• Title/Summary/Keyword: New Technology

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The Effect of Customer Perceived Value on Social Commerce Usage Intention (소비자의 지각된 가치가 소셜커머스 이용의도에 미치는 영향)

  • Lee, Kyung Tak;Koo, Dong Mo;Noh, Mi JIn
    • Asia Marketing Journal
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    • v.13 no.3
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    • pp.135-161
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    • 2011
  • Social commerce is a more recent phenomenon and growing in number and size with the diffusion of social networking services. But it has not been studied as extensively. The purpose of this study is to investigate consumers' social commerce usage intention empirically. Using the theory of reasoned action suggested by Fishbein and Ajzen(1975), this study tests that perceived value created by social commerce affects social commerce usage intention. In this study, authors e identify to the conception of perceived value as a multidimensional construct, economic, psychology, and time value. This study is to analyze the effects of the value perceived by the consumer on attitude toward social commerce and the effects of the attitude and subjective norm on social commerce usage intention. Additionally, we examine the moderating role of coupon redemption effort in the relationship between attitude toward social commerce and usage intention. In order to evaluative the validity of the model, 258 questionnaires were collected from college students who frequently use SNS and accept new trend and technology using internet survey. All the instrument items used in this study were adapted from previous research and the data were analyzed using SPSS 18 and AMOS 7. This study proposed several hypotheses and conducted an experiment to test these hypotheses. Based on the data analysis results, it was found that economic and psychology value has significant effects on attitude toward the social commerce but time value had not the effect on attitude toward the social commerce. And the present study has also shown that both attitude toward the social commerce and subjective norm significantly influenced usage intention. This finding suggests that the theory of reasoned action effectively explains the social commerce usage intention. The result regarding the moderating effect of the coupon redemption effort has shown that the attitude toward social commerce and usage intention is moderated by consumer perception about coupon redemption.

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A Study on Changes in Seafarers Functions and Manpower Training by the Introduction of Maritime Autonomous Surface Ships (자율운항선박 도입에 따른 선원직능 변화와 인력양성에 관한 연구)

  • Sung-Ju Lim;Yong-John Shin
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2021.11a
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    • pp.78-80
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    • 2021
  • This study is based on Degree of Recognition and AHP surveys for experts, this study investigates changes in the demand of seafarers in response to changes in the shipping industry environment in which Maritime Autonomous Surface Ships(MASS) emerge according to the application of the fourth industrial revolution technology to ships, and it looks into changes in seafarers' skills. It also analyzes and proposes a plan for cultivating seafarers accordingly. As a result of Degree of Recognition and AHP analysis, it is analyzed that a new training system is required because the current training and education system may cover the job competencies of emergency response, caution and danger navigation, general sailing, cargo handling, seaworthiness maintenance, emergency response, and ship maintenance and management, but jobs such as remote control, monitoring diagnosis, device management capability, and big data analysis require competency for unmanned and shore based control.By evaluating the importance of change factors in the duties of seafarers in Maritime Autonomous Surface Ships, this study provides information on seafarers educational institutions response strategies for nurturing seafarers and prioritization of resource allocation, etc. The importance of factors was compared and evaluated to suggest changes in the duties of seafarers and methods of nurturing seafarers according to the introduction of Maritime Autonomous Surface Ships.It is expected that this study is meaningful as it systematically derived the duties and competency factors of seafarers of Maritime Autonomous Surface Ships from a practical point of view and analyzed the perception level of each relevant expert to diagnose expert-level responses to the introduction of Maritime Autonomous Surface Ships.

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A Survey on Farming Activities of Graduates for Intensive Major Course of Korea National College of Agriculture and Fisheries (한국농수산대학 전공심화과정 졸업생의 영농활동실태조사)

  • Hwang, I.U.;Joo, J.S.;Kim, J.S.;Oh, D.G.;Song, C.Y.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.20 no.1
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    • pp.145-162
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    • 2018
  • This is a survey on farming activities of intensive major course's graduates of Korea National College of Agriculture and Fisheries(KNCAF). Above all, major characteristics of graduates of intensiv major course cases are as follows. First, They make an effort to secure of agriculture competitiveness through an increase in farm size, and then strive for their specialty. Second, They are leading value based agriculture through an innovations in techniques. According to analysis results, intensive major course's examples have the following features: aim at environmentally-friendly agriculture, actively introduction of new technology, continued research activity, community reinvigoration and leading development of agriculture through active network. Finally, This result in various certifications and awards(environment friendly certification, HACCP certification, non antibiotic/pesticide-free certification, organic certification etc.). Therefore, there are necessity of various intitutional and political supports in order that they grow the core people and leader of farm village.

Radar-based rainfall prediction using generative adversarial network (적대적 생성 신경망을 이용한 레이더 기반 초단시간 강우예측)

  • Yoon, Seongsim;Shin, Hongjoon;Heo, Jae-Yeong
    • Journal of Korea Water Resources Association
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    • v.56 no.8
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    • pp.471-484
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    • 2023
  • Deep learning models based on generative adversarial neural networks are specialized in generating new information based on learned information. The deep generative models (DGMR) model developed by Google DeepMind is an generative adversarial neural network model that generates predictive radar images by learning complex patterns and relationships in large-scale radar image data. In this study, the DGMR model was trained using radar rainfall observation data from the Ministry of Environment, and rainfall prediction was performed using an generative adversarial neural network for a heavy rainfall case in August 2021, and the accuracy was compared with existing prediction techniques. The DGMR generally resembled the observed rainfall in terms of rainfall distribution in the first 60 minutes, but tended to predict a continuous development of rainfall in cases where strong rainfall occurred over the entire area. Statistical evaluation also showed that the DGMR method is an effective rainfall prediction method compared to other methods, with a critical success index of 0.57 to 0.79 and a mean absolute error of 0.57 to 1.36 mm in 1 hour advance prediction. However, the lack of diversity in the generated results sometimes reduces the prediction accuracy, so it is necessary to improve the diversity and to supplement it with rainfall data predicted by a physics-based numerical forecast model to improve the accuracy of the forecast for more than 2 hours in advance.

What is an Appropriate Promotion Strategy for Korean Wheat Consumption? - Find Out in the Sensory Evaluation of Rice Meal Versus Rice Containing Wheat Meal by Age Groups-

  • Kyunsik Lee;Sehwa Lim;Kyeonghoon Kim;Jinhee Park
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2022.10a
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    • pp.321-321
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    • 2022
  • Wheat was brought to solve food scarcity with aid from the United States caused by the Korean War. The Korean government launched a campaign to encourage mixed rice and wheat meals due to shortage of rice production in the 1960s, Wheat consumption began in earnest. However, it is difficult to rebuild the domestic wheat production base devastated by the Korean War with the technology at the time. Thus, wheat was mainly consumed from imported in the past. Since then, as wheat consumption has increased due to westernization and diversification of dietary life, wheat became the second staple grain in Korea. In this situation, the government enacted the Wheat Industry Promotion Act to create a basis for sustainable production and consumption of wheat in Korea. This study sought to improve the self-sufficiency of domestic wheat by examining the possibility of using "Ariheuk", a variety of new Korean wheat, as a rice supplement in the same context as the govemment's policy. Wheat has been used as a raw material for the processed food, such as noodles and bread. However, we approached it by using whole wheat as a nutritional grain. Participants were recruited from the agri-food consumer panel conducted by Rural Development Administration. We set a final sample of 525 consumer panels based on the age of census household heads. The experiment was conducted in such a way that participants cooked and ate 100% rice meal and rice containing 20% whole wheat meal. Participants completed the sensory evaluation questionnaire with online. For this experiment, all participants were given same whole wheat product. The sensory evaluation questionnaire consisted of color, glossiness, stickiness, aroma, chewing, sweetness, nuttiness, chewiness, softness, bursting, flavor, texture and swallowability. The sensory evaluation results were analyzed by giving -3 points to +3 points. The former points were given to the response that 100% rice meal is very superior to the response that rice containing 20% whole wheat meal. The latter points were given vice versa. Zero point was given to the response that they are similar each other. As a result, rice with 20% whole wheat meal was better than 100% rice meal in terms of color, aroma, chewiness, bursting and flavor. In case of sweetness and glossiness, there didn't exist significantly different. On the other hands, 100% rice meal was better in terms of softness and swallowability. As a result of ANOVA by age groups, from 30s or younger to 60s or more, there was significant difference among the groups in terms of color, chewiness and bursting. As a result of post-hoc analysis with Duncan's multiple range test (p < 0.05), 50s were evaluated to be significantly superior in color, chewiness and bursting compared to other age groups. In conclusion, it is appropriate to use whole wheat as a supplement to rice in order to improve the self-sufficiency of domestic wheat. As a strategy to promote domestic wheat consumption, in case of Ariheuk, it is necessary to provide an experience through whole wheat tasting and to establish a marketing strategy segmented by age groups.

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Effects of Functional Improvement of Multiaxis Flat Continuous Soil Cement Earth Retaining Wall (다축 평면 연속형 SCW 흙막이 벽체의 개선 효과)

  • Chung, Choong-Sub;Yoo, Chan Ho;Nam, Ho Seong;Choi, In Gyu;Baek, Seung Cheol
    • Journal of the Korean Geotechnical Society
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    • v.39 no.11
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    • pp.7-22
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    • 2023
  • In January 2022, a new legislation was enforced to enhance the safety of underground construction. Consequently, a comprehensive assessment of underground safety is now an integral part of the planning process, including an evaluation of its impact. Ensuring the stability of temporary retaining walls during underground excavation has become paramount, prompting a heightened focus on the assessment of underground safety. This study delves into the analysis of the Multi-axis Flat Continuous Soil Cement Wall retaining wall (MFS) construction method. This method facilitates the expansion of wall thickness in the ground and provides flexibility in selecting and spacing H-piles. Through laboratory model tests, we scrutinized the load-displacement behavior of the wall, varying the H-pile installation intervals using the MFS method. Additionally, a 3-dimensional numerical analysis was conducted to explore the influence of H-pile installation intervals and sizes on the load for different thicknesses of the MFS retaining wall. The displacement analysis yielded the calculation of the height of the arching effect acting on the wall. To further our understanding, a design method was introduced, quantitatively analyzing the results of axial force and shear force acting on the wall. This involved applying the maximum arching height, calculated by the MFS method, to the existing member force review method. The axial force and shear force, contingent on the H-pile installation interval and size applied to the MFS retaining wall, demonstrated a reduction effect ranging from 24.6% to 62.9%.

Climatic Yield Potential Changes Under Climate Change over Korean Peninsula Using 1-km High Resolution SSP-RCP Scenarios (고해상도(1km) SSP-RCP시나리오 기반 한반도의 벼 기후생산력지수 변화 전망)

  • Sera Jo;Yong-Seok Kim;Jina Hur;Joonlee Lee;Eung-Sup Kim;Kyo-Moon Shim;Mingu Kang
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.25 no.4
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    • pp.284-301
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    • 2023
  • The changes in rice climatic yield potential (CYP) across the Korean Peninsula are evaluated based on the new climate change scenario produced by the National Institute of Agricultural Sciences with 18 ensemble members at 1 km resolution under a Shared Socioeconomic Pathway (SSP) and Representative Concentration Pathways (RCP) emission scenarios. To overcome the data availability, we utilize solar radiation f or CYP instead of sunshine duration which is relatively uncommon in the climate prediction f ield. The result show that maximum CYP(CYPmax) decreased, and the optimal heading date is progressively delayed under warmer temperature conditions compared to the current climate. This trend is particularly pronounced in the SSP5-85 scenario, indicating faster warming, except for the northeastern mountainous regions of North Korea. This shows the benef its of lower emission scenarios and pursuing more efforts to limit greenhouse gas emissions. On the other hand, the CYPmax shows a wide range of feasible futures, which shows inherent uncertainties in f uture climate projections and the risks when analyzing a single model or a small number of model results, highlighting the importance of the ensemble approach. The f indings of this study on changes in rice productivity and uncertainties in temperature and solar radiation during the 21st century, based on climate change scenarios, hold value as f undamental information for climate change adaptation efforts.

A Study on the Development of Educational Subjects for Nurturing Autonomous Ship Officers Using Delphi Survey (델파이 조사를 활용한 자율운항선 해기사 양성을 위한 교과목 개발에 관한 연구)

  • Son, Jang-Yun;Shin, Yong-John
    • Journal of Korea Port Economic Association
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    • v.39 no.3
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    • pp.33-46
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    • 2023
  • The Autonomous ships are equipped with a function to judge and navigate the sea conditions on their own, so the job of the ship officer who operates it changes. The educational curriculum to nurture ship officer with the ability to operate and manage autonomous ships must also be changed. This study aimed to develop the curriculum for training autonomous ship officer by using the Delphi survey method suitable for predicting the uncertain future. Among the current 61 subjects for training ship officer identified in the Delphi survey, 32 subjects with high importance should be maintained in the training for autonomous ship officer, and subjects with low importance should be abolished or integrated into other subjects. These subjects were collectively referred to as 'general courses'. The expert panel of the Delphi survey suggested 42 items as new subjects, with 18 items of 'high', 14 items of 'middle', and 10 items of 'low'. Through in-depth analysis of these items by experts, 27 subjects were adjusted and three courses were proposed : 1)'Basic course(10 courses)' for developing basic capabilities such as basic theories for understanding advanced technology and information applied to autonomous ships, 2)'Job course(10 courses)' for practical competency directly related to autonomous ship operation, 3)'Intensive course(7 subjects)' for fostering land remote operators of autonomous ships. Since the introduction and spread of autonomous ships will progress rapidly, research to develop and supplement autonomous ship pilot training courses should be continued by reflecting the level of autonomous navigation of autonomous ships.

Analysis of Effective Improvement Depth for Establishing Quality Control Criteria of Rapid Impact Compaction for Public Fill Compaction (Public Fill 다짐 시 급속충격다짐공법의 품질관리기준 수립을 위한 유효개량심도 분석)

  • Kim, Kyu-Sun;Park, Jaeyoung;Kim, Hayoung
    • Journal of the Korean Geotechnical Society
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    • v.39 no.10
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    • pp.5-18
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    • 2023
  • The construction timeline for earthworks can be significantly reduced by substituting the conventional layer-by-layer compaction using a vibratory roller with single-layer compaction through the rapid impact compaction (RIC) method. Dynamic load compaction is well-suited for coarse-grained soils like sand. However, as the supply of sand, the primary reclamation material, becomes scarcer, the utilization of soil with fines is on the rise. To implement the dynamic load compaction, such as RIC, with reclaimed materials containing fines, it's imperative to determine the effective improvement depth. In this study, we assess the impact of the RIC method on the effective improvement depth for clean sand and public fill with fines, comparing field test results before and after RIC application. Our focus is on the cone resistance (qc) as it pertains to compaction quality control criteria. In conclusion, it becomes evident that standardizing the cone resistance is vital for the quality control of various reclaimed soils with fines. We have evaluated the compaction quality control criteria corresponding to a relative density (Dr) of 70% for clean sand as Qtn,cs = 110. As a result of this analysis, we propose new quality control criteria for qc, taking into account the fines content of reclaimed soils, which can be applied to RIC quality control.

Trend and Future Strategy of Ammonia Gas Recovery based on Adsorption from Livestock Fields (축산현장에서 발생된 암모니아 기체의 흡착기반 회수 동향 및 향후 전략)

  • Sangyeop Chae;Kwangmin Ryu;Sang-hun Lee
    • Resources Recycling
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    • v.32 no.6
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    • pp.45-53
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    • 2023
  • This study discussed the trend and future strategy of adsorption technology R&D to effectively recover ammonia emitted from the livestock fields. A proper ammonia adsorbent should incorporate acidic or hydrogen bonding functional groups on the surface, as well as a high specific surface area and a good surface structure appropriate for ammonia adsorption. Activated carbon and minerals such as zeolite have widely been used as ammonia adsorbents, but their adsorption effects are generally low, so any improvement through surface modification should be necessary. For example, incorporation of metal chloride included in a porous adsorbent can promote ammonia adsorption effectiveness. Recently, new types of adsorbents such as MOFs (Metal-Organic Frameworks) and POPs (Porous Organic Polymers) have been developed and utilized. They have shown very high ammonia adsorption capacity because of adjustable and high specific surface area and porosity. In addition, Prussian Blue exhibited high ammonia adsorption and desorption performance and selectivity. This looks relatively advantageous in relation to the recovery of ammonia from livestock waste discharge. In the future, further research should be made to evaluate ammonia adsorption/desorption efficiency and purity using various adsorbents under conditions suitable for livestock sites. Also, effective pre- and/or post-treatment processes should be integrated to maximize ammonia recovery.