• The Korean Journal of Applied Statistics
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• v.30 no.2
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• pp.271-280
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• 2017

Real-estate values and related economics are often the first read newspaper category. We are concerned about the opinions of experts on the forecast for real estate prices. The Box-Jenkins ARIMA model is a commonly used statistical method to predict housing prices. In this article, we tried to predict housing prices by combining independent component analysis (ICA) in multivariate data analysis and the Box-Jenkins ARIMA model. The two independent components for both the selling price index and the long-term rental price index were extracted and used to predict the future values of both indices. In conclusion, it has been shown that the actual indices and the forecast indices using ICA are more comparable to the forecasts of the ARIMA model alone.

• Korean System Dynamics Review
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• v.15 no.3
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• pp.61-79
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• 2014

This paper deals with system thinking in the resilience of the SES (Social-Ecological Systems) around Mt. Gariwang, located in Jeongseon County, Gangwon Province, in particular with the disturbance that a new ski slope is planned to be built for the PyeongChang 2018 Winter Olympic. It first performs a literature survey and newspaper article search to summarize the controversy with regards to credible environmental and socio-economical impacts of the plan, and then elaborates a series of CLDs (Causal Loop Diagrams) to infer the dynamics of the impacts. The results imply that the natural restoration seems to be hard because the development activities can cause a great deal of damage to the ecosystem mainly due to soil degradation and the mitigation of icy valley effects with water exploitation for making artificial snow and so on. Moreover most of the households near the planned site seem to leave with land compensation, thus more policy efforts are needed to enhance the resilience of the ecosystem and the nearby society based on ecotourism.

• Korean journal of communication and information
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• v.22
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• pp.39-75
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• 2003

This essay begins with the following questions; "What is a fundamental source of media power?" and "How can the media power dominate market?". This essay aims at answering the questions. I made my selection of countries such as Venezuela, Italy and UK for this article with a political economic approach. This analysis found evidence that an enormous conglomerate ownership, and alliance or convergence between media and political power are two fundamental source of the media power. With the integration of newspaper and television the media monopoly increased their supplies and political influences as I have shown. Despite the growing threat of media monopoly power to democracy and public interest, in recent years, governments worldwide have chosen to ease regulations.

• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.141-152
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• 2022

Purpose - This study attempts to explore the factors that affect the consumer's response to the influencer's "backdoor advertisement" which has been a social media controversy recently. Accordingly, this study focuses on the importance of the information source's characteristics in influencer marketing, and demonstrates the impact of influencer credibility, attractiveness, and expertise on consumer responses after the influencer's sponsorship controversy. Design/methodology/approach - To this end, a study was conducted on adults who subscribed to one or more channels of influencers, and a virtual newspaper article was used in the survey. 196 sample data were collected and SPSS PROCESS Macro was used for data analysis. Findings - As a result, there was a negative impact on the credibility of the influencer which carried over to a negative reception of their shared content, while the attractiveness of the influencer had a positive impact on the reception of their shared content, even after the controversy over the influencer's backdoor advertisement. Research implications or Originality - This study contributes to the expansion of research on influencer marketing. Also, it provides insight into understanding and interpreting the phenomenon of influencers' backdoor advertisements and consumer reactions.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.19-33
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• 2020

This study aims to analyze on the changes of opinion in terms of Sejong City construction using big data. The research data are newspaper articles related to the argument of construction in Sejong City. The newspaper article data was reported by Hankyoreh, Dong-A Ilbo and Hankook Ilbo. The arguments related to the construction of Sejong City was included the new administrative capita, multifunctional administrative city and amendments of Sejong City. The analysis method used in this study is frequency analysis, sentiment analysis and social network analysis using python and gephi 0.9.2 programs. The results of the analysis are as follows. First, as a result of frequency analysis, the keywords of Hankyoreh showed the characteristics of consent - consent - dissent according to the construction period of Sejong City. The Dong-A Ilbo showed positions of dissent - dissent - consent. In addition, the Hankook Ilbo was analyzed to have the characteristics of dissent - consent - dissent tendency. Secondly, results of sentiment analysis, The Hankyoreh showed positive - positive - negative tone. The characteristic of Dong-A Ilbo is that the focus has changed from negative to negative to positive. The Hankook Ilbo showed that changed from negative to positive to negative. Finally, the results of social network analysis are as follows. At the time of the construction of Sejong City, each opinion of media was showed a changes in issues according to political and ideological characteristics such as conservative, progressive and moderation. In detail, Hankyoreh focused on balanced regional development. The Dong-A Ilbo represented the opinion of the Conservative Party. The Hankook Ilbo was highlighting the issues confronting the conservative party and progressive party during the construction of Sejong City.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.6
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• pp.48-57
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• 2020

This study was aimed to determine the history of Son keechung laurel tree, which is designated and managed as Seoul Metropolitan Government Monument No. 5. Sohn keechung's victory in the marathon at the 1936 Berlin Olympics served as an opportunity to encourage great pride and national spirit for the Korean people's national spirit who had spent their painful days under Japanese colonial rule. The seedlings that Son keechung received at the time are currently growing at Son Keechung Sports Park on the hill in Manri-dong, west of Seoul Station, and are Quercus palustris. That variety of Tree is native to the United States. The 11th Berlin Olympics, held in 1936, is a golden opportunity for Hitler to show off the history and cultural excellence of the German race, so it does not make sense to award victors an American giant oak instead of the German oak tree. The Seoul Metropolitan Government and various media outlets made a fait accompli due to Hitler's simple mistake. However, this study revealed that the laurel that Son received was the Quercus robur, based on the articles of the Korean newspaper, the German daily newspaper, and the recently introduced article of Der Spiegel, a leading German weekly magazine. Based on these circumstances, I would like to suggest that the originally awarded Quercus robur be planted in Son keechung Memorial Park and that the newly discovered history be notified on the Seoul Metropolitan Government website and various records.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.173-187
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• 2012

As newspapers which have been major news media are being replaced by on-line news media in recent years, many researchers are paying attention to "comments(news users' short remarks on an article)", a newly emerged way of forming public opinion. This study is examining how the similarity between political disposition of on-line news visitors and that of news media impacts upon their evaluation on quality of comments from the viewpoint of 'social identity theory.' This study may have academic significance because it inspected the pattern of media usage and the cognition of comments in relation to political disposition for the first time and showed 'comments reading' and the function of comments to form public opinion(comments journalism).

• Journal of the Korea Convergence Society
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• v.3 no.3
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• pp.21-27
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• 2012

The survey was carried out with a random sample of adults living in Busan and Gyeongnam. The collected material is used by the SPSS version 12.0. The frequency, percentage, examination were applied for studying. We separated the group of safety, general management, real hair management according to characteristic about scarp and hair problems. There is highly understanding about the hair problem that if someone has really sensitive scalp or who has dandruff or who has thin hair or who has someone has hair losing problem in their family. Usually, the group has highly understanding of hair problem, they consult about their hair and scalp with expert. They have a really good attention about the mass media(TV, Internet, Newspaper, Magazine) for scalp and hair health. They reduce using hair products. They always read hair product brochure first and use it. They don't eat fast food frequently. The survey has shown high levels of article. Now the research showed us that s have a strict connection between self-recognition and scalp treatments. That means someone has understanding hair problem then start treatment first.

• Journal of KIISE
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• v.43 no.11
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• pp.1210-1215
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• 2016

Readership of online newspapers has grown with the proliferation of smart devices. However, fierce competition between Internet newspaper companies has resulted in a large increase in the number of hoax articles. Hoax articles are those where the title does not convey the content of the main story, and this gives readers the wrong information about the contents. We note that the hoax articles have certain characteristics, such as unnecessary celebrity quotations, mismatch in the title and content, or incomplete sentences. Based on these, we extract and validate features to identify hoax articles. We build a large-scale training dataset by analyzing text keywords in replies to articles and thus extracted five effective features. We evaluate the performance of the support vector machine classifier on the extracted features, and a 92% accuracy is observed in our validation set. In addition, we also present a selective bigram model to measure the consistency between the title and content, which can be effectively used to analyze short texts in general.

• The Journal of Industrial Distribution & Business
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• v.11 no.4
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• pp.47-56
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• 2020

Purpose: This study aims to explore how consumers respond to the immoral actions of a CEO. More specifically, this research focuses on the moral reasoning processes used by consumers in order to maintain support for the CEO despite the immoral action. In addition, this research suggests that support for the CEO would improve product purchase intention. Research design, data, and methodology: To test the hypotheses presented, an online research company was hired and online survey was conducted with adult participants. Online research company sent an email to the potential subjects asking their participation in an online survey. Subjects were able to participate in the online survey by clicking a link to the survey. When the participants clicked the link, they were instructed to read a fictitious newspaper article on a CEO's immoral action. And then, they were asked to answer several questions online. Responses were obtained from 336 adults participants and data were analyzed using SPSS Hayes Macro for a moderation effect and AMOS for a structural equation model. Result: Moral reasoning processes were divided into moral decoupling and moral rationalization and analyzed to determine their influence on product purchase. Also in this study, we suggest the public self-consciousness of consumers as an antecedent of moral reasoning processes, and argue that consumers with high public self-consciousness are more likely to engage in moral decoupling than moral rationalization. Conclusions: Our results showed that moral decoupling and moral rationalization improved the consumer's perception of corporate ethicality, which increased product purchase intention. In addition, consumers with high public self-consciousness were more likely to engage in moral decoupling than in moral rationalization. In addition, this research suggested that severity of the scandal would moderate the impact of public self-consciousness on moral decoupling. However, this hypothesis was not supported statistically since most participants perceived the scandal to be a highly severe incident, that may lead to an insignificant interaction effect between severity of the scandal and public self-consciousness. This research expands the scope of available research on corporate ethics and consumer responses to negative information involving celebrities and provides practical implications for corporate crisis management.