• Journal of Fashion Business
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• v.15 no.1
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• pp.158-170
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• 2011

The purpose of this study was to examine how recently fashion corporate did use SNS applications for their product promotion strategies as case studies, and to provide what kinds of SNS marketing strategies would be developed for fashion corporate. Specifically, this study was focused on Twitter among SNS applications. For this study, Internet webs, news paper, articles, and other press work were used for resources. Five fashion corporate such as Buckaroo, MLB, North Faces, Kolon, and ABC Mart were analyzed. As the results, first, fashion corporate used Twitter as the marketing tool for their product promotion. Second, they tried to make an increase the numbers of Twitter follower from their customers. Third, Twitter was used for making higher customer loyalty by fashion corporate through a variety of program such as special events, game, music, or viral marketing. However, there were still some limitations on fashion corporate's Twitter usage, compared to other non-fashion corporate. Thus, fashion corporate needs to provide more creative and unique Twitter marketing strategies. Therefore, based on these results, fashion brand merchandising marketing strategies of fashion products would be provided from this study.

• Knowledge Management Research
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• v.12 no.5
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• pp.59-69
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• 2011

The popularity of the social media has enabled growth of the social network, which has a big impact on culture and arts sector. The impact is based on the fact that news and evaluation of performances are communicated actively through the use of on-line community, and that the advent of social commerce makes more people see better performance at a lower price. Besides, collaboration programs called Social Sourcing are springing up in the arts sector, and there is Crowd Funding for culture & arts which is a desirable form of social funding. In this way social media and social network service (SNS) have huge social influence not only on the performing arts sector but also on the whole culture and arts sector, and are expected to have growing dominance. With SNS - which opened new marketing, publicity and donation system not only for the whole society but also for the culture and arts sector - in mind, this paper handles the topics on understanding of close relationship between SNS and performing arts, and on its current usage, value and endless possibilities. By presenting the practical value and the possibilities, this paper will help in making smooth the communication between stakeholders and audience of performing arts, in making effective the means of performance delivery, and in making enlarged the mutual understanding between performers and audience. This paper will also be the basis of an alternative means, which presents the performing arts sector with possibilities to get out of the chronic deficit.

• Journal of Korea Multimedia Society
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• v.16 no.12
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• pp.1403-1412
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• 2013

In the maritime ships or airplanes, users should utilize the satellite channel in orer to use web service. However, the satellite channel is costly and does not give users satisfied response time. In the ship, the users may receive plenty of extra data when they obtain internet news. The extra data may be unnecessary image and advertise. Therefore, they should pay unnecessary data usage charges as well. In this paper, we suggest a proxy model that solves the problem of cost and speed. The proposed proxy reduces the of data through the satellite link by image and advertising blocking, caching, image re-requesting functions. It's performance was tested by a real satellite communication.

• Proceedings of the Korean Environmental Health Society Conference
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• 2002.04a
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• pp.52-54
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• 2002

Generally, inaccurate reports on environmental issues occur due to various factors. The purpose of this study was to find out a way to enhance accuracy of environmental reporting. So the reporters' career and college major had been compared to the accuracy of their articles. The by-lined environmental articles in nine dailies published in 1991 were checked. Results of this study were as follows. (1) Inaccuracy rate in environmental articles was 54.2％. Inaccuracies appeared 1.7 times per an article, while the average frequency of inaccuracies in overall articles was 0.9 time. (2) Errors in the articles consist of 65.8％ of subjective inaccuracies and 34.2％ of subjective inaccuracies. They derive from the false usage of terminology(15.8％), misquotation(14.5％), incorrect statistics(13％), exaggeration(13％), inaccurate title(7.9％), and false comparison(5％), (3) Inaccuracy rate by the type of articles was 66.7％ in columns, 60％ in feature stories, 54.5％ in-depth stories, 40.9％ in straight news, respectively. (4) Inaccuracy rate by the specific field was shown 71.4％ in environmental impacts (5) According to the result of chi-square test analysis, there were no statistically significant differences of inaccuracy rate and of subjective, and objective, and objective inaccuracies relevant to the period of reporters' career covering environmental reporting and the nature of articles, and college major.

• International Journal of Costume and Fashion
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• v.15 no.2
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• pp.37-47
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• 2015

The purpose of this study was to examine the differences in terminologies used in South and North Korea, to describe objects or activities related to clothing and textiles, as a part of a bigger project that aims at developing an educational program in provision of reunification of the Koreas. In this study, a total of 176 North Korean terms that differ from South Korean terms were collected from various sources, including dictionaries that are developed to compare South-North Korean languages as well as texts such as magazines and news articles, about North Korean daily life. The terms were classified into sub-categories: materials for clothing, clothing management, construction and design, garment names, body parts, description of physical appearance or state of hygiene, and apparel industry. Many of the North Korean terms were derived from native expressions, rather than adopting foreign terms or terms in Chinese characters. Some North Korean terms did not have any corresponding words in South Korean terms or vice versa. We expect the terminology list to become a useful educational resource in establishing a clothing and textiles curriculum in preparation of reunification, by allowing the students to familiarize with the differences in the usage of terms.

• Journal of Information Technology Services
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• v.15 no.1
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• pp.245-253
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• 2016

Background in a novel is most important elements with characters and events, and means time, place and situation that characters appeared. Among the background, spatial background can help conveys topic of a novel. So, it may be helpful for choosing a novel that readers want to read. In this paper, we are targeting Korean historical novels. In case of English text, It can be recognize spatial background easily because it use upper and lower case and words used with the spatial information such as Bank, University and City. But, in case Korean text, it is difficult to recognize that spatial background because there is few information about usage of letter. In the previous studies, they use machine learning or dictionaries and rules to recognize about spatial information in text such as news and text messages. In this paper, we build a nation dictionaries that refer to information such as 'Korean history' and 'Google maps.' We Also propose a method for recognizing spatial background based on patterns of postposition in Korean sentences comparing to previous works. We are grasp using of postposition with spatial background because Korean characteristics. And we propose a method based on result of morpheme analyze and frequency in a novel text for raising accuracy about recognizing spatial background. The recognized spatial background can help readers to grasp the atmosphere of a novel and to understand the events and atmosphere through recognition of the spatial background of the scene that characters appeared.

• Journal of Environmental Health Sciences
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• v.28 no.1
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• pp.31-39
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• 2002

Generally, inaccurate reports on environmental issues occur due to various factors. The purpose of this study was to find out a way to enhance accuracy of environmental reporting. So the reporters' career and college major had been compared to the accuracy of their articles. The by-lined environmental articles in nine dailies published in 1991 were checked. Results of this study were as follows. (I) Inaccuracy rate in environmental articles was 54.2%. Inaccuracies appeared 1.7 times per an article, while the average frequency of inaccuracies in overall articles was 0.9 time. (2) Errors in the articles consist of 65.8% of subjective inaccuracies and 34.2% of subjective inaccuracies. They derive from the false usage of terminology(15.8% ),misquotation(14.5%), incorrect statistics(13%), exaggeration(13%), inaccurate title(7.9%), and false comparison(5%). (3) Inaccuracy rate by the type of articles was 66.7% in columns, 60% in feature stories, 54.5% in-depth stories, 40.9% in straight news, respectively. (4) Inaccuracy rate by the specific field was shown 71.4% in environmental impacts assessment, 52.5% in water pollution, 37.5% in waste management, and 35.7% in air pollution. (5) According to the result of chi-square test analysis, there were no statistically significant differences of inaccuracy rate and of subjective, and objective inaccuracies relevant to the period of reporters' career covering environmental reporting and the nature of articles, and college major.

• International Journal of Contents
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• v.14 no.4
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• Journal of Information Technology Services
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• v.21 no.5
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• pp.15-28
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• 2022

Recently, government agencies are actively adopting the platform model as a means of public policy. However, existing studies on the public platform are minimal and have focused on user experiences or the possibility of public usage of the platform model. Now the research concerning building governance structure and utilizing network effects of the platform after adopting the platform model in the public sector is keenly required. This study intended to ignite academic dialogue on the governance of public platforms in the context of digital transformation. This study focused on a case of the 'Special delivery,' a public delivery app established by Gyeonggi-do. In order to analyze the characteristics of the public platform and its governance structure, data were collected from press releases, policy reports, and news articles. Data was analyzed using the frame of Hagui's platform design factors and Ansell & Gash's collaborative governance model. The results of the public platform analyses showed 1) incompleteness in the value trade-off accounting, which was designed for platform business based on general cost-benefit analysis, and 2) a closed governance structure that limits direct participation of diverse user groups(i.e., service provider, customer) in order to enhance providers' utility by preventing customers' excessive online activities. The results of this study provided theoretical and policy implications regarding designing the strategy for accounting for value trade-offs and functioning governance structure for public platforms.

• Korean journal of communication and information
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• v.58
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• pp.222-241
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• 2012

Analysis research was conducted on the 'Chosen Ilbo,' 'Donga Ilbo,' 'Hankyoreh' and 'Kyunghyang Newspaper' on news reporting frame and sources regarding the North Korean population's living and status of their respective conditions throughout South Korean administrations of Kim Dae-jung, Roh Mu-hyuen, and Lee Myung-Bak. Resulting first and second frame analyses showed that the four newspapers showed clear distinctions in their execution and attitude in their reports in accordance to the philosophies of each 'progressive/left-wing newspapers' and 'conservative/right-wing newspapers'. Moreover, the first and second analyses showed that the reports mimicked each individual presidential administration and their political policy regardless of the newspaper's political voice. In terms of the usage of 'anonymous sources,' conservative newspapers were found to use them more frequently than their counterpart, the liberal newspapers. In conclusion to the overall analyses, with the continued tension between the International community and North Korea, the reports of North Korean inhabitant activities are inevitably portrayed in a negative tone in effort to plant a distorted view to the South Korean citizens. Furthermore, this manipulation of the press may affect the credibility of South Korean press in terms of the topic of North Korean culture.