• Korean journal of communication and information
• /
• v.48
• /
• pp.5-24
• /
• 2009

This study is aimed to analyze the concept of media consumer and legal principles for consumer movements protection. Based on the concept and legal principles, this research is to review the characteristics of the advertisement boycott campaign. Article 124 of the Constitution prescribes that the state should guarantee the consumer protection movements. According to the Article 4 of the Framework Act on Consumer, consumers have the fundamental right to obtain proper compensation for damages sustained due to use of goods and etc. according to prompt and fair procedure. The type of boycott can be classified into two pattern on the basis of boycott's target or object. They are primary boycott and. secondary boycott. Consumer's boycott independent of primary or secondary, are under the protection of the consumer's right. Media consumers use scarce resources to satisfy their wants and needs to acquire news information and advertising information. Their resources are time and money. Therefore, ads boycott campaign or media boycott campaign is the primary boycott. Consumer's right should be guaranteed to the maximum. The Constitution and consumer protection law should protect the practice of consumer's right, especially consumer's boycott campaign.

• Korean journal of communication and information
• /
• v.55
• /
• pp.74-99
• /
• 2011

This article tries to find out some regulatory facts to improve and vitalize roles of social media such as facebook, twitter, etc in the election campaign. For this goal, a theoretical approach is based on the agnostic and open aspects of the regulation system of election. Case study and in-depth interview were used as research methods in this article. The results are as follows. First, some differences are in the election regulatory system regarding the roles of social media in UK, US, Japan and Korea. The election public sphere systems of these countries categorized to the types of legal factors to control political communications in election public sphere; free-speech oriented system(UK. US), limited free-speech oriented system(Korea), normative-oriented system(Japan). Second, most respondents answered they agreed with some improvement ideas to reflect needs of netizen and academic who suggest to minimize regulatory burdens on social media in the political communication during the election campaign.

• Korean journal of communication and information
• /
• v.19
• /
• pp.213-238
• /
• 2002

Ie is popular belief among the authorities concerned and their apologists that media coverage of terrorism promotes terrorism and is used as publicity by terrorists. Generally speaking, however, in reporting terrorism, the media become not terrorists' but state's means of publicity, and condemn terrorism, while rationalizing state's violence against terrorism. Terrorists may be successful in attracting public attention at the initial stage of terrorism, but usually fail in publicizing their cause. This fact notwithstanding, the authorities concerned and their apologists maintain thar media coverage of terrorism should be controlled, because it works as publicity for terrorists. Now it can be said that there is an intention to control the media when it is asserted that media coverage of terrorism works as publicity for terrorists. To present these arguments, this article discusses the news values and publicity aspect of terrorism, reviews some problems of and misunderstanding about media coverage of terrorism, and for illustrations, look into the American media's coverage of the 9-11 terrorism against the U. S. and "war on terror". that is, state terrorism taken as a countermeasure to it by the U. S.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.201-211
• /
• 2013

This study examined the effect of valence for best reply on the conformity of general reply in online environment. A total of 194 participants participated in this study, each participant assigned randomly in three experimental groups(positive, negative, and control). Participants were asked to read online news article, best reply and general 6 replies, and then, to write their own opinions in the reply section. In addition, the level of self-expression and issue commitment were measured. The contents of reply participants written was categorized three valence(positive, negative, and neutral) by the four experimenters' judgment. The mean of inter-rater reliability was 84.9%. The results indicated that the level of self-expression and issue commitment were comparable across experimental conditions. However, the result of cross-table analysis showed that there is a significant difference in the valence of general reply across experimental conditions. Specifically, there were significant difference in the valence of general reply between positive and negative experimental group and positive and control group, but there is no significant difference between negative and control group.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.22 no.2
• /
• pp.71-80
• /
• 2014

Incheon international airport has tried to upgrade its image by hosting lots of international events and inviting celebrities as a honorary ambassador of airport. It is uncomparable to other airports all over the globe for incheon airport to utilize an honorary ambassador to promote airport. The purpose of this paper is to try to find out the PR effect of employing honorary embassador at Incheon airport, which has a positive impact on enhancing the image of Incheon airport. In other words, it should be considered the PR effect of honorary embassador has contributed to upgrading airport image resulting in the commitment of passengers. According to empirical research result, it is proven the attractiveness and trust of honorary embassador has not significantly positive impact on the airport's image. However it is also proven the PR activities of airport authority has a significant impact on the airport's image. Passengers believed the honorary ambassador has a high level of attractiveness and trust but they don't agree causal relationship among attractiveness, trust and airport image. That is, they are not interested in who is the honorary ambassador of airport but in the contents of airport's news article itself. The administrative implication is mentioned in the paper that airport authority should mainly focus on the contents of PR not the figure of the honorary ambassador.

• The Journal of the Korea Contents Association
• /
• v.18 no.8
• /
• pp.586-593
• /
• 2018

When newsreel was organized in 1967, it was a small but strong revolution. New York newsreel became the third world newsreel in 1972. The third world newsreel clearly stated that the purpose of the organization should be the alternative provision of the Television news. They also notified the revolution of the production system and the distribution system. Christine Choy who actively worked at the Third world newsreel succeeded the spirit of the organization through her works. Through the third world newsreel and Christine Choy who was the representative of the organization, this article is dealing with the mode of production and the style and the aesthetics of the Newsreel. Their activities were originally political and always controversial. They agonized who should be the film maker, how should be the distribution system. Through the strong arguments, the group had acquired not only collective identity but also collective production. Those collaborations had become the foundation of their works. Christine Choy has been a key figure of the Third world newsreel and her films has focused on the racial problem and gender problem. Her works have always been political and historical.

• The Journal of the Korea Contents Association
• /
• v.18 no.9
• /
• pp.14-33
• /
• 2018

The purpose of this study to analyze the informatization trends in Korea through objective newspaper data for the period from 1998 to 2017 for informatization and library in four newspapers including KyoungHyang Newspaper, Kookmin Ilbo, Hankyoreh and Hankookilbo. Based on the analysis results of metadata and related words using BIGKinds, a news big data system, this study presented analysis of simple frequency, classification and classification of the keywords 'information', 'informatization' and 'library'. Based on the results, we compared and analyzed the tendency of informatization in the media through comparison with the 'Information White Paper' which is the publication of government agencies and with research about the research topic of 4 academic journals in the Library and Information Science field. This study tried to interpret the trends of informatization based on the media and it is meaningful that we analyzed the big data of newspaper article which is the long term and time series data. Based on the results of the study, implications of the growth and development of libraries with domestic informatization were suggested. It is expected that we will be able to create a basic framework for developing library informatization policy through the further studies.

• Communications for Statistical Applications and Methods
• /
• v.16 no.4
• /
• pp.605-614
• /
• 2009

TGARCH models characterized by asymmetric volatilities have been useful for analyzing various time series in financial econometrics. We are concerned with persistent volatility in the TGARCH context. Park et al. (2009) introduced I-TGARCH process exhibiting a certain persistency in volatility. This article applies I-TGARCH model to various financial time series in Korea and it is obtained that I-TGARCH provides a better fit than competing models.

• Journal of the Korean Applied Science and Technology
• /
• v.35 no.2
• /
• pp.399-411
• /
• 2018

Taekwon dancing was a program developed to popularize Taekwondo. The purpose of this study is to examine the research trend of Taekwondo dancing to understand academic value and purpose. To accomplish this goal, this study analyzed 46 article published in 26 journals. Data analysis was performed using the IBM SPSS 23.0 program, which was divided into research subjects, research methods, and research subjects. The results were as follows. First, in the research area, the study was consistently published in exercise physiology / prescription area, and recently studies have been published in the field of sports pedagogy. Second, quantitative research was conducted more than qualitative research in research methods. In the quantitative research, the research that verified the difference between the groups was published the most. in the qualitative research, literature research was the most. Finally, in the study subjects, most studies were conducted on people, by subgroup, the study was published in many order of adult, elderly, middle school students. In the analysis of the data, literature, web-site news and so on were analyzed, other study was analyzed the program system in computer games.

• The Journal of Industrial Distribution & Business
• /
• v.11 no.5
• /
• pp.27-34
• /
• 2020

Purpose: North Korea is a very close country geographically and culturally, but the nation has been one of the most secretive countries in the world. However, in recent years, North Korean society has been known to rapidly change its economic environment as well as its diplomatic and political environment. Since the gaining power of Jong-un, Kim in 2012, the North Korean government has implemented a new set of economic policies. North Korea has embraced limited market systems and mechanisms that have become a part of the formal planned economy. This study is concerned with the recent changes in the market and marketing activities of the communist country. It also seeks to gain an understanding of the changing market behavior of North Korean consumers. The purpose of this study is to enhance understanding of the market environments of North Korea and to provide appropriate implications for practitioners and researchers. Research design, data and methodology: Academic access to information that can understand North Korea's reality is minimal. Therefore, this study was conducted based on a qualitative analysis of secondary data. The existing literature on North Korea, related news and reports were the basis of the analysis. Analysis of secondary data related to North Korea was the main methodology of the study. Results: The official ideology of North Korea rejected most aspects of marketing, and yet there were marketing activities in North Korea. This article focuses on the development of market and marketing activities in North Korea during the recent years. This study indirectly confirmed that the market function is being activated in North Korea, and the basic functions of marketing such as advertisement, price, and distribution are being formed. In this process, the activation of the 'Jangmadang(market)' played a significant role. Conclusions: Research shows that North Korea is rapidly developing its own market function. In addition, marketing activities such as advertising and pricing strategies seem to be unprecedentedly active. However, due to changes in the political environment, the future development of North Korea's marketing is still in flux. Efforts to improve mutual understanding through continuous research are required.