• Title/Summary/Keyword: Niche Market

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Cold Chain Management in Pharmaceutical Industry: Logistics Perspective

  • Yoon, Yuri
    • Journal of Distribution Science
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    • v.12 no.5
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    • pp.33-40
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    • 2014
  • Purpose - This paper aims to review cold chain management, especially in the pharmaceutical industry, to explore the cold chain process of delivering temperature-sensitive pharmaceutical products, and to identify areas for further development. Research design, data, and methodology - The paper, based on literature review and corporate analysis, reviews the development and status of the cold supply chain system, including its important role in the pharmaceutical industry. Results - Logistics in this field requires more stages than are typically needed. Due to the unique characteristics of the market, few companies can provide the services; currently, only few global companies with large networks and high technologies can afford to do so. Expanding pharmaceutical markets to meet global demand will require cold chain development, especially in "pharmerging" markets. Conclusions - Cold chain is a highly sensitive market in terms of products being carried within the chain that itself is a complex system. However, at the same time, it is a niche market with new opportunities. Hence, a sound cold chain infrastructure is needed to satisfy companies, governments, and customers for both commercial and public reasons.

Factors influencing New Products Development in High-tech Industry: A Cross-National Study (하이테크 신제품 개발 영향요인에 관한 국가간의 실증적 비교연구)

  • Chung, In-Keun;Kwak, Soo-Il;Birnbaum-More, Philip H.
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.63-89
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    • 2001
  • The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

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Fresnel lens optics simulation with middle sized linear concentration without secondary optics (2차 광학계가 필요없는 프레넬 렌즈를 이용한 중집광 광학계 시뮬레이션)

  • Kang, Sung-Won;Kim, Yong-Sik;Sim, Chang-Ho
    • 한국태양에너지학회:학술대회논문집
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    • 2011.11a
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    • pp.27-33
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    • 2011
  • HCPV(High Concentrated PV) systems have well known for CPV market all over the world. Low concentration type silicon based modules have been introduced in the market. But low cost of standard flat silicon modules made them useless nowadays. High cost of compound semiconductor solar cell reduced cost effective cpv module production than that of recently silicon solar cell. In order to overcome increasing cost of CPV module, we study middle concentration type fresnel lens simulation using concentrated type silicon based solar cell. Linear type fresnel lens made production of CPV module without secondary optics such as light pipe or light tunnel. This type of fresnel lens design makes more cost effective solution for cpv niche market.

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The change analysis of the competitive dynamics among the existing media from the introduction of IPTV service (IPTV 도입이 매체 간 경쟁구도 변화에 미치는 영향 분석)

  • Choi, Sung-Hee;Byun, Dong-Shik;Choi, Seong-Jhin
    • Journal of Broadcast Engineering
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    • v.13 no.6
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    • pp.781-795
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    • 2008
  • This paper focuses on effects that IPTV will have on domestic broadcasting market in the point of view of customers. The purpose of the paper is to present the future landscape of competitive media market when IPTV is launched, and to research how IPTV will have impact on terrestrial broadcasting, cable TV and satellite broadcasting industry. The paper integrates two known theories, such as the niche-gratification model and the value-expectancy model, to analyze competitive media market. The value expected model makes it possible to overcome the weakness of the niche-gratification model and to forecast competitiveness more accurately. According to this research, competitive power will be in the order of Cable TV, IPTV, and satellite broadcasting. Terrestrial broadcasting does not show strong competitive relationships with others statistically. As a result, Cable TV will be the most competitive medium in the future. IPTV will be stuck in the middle and can rapidly substitute for existing broadcasting services. While IPTV will severely threaten the satellite broadcasting company which has a relatively small number of subscribers, cable TV will be in a superior position to IPTV.

The Korean Fashion Industry's Globalization Efforts - An American Perspective -

  • Kim, Young-Ja
    • Journal of Fashion Business
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    • v.7 no.3
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    • pp.54-59
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    • 2003
  • Asia has the potential of becoming a center of power in fashion. Japan has worked hard to build images of beauty and serenity. The Chinese people already have enriched their business sense throughout history. China is considered as the next powerhouse of fashion. The Asian "mosaic" including Korea should be very colorful, deep, spiritual and beautiful. It is essential we upgrade and update the training and education of fashion leaders. It is possible to find a niche in a global market through maximizing our strength based upon a great and long history in manufacturing textiles.

A study on Management Strategy and Cases of Failure of Low Cost Carriers (저원가 항공사의 경영전략과 실패사례에 관한 연구)

  • Ha, Su-Dong;Lee, Yun-Cheol
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.14 no.2
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    • pp.45-55
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    • 2006
  • Air transportation industry becomes more competitive because that the restrictions on new access to market were eased and related enough for each airline to choose the freight rate and the route without rein. New competitors are pursuing convergence strategy which focuses on low freight rate as a niche strategy for increasing market share by stimulating low cost demand. This strategy is now spreading all over the world such places as Europe, Asia, Oceania and etc. As of December 1, 2004, hundreds of low cost carriers are participating actively in the market and finding their level as a new strategic group in the air transportation industry with expanding their market. In case of USA, however, many airlines, which had newly entered to the market, went into bankruptcy in the mid-1980s. People Express in USA established in 1980 is one of the examples of failure. In case of Japan, Hokkaido International Airline, a typical low cost carrier which established in 1997, filed for bankruptcy. This study is for examining the strategic implication closely through the study on management strategy and cases of failure of low cost carriers.

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A Study on the T-Panty Formativeness of the Contemporary Women's - Focused on the Domestic Market - (현대 여성의 T-팬티 조형성 연구 - 국내 시장을 중심으로 -)

  • Yang, A-Rang;Lee, Hyo-Jin
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.758-768
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    • 2009
  • This study aims to analyze contemporary women's sense of fashion aesthetic by looking into the design and trend of T-panties, which have now carved out a new niche in the world's 21st century female underwear markets. By this, I'd like to reassure readers of the importance of T-panties, which has only been recently recognized, and more generally suggests the future direction of prominent T-panty design development. This study aims to analyze contemporary women's sense of fashion aesthetic by looking into the design and trend of T-panties, which have now carved out a new niche in the world's 21st century female underwear markets. By this, I'd like to reassure readers of the importance of T-panties, which has only been recently recognized, and more generally suggests the future direction of prominent T-panty design development. The domestic formativeness of all styles is divided into three types: modern feminine, mono-bosom, and utopian narcissist image. This study is baseds on the documents study.

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A Study on Typology of Proportion in Product Form (제품형태에 있어서 비례의 유형에 관한 연구)

  • 이진렬;홍정표;김진아
    • Archives of design research
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    • v.15 no.2
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    • pp.115-124
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    • 2002
  • There has been no enough consistency about the question of 'Is it possible for golden section to be applied to product design\ulcorner'In addition, There has been no near answer about 'What is proportion\ulcorner and 'How can proportion be approached\ulcorner About this matter, this study identified various types of proportion through experiment design and consumer surrey. According to the results of this study, various and different types of proportion exist in product design and therefore, proportion in product design couldn't be considered by one-dimensional aesthetic element. This kind of study about the types of proportion could give an good answer abort the matter of 'Is it possible for golden section to be applied to product design\ulcorner'and it's expected practically to give a useful insight to the approach of Product design in Which proportion is considered. In addition, preferred proportion structure is different according to the consumer characteristic, successful design strategy such as niche market penetration could be performed if designers classify consumer characteristic systematically.

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The Duality of Organizational Status and Temporary Employment: The Impact of Evaluated Status and Categorical Status on Temporary Employment in Korean Universities (조직지위의 이원성과 비정규직 고용: 한국대학의 평가형 지위와 범주형 지위가 비정규직 고용에 미치는 영향)

  • Dae-Hun Chunga
    • Asia-Pacific Journal of Business
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    • v.14 no.3
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    • pp.89-101
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    • 2023
  • Purpose - This paper discusses an impact of status on organization's temporary employment. Status not only offers various opportunities for organization but also places constrains on organization. In this perspective, we propose that organization's temporary employment will differ depending on the status. Design/methodology/approach - We predict that organization's evaluated status has a U-shaped relationship with temporary employment because organizational social insecurity varies by the status. Moreover, we predict that organization's categorical status has a positive effect on temporary employment since organizational legitimacy varies with the status and that the effect will be enhanced by an organizational niche. To verify these predictions, we examined a regression analysis using panel data of temporary employment in Korean universities. Findings - The results of regression analysis show that there is a U-shaped relationship between universities' evaluated status and temporary employment. This implies that the middle status university is likely to minimize temporary employment because of conformity pressures. In addition, the results show that university's categorical status has a positive effect on temporary employment and the effect is enhanced by university's market concentration. This suggests that the categorical status has a strong impact on specialist university. Research implications or Originality - This paper contributes the development of temporary employment theory by applying duality of organizational status and identifies the organizational determinants of temporary employment in Korean universities.

Characteristics of Internet Shopping-Malls in Korea and Their Improvement (우리나라 인터넷 쇼핑몰의 특징과 문제점 개선)

  • Han, Kwang-Hee
    • The Journal of the Korea Contents Association
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    • v.7 no.3
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    • pp.187-196
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    • 2007
  • In Korea, the market of internet shopping mall rapidly increases. The purpose of this study is how to progressed to internet shopping mall system in Korea and a improvement and characteristics of that through progress and case studies of internet shopping mall. As to the future direction of the market of internet shopping mall in Korea, many of commodity parts will be traded among established participants on internet websites owned by internet shopping mall groups. Finally, for improvement of internet shopping mall industry in Korea I suggested that there are "mutual cooperation of internet shopping mall companies", "maintain the customer's confidence", "attain the profits through a niche market strategy".