• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
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• pp.168-169
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• 2004

• 한국운동역학회지
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• 제12권2호
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• pp.407-415
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• 2002

Athletic products must meet the needs of athletes and the demands imposed by sports through innovative design. These needs of athletes and requirements of sports are performance, protection and comfort related. In depth knowledge of anatomy and physiology, etiology of commonly reported injuries, and lower extremity mechanics form the basis of product creation/engineering. Game analysis which entails time and frequency surveys of the skills performed during a game, interviews with athletes and coaches, and discussions with medical staffs are used to identify the skills that are critical to the needs of athletes. In lab full biomechanical analyses of these skills and/or physiological responses of the athletes lead to clear functional criterions that serve as guidelines to be met by the design team. The concepts created by the design team are in turns subjected to the same battery of biomechanical analyses. The learning gathered through this pluridisciplinary process is used to further evolve design concepts. The evolution-testing loop is repeated until biomechanical and/or physiological, mechanical and perceptual tests indicate that the design concept meets the established functional design criterions. At that time, the design concepts is ready for manufacturing research and development. Additional biomechanical and physical tests are performed through that phase to confirm that the manufacturing processes preserve the functionality of the design concept. Durability and long term performance of production samples are evaluated through a final three month long weartest program. A rigorous research/testing program is crucial to create and engineer sport products that meet the performance, protection.

• Genes and Genomics
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• 제40권11호
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• pp.1237-1248
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• 2018

Introduction Cellulose microfibril is a major cell wall polymer that plays an important role in the growth and development of plants. The gene cellulose synthase A (CesA), encoding cellulose synthases, is involved in the synthesis of cellulose microfibrils. However, the regulatory mechanism of CesA gene expression is not well understood, especially during the early developmental stages. Objective To identify factor(s) that regulate the expression of CesA genes and ultimately control seedling growth and development. Methods The presence of cis-elements in the promoter region of the eight CesA genes identified in flax (Linum usitatissimum L. 'Nike') seedlings was verified, and three kinds of ethylene-responsive cis-elements were identified in the promoters. Therefore, the effect of ethylene on the expression of four selected CesA genes classified into Clades 1 and 6 after treatment with $10^{-4}$ and $10^{-3}M$ 1-aminocyclopropane-1-carboxylic acid (ACC) was examined in the hypocotyl of 4-6-day-old flax seedlings. Results ACC-induced ethylene either up- or down-regulated the expression of the CesA genes depending on the clade to which these genes belonged, age of seedlings, part of the hypocotyl, and concentration of ACC. Conclusion Ethylene might be one of the factors regulating the expression of CesA genes in flax seedlings.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.164-170
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• 2023

The purpose of this study is to analyze the big data of Adidas brand participating in the Qatar World Cup in 2022 as a FIFA partner to understand useful information, semantic connection and context from unstructured data. Therefore, this study collected big data generated during the World Cup from Adidas participating in sponsorship as a FIFA partner for the 2022 Qatar World Cup and collected data from major portal sites to understand its meaning. According to text mining analysis, 'Adidas' was used the most 3,340 times based on the frequency of keyword appearance, followed by 'World Cup', 'Qatar World Cup', 'Soccer', 'Lionel Messi', 'Qatar', 'FIFA', 'Korea', and 'Uniform'. In addition, the TF-IDF rankings were 'Qatar World Cup', 'Soccer', 'Lionel Messi', 'World Cup', 'Uniform', 'Qatar', 'FIFA', 'Ronaldo', 'Korea', and 'Nike'. As a result of semantic network analysis and CONCOR analysis, four groups were formed. First, Cluster A named it 'Qatar World Cup Sponsor' as words such as 'Adidas', 'Nike', 'Qatar World Cup', 'Sponsor', 'Sponsor Company', 'Marketing', 'Nation', 'Launch', 'Official', 'Commemoration' and 'National Team' were formed into groups. Second, B Cluster named it 'Group stage' as words such as 'Qatar', 'Uruguay', 'FIFA' and 'group stage' were formed into groups. Third, C Cluster named it 'Winning' as words such as 'World Cup Winning', 'Champion', 'France', 'Argentina', 'Lionel Messi', 'Advertising' and 'Photograph' formed a group. Fourth, D Cluster named it 'Official Ball' as words such as 'Official Ball', 'World Cup Official Ball', 'Soccer Ball', 'All Times', 'Al Rihla', 'Public', 'Technology' was formed into groups.

• 지식경영연구
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• 제25권1호
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• pp.43-66
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• 2024

디지털 기술의 발전으로 브랜드와 소비자 간 커뮤니케이션 방식이 혁신적으로 변화하고 있다. 이러한 변화의 일환으로, 나이키와 아디다스와 같은 스포츠 브랜드들은 자체 러닝 앱을 통해 소비자들과 상호작용을 강화하고, 브랜드 경험을 통한 충성도 강화에 노력하고 있다. 하지만 이러한 브랜드 자체 플랫폼이 충성도 및 옹호도에 미치는 직접적 영향과 개선점에 대한 심도 깊은 연구는 더 많이 필요한 상황이다. 이에 본 연구는 2020년 1월부터 2023년 10월까지의 나이키 런 클럽(NRC)과 아디다스 런타스틱 앱 영어 리뷰 3,715건을 텍스트 마이닝 기법으로 분석하고, 브랜드 플랫폼이 소비자 충성도와 옹호에 끼치는 영향을 살펴보고자 하였다. 특히 '추천 리뷰' 155건에 대해 감성 분석 및 토픽모델링으로 심층 비교 분석하여, '핫 로열티'를 일으키는 이유와 두 브랜드에 대한 소비자 인식의 차이점을 찾고자 하였다. 그 결과 NRC는 개인화된 코칭과 감성적 교류를 제공하는 '동반자'로, 아디다스 런타스틱은 기능적 신뢰성에 초점을 맞춘 '도구'로 인식되는 차이를 발견했다. 이는 유사 기능의 앱에 대해서도 브랜드 별 소비자 인식과 성향은 다양할 수 있음을 시사하며, 브랜드 관리자는 이러한 차이를 플랫폼 디자인 및 기획에 세심하게 반영해야 함을 강조한다. 더불어, 기술적 오류가 브랜드에 대한 부정적 인식으로 직접 이어지는 경향이 공통적으로 확인되어, 앱 성능 개선과 관리의 중요성을 부각시킨다. 본 연구는 브랜드별 소비자 성향 파악과 그에 따른 맞춤 기술 도입이 브랜드 충성도와 옹호에 영향을 끼친다는 점을 실질적 데이터를 기반으로 보였다는 점에서 기존 연구 및 실무에 새로운 통찰과 실행 가이드 제공으로 기여한다.

• 정보보호학회지
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• 제18권6호
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• pp.58-69
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• 2008

현재 널리 쓰이고 있는 다양한 형태의 모바일 디바이스들을 무선 센서 네트워크 환경에 접목하여 보다 편리하고 효율적으로 센서 네트워크 서비스를 제공받을 수 있는 모바일 USN(Ubiquitous Sensor Network) 서비스 기술을 소개하고, 그 응용 서비스 모델인 Nike 플러스 i-Pod 스포츠 키트 플랫폼에 대해 살펴본다. 그리고, 해당 서비스의 보안취약성을 분석하여 모바일 USN에서의 보안 및 프라이버시 문제를 제시하고, 향후 제공되어질 다양한 모바일 USN 보안 응용 서비스들에 대해 고찰해본다.

• 한국의상디자인학회지
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• 제10권3호
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• pp.47-59
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• 2008

The recent trend of Sports Wear is seeking functionality and fashion at the same time, where the spread of sportism becomes caual style leading street fashion. Sports Wear is classified into active Sports Wear and Sports casual Wear, in which active Sports Wear is expanded to a mixture with Sports casual wear. The purpose of this study is to research the trend of materials used in active Sports Wear and Sports casual wear. Materials used for jacket/jumper, pants and t-shirts of active Sports Wear and Sports casual wear, and high-tech functional materials used for active Sports Wear have been analyzed. The results of the study are the following: a) Most of the materials used for Sports Wear are polyester, nylon, cotton, and a mixture of cotton and polyester. Active Sports Wear uses functional materials and texture such as Dri-Fit, which absorbs and dries fast, whereas Sports casual wear satin, cire and denim has been used to keep up with the trend rather than focusing in functionality: b) companies such as Nike and Adidas have used many high-tech materials to emphasize the functionality of Sports Wear, while Puma stresses on fashion rather than function, however uses spandex in order for the consumer to feel comfortable during physical activities; c) active Sports Wear in jacket/jumper, pants and t-shirts uses functional material and texture, however Sports casual wear uses satin and cire to keep up with the fashion trend rather than functionality; d) and Nike uses high-tech funtional materials for its Sports Wear in therma-fit, Clima-fit, Dri-fit and storm-fit, whereas Adidas uses Clirna-lite, Clirna-proof, Clima-warm, and Clirna-cool in their active Sports Wear.

• 복식문화연구
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• 제20권2호
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• 패션비즈니스
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• 제6권4호
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• pp.113-124
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• 2002

The purpose on this study identified the purchasing conditions of Sports wear of the Chinese men residing in Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou, so that it helped sports wear manufacturers and retailers offer the basic data. For the study, a questionnaire used as a method of measurement, the 863 Chinese men were selected as a sample, SAS(Statistical Analysis System) program was used to analyze the data. The results from the study were as follows: 1. According to the investigation, the most preferred sports of Chinese men is soccer, as a whole. Swimming, basketball and ping-pong keep rank the next to soccer. 2. Accordingly age, area, profession and income, Chinese men maintained sports suit in order of training suit, swimming suit, soccer suit, tennis suit. It is found that holding amount of high-quality sports wears as ski, golf is on a low level. 3. It is appeared that Chinese men purchased in good order as follow brand: No-bran, Nike, Lening, Adidas. And except Nike, they purchased more Lening brand than foreign sports brand. 4. As the result of researching on the item of sports wear, it is found that they purchased various kind items in a higher rank 5 brands. 5. Sports wear's color that Chinese men purchased is blue, white, black, red. 6. The purchasing price that Chinese men favored is 200$\sim$599RMB. Thus, they expend average per head for sports suit buying, 486.0RMB. 7. Chinese men purchased very often at specialty store. And, coefficient of utilization at the usual market is on a low level. 8. In purchasing satisfaction, 80 % Chinese men were satisfied with goods(sports wear) that purchased in a higher rank 5 brands. So, average satisfaction degree showed over 3.8 as a high rate. 9. According to the result of satisfaction on Chinese men, 70% Chinese men showed satisfaction. Therefore, the average of satisfaction degree appeared 3.81 as a high rate.

• 정보보호학회논문지
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• 제33권2호
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• pp.243-252
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• 2023

NIST PQC 표준화 작업 Round 4에 올라 있던 유일한 아이소제니 기반 KEM 알고리즘인SIKE에대한효율적인 키 복구 공격이 발표됨에 따라, 이를 대체할 수 있는 키 교환 알고리즘인 CSIDH가 다시주목받고 있다. CSIDH는 현재까지 알려진 공격에 안전한 아이소제니 기반 키 교환 알고리즘으로, CRS 스킴을 현대화하여 효율적인 NIKE를 제공한다. 본 논문에서는 CSIDH-512를 ARM Cortex-M7에서 구현하고 three-level 하이브리드 몽고메리 감산을 적용하여 최적화한 성능을 측정한 뒤 그 결과 및 한계에 대해 서술하고 향후 연구방향을 제시한다. 이는 기존에 제시되지 않았던 32-bit 임베디드 기기에서의 CSIDH 구현으로, 향후 다양한 임베디드 환경에서CSIDH 및 파생 암호 알고리즘을 구현하는데 본 논문의 결과를 이용할 수 있을 것으로 기대한다.