• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.91-101
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• 2018

This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

• Korean journal of communication and information
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• v.71
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• pp.194-223
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• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.164-176
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• 2011

To get an implication for desirable direction for Collaboration between Reporter & Producer, I found that had 4 modes of collaboration such as, Producer System, Reporter System, Double Reporting System, Co-Work System, and each was distinguished by field cover, on-mic, editing, writing. Producer system and Reporter system got no chemical synergy because of simple array of single reports due to physical assemble. The achievements of collaboration was birth of new news which had different duration, visual, sound & perspective. It also offered fertile soil for new program and genre literacy of 8 o'clock news. The success factor of collaboration was surprisingly turned out to be personnel rather than system. The balance of reporter & producer was also good factor. But the wall between 2 groups was so high that, after disappearance of extraordinary leader, system began to crumble and at last program was repealed.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.249-258
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• 2019

Changes in media technolgy affect the competitive status of broadcasting networks as news media. The competitive media environment has pushed broadcasting network news programs to find new ways for leveling their qualitative performance up and rating. This study focuses on the empirical relationship between the two key value, news quality in terms of fairness and in-depthness and news ratings. This study is based on the analysis of broadcasting network news texts and individual news item raitngs. Empirical relationship between news quality factors and ratings was proved positive. But the relationship between the length of news item and rating was proved negative.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.439-449
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• 2018

The purpose of this study was to examine the effect of VR news focused on recall, understanding, enjoyment, visual fatigue and reuse intention through experimental study. Using Window SPSS 21.0 and AMOS 21.0 program, the data was analyzed by exploratory/confirmatory factor analysis, reliability analysis, correlation analysis and path analysis. The Results are as follows. First, presence and immersion among VR news characteristics influenced positively on users' recall of VR news. Second, presence, interactivity and immersion among VR news characteristics influenced positively on users' understanding of VR news. Third, presence, interactivity and immersion among VR news characteristics influenced positively on users' enjoyment of VR news. Fourth, presence among VR news characteristics influenced negatively on users' visual fatigue of VR news. Fifth, presence and immersion among VR news characteristics influenced positively on users' reuse intention of VR news. This study will provide on an important implication understanding VR news characteristics and VR news users.

• Journal of Multimedia Information System
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• v.2 no.1
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• pp.163-170
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• 2015

Many overlay texts are artificially superimposed on the broadcasting videos by humans. These texts provide additional information to the audiovisual content. Especially, the overlay text in news videos contains concise and direct description of the content. Therefore, it is most reliable clue for constructing a news video indexing system. To make the automatic person indexing of interview video in the TV news program, this paper proposes the method to only detect the name text line among the whole overlay texts in one frame. The experimental results on Korean television news videos show that the proposed framework efficiently detects the overlaid name text line.

• Research in Community and Public Health Nursing
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• v.12 no.2
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• pp.513-531
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• 2001

Television news programs are becoming significant source of health information. This study aims at investigating the current state of health coverage of the prime time news program in Korea. Data were collected from KBS 9 0'clock news in the period of thirteen months. from December 1. 1998. to November 1. 1999. The data were analyzed using content analysis method. and the reliability degree was 99.7% according to the Holsti's inter-coder reliability test. The current research classified 489 health related news items into 49 sub-categories and five health categories through content analysis. Some of the basic results of this study are as follows. 1. The frequency according to health category, health maintenance promotion(57.3%) topped followed by disease prevention(23.2%), disease treatment(14.9%), life ethics(4.0%), and growth development(0.6%). 2. According to human developmental age. for the most part(80.1 %) is applicable to the entire range of human developmental age. 3. Health maintennance promotion category take top of health category by the rate of 57.3% and contain 20 sub-categories. 4. News items in the life ethics category, which had six sub-categories. occupied only four percent of the total health related news. News in the growth development category included two sub categories and occupied 0.6% of the total news items. 5. In disease prevention and disease treatment category, infectious disease(33.2%) showed the highest percentage according to the WHO's international disease classification system. Disease prevention occupied 23.2% and contained eleven sub-categories while disease treatment occupied 14.9% and included ten sub-categories. Television news coverage on health showed a wide variety of selection in terms that they are reporting various issues. This study, however, found that some news items were confusing and failing in presenting scientific evidences. It is suggested that the television coverage on health could be beneficial to most of viewers in receiving important health information and guidelines, only if they are utilizing their own sound discretion in consuming those news.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.81-94
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• 2016

This study analyzes the problems in reading program of public libraries and provides some suggestions for the program development and management. For this analysis, I sampled and examined 350 news articles to reading programs done in the public libraries between 2013 and 2015. The result shows that 41.4% of the collected articles were the news about the reading programs in Seoul Metropolitan areas. While the articles about simple reading programs occupied 69.9%, the mixed activity programs reached a significant amount in total. In addition, 51.3% of program participants was under the elementary children and their parents, but only 9.0% program participants came from low socioeconomic status classes. 86 reading programs (28.4%) were designed for one-day events without a long-term policy. Based on such analyses, this study provides three suggestions: utilizing public relation teams and communicating mass media to advertize reading programs to local residents, developing systematic reading programs in users' needs, managing the reading programs for all kinds of local residents.

• Journal of the Korean Society for information Management
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• v.31 no.3
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• pp.313-329
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• 2014

This study aims to provide intellectual access to TV content using faceted classification. In order to describe the content of news and current affairs programs, a faceted approach was explored. Based on the Ranganathan's PMEST formula, the basic facets - 'who', 'what', 'how', 'where', 'when' - and their sub-facets were created, specifically for describing the news genre. Additionally, the formal structure and the contextual features of the news genre were mainly considered for creating sub-facets. These created facets were applied to a news genre program. The result shows that these suggested facets are useful for representing well the contextual components of the news genre. The application of faceted classification is expected to improve the identification of the specific TV content.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.297-304
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• 2013

This research explores the effect of TV news camerawork and viewers' involvement on memory of news through experiment. For this experimental research, 2 groups of subjects composed of university students were exposed to different types of TV news and responded to survey questions which were analysed by SPSS program. This research found that camerawork of TV news doesn't have an effect on short-term memory but on long-term memory. Though the fact viewers' involvement has a positive effect on shot-term and long-term memory was found, interactive effect of viewers' involvement and camerawork as an peripheral clue was not found.