• Korean journal of communication and information
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• v.19
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• pp.7-36
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• 2002

The purpose of this study is to compare the webcasting and television from the perspective of genres. It adopted the niche theory in analyzing them, avoiding simply comparing the collective average of the two media's gratification. As a result, television turned out to expand broader at niche breadth than the Webcasting and thus presented more diverse functions thar the Webcasting. The niche overlap was investigated with the average of overlapping values. The competition between the two media was rather eased in dimensions of education, culture, and entertainment. And in terms of competitive superiority, the music service sector was the only function that the Webcasting had superiority to television. Upon the results, the Webcasting was absolutely inferior to television in a whole sense. But one thing which requires consideration is that the Webcasting will have functional mergers among genres and thus develop different functions from the corresponding ones of television.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.6
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• pp.131-141
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• 2019

This paper investigates a relationship between a market position of a venture capitalist(i.e.,VC) and its subsequent performance. Although a VC firm may perform better if it occupies a narrow niche(e.g.,specialist), which allows the firm to attain deep insider knowledge and build an identity as an industry expert, a firm may perform better if it has a broader niche(e.g.,generalist), which gives the firm access to more diverse information and opportunities and to effectively spread out potential risks. Given that accesses to valuable information and chances are critical for success in venture capital industry, we hypothesize that venture capitalists with broad niche width are more likely to grow in the future and analyze 26-year data on US venture capital industry. We found that, in general, a firm can enjoy the advantage of having a broad niche. However, the return to having a broad niche varies depending on its status within the market: a return greater for low- status than high-status VC firms. Our finding suggests that explorative efforts may be more rewarding for low-status VC firms.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.261-270
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• 2020

This study aimed to investigate the competing relationships among webzines, TVs and online video platforms in terms of usage gratification of consumption of beauty contents based on niche theory. Five types of usage gratification including information, entertainment, attractive characters, convenient usage and honesty were identified from the previous literature and they were used for niche analysis. The findings showed that online video platforms had the wider breadth than webzines and TVs in all dimensions of usage gratification except for attractive character and TVs and online video platforms had the least niche overlap. The results also revealed that online video platforms had the competitive superiority over the other media in terms of convenient usage and honesty. This study has meanings in a way that it can be used as guidelines for how the future consumption patterns of beauty contents will be.

• Korean journal of communication and information
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• v.66
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• pp.159-183
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• 2014

This study analyzed the competition among three game platforms, PC, Console and Mobile in aspect of user's gratifications using niche analysis. To do this, four gratification factors, 'transportability and accessibility', 'liveliness and variety', 'availability and economic feasibility', 'relationship', were assessed. To investigate competition level among three game platforms, niche breadth, niche overlap, competitive superiority of four gratification factors were analyzed. The results of niche analysis show that mobile platform appeared as a most competitive platform because it utilized diverse resources for game user gratification and had competitive superiority in 'transportability and accessibility' which appeared as most important factor determining user's gratification. However there was no game platform which had competitive superiority in all four gratification factors.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.26 no.6
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• pp.987-992
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• 2002

In an attempt to solve multiobjective optimization problems, many traditional methods scalarize the objective vector into a single objective. In those cases, the obtained solution is highly sensitive to the weight vector used in the scalarization process and demands the user to have knowledge about the underlying problem. Moreover, in solving multiobjective problems, designers may be interested in a set of Pareto-optimal points, instead of a single point. In this paper, pareto-based Continuous Evolutionary Algorithms for Multiobjective Optimization problems having continuous search space are introduced. This algorithm is based on Continuous Evolutionary Algorithms to solve single objective optimization problems with a continuous function and continuous search space efficiently. For multiobjective optimization, a progressive reproduction operator and a niche-formation method fur fitness sharing and a storing process for elitism are implemented in the algorithm. The operator and the niche formulation allow the solution set to be distributed widely over the Pareto-optimal tradeoff surface. Finally, the validity of this method has been demonstrated through a numerical example.

• Archives of design research
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• no.18
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• pp.37-48
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• 1996

For succesful political advertisements the role of mutual communications between advertisers and their targets (i.e. voters) should be magnified, which must be based on the understanding of voter's life-style including the trends of daily life, their philosophy and attitude toward the contemporary matters. During the campaign period for the last parliamentry election the most important issue was nothing but who could be the best representer of their region without any political considerations compared to previous election and the decision made by voters has been evaluated as one of most brilliant ones so far. One thing to note from the last election is that many new faces have been high lighted and that could not have been possible if they could not differentiate their campaign from one of unchanged senior politicians by calling more attentions of voters to them by scrutinizing competitors' election pledges. The differentiation strategy in election campaigns is basically detecting small signs of changes in voters life\ulcornerstyle, bringing them into relief and provoking voters attentions to the election and advertiser. In this sense niche marketing strategy is the differentiating strategy itself and it can be a useful guide in political advertisement for the triumph of advertiser in elections as well as for heathy and fresh political environments on the basis increased attentions of voters. In this paper, aiming at further development of the niche marketing in political advertisements we propose questions whether the niche marketing in the last parliamentary election was introduced on the basis of concept of differentation by analysing last election's strategies targeted at voters specific dispositions.

• KIEE International Transactions on Power Engineering
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• v.4A no.1
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• pp.11-17
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• 2004

It becomes difficult and high in cost to construct new ducts and/or tunnels for power cables in domestic areas. This paper presents possible strategy of an HTS distribution cables for distributing electric power in local areas as niche marketing. Reflected were its important distinction such as system configuration, rationale, establishment of strategy and considerably high economical efficiency compared with present underground cables. In this paper, applicable important items by using HTS distribution cables in water pumping powerhouse and distribution substation as example objective regions were reviewed. Based on this, the following items on distribution HTS system are examined. (I)A review of constructing a model system to introduce high temperature superconducting distribution cables to objective areas is presented. (2)The strategy to capture HTS distribution cable in water pumping powerhouse and distribution substation as niche marketing regions were reviewed. (3)In concrete, system configuration, rationale, establishment of strategy and considerably high economical efficiency are reviewed between existing cable and HTS one.

• BMB Reports
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• v.48 no.8
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• pp.427-428
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• 2015

Despite high interests on microenvironmental regulation of leukemic cells, little is known for bone marrow (BM) niche in leukemia patients. Our recent study on BMs of acute myeloid leukemia (AML) patients showed that the mesenchymal stromal cells (MSCs) are altered during leukemic conditions in a clinical course-dependent manner. Leukemic blasts caused reprogramming of transcriptomes in MSCs and remodeling of niche cross-talk, selectively suppressing normal primitive hematopoietic cells while supporting leukemogenesis and chemo-resistance. Notably, differences in BM stromal remodeling were correlated to heterogeneity in subsequent clinical courses of AML, i.e., low numbers of mesenchymal progenitors at initial diagnosis were correlated to complete remission for 5-8 years, and high contents of mesenchymal progenitor or MSCs correlated to early or late relapse, respectively. Thus, stromal remodeling by leukemic cell is an intrinsic part of leukemogenesis that can contribute to the clonal dominance of leukemic cells over normal hematopoietic cells, and can serve as a biomarker for prediction of prognosis. [BMB Reports 2015; 48(8): 427-428]

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.2
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• pp.141-154
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• 2014

It is widely confirmed that online retailers can obtain crucial resources and greater growth potential by depending on the external web portal sites as it is explained in resource dependence theory. Nevertheless, recent studies show that the effect of dependence may not always be beneficial for firms and stress the importance of finding relevant contingent factors. In this study, we identify and suggest that firms' age and niche width strategy, whether generalist or specialist, are contributing factors on moderating the positive relationship between resource dependence and firm growth. To test our hypotheses based on the theory, we have collected monthly web traffic data of online retailers and portals from March 2000 and July 2008. The empirical results lend support to our theory of the firm age having a negative interaction effect on web traffic dependence. Moreover, results verified that positive effect of depending on the portals may become greater if the online retailer is a specialist in terms of niche width.

• The Journal of Information Technology
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• v.5 no.4
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• pp.73-79
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• 2002

In this paper, I will propose the Niche-Meta Genetic Algorithm that has a multi-mutation operator for design of fuzzy controller. The gene in the proposed algorithm is formed by several parameters that represent the crossover rate, mutation rate and input-output membership functions. The optimization of fuzzy membership function is performed with local search on sub-population and the optimal structure is constructed with global search on total-population. The multi-mutation is selected under basis of the result of local evolution. A simulation for 2 D.O.F wheeled-mobile robot is showed to prove the efficiency of the proposed algorithm