• Journal of Distribution Science
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• v.15 no.8
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• pp.55-64
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• 2017

Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.545-558
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• 2021

This research analyzed the Chinese style design embodied in the collections of the new generation of fashion designers shown during the Shanghai Fashion Week to improve the understanding of Chinese style and the modernization of Chinese design. The research questions were 1) studying the development of the Chinese fashion industry chronologically and investing young designers' current situation, 2) investigating young designers' awareness of Chinese style and analyzing Chinese style design in collections. A literature and case study were conducted as the research method. The literature study focused on the books about the Chinese fashion industry and history, newspaper, articles, and so on. The case study was conducted among 63 Chinese style collections in 2016-2020 SFW by investigating fashion magazine reviews, articles, and so on. The findings are as follows: 1) Young Chinese fashion designers' awareness of Chinese style has three characteristics; the nonmaterial tendency from decreasing stereotyped images, combination of traditional culture and local youth culture, and commercialization with trends. 2) Chinese elements, including natural, character, and cultural elements were predominantly used in the concept, pattern, and shape. Nonmaterial characteristics were identified in concept, cultural combination characteristics in concept, shape, color, material, and pattern, and trend commercialization in shape, color, and pattern. In conclusion, Chinese young fashion designers had strong national consciousness and new awareness of Chinese style fashion in decreasing the stereotyped images of China. Thus, they used more varied expressions. Meanwhile, they faced difficulties in expressing nonmaterial Chinese elements by balancing them with Chinese style and globalization.

• Journal of the Korean Society of Food Culture
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• v.26 no.6
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• pp.698-708
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• 2011

The purpose of this study was to analyze methods and contents of global Korean food marketing. In-depth interviews were conducted from July to October in 2010 using a qualitative research approach. Government agencies and restaurant companies emphasized well-being and healthy aspects as a Korean food identity. Regarding the marketing contents, government agencies commonly included standard loanword orthography and recipes. On the other hand, restaurant companies contained their own contents differentiated from other brands. Government agencies used CF, video, book and newspaper as communication channels but restaurant companies did not have systematic communication channels. Government agencies attempted to use holding, supporting and participating expositions as communication methods, whereas restaurant companies mainly used sales promotion and point-of-purchase as communication methods.

• International Journal of Costume and Fashion
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• v.17 no.1
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• pp.73-87
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• 2017

Monpe, Korean women's wartime attire during the Japanese colonization period, has survived for 70 years as typical baggy workpants for rural women and emerged as retro-fashion. This paper applied a theory of "meme" to explain the monpe fashion trend in Korea. Based on literature review, empirical analyses were conducted by analyzing market and media including newspaper articles and blogs. We found that the monpe meme has evolved over time through variation, penetration, and diffusion. In terms of variation, the impression of monpe transitioned from a negative image to a positive one as a result of changes in design, functionality, and popular image. In terms of penetration, the monpe meme has spread into popular culture, again through mass media, with images of active, sexy, and attractive monpe-wearers on television and at popular occasions. Finally, the monpe meme has diffused throughout a broad range of consumers of various ages and both genders as an item of clothing for various occasions through diversified distribution channels. In this way, the development of monpe as fashionable clothing in Korea during the 2000s is itself a meme reflecting its evolution from a disgraceful colonial legacy to an item of contemporary fashion.

• Journal of Energy Engineering
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• v.27 no.2
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• pp.81-88
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• 2018

Every day a huge amount of paper is being used, most of them are thrown after using. This directly impacts on the environment. Therefore, waste paper management is necessity to protect the environment from its annihilation and pollution. Paper recycling products consist of printing paper, newspaper, corrugated containers, magazine paper and so on. Reuse waste paper will reduce the consumption of wood and virgin pulp as recycling one ton of newsprint can save approximately 1 ton of wood, meanwhile recycling 1 ton of printing paper can save more than 2 tons of wood. With increasing recycling rates, lower quality paper fractions may be included. Thus the selection of a paper recycling technology is a crucial first design consideration. The paper recycling must be accompanied by appropriate technology to manage a huge volume of wastepaper. The specific objectives of this study were as follows: (1) comprehensive literature reviews of paper production and consumption, (2) figure out about paper recovery and utilization, (3) investigate the paper recycling in the sustainable times, (4) introduce eco-friendly recycling technology to paper industry.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.542-555
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• 2006

The main objective of this study was to investigate the relationship between benefits segmentation and knitwear purchasing behavior of college female students in the U.S. The questionnaires for this survey were developed to measure knitwear purchasing behavior and benefits segmentation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students in the U.S. were classified into fourth subdivisions by the cluster analysis. In the case of fashion information sources of knit wear, significant differences were found according to benefits sought subdivision in observation of famous people's clothing, fashion articles in magazines and newspapers, TV advertisements, Newspaper advertisements, advice of salespeople, and Catalogs. The evaluation criteria of knit wear product of consumers were significantly different depending on benefits sought subdivision in design/style, quality of construction, fashionable, brand and store name, pleasing to others, prestige, and sexy. The store attributes of knitwear product of consumers were significantly different depending on benefits sought subdivision in friendliness of sales personnel, product knowledge of sales personnel, brand names, new fashion, and variety of products. The outlook for the industry of knitwear look to remain bright, there should be a continuous effort to research and invest in consumer satisfaction of knitwear.

• YAKHAK HOEJI
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• v.58 no.6
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• pp.397-404
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• 2014

The Ministry of Health and Welfare proposed the "undergraduate program specializing in pharmaceutical industry" in 2013, as part of its roadmap to assist domestic pharmaceutical companies to become the top-tier pharma companies in near future and provide skilled personnel tailored for pharmaceutical industry. However, it is not clear whether this "undergraduate program" meets the needs of pharmaceutical industry, especially when the number of pharmacy students increased from 1,200 to 1,700 per year since 2009. The purpose of this paper is to identify which educational background is preferred by pharmaceutical companies, by surveying the CEOs of domestic pharmaceutical companies and referring to recruitment advertisements shown in medical newspapers, specified by the fields within the companies. Two independent reviewers referred to recruitment session in Yakup newspaper and Dailypharm from May 2012 until January 2014, focusing on recruitments from pharmaceutical companies targeting bachelors' degree holders with no prior experience. 749 recruitments were observed during the study period, more than 90% of which were provided by domestic pharmaceutical companies, and regardless of the companies being domestic or multinational, pharmaceutical companies' preference for pharmacists was remarkable (44.3% for domestic and 65.8% for multinational), and the preference was especially high in the fields such as Medical, R&D, Market Access (regulatory affair/pricing and reimbursement), Business Development, and Marketing. Survey results showed that the need of establishing the undergraduate program specializing in pharmaceutical industry is mixed, suggesting that although there is need for the educating personnel targeting pharmaceutical industry, the undergraduate program would not be an answer due to current PEET system. Our study concludes that in the example of pharmaceutical companies' recruitments shown in medical newspapers, pharmaceutical companies prefer pharmacy major in almost all fields of the pharmaceutical companies, yet the pharmaceutical companies still perceive the gap between current bachelor's degree holders(including pharmacy majors) and the ideal personnel required for advancing to the "top-class" pharmaceutical companies.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.42 no.2
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• pp.12-19
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• 2010

This study was carried out to explore the availability of seedling pots made from paper mill sludge using red pepper species called Nokkwang. The seedling pots were made by several conditions such as different mixing ratios between sludge and old newspaper (ONP), sterilizing treatment and latex coating. After 30 day cultivation in a green house, the growth condition of the red peppers was evaluated by comparison with those raised in the plastics seedling pots. The red peppers in the plastics pot showed a better growth than those in the sludge pots. Sterilizing treatment, latex coating and different mixing ratios between paper sludges and ONP did rarely affect a growth rate of the plant and the contents of inorganic elements. However, latex coating contributed to protection of physical structure of the sludge pots in spite of constant water feeding. Even though some inorganic elements from the sludge pots migrated into the bed soils, electronic conductivity of the bed soils was within the proper range for the plant growth. Finally it was confirmed that the seedling pots made from paper mill sludges could be used to cultivate horticultural plants as the alternative to the plastics pots.

• Journal of Information Management
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• v.25 no.1
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• pp.63-79
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• 1994

Analysis systems and databases covering economics and industrial areas in Japan have long history, but due to considerable depth in specialty those have been used only by limited, certain patrons. It means that there are still few of practical system services at full scale. This paper describes the representative system services. Taking an example of interest prediction the author explains now to utilize systems and some points to be reminded. He also describes how to confirm newspaper information, how to predict economics, how to use various kinds of models based on economic prediction, and industrial analysis. Researches and studies are very often proceeded on economic prediction, and industrial analysis. Researches and studies are very often proceeded through interaction among researchers. So that we should make efforts continuously such as to rountinely get familiar with systems, to exchange information among users, to utilize helpdesks every time we need.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.46 no.3
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• pp.20-27
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• 2014

Nowadays, the bleaching techniques of thermomechanical pulp(TMP) are fast developing on the strength of some benefits, mainly on low production cost and good fiber property. In this study, the optimum concentration of bleaching chemicals and the environmental load of bleaching wastes were considered to improve the bleaching efficiency of thermomechanical pulp using Korean redpine(Pinus densiflora) under the peroxide-based bleaching system. The optical property of TMP after bleaching was planned to use higher grade of paper, like printing & writting paper, not general newspaper. The concentration of bleaching chemicals, NaOH, $Na_2SiO_3$ and EDTA, in hydrogen peroxide bleaching system, on the basis of O.D. pulp was closely influenced on the improvement of TMP brightness. Final target of bleaching efficiency was set up to above 76%-ISO brightness. The optimal target brightness of Korean redpine TMP was reached to 76.45%-ISO under the conditions of $H_2O_2$ 7% with NaOH 2.20%, $Na_2SiO_3$ 0.63% and EDTA 0.02%. The concentration of NaOH, $Na_2SiO_3$ and EDTA was correlated functional to the residual peroxide content of wastewater, pH value and electric conductivity of TMP fibers after bleaching treatment. The optimal bleaching conditions by controlling the addition amount of chemicals were positively contributed to the brightness stabilization and environmental load of TMP.