• Title/Summary/Keyword: Night market

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Exploring Success Factors of Night Markets: Utilizing the Diamond Model (야시장 성공요인의 탐색적 연구)

  • Nam, Sung-Jip
    • The Journal of Industrial Distribution & Business
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    • v.8 no.2
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    • pp.33-38
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    • 2017
  • Purpose - The objective of the current research is to explore success factors of the 'Night Markets' in Korea. Unlike other countries, where the markets are culturally established based upon various socioeconomic factors, the night markets are relatively new phenomena in Korea and are created by the government's support. Since the first introduction in 2011, now there are 34 Night Markets that are operating or are in the process of operation. Some of them attract nearly 100,000 customers a day, while some are discontinued shortly after the introduction due to lack of visitors. Its influence on the customers' behavioral motives of engaging in various activities in the night markets is increasing. However, because of its brief history in Korea, not much of research has cast attention on them. It is imperative to figure out the success factors of the night markets, so that other night markets can learn the secret of successful operation of the markets. Research design, data, and methodology - The research is based upon both qualitative and quantitative data. Data are collected from multiples levels of the night market related parties. Four groups are chosen: customers, night market sellers, sellers' union and government officers who are in charge of the market. Conventional survey formats are employed for customers and night market sellers. For night market union and government officers, survey and in-depth focus group interview methods are applied. Of the night markets in operation, commonalities of successful or well established ones are elaborated. Results - Night Market operation success factor are sought utilizing Porter's The Competitive Advantage of Nations model (1990). Results are shown that successful night markets commonly have satisfactory 'Factor Conditions.' Specifically, established night markets have either nearby big cities or tourist attractions in common. While these have fair 'Firm Strategy/structure/rivalry,' and 'Related and supporting industries,' they commonly demonstrate weakness in 'Demand conditions.' Conclusions - A successful night market incurs new customers not only to the market itself but also to the traditional periodical market the night markets are within. Government support to the night market can be justified where the circulation of new customer to the night market and the night market to the periodical market mechanism is in effective.

From Tradition to National Trend: A New Strategy for Creating Brand Image of Night Market from the Perspective of Regional Culture -Take night markets in Changzhou, China as an example

  • Pu, Xi
    • International Journal of Advanced Culture Technology
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    • v.11 no.4
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    • pp.210-215
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    • 2023
  • As a public space providing night commercial services, night market represents the regional culture of a region or city to a certain extent. With the development of material economy and the continuous improvement of spiritual civilization, the modern night market has also begun to show some new changes. is an important strategy for the development and transformation of modern night market to build the brand image of night market and turn the traditional night market into a new "national tide" night market". Based on the regional cultural perspective, this paper takes many night markets in Changzhou, China as the object of study, and aims to summarize the effective ways to construct a new night market image. We are designed the following conclusions. The first is to deploy rational and unique features. The second is to enrich the business style and to perfect matching. The third is to regulate management and promote multiple effects. Therefore, it is expected that a new strategy will be proposed to create a night market brand image from a local cultural perspective.

The Effects of Service Quality on Emotions, Behavior Intention and Local Development Performance in the Ulsan Night Market (울산 야시장 서비스 품질이 감정, 행동의도 및 지역발전성과에 미치는 영향)

  • Seo, Kyung-Hwa
    • Culinary science and hospitality research
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    • v.23 no.8
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    • pp.40-53
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    • 2017
  • This study identified the important service quality of the emerging night market as an alternative for the revitalization of the traditional market. This study also was to analyze the effects of service quality on customers' emotions, behavior intention and local performance in night market, and to provide an effective operation plan. The collected data were analyzed by frequency analysis, factor analysis, reliability analysis and multiple regression analysis using SPSS 16.0 Version, a statistical package program, and various results were discovered. First, all the service quality factors (convenience, food, event program, physical environment) had a positive (+) effect on positive emotion, and the service quality factors except event program had a negative (-) effect on negative emotions. Second, the service quality factors had a partially positive (+) effect on behavior intention and local performance. Third, the positive and negative emotions had a effect on behavior intention, however, the positive emotions had a positive (+) effect on local performance. Consequently, the present study confirmed that service quality in the night market is important factors for emotions, behavior intention, and local performance. Therefore, the findings of this study is capable of being the basic data for revitalizing the traditional market in the future.

The Effect of Menu Quality at a Night Market in the Ulsan Region on Perceived Value and Revisit Intention (울산지역 야시장의 메뉴품질이 지각된 가치 및 재방문 의도에 미치는 영향)

  • Jeon, Yoo-Myeong
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.183-193
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    • 2017
  • The present study was conducted at a night market in the Ulsan region, with the purpose of analyzing the impact of menu quality at night markets on customers' perceived value and revisit intention. The study surveyed 323 visitors to the night market, and analyzed the results using the SPSS 18.0 statistics program. The results were the following. Firstly, the results of the exploratory factor analysis regarding menu quality at the night market showed 5 main factors, to a statistically valid and reliable degree: hygiene, price, diversity, originality, and taste. Secondly, it was found that menu quality exerts a positive influence on perceived value, with taste having the biggest influence on hedonic value, and price having the biggest influence on utilitarian value. Thirdly, it was found that menu quality further exerts a positive impact on the revisit intention, with price having the greatest influence in this regard. Fourthly, perceived value was found to have a positive influence on the revisit intention, with utilitarian value having a greater effect than hedonic value in this regard.

A New Market Transformation Policy for the Mid-Night Demand Discount Program (시장전환 정책을 통한 심야전력제도 개선방안에 대한 연구)

  • Kim, Chang-Sub;Kim, Jin-Ho
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.22 no.2
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    • pp.19-25
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    • 2008
  • In this paper, we have proposed a new market transformation policy to improve the existing rate discount program for the mid-night demand. The rate discount program for the mid-night demand is designed to relieve day-time demand and grow night-time demand since 1985. From this program, customer can save their electricity bills and at the same time electric utilities increase the load factor and utilization rate for the base-load generators such as nuclear and coal. Since this program has been introduced however, many economic problem has been brought out. This paper, therefore, has suggested new market transformations to resolve this problem, whereby economic loss can be shrink while all the interested party can minimize their individual benefits.

A Study on Use and Purchase Behavior of Sleeping wear for Summer in Chungchong area. (여름용 잠옷착용실태와 구매행동에 관한 연구-충청지역 도시를 중심으로-)

  • 권수애;김은영;최종명;이은경
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.6
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    • pp.838-849
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    • 2000
  • The purpose of this study was to investigate use and purchase behavior of sleeping wear for summer. Subjects in this study were composed of 591 males and females aged from twenties to fifties, living in Taejon and Chongju. For data analysis, descriptive analysis, $\chi$$^2$-test, t-test, ANOVA, and factor analysis were used. The results are as follows. First, subjects used sleeping wear(a night gown and pajamas), and home wear(T-shirts and sweat suit with zippered top) with similar rates. The subjects, who are females, married, older and have professional jobs, owned sleeping wear such as a night gown and pajamas more than home wear. Also, the mean of using pajamas was the highest, and they were satisfied with them more than others who didn't wear them. Second, one-third of consumers purchased sleeping wear once a year in a specialty store. Consumers mainly searched for information regarding sleeping wear in the display section. Most consumers weren't influenced by others when they made their purchases. When consumers decided to purchase a product, they considered six criteria such as fabric/management, wearing/fitness, esthetic, service, symbolic status, and economic for evaluating. Among them, the factor wearing/fitness was considered the most important. These results imply that consumers would be conscious of sleeping wear even though sleeping wear and home wear are used interchangeably. In addition, consumer behavior concerning sleeping wear is different from their characteristics such as sex, age, occupation, the level of education, and marital state. Therefore, the markets with sleeping wear would be able to be segmented based on consumers’characteristics. Also, marketers should focus on distribution channels to reform the markets of sleeping wear, that is, they may offer products in specialty stores. Additionally, market managers would be able to concentrate on visual merchandising in stores in order to increase brand awareness and market share.

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Developing the Jagalchi Marine Tour Complexes - Focusing on Foods - (자갈치 수산관광단지 조성방안에 관한 연구 - 먹거리를 중심으로 -)

  • Yoon, Tae-Hwan;Park, Bong-Gyu;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.293-302
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    • 2008
  • The objective of this study is to suggest development methods of marine tour complexes by specializing and modernizing the renowned Jagalchi Fish Market. This study tries to suggest the ways of overcoming limitations of the traditional market place and making a unique tourism destination with affluent attractive culture elements. To preserve its position as the most famous fish market in Korea, Jagalchi market needs to more differentiate its position over competitors. To do that, it needs to avoid over-lapping of product categories among different sectors and specializing each zone according to the assigned theme. Improving tourism environments by expanding entertaining aspects, building landmark facilities and a seaside park, and tourism infrastructures. In addition, the development scheme needs to be planned unified with other city development plans to create a unified image, and a connection program with other tourism resources surrounding the target area needs to be created in order to pursue synergy effects. In the aspect of food, a large seafood center which offers various seafood from all around the world, a traditional night market street, various theme restaurants can be suggested. Successful development of the Jagalchi marine tour complexes not only has ripple effects on the region's culture, society, and other related industries but directly influences related regional tourism and commercial industry.

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Development of Measurement and Performance Testing System for Heat Pump water Heater (히트펌프 온수기 개발을 위한 계측 및 성능평가시스템 구축)

  • Kwon, Seong-Chul;Yang, Seung-Kwon
    • Proceedings of the KIEE Conference
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    • 2004.07d
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    • pp.2310-2312
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    • 2004
  • In Korea Electric Power Corporation (or KEPCO), several Demand-Side Management (or DSM) program have been carried out to effectively meet electric power demand at least costs by modifying customers electricity use patterns. As one of them, KEPCO applies low-priced night thermal-storage power service for heat appliances to facilitate efficient use of power facilities by shifting relatively high daytime demands to night hours to build loads during the off-peak periods. In the market of heat-storage type water-heater, electric water-heater has been mostly used, but it has low energy efficiency and needs high capacity electric equipments. So in order to replace these electric water heaters, 15 HP air-source heat pump water heater is developed in Korea Electric Research Institute (or KEPRI). This paper shows that measurement system for performance testing of heat pump water heater is established and heating capacity and performance is analyzed and measured for out-door environmental change.

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A Study on Long Range Image Monitoring and Tracking System Using Laser Range-Gate Method in Inclement Weather Conditions (악천후 상황에서 Laser Range-Gate 방식을 이용한 원거리 영상 감시 및 추적 시스템에 대한 연구)

  • Oh, Sung-Kwun;Yoo, Sung-Hoon;Ku, Kyong-Wan;Kim, Su-Chan
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.2
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    • pp.257-263
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    • 2013
  • In case of image observation equipments, CCTV for short distance visual field is usually installed and operated mostly as the means of crime-prevention. However, the extensive demand for monitoring problems in case of the increase in intelligent crimes and disasters has led to the necessity of the development of long-distance observation equipments embedded with Night View functions. In case of the Night View equipments, the relevant market is set up to be focused mostly on Thermal Observation Device(hereinafter, TOD), but some shortcomings such as the limitation of image visibility and excessive maintenance cost, etc. have actually caused the necessity of new long distance Night View equipment. Moreover there might follow lots of difficulties in long-distance visualization in the event that irregular reflection is generated by minute particles in the atmosphere such as fog, smog, and dust, etc. These factors are motivate the work presented in this study. Our study is aimed at the realization of Pulsed Laser Illuminator and newly proposed Range-Gated image acquisition technology. And also the implementation of Tracker for continuous trace of the objects of interest from the obtained sequence images.