• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.493-505
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• 2013

User involvement in New Service Development(NSD) has attracted the limelight as a good method, but we still lack an empirical analysis of the effectiveness of user involvement. In addition, positive and negative determinants of user involvement in NSD have not often been dealt with in past research, and this deficiency has been identified as a barrier to the effective utilization and diffusion of user involvement in NSD. To our knowledge, this is the first study to empirically investigate the degree of implementation of user involvement in NSD, the effectiveness of user involvement, and the utilization strategy in the digital content industry. First, we reveal that ordinary user involvement is more effective for NSP performance than lead users or business partner companies. Second, we empirically demonstrate that the effectiveness of involving lead user and ordinary user in NSP is different according to the new service type and service development stage. Based on the results of our analyses, we suggest some strategic directions for the companies who want to newly adopt or improve their current level of user involvement in NSD. We expect that the implications of this study will be utilized for efficient diffusion of user involvement in NSD and will eventually contribute to tangible achievements for companies in the digital content industry.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2004.06a
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• pp.59-59
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• 2004

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.91-105
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• 2009

현 정부는 신성장동력의 녹색기술산업 분야에서 첨단그린도시를 선정하여, 향후 많은 지자체 등에서 앞다투어 U-City 건설을 목표로 많은 서비스를 도입할 것으로 예상된다. 그러나, U-City 서비스, 프로세스, 필요한 H/W 등에 대한 표준화는 이루어져 있지 않은 상황이다. 이에 본 연구에서는 U-City 건설에 활용될 수 있는 IT 기반의 U-City 서비스 개발 방법론을 제안하고자 한다. 이를 위해 본 연구에서는 U-City와 NSD(New Service Development) 방법론들에 대한 문헌연구를 중심으로 U-City Service 개발 방법론 도출을 위한 분석을 하였다. 이러한 U-City 서비스 개발 방법론 연구결과를 통하여 U-City 서비스 도입을 위한 지침서를 제공할 수 있는 토대를 마련할 것이다.