• 한국언론정보학보
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• 제27권
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• pp.123-151
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• 2004

본 연구는 지방 독자에 대한 체계적인 접근을 위해 지방 독자를 열독 유형에 따라 세 집단(중앙지 독자, 지방지 독자, 병독자)으로 나누고 각 집단의 속성 구분을 시도하였다. 따라서 지방 독자의 중앙지 지방지 열독 유형을 파악하고 유형별 인구사회학적 속성을 분석한 다음 지방 독자가 관심을 갖는 컨텐츠 및 광고에 대해 알아보았다. 또한 이를 바탕으로 중앙지 독자, 지방지 독자, 병독자 등 세 집단을 구분짓는 변인을 발견하기 위해 판별분석을 시도하였다. 중앙지 독자와 지방지 독자를 구분짓는 변인 중 영향력이 큰 것은 거주지역과 거주기간이었다. 병독자와 지방지 독자를 구분짓는 변인으로 교육수준, 서울 뉴스에 대한 관심도, 농축수산업 종사자 여부 등이 발견되었다. 일반적으로 지방 독자들은 서울 뉴스에 가장 높은 관심도를 보이고 광역시도 뉴스에는 낮은 관심도를 보였지만, 판별분석 결과 지방지 독자들은 광역시도 뉴스에 대한 관심도가 높다는 점에서 중앙지 독자와 구분되며, 반면 서울 뉴스에 대한 관심도가 낮다는 점에서는 병독자와 구분되는 것으로 드러났다. 이러한 결과는 지방 독자에 대한 평면적인 이해에서 탈피하여 신문 열독 유형에 따른 보다 입체적인 접근을 시도하는 데 기여할 것이다.

• 농촌지도와개발
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• 제3권1호
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• pp.141-155
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• 1996

The purpose of this study was to investigate the sole of local newspaper for community development in Korea. Specific objectives of the study were : 1) to identify the role of local newspaper in community development, 2) to analyze problems and situations on local newspapers in Korea, and 3) to suggest desirable roles of local newspaper for the community development. To attain the above objectives, this study was carried out through literature review, contest analysis of selected local newspapers, and the questionnaire survey of selected readers of local newspaper. The data were collected from 267 readers of local newspaper who participated in the farmers` training session in the Rural Development Administration, by using questionnaires developed by the researcher, and total of 263 questionnaires were analyzed. The statistical techniques used for the study were frequence, percentile, standard deviation utilizing the $SPSS/PC^+$. The major findings of the study were as follows : 1. The major roles of functions of local newspapers identified in this study were summarized as to reinforce the community consciousness, to form community opinion, to watch and to monitor community environment, to provide education and entertainment, and to contribute to the conveyance and promotion of community culture. 2. The general characteristic of local newspaper readers surveyed were; a) average distance from town to their village was 9.3 Km, b) average age was 29 years, c) about 75% of them were senior high school graduates, and d) about 96% of them participated in group activities. 3. About 45% of the respondents used television or radio for their moor sources of local news were TV or radio, while about 31% respondents used immunity newspaper for their moor sources of local news. About 67% of the respondents kept their readership over two years, and about 40% of them read community newspaper regularly at their home. 4. The results of content analysis showed drat the local newspapers were dealing with articles on cultural affairs, community consciousness, administrative and civic affairs, however, there were not enough educational news, and various kinds of general news in the community. 5. Survey also showed the most needed news were ; 1) political news including administrative and civic affairs, 2) economic news including sales and distribution, 3) social news including social problems on environmental pollution and community development works, 4) educational news including technology and information, 5) cultural news including guide to cultural and historical sites and local brief news. 6. In the evaluation of local newspaper, the readers were generally positive in valued roles of local newspaper in community relations, community development, promoting community cohesion and understanding of community members, and about 40% of the respondents were positive in predicting the bright future perspectives of local newspapers. 7. In the readers` evaluation of local newspaper, readers responded that local newspapers were very closely related to the community and residents, reflecting the current concerns of local population and recognizing the value of community media, and the contents of local newspaper were positively related to daily lives of community residents and opinions of overall community.

• 디지털융복합연구
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• 제9권1호
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• pp.89-106
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• 2011

With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

• 한국어교육
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• 제28권3호
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• pp.53-83
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• 2017

The goal of this study is to examine whether the genre characteristics of newspaper articles are appropriately reflected in Korean language textbooks. For the purpose of this study, two corpora were built with 17 textbook articles and 60 newspaper articles respectively. The average sentence length and frequency of vocabulary in each corpus were measured. It was found that the sentences of articles in textbooks tended to have longer sentence length and more complicated structures than the articles in newspapers. For instance, sentences in the textbook articles had more verbal endings, such as conjunctive and transforming endings. On the other hand, in case of vocabulary representing 'timeliness', there was a high frequency of adverbs and nouns which were related to year, month, and time in actual articles, while it is found to be very limited in textbooks. Also, typical translative styles such as '-ko itta', '-e ttareumyun' were more prominent in textbooks than in newspaper articles. In the case of abbreviated and omitted form of particles, this was a characteristic that appeared only in actual articles because of the constraint of space. It is significant that this paper offers suggestions for the development of reading materials for Korean language education by revealing that the genre typology of actual newspaper articles is not adequately reflected in current textbooks.

• 한국콘텐츠학회논문지
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• 제15권3호
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• pp.499-507
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• 2015

이 연구는 사학 관련 현상을 이해하고 사학 정책에 대한 시사점을 제시하기 위하여, 보수언론과 진보언론의 신문 사설에 대한 네트워크 텍스트 분석을 실시하였다. 주요 연구결과는 다음과 같다. 첫째, 신문 사설에서 사학은 사립대학과 관련된 이슈가 많고 사립초 중등학교와 사립대학 간에 구별되는 쟁점이 있음을 알 수 있다. 둘째, 신문 사설에서 등록금과 재정 지원, 자율형사립고와 같은 새로운 사학의 확대 등과 관련된 '조장적 관점'과 분규 문제 사학의 퇴출과 같은 '통제적 관점'이 모두 나타나고 있음을 확인하였다. 이러한 연구결과를 바탕으로, 사학에 대한 관점은 과거의 프레임에서 벗어나 교육기관의 '책무성'과 이를 위한 '학교 역량 구축'이라는 기준으로 재정립할 필요가 있음을 제시하였다.

• 한국언론정보학보
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• 제26권
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• pp.105-134
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• 2004

본 논문은 온라인 신문의 이용에 대한 1999년과 2004년의 장기적인 변화를 분석한 연구이다. 이를 위해 이용과 충족 접근 방식을 통하여 온라인 신문 이용자들의 이용 동기는 무엇이며 온라인 뉴스의 이용과 만족도에 5년 동안의 변화를 살펴보았다. 온라인 신문의 이용동기는 '정보/편리성, '상호작용성, '여가성'의 3가지 요인으로 추출되었다. '정보/편리성'은 온라인 신문의 이용 동기와 만족도에서 1999년보다 2004년에 낮아졌으며, '상호작용성'과 '여가성'은 높게 나타났다. 온라인 신문에서 뉴스지 이용 정도에서는 전체적으로 1999년보다 2004년에 낮게 나타났다. 종류별 온라인 뉴스의 이용 정도에서 1999년에는 '톱', '정치' 등의 순이었고, 2004년에는 '사람들', '오피니언'으로 순으로 높게 나타났다. 온라인 뉴스의 종류별 만족도에서 1999년에는 '톱', '경지, '정보/과학'이 높았고 2004년에는 '사람들', '오피니언 '방송/연예'가 차지했다.

• 한국콘텐츠학회논문지
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• 제9권8호
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• pp.219-230
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• 2009

본 연구는 한국과 일본의 신문광고가 사용하고 있는 광고소구는 구체적으로 어떻게 다른지에 대해 주목하고 있다. 본 연구에서는 광고가 문화의 반영물이라는 기본적인 가정 아래 한 일 두 나라의 광고를 비교 하였다. 실증연구에서는 한국과 일본의 신문광고를 내용분석이라는 연구방법을 통해 비교분석을 실시했다. 본 연구에서는 한국과 일본의 중앙지에 게재된 광고 411개(한국 209개, 일본 202개)를 대상으로 내용분석을 실시했다. 분석결과 한국과 일본 양국의 신문광고가 사용하는 광고소구는 통계적으로 유의한 차이가 있는 것으로 입증됐다. 이는 한국과 일본 양국의 문화의 차이에 기인한 것으로 해석될 수 있다. 앞으로 광고의 크리에이티브 전략, 매체 전략 등 다양한 분야에서의 한 일간 후속연구가 실시돼야 할 것으로 보인다.

• 디지털융복합연구
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• 제20권1호
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• pp.1-13
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• 2022

본 연구에서는 미세먼지에 대한 신문 기사의 시대별, 신문사별 특징을 살펴보고 있다. 이를 위하여 빅카인즈에서 1995년 이후 주요 신문사들의 관련 기사를 추출하였고 텍스트마이닝, 감성분석, 회귀분석을 활용하였다. 그 결과, 2010년 이전에는 대기오염도 측정 단어나 국내 오염원 관련 단어가 많이 등장했으나 2010년대에 들어서면서 "중국"이 큰 빈도로 나타났으며 정책적 대응, 미세먼지가 건강에 미치는 영향, 관련 제품에 대한 광고·홍보, 국내 오염원에 관한 기사까지 다양한 주제의 기사가 등장했다. 중앙일보, 한겨레, 경향신문은 상대적으로 정부의 정책이나 규제와 관련된 기사가 많은 반면, 대부분의 지역지에서는 지역 자체의 배출원 및 저감대책에 관한 기사가 많았다. 본 연구 결과는 미세먼지 관련 언론보도의 추이를 살필 수 있는 기초 자료로 활용될 수 있으리라 기대한다. 향후 포스트코로나 시대의 국내 미세먼지의 상황과 관련 기사의 트렌드를 추가적으로 비교, 검토할 수 있을 것이다.

• 대한건축학회연합논문집
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• 제21권5호
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• pp.109-116
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• 2019

The Seoul city recommended that old apartments be preserved, and as part of that, it decided to preserve some of the buildings for Jamsil Jugong, which was built in 1977, and Gaepo Jugong, which was constructed in 1981. The purpose of this study was to compare and review newspaper articles with two perspectives positive and negative about how the social perception of 'apartment trace remaining' was being constructed. By looking at the meaning of keywords delivered by newspaper articles and the interaction structure between keywords through the analysis of semantic networks, we analyzed how the media is pursuing an issue on the topic of preservation of architectural cultural heritage. The analysis results confirmed that there was a clear difference between positive and negative newspaper. Positive articles dealt with utilization from the point of view of keywords linked to preservation, and negative articles showed that keywords related to the property and backlash of residents linked to the policy of the Seoul Metropolitan Government were linked, leading to high negative public opinion.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.97-112
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• 2007

Most traditional newspaper publishers provide online editions to counter the competition of online news providers. However, the relationship between the online and print editions of the same newspaper has not been clearly defined. Some see the online newspaper as a substitute, while others consider it a complement. A 2002 NAA online newspaper consumer survey indicated that one-third of its respondents said they were now using the print newspaper less. Others have argued that the online edition will not wipe out print consumption, and may even complement it. While the print edition offers particular advantages such as portability, less eye strain, and the tactile experience of a printed page, the online edition also offers specific advantages such as access to breaking news, continually updated information, access to old archives, etc. All these factors would tend to lower the degree of interchangeability between the products. However, recent empirical studies show that the online edition is a substitute for rather than a complement of the print edition. Still, to some print readers, the online edition provides additional value. In this paper, by capturing the two different aspects of online editions the substitute aspect and the additional value added aspect as well as other available online alternatives, we develop an analytical model to derive the optimal production and distribution strategies of both online and print editions. Confronting the "free versus fee" issue, we show that it is optimal to provide an online version of the print newspaper for free to non-print subscribers. However, the amount of free news content that the publishers need to put on the Web depends on the available alternatives on the online market. The "fee" and "free" options both have merits and demerits as well. If the publisher charges for the online version of the print newspaper, she can generate revenue from the fee charged to online readers. However, doing so will limit the size of the online audience and further reduce online advertising revenue. At the same time, by providing a high-quality online version and charging for it, the price of the print newspaper must stay low in order to lure high valued readers. On the contrary, if the publisher provides an online version of the print newspaper for free, she can obtain a larger audience for the online version. At the same time, by providing a low-quality online newspaper, the publisher can increase the print newspaper price to get more revenue from high valued offline readers, although no revenue is incoming from online version readers. Through systematic measuring of all the pros and cons, our analysis shows that the optimal option is not "fee" but "free."