• Title/Summary/Keyword: Newspaper media

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A Study on the Economies of Promotion Gifts in the Newspaper Industry (신문판매시장 경품의 경제에 관한 고찰: 경품의 지속 원리와 딜레마)

  • Lee, Eun-Ju
    • Korean journal of communication and information
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    • v.37
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    • pp.270-306
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    • 2007
  • This study examines the economies of promotion gifts in the newspaper industry. Because of the oligopolistic structure, the newspaper industry shows highly concentrated market. Under the certain circumstance, the dominant firms are struggling to become the market leader by providing unlawful promotion gifts and unbearable price discount which yields the prisoner's dilemma. Ultimately, in spite of the criticism about their unlawful behaviors, the dominant firms choose the fierce competition with high costs. On the other hand, the remaining fringe firms do not have many strategic choices due to the limited financial capacity. They cannot provide free gifts or any other incentives to the subscribers. Even worse, because advertisers and subscribers also prefer promotional gifts as a rational choice, the distorted mechanism has been sustained in the newspaper industry. Thus, governmental interventions hardly achieve the goal of controlling unfair trade. This study examines the structure, strategic behaviors of the players, and the unintended consequences leading to the dilemma on promotional sales in the newspaper industry.

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An analysis of Newspaper Reports on Government Real Estate Reform Policy in Korea (정부의 부동산 대책과 주요 언론보도 경향 분석)

  • Chae, Young-Gil;Jang, Si-Yeon
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.446-458
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    • 2018
  • The media is not just a means of conveying social reality, but is also a political economic subject that restructures social reality. The perceptions and attitudes of the people who read the news can be influenced by the content and direction of the media. Therefore, it is very important to understand and discuss the characteristics of news coverage produced by media. In the case of issues closely related to economic benefits rather than general socio-economic issues, more objective arguments and confirmation of facts are required. In this study, we tried to understand how real estate policy, which is one of the major political and economic issues of S. Korean society, is covered in the media. After analyzing media coverage, we concluded that it was somewhat unreasonable to look at facts about real estate policy objectively and make realistic alternatives, because the framework and attitudes expressed in the articles varied by newspaper.

Voters' Third-Person Perceptions -based on the Media Effect on the Presidential Candidates Images and Choice- (유권자의 제3자 효과 지각 연구 -후보자 이미지와 후보 선택에 미치는 미디어 효과를 중심으로-)

  • Seol, Ji-Nah;Kim, Hwal-Bin
    • Korean journal of communication and information
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    • v.42
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    • pp.79-106
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    • 2008
  • Based on the third-person effect hypothesis, this study conducted a nation-wide online survey to assess how Korean voters perceived the mass media's effect on the candidates' image and voting behavior during the 17th presidential election. The research results showed that the voters tended to perceive that the mass media such as newspaper, television and the Internet had a greater effect on others than on themselves with regards to the formation of the three candidates' images. The third-person effect on the voting behavior was also revealed differently in terms of the medium according to age and political tendency of the voters. For instance, the younger and liberal voters were likely to see newspaper as having a greater influence on other voters' choice of candidate, while the older voters saw TV as having a greater effect on other voters. The conservative tendency did not affect the perception of the voters at all. Another noteworthy result was that personal characteristics of the candidates' images such as appearances and communication skills did not affect the voters' behaviors in the election process.

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Characteristics and Problems of First Edition Newspaper in Korea (한국 일간지 가판의 성격과 문제)

  • Cheong, Yeon-Goo
    • Korean journal of communication and information
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    • v.28
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    • pp.171-218
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    • 2005
  • There is a original routine on dealing the first edition newspaper in Korea. Korean national morning newspapers print about 0.5% of total circulation as the first edition and sale those only in Seoul where the newspapers is published. The dead line of first edition is even about 5 pm. According to this routine which couldn't be found in the advanced western nations, like UK, USA etc., there can be some original characteristics and problems on the contents of Korean national morning newspapers. The present study investigated what the characteristics and problems means on the quality of newspaper and the free flow of diverse informations and opinions. Content analysis comparing the first edition to the last edition of 8 national morning newspapers is used to reveal the original characteristics and problems. Major findings in the result of the content analysis are three. First, the quality of the newspapers is damaged by the early dead line. Second, Inter-media agenda setting, which minor papers follow major papers on not only contents but also tone & manner, is manifest. Third, the early time publishing of the first edition allow the reported group including government and business sorter to take time to do make some negotiations on the articles about them, in which procedure even about 40% of total observed articles are changed(eg. removed, replaced, modified).

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A Study of Family Values on Newspaper Articles in May as 'Family Month' ('가정의 달' 신문 기사에 나타난 가족가치관 연구)

  • Kim, Minjee;Jun, Mikyung
    • Journal of Families and Better Life
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    • v.34 no.2
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    • pp.29-50
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    • 2016
  • This study aims to find out tendencies of transition of family values in newspapers which were published in May. The study was conducted on content analysis of Chosun and Donga daily newspapers in odd dates of May from 1970 to 2014. Based on preceding research, family values were classified into sub areas such as 'Value of Family,' 'Value of Marriage,' 'Value of Children,' 'Value of Filial Piety' and 'Value of Sex Role.' The collected articles were classified into five sub areas. This study collected 288 articles considering overlap count. According to the study, the newspapers seem to be interested in 'Value of Family' and 'Value of Children', but not 'Value of Marriage'. And academic, social, political efforts to improve family life or raise a necessity to change family values can evoke mass media's interest about family values. Meanwhile, some newspaper articles appear to support an opinion that 'The Healthy Families Act' postulates a claim like 'the traditional family is a normal family'. It seems that newspapers misunderstood about 'The Healthy Families Act.' So we should judge what is more right between two opinions because mass media can reconstruct reality. The tendency of transition of family values is actually slight or the tendency of family values in newspapers cannot show actual family values. Moreover, we have to reconsider that highlighting just 'paternity' can make men overlook other roles in the household like caring for children or cleaning.

The Image of Nurse in Korean Newspaper Article: A Thematic Analysis (국내 신문에 나타난 간호 관련 기사: 주제분석)

  • Jin, LiHua;Kim, MiYoung;Yang, Boksun
    • Journal of the Korea Convergence Society
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    • v.10 no.10
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    • pp.309-320
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    • 2019
  • This study was to explore the meaning and implications of nurses' representations in newspapers from the perspective of convergence. Four different Korean newspaper articles from Aug. 2003 to Sep. 2013 were analyzed by using a descriptive exploratory qualitative study, thematic analysis. Five themes were derived from the data analysis. In the newspaper, in general, professional nurses were described as patient-centered nursing provider with sense of calling for nursing. Also their positive portrayals as health professionals have noticeably emerged. Yet in contrast, nurses' negative portrayals as neglectful, lazy, and discriminating against the poor have been reported. The study findings indicate significantly enhanced nursing professionalism and nursing as a future-promising occupation. The results can be used to develop strategies to improve nursing public image in the media. For further exploratory study on the subscriber's image of nurses after reading the articles is needed.

The Trends of Eco-Friendly Textiles Using Big Data from Newspaper Articles (신문기사 빅데이터를 활용한 친환경 섬유의 추이에 관한 연구)

  • Nam Beom Cho;Choong Kwon Lee
    • Smart Media Journal
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    • v.13 no.2
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    • pp.95-107
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    • 2024
  • The development of environmentally friendly products and services has become a trend, and the development and utilization of eco-friendly textiles with economic value is gaining attention as a new business model. Analyzing and identifying trends and developments in eco-friendly textiles can provide important information and insights for various stakeholders such as companies, governments, and consumers to help them achieve sustainable growth. For this study, we collected and analyzed data from newspaper articles mainly covering the textile and fashion sector from 2000 to June 2023. A total of 12,331 articles containing the keyword 'eco-friendly textiles' were collected, and after performing morphological analysis on the extracted data, Latent Dirichlet Allocation and Dynamic Topic Modeling analysis were performed to identify topics by year. The results of the study are expected to provide strategic guidance and insights for the sustainable development of the textile industry, thereby helping to promote the research, development, and commercialization of eco-friendly textiles.

A Study of the Printability Coefficients on the Newspaper (I) - A Study on the printed density and print through in the maximum transfer point - (신문용지의 인쇄적성 예수에 관한 연구 (제1보) - 최대전이점에서 인쇄 색농도 및 뒤비침 -)

  • Ha Young-Baeck;Kim Chang-Keun;Oh Sung-Sang;Youn Jong-Tae
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.38 no.1 s.113
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    • pp.27-33
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    • 2006
  • Newsprint is quantitatively the most important printing paper. The demands for its printability are continuously increasing. It is well known that the relationship between the physically tested paper properties and newspaper printability is unsatisfactory. In order to improve the printing quality of Korean newsprint, the printability coefficients such as maximum ink requirement(Ymax), print through were investigated. Kinds of newspapers and black printing ink were tested by IGT printability tester. Experiment condition of IGT printability tester was 14 steps between $0.2{\sim}2.8g/m^2$ of ink requirement, printing pressure was 200 N and printing velocity was 1 m/sec. The properties of newspaper samples (basis weight, bulk density, roughness, smoothness, porosity, i. e.) were examined in accordance with KS and TAPPI standard testing methods. The result of this study are respected for usefulness printing quality management of Korean newsprint.

Korean Newspaper Database Industry (한국(韓國)의 신문(新聞) 데이터베이스)

  • Song, Woo-Chun
    • Journal of Information Management
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    • v.21 no.2
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    • pp.1-8
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    • 1990
  • Telecommunication revolution, which was triggered by the convergence of computer and telecommunication technologies, is changing the fundamental fabrics of industrial society. Especially, mass media of our society are forced to face the changes in both their production and distribution processes because of these emerging new technologies. News database industry is an area of new business opened by those technologies which made physical processes of newspaper production and distribution electronic. In this article, the status and trend of Korean newspaper database industry is described in comparison with those of the U.S. and Japan, and the difficulties to overcome are briefly discussed.

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An Exploratory Study of Health Inequality Discourse Using Korean Newspaper Articles: A Topic Modeling Approach

  • Kim, Jin-Hwan
    • Journal of Preventive Medicine and Public Health
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    • v.52 no.6
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    • pp.384-392
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    • 2019
  • Objectives: This study aimed to explore the health inequality discourse in the Korean press by analyzing newspaper articles using a relatively new content analysis technique. Methods: This study used the search term "health inequality" to collect articles containing that term that were published between 2000 and 2018. The collected articles went through pre-processing and topic modeling, and the contents and temporal trends of the extracted topics were analyzed. Results: A total of 1038 articles were identified, and 5 topics were extracted. As the number of studies on health inequality has increased over the past 2 decades, so too has the number of news articles regarding health inequality. The extracted topics were public health policies, social inequalities in health, inequality as a social problem, healthcare policies, and regional health gaps. The total number of occurrences of each topic increased every year, and the trend observed for each theme was influenced by events related to its contents, such as elections. Finally, the frequency of appearance of each topic differed depending on the type of news source. Conclusions: The results of this study can be used as preliminary data for future attempts to address health inequality in Korea. To make addressing health inequality part of the public agenda, the media's perspective and discourse regarding health inequality should be monitored to facilitate further strategic action.