• 한국IT서비스학회지
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• 제9권2호
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• pp.43-72
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• 2010

The Korean mobile telecommunication service market is faced with a tremendous competitive period, in which the market is entering into the maturity stage with launching of the 3rd generation service and with introduction of mobile number portability. In general, it is more important to sustain the old customers than to attracting new customers, as the life cycle of an industry is entering the maturity stage in which the growth rate of new customers is decreasing gradually or becoming stagnant. Until now, many researches had tested whether the customer satisfaction and loyalty were the core factors of sustaining customers or not. Also service quality and switching cost were given a remarkable attention for their possibility of exogenous factors, which could exercise effects to customer satisfaction and loyalty. In the same context, mobile telecommunication business has to seek a way to maintain the existing customers instead of promoting new customers. So this study investigates whether the service quality and switching barrier of mobile telecommunication could have effects on the customer satisfaction and loyalty, which are recognized as an efficient means to sustain the current customers. In order to test the hypothesis on the effects of service quality and switching barrier of mobile telecommunication to customer satisfaction and loyalty in Korean telecommunication industry, this study collected the questionnaire response data of students including middle and high school students and undergraduates, who are regarded as the major customers in that mobile telecommunication industry.

• 경영과학
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• 제23권1호
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• pp.115-133
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• 2006

From early 1999 years, the mobile telecommunication companies have introduced the mobile telecommunication membership program to attract more customers. However, the severe competition in the mobile telecommunication market has made the mobile telecommunication membership program to be faced with the matured mobile telecommunication market and the mobile number portability. Wain focus of this study is to find what are the core elements of service qualify of the mobile telecommunication membership program. To achieve research objective, we conceptualized the service quality of mobile telecommunication membership program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the mobile telecommunication membership program which can be applied to improve the corporate competitiveness.

• 산업기술연구
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• 제30권B호
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• pp.41-47
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• 2010

Recently, the introduction of iPhone forced Korea to open its mobile market worldwide. The success of iPhone s open and cooperative code and the transition to the software-oriented paradigm also forces Korean mobile industry to greatly change according to the new trend for mobile market. Therefore, in this paper, to cope with such challenges, we investigate the effect of iPhone and then estimate its future prospect. Specifically, we focus on the effect on domestic mobile market, domestic software industry and individual's mobile life.

• 정보와 통신
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• 제14권11호
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• pp.22-28
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• 1997

ETSI SMG plays a key role at the development of standards for the UMTS Universal Mobile Telecommunications System, a set of standards aimed at the global market. It will be a real Third Generation Global System for Mobile CommunlcaUons adding new features and Introducing relevant technological InnovaUons while evolving from both GSM and ISDN networks. UMTS Is based on the carefully selected market requirements and belongs to the IMT-2000 family. UMTS standardlsaUon Is a market driven process being developed In a close co-operatlon with the UMTS Forum and GSM MoU.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2005년도 추계학술대회 및 정기총회
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• pp.371-387
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• 2005

From early 1999 years, the Mobile Telecommunication Companies have introduced the Mobile Telecommunication Membership Program to attract more customers. However, the severe competition in the Mobile Telecommunication market has made the Mobile Telecommunication Membership Program to be faced with the matured Mobile Telecommunication market and the Mobile Number portability. Main focus of this study is to find what are the core elements of service quality of the Mobile Telecommunication Membership Program. To achieve research objective, we conceptualized the service quality of Mobile Telecommunication Membership Program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the Mobile Telecommunication Membership Program which can be applied to improve the corporate competitiveness.

• 경영과학
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• 제22권1호
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• 한국통신학회논문지
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• 제38C권9호
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• pp.733-739
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• 2013

최근 국내외적으로 모바일 서비스 산업은 매우 빠른 속도로 변화하고 성장해 나가고 있다. 본 논문에서는, 모바일 서비스 산업에서 일어나고 있는 변화와 미래 범세계적 사회에서의 인간의 삶의 새로운 방향성을 찾기 위해 노력하였다. 이렇게 시장 환경이 변화하는 가운데 경쟁도 글로벌 경쟁, 생태계 경쟁으로 그 양상이 확대되고 있으나, 글로벌 기업들의 플랫폼 선점과 고도의 생태계 발전 전략에 비해 국내 기업들의 생태계 구축 비전은 아직 뚜렷하지 않은 상황이다. 변화의 시작으로 파악한 스마트 휴대폰과 연결된 오픈 마켓을 분석하고, 변화의 확산으로 파악한 UCC(User Created Contents)와 QPS(Quadruple Play Service), 클라우드 컴퓨팅 등을 주목하고 있다. 이에 본 논문에서는 모바일 서비스 산업 생태계를 구성하고 있는 제반 요소의 구조를 살펴본 후, 이로부터 얻을 수 있는 전략적 시사점을 제시해 보고자 한다.

• International Journal of Computer Science & Network Security
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• 제21권5호
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• pp.217-221
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• 2021

Recent studies have indicated that mobile markets harbor applications (apps) that are either malicious or vulnerable, compromising millions of devices. Some studies indicate that 96% of companies' employees have used at least one malicious app. Some app stores do not employ security quality attributes regarding authorization, which is the function of specifying access rights to access control resources. However, well-defined access control policies can prevent mobile apps from being malicious. The problem is that those who oversee app market sites lack the mechanisms necessary to assess mobile app security. Because thousands of apps are constantly being added to or updated on mobile app market sites, these security testing mechanisms must be automated. This paper, therefore, introduces a new mechanism for testing mobile app security, using white-box testing in a way that is compatible with Bring Your Own Device (BYOD) working environments. This framework will benefit end-users, organizations that oversee app markets, and employers who implement the BYOD trend.

• 디지털콘텐츠학회 논문지
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• 제7권4호
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• pp.271-277
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• 2006

최근 전 세계적으로 모바일장치의 확산과 초고속 인터넷의 확장에 따라 모바일게임시장이 더욱 활성화되고 있다. 모바일게임은 기술의 발전과 함께, 이젠 사회적으로 분명한 대중문화로서 자리 잡고 있다. 그러나 기존의 모바일 게임들은 오프라인 형태로 사용자가 한 번 다운 받아 즐기는 게임이거나 온라인 네트워크 모바일 게임의 형태이라 할지라도 배틀 형태의 대전 게임으로만 이루어져 있는 종류의 게임이 대부분이다. 본 논문은 온라인 배틀 게임의 형태와 캐릭터를 육성 시키는 게임의 형태를 혼합하여 두 가지 방법으로 하나의 게임을 즐길 수 있는 한 줄다리기 게임을 제안한다. 따라서 단순한 온라인 배틀 게임이 아닌, 오프라인의 연습과정을 트레이닝 모드라고 정의하여 기존의 모바일 게임들과 차별되는 혁신적인 모바일 게임 모델이라 말할 수 있다. 그러므로 본 논문에서 제안하는 Rope Survival게임은 네트워크 대전게임과 캐릭터의 육성 게임을 동시에 즐기는 게임이라는 측면에서 모바일게임의 연구분야에 새로운 방향을 제시한다.

• ETRI Journal
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• 제35권2호
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• pp.321-331
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• 2013

High-tech markets are unpredictable owing to rapid technology innovation, diverse customer needs, high competition, and other elements. Many scholars have attempted to explain the uncertainty in high-tech markets using their own various approaches. However, sufficiently clear ways to predict diverse changes and trends in high-tech markets have yet to be presented. Thus, this paper proposes a new approach model, that is, systematic market segmentation, to give more accurate information. Using an empirical dataset from the mobile handset market in the Republic of Korea, we conduct our research model consisting of three steps. First, we categorize nine basic segments. Second, we test the stability of these segments. Finally, we profile the characteristics of the customers and products. We conclude that the approach is able to offer more diagnostic information to both practitioners and scholars. It is expected to provide rich information for an appropriate marketing mix in practice.