• The Journal of the Convergence on Culture Technology
• /
• v.3 no.4
• /
• pp.153-158
• /
• 2017

The study aims to provide the potential for commercialization of traditional martial arts selection. First, we was reviewed by comparing the general purpose and major enterprise of the Koreataekkyon and the Korean Taekkyon Association. Second, analyzed the related results of the Business and the related papers published in the recently 3 years. Through this, I have following suggestions. A new departure from the emerging world should challenge the new paradigm beyond traditional culture and sports. To do so, one must first excavate the sports industry (startups). Second, there should be education about entrepreneurship and entrepreneurship. Third, we need to establish a dedicated organization that supports business.

• Asia Marketing Journal
• /
• v.14 no.4
• /
• pp.1-22
• /
• 2013

A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

• Journal of the Korea Convergence Society
• /
• v.9 no.6
• /
• pp.163-173
• /
• 2018

This study aims to diagnose and analyze the business model of domestic e-sports industry and draw its implications. In-depth interviews with business executives of the e-sports teams, the e-sports media, the e-sports stadium and the game companies was had to identify the cost and revenue of each e-sports industry. The results was that the revenue of the e-sports team, stadium and game company mainly consisted of the sponsorship of the parent company. And main revenue of e-sports media was advertising, subscription fees and copyright income, whereas their expenses was the production costs. Especially the purpose of sponsorship of the game companies was not the profit of e-sports, but the promotion of the parent company game. Result implies the necessity of the development of revenue sources, executing the admission ticket charge in stadium and the development of new sponsorship. This study is expected to contribute to opening the new area of the business model of the e-sports industry that was not nearly so far treated, and consequently the development of the e-sports industry in Korea.

• Korean Institute of Interior Design Journal
• /
• v.19 no.6
• /
• pp.3-10
• /
• 2010

The purpose of this study is to examine the state of utilization in sport facilities at a university and drew up the improvement plan for all students. To accomplish this work, the survey of the 445 students(male 221, female 224) were collected. The collected data were analyzed through the frequency analysis. All of sports facility is used for wide range of student who like to use as their leisure in order to learn variety experience for spending their spare time. Also sports facility of university accomplish social education function to all member of university. Having sports facility for university can also work as a promotion and new impression to people its university image as well as welfare for staff. Especially, excellent sports facility at university can provide public service to local people where university is located. Having sport facility at university is directly related to development of university in many way, university is required to implement effective program for operating sport facility at university.

• Journal of Sport and Applied Science
• /
• v.5 no.2
• /
• pp.31-38
• /
• 2021

Purpose: A new form of sports human rights platform is needed for policy-related officials, athletes, leaders, and parents to easily share information on sports human rights and to promote communication between the sports community and the outside. Research design, data, and methodology: Participants were collected from athletes (n=3,007) who were registered in Korean Sport & Olympic Committee. Participants were asked to respond the survey items measuring their experiences of human right violations in sport. Descriptive analysis, t-test, and ANOVA were used to analyze data. Results: The platform should include information on prevention and safety of human rights violations during sports activities, procedures and methods for reporting damage, countermeasures, leader education programs, human rights protection guidelines, roles and supervision of sports organizations and institutions, and related statues. It can form a community as well as exchange information in the Internet space through the operation of bulletin boards by professional athletes, student athletes, parents, and leaders, and plays a role in crisis counseling or information provision. Given the reality that players can be blocked from the outside world, information communication channels on SNS can be a useful means of protecting and improving players' human rights. Conclusions: Therefore, it is necessary to provide a foundation for creating related platforms so that sports human rights sites or SNS can be operated voluntarily. Implications and future directions were discussed.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.48 no.3
• /
• pp.54-65
• /
• 2020

This study examines history, usage, and spatial change of Cheoldo Park and its significance in the park planning in the Japanese colonial period focusing on the concept of a sports park. Cheoldo Park was verified as the first newly planned park built during the Japanese colonial period and continuously appeared in the official planning documents with different names and areas as a new planned park. This suggest that changes of Cheoldo Park reveal the important conceptual transition in the park planning. Activities in the park were understood by analyzing news paper articles and pictures, while spatial changes of the park were analyzed through maps and aerial photos. Changes in a park planning process were examined through analyzing the planning documents and maps. Cheoldo Park was opened in 1915 as a supporting facility of the Yongsan rail company residence complex. As Cheoldo Park became one of the urban parks of Gyeongseong in 1925, it had functioned as one of the main sports complexes of Gyeongseong. Although a sports park was suggested as a new type of urban park in the 1930's park plan, the programmatic aspect of a sports park was not distinctly defined yet. Cheoldo Park was not regarded as a sports park in the 1930's park plan. As a sports park was distinguished from other types of urban parks pro grammatically in the 1930s, the city tried to transform Cheoldo Park into a sports park. In the park plan of 1940, with major spatial expansion, Cheoldo Park became Ichon Park to be a main large park and sports park of Gyeongseong. Cheoldo Park contributed to the establishing a new direction of modern park planning, shifting from planning focus on quantitative improvement to qualitative improvement of urban parks. It also provided a realistic model to implement the park plans to overcome various limitations of the Japanese colonial period.

• Korean Journal of Applied Biomechanics
• /
• v.21 no.2
• /
• pp.153-159
• /
• 2011

The purpose of this study was to develop an innovative training model and method to improve the posture and motion, while pulling up during weight lifting by evaluating the problems of Korean weight lifters performing this motion. To investigate the effectiveness of the new training method substitute members of the Korean national weight lifting team performed both the original pull up technique and new pulling training technique while kinetics and kinematics were recorded. For this study, the first phase of the new training method is more appropriate than the original training with the pull up drop slow deadlift to the knee joint. For the second phase, the new training motion is deemed to be more effective than the current box deadlift motion. Also, this new motion corrects the posture as there is more anterior hip joint motion(about 10 cm) and the knee flexes to about 120 degrees. For the third phase, starting about 10cm above the knee the box snatch high pull up is identified as a more suitable training method. For the forth phase, the box top snatch method is judged to be a more effective training method than the original top snatch training method.

• The Research Journal of the Costume Culture
• /
• v.21 no.6
• /
• pp.921-937
• /
• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• Journal of the Korean Applied Science and Technology
• /
• v.36 no.4
• /
• pp.1181-1187
• /
• 2019

Today's sports, by themselves, express a wide variety of phenomena and reproduce or imply complex social symbols. The definition of sports being transformed in combination with ideology, which has become a central issue in each era, has become more diverse in recent years. Recently, with the 4th Industrial Revolution leading the social phenomenon, sports culture is producing a new phenomenon. In this era, we need the study in the question of how to understand and interpret sports culture is the right approach. The struggle for survival in each discipline was expressed as a reinterpretation of sports culture. This is to answer questions about how sports culture is consumed, spread and reinterpreted. The purpose of this study is to find out the direction and directing point of sports culture. Based on such problem recognition, five types of answers to what sports culture consumes were presented. Based on this, the fairness related to school sports, sports society-club(sports clubs), sports events, sports media, and sports was suggested as a medium for the spread of sports culture. We are accepting and transforming numerous scientific civilizations to improve sports culture and to promote consumers. However, there is a pity not to define such a thing. Efforts at a more fundamental level, such as cultural regulation and fundamental directions, need to be discussed. The framework of reinterpretation of sports culture should be constantly looking for directions and answers about what to do, not just the level of interpretation.

• Advances in concrete construction
• /
• v.15 no.2
• /
• pp.75-84
• /
• 2023

Currently, polymer matrix nanocomposites (PMCs) are a prominent area of research due to their outstanding mechanical, thermal, and durability properties. The increase in recent studies justifies the possibility of using PMCs in structural retrofitting and reconstruction of damaged infrastructure and serving as new structural material. Using nanotechnology, nanocomposite panels in flooring combine concrete and steel, providing a very high level of performance. In sports flooring, high-performance concrete has become a challenge for reducing sports injuries and refinement in rehabilitation. As a composite material, this type of resistant concrete is one of the most durable and complex multi-phase materials. This article uses polyvinyl alcohol polymer (PVC) and multi-walled carbon nanotubes as concrete matrix fillers. Solution methods have been used for dispersing PVC and carbon nanotubes in concrete. The water-cement ratio, carbon nanotube weight ratio, and heat treatment parameters influenced the concrete nanocomposite's tensile and compressive strength. The dispersion of carbon nanotubes in cement paste and the observation of nano-microcracks in concrete was evaluated by scanning electron microscope (SEM).