• 한국실내디자인학회논문집
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• 제20권5호
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• pp.114-124
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• 2011

The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

• 한국콘텐츠학회논문지
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• 제8권11호
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• pp.162-170
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• 2008

새로운 제품의 홍보는 전시디자인의 중요한 목적중 하나이다. 대부분의 전통적인 전시기법은 아날로그 매체로 구현되어 왔으며 일방형구조로 실현된다. 그러나 시대상을 반영하고 첨단제품 등을 홍보하기 위해서는 디지털기술을 이용한 새로운 전시기법의 개발이 필요하다. 이 글은 카메라 센서기술과 비디오 입출력 기법을 활용한 디지털미디어분야와 전시디자인에 결합 가능성을 제시하고자 한다. 관람자와 전시물간의 상호작용은 홍보하고자하는 주제 및 제품에 대해 관람자로 하여금 보다 적극적인 참여를 유도할 수 있으며 이를 통해 효과적으로 전시목표를 달성할 수 있다. 비디오 입출력을 활용한 다양한 디스플레이 기법은 직간접적인 제품의 소개와 더불어 재미의 속성을 관람자에게 전달하게 된다. 관람자는 물리적인 경험과 학습의 효과를 전시를 통해 경험할 수 있으며 해당 기업이나 제품에 대해 긍정적인 이미지를 얻게 된다. 비디오 입출력을 이용한 작가의 사례와 이를 활용한 전시디자인의 예시를 분류하여 유형별 가능성을 살펴보았다. 뉴미디어 작가와 전시디자인의 결합은 상호결함을 보완할 수 있으며 아이디어와 기술의 결합 그리고 현실화의 문제를 해결할 수 있을 것이다.

• 디지털융복합연구
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• 제18권9호
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• pp.337-342
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• 2020

예술과 과학이 융합된 전시회, 양평군립미술관의 '미디어시티전(展)' 작품 분석을 중심으로 뉴미디어 아트 장르인 디지털아트, 컴퓨터 아트, 인터넷 아트, 인터렉티브 아트의 컴퓨터와 인터넷 미디어 기술을 기반으로 하는 예술 작품사례를 통해서 관객과 전시 오브젝트간의 상호작용과 소통 방식을 연구하였다. 뉴미디어 작품은 실험적 성향의 다양한 기술들과 융합하여 새로운 형태로 표현되고 있음을 확인했으며 해외 미디어관련 전시 사례들과 국내 '미디어시티전(展)' 에 출품된 작품들의 인터랙티브 미디어 활용 사례들을 연구 분석하였으며 전시 작품들에서 뉴미디어 아트의 주요 특성을 확인할 수 있었다. 향후에는 특정 기준을 설정하여 뉴미디어 아트의 활용 분야를 중심으로 살펴보고 시대 현황과 비교하여 미래 가치를 고민하고 분석해본다면 의미 있는 연구가 될 것이라 생각한다.

• 한국실내디자인학회논문집
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• 제15권5호
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• pp.265-272
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• 2006

Traditionally exhibition design as been restricted to architectural, interior, and lighting design, but recently it has begun to overlap into environmental, performance, and installation art. Exhibition design also increasingly involves the application of film, fashion, and the new media. In the past, exhibits were arranged and displayed for the visitor to view directly, but with the development of more effective exhibit media a connection has been created between the exhibit and the visitor. However exhibition design has reached the limits of continuous growth without background theory, when now it must take Into consideration the museum's activation and the importance of the exhibition's design. Exhibition design has developed and grown rapidly since the Taejeon Expo in 1993, but it is a difficult development without a theoretical structure. The flow of exhibition design must be systemized, as the systemization of the transition process of exhibition design has not yet been achieved. This study aims to present an arrangement of exhibition design flow, and to investigate the variation factors in the transition process of exhibition design and exhibit medium development, based on the 18 year history of the Independence Hall that introduced the first systematic planning of an exhibition in 1987.

• 한국멀티미디어학회논문지
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• 제17권7호
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• pp.895-905
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• 2014

Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

• 한국콘텐츠학회논문지
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• 제10권9호
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• pp.212-219
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• 2010

서울시립대학교박물관 2010년 기획전시에 디지털매체가 어떻게 활용되었는지에 대한 것을 살펴보았다. 분석 결과 전시 내용에 적절하게 다양한 형식으로 영상 음향매체가 활용되고 있었으며, 특히 전시공간 연출에 있어서의 디지털매체 활용의 측면은 앞으로 다양한 전시에 적극적으로 활용되어져야 할 것이다. 하지만 관람객과의 상호작용성면에 있어서의 효과를 확인할 수 없었다. 디지털매체의 표현방법의 다양화를 통해 전시내용의 효과적인 전달과 엔터테인먼트적인 효과로 관람객이 지루해 하지 않고 재방문을 하도록 유도해야 한다. 전시에 음향매체를 활용한 것은 영상매체 보다 더 강렬한 자극을 이끌어 낼 수 있고, 다른 전시매체와의 복합 연출에 따른 효과는 더욱 컸다고 볼 수 있다. 하지만 관람객에게 일방향성 정보제공으로 잘못 활용되어질 수 있으므로 단독 음향의 지향성 스피커나 헤드폰 등의 기술적 제고가 이루어져야 할 것이다.

• 한국의상디자인학회지
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• 제21권3호
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• pp.81-91
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• 2019

Fashion exhibitions in museums are an important media to deliver ideas of fashion. Although it still arouses controversy, museums have become an ideal platform for fashion exhibitions since some fashion exhibitions have garnered successful results in mega museums. This can be considered as a cultural phenomenon and a new paradigm since fashion exhibitions in museums are closely related to new museums and fashion museology. Thus, this study examines the definition of 'fashion exhibitions in museums' based on new museums and fashion museology, and then lays the groundwork for its typology through an analysis of preceding research about fashion exhibitions from the 1970s to the present day. In consequence, fashion exhibitions in museums are categorized into five types; retrospective exhibition, survey exhibition, fashion photography and film exhibition, and consider both virtual exhibitions and fashion brand exhibitions.

• 지능정보연구
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• 제14권4호
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• pp.47-68
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• 2008

본 연구는 미술관이나 박물관과 같은 전시공간에서 모바일 RFID를 활용한 비즈니스 모델을 설계한다. 기존의 전시공간에서 관람객이 겪을 수 밖에 없었던 정보 취득 및 저장의 제약성 등과 같은 한계점이 모바일 RFID를 통한 연결완전성(Seamlessness)에 의해 극복될 것으로 판단하고, 관람의 목적만을 가지고 있던 전시공간이 모바일 RFID를 통해 상거래(Commerce)와 엔터테인먼트(Entertainment) 요소가 가미된 역동적인 공간으로 변화될 것으로 판단하여, 전시공간에서 모바일 RFID를 활용하여 수행될 수 있는 비즈니스 모델 시나리오를 제시한다. 또한, 제안하는 비즈니스 모델 수행 시, 발생할 수 있는 이슈에 대하여 고찰하고 그에 대한 대안을 제시하며, 수익 시뮬레이션을 통한 전시공간 사업자의 사업 참여 조건(Working Condition)에 대하여 검토한다. 그리고 이후 전시공간에 부착되는 각 태그의 가치를 태그평가 모델(Tag Evaluation Model)을 통하여 검토한다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.44-48
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• 2007

The advent of new media resulted in the revolutionary change of human way of life, which have big influence on the society and new culture other than that of the past appeared. This study aims preparing indicators of digital display space which meets with paradigm of the new age by studying characteristics of expression of new media in digital display space. his study searched for their meaning and possibilities by analyzing their characteristics of expression through cases of digital display space at homeand overseas since 1990s with key words of characteristics of expression of new media. Characteristics of expression in modern digital display space are characterized by immateriality, interrelated actions, nature of non-rectilineal figure, space is immaterial and abstract by new media, and new aesthetics completed by expression of images. Accordingly, we expect that this study will be the medium of development of digital display space which is developed more and communicated mutually by rapidly understanding changes of digital display space in the future.

• 디자인학연구
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• 제4권1호
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• pp.61-73
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• 1991

The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.