chinese public's value system is also changing toward the so-called "modern values," or whether some distinctly traditional Chinese values remain unchanged. Using empirical data collected at three points in time during the 1990s and the first two decades of the 21st Century (1993, 2002, and 2011), I found that Chinese citizens who benefitted from urbanization, rising levels of education and employment in non-farm, knowledge-based industries displayed stronger modern values. People with stronger modern values are more likely to emphasize individual autonomy, competition, gender equality, and market transaction, among others. Some characteristics of the Chinese people, most importantly family values, however, seem to remain stable amidst rapid social changes.

• 대한안전경영과학회지
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• 제1권1호
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• pp.101-110
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• 1999

QFD is a market driven design and development methodology for products and services to meet or exceed customer's needs and expectations, This method enables to specify clearly the customer's needs and then evaluate the product capability in terms of its impact on meeting those needs. Process of satisfying customers begins with effectively soliciting their different needs and wants which may be non-technical and imprecise in nature. Although the HoQ is a comprehensive tool for showing the relationships between attributes, it lacks the flexibility to deal with the inherent inexactness and vagueness in the voice of customer. In this paper, fuzzy theory is introduced to overcome this limitation. Qualitative customer requirements are interpreted quantitative data through fuzzy inference procedure, and then target value is determined.

• Asian-Australasian Journal of Animal Sciences
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• 제23권8호
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• pp.1112-1117
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• 2010

This study was conducted to evaluate and compare the quality changes of commercial sliced and pizza cheeses processed by gamma and electron beam irradiation. The $L^*$-value of sliced and pizza cheeses decreased and the $a^*$-value decreased only in pizza cheese by both irradiation sources. There was no change in pH. There was no difference in 2-thiobarbituric acid reactive substances (TBARS) value between non-irradiated and irradiated samples at a dose of 3 kGy or less (p<0.05). However, both irradiation sources resulted in increased TBARS value in sliced and pizza cheeses at 5 kGy. Sensory evaluation revealed that irradiation influenced odor, taste and overall acceptability of both cheeses and may cause the limitation of consumers' acceptance for irradiated cheese products. Results indicate that both gamma and electron beam irradiations with less than 3 kGy may not influence significantly the physicochemical quality of sliced and pizza cheeses. However, to meet a market requirement, a method to overcome the sensory deterioration of cheeses should be developed and applied.

• 상하수도학회지
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• 제26권4호
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• pp.513-520
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• 2012

The use of food waste disposers (FWDs) can be an emerging option to manage organic food wastes in municipal sewage system. The cost-benefit analysis (CBA) of introducing domestic FDWs is conducted to access the allowable disposer market price and the economic impact on food waste management from conventional solid waste management system. If the convenience value of 10,000 won/month is taken into consideration based on survey results, the introduction of FDWs can lead to net economic benefits, allowing the capital cost of disposer up to 1,000,000 won/unit. Without the consideration of convenience value, the introduction of FWDs becomes profitable if the capital cost of disposer is less than 50,000 won/unit. In case that the value of convenience is more than 7,000 won/month, the reduction of food waste management cost is not valid for the introduction of FWDs to be non-profitable. However, if environmental externalities are considered, the proposed system could become breakeven with the cost of food waste management decreases by 54 % (60,000 won per ton).