• 제목/요약/키워드: New Route

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K-beauty SNS 인플루언서가 중국 소비자의 신제품 수용의도에 미치는 영향 -정교화 가능성 모델(ELM)을 중심으로- (The Effect of K-beauty SNS Influencer on Chinese Consumers' Acceptance Intention of New Products: Focused on Elaboration Likelihood Model (ELM))

  • 왕뢰;이진화
    • 한국의류산업학회지
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    • 제21권5호
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    • pp.574-585
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    • 2019
  • The acceleration of digital transformation (DX) has resulted in SNS influencer marketing trends becoming the mainstream of the new market. SNS influencers act as early adopters in the process of new products being accepted. Chinese consumers are most affected by Hallyu, which increases interest in K-beauty products. This study analyzes how K-beauty SNS influencers are related to Chinese consumers. A survey was conducted among Chinese millennial consumers after watching videos provided by K-beauty SNS influencer; subsequently, 456 responses were used for data analysis. As a result, the analysis based on the Elaboration Likelihood Model (ELM) distinguishes the central route and the peripheral route in the process of Chinese consumers accepting new SNS products. The study findings suggested that information quality, credibility, accuracy, and usefulness had significant effects on acceptance intention for new products among central route factors, and similarity, trustworthiness, pleasure, expertise, and attractiveness also had significant effects on the acceptance intention of new product among peripheral route factors. It was found that variables of the central route, rather than those of peripheral route, had stronger effects on the acceptance intention for new products. Consequently, the central route of K-beauty SNS influencer is more important to Chinese consumers' acceptance of new products. It is expected that this study will offer beauty influencer marketing-based cosmetics brands efficient consumer management suggestions.

An On Demand Routing Algorithm for Mobile Wireless Networks

  • Yan, Huai-Zhi;Ajith, P.K.;Park, Dong-Won;Joo, Gi-Ho
    • 공학논문집
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    • 제7권1호
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    • pp.37-51
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    • 2005
  • An and hoc network is a collection of wireless mobile nodes forming a temporary network without the centralized administration. Due to the limited transmission range of wireless work interface, multiple networks "hops" maybe needed for one node to exchange data with adjacent node. In recent years, a variety of new routing protocol about ad hoc network was developed. This paper presents a new routing protocol based on the Dynamic Source Routing which is not suitable for the high mobility ad hoc network. The Enhanced DR adapts quickly to routing changes when node movement is frequent. When a trunk route is broken, this protocol will utilize the alternative route saved in the route to discovery quickly the new route. It improves the performance of the existing DSR algorithm, so that the negative impacts from weakness of DSR are reduced.

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복합운송경로상에서 신규경로가 미치는 영향에 관한 연구 (An Analysis on the Impact of New Route for Multimodal Transport Routes)

  • 김환성;;김은지
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2015년도 추계학술대회
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    • pp.239-240
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    • 2015
  • 본 연구는 복합운송경로상 국제물류에 있어서 신규 운송경로가 추가되는 경우, 화주 및 포워더들의 기존 경로를 포함하여 운송경로 선택에 어떠한 영향을 미치는지에 대하여 비용과 시간 요인의 미치는 영향에 대해 연구하였다. 본 연구에서는 한국과 몽골간의 현재 있는 경로 및 10년후의 신규경로에 대하여 고찰하였으며, 이로서 신규노선에 대한 화주 및 포워더의 새로운 비즈니스 전략 검토가 예상된다.

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패턴 인식에 의한 이동 로보트의 주행에 관한 연구 (A study on locomotion of a mobile robot by a pattern recognition)

  • 신중섭;정동명;장원석;홍승홍
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 1987년도 한국자동제어학술회의논문집; 한국과학기술대학, 충남; 16-17 Oct. 1987
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    • pp.79-82
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    • 1987
  • This paper describes the mobile robot system to recognize the guidance tape, and presents the locomotion algorithm. It is composed of image processing unit, A/ID converter and camera. This system converts video image to binary image by setting an optimal threshold and obtains the parameters to move the robot. The mobile robot moves according to the programmed route in memory. But after recognized the obstacle on the locomotion route, this system constructs the new route and the robot moves following the new route.

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애드 흑 네트워크에서 경로 손실 회피 라우팅 프로토콜의 성능평가 (A Performance Analysis of Routing Protocols Avoiding Route breakages in Ad hoc Networks)

  • 우매리;정상준;정영석;김종근
    • 한국정보과학회논문지:정보통신
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    • 제33권1호
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    • pp.49-58
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    • 2006
  • 애드 흑 네트워크의 요구 기반 라우팅 프로토콜은 노드가 이동하여 경로가 손실되는 경우, 경로 유지를 위해 지역 탐색을 수행하거나 송신 노드가 새 경로 탐색을 수행하여 경로를 유지한다. 새 경로탐색이나 지역 경로 탐색을 수행할 경우, 전송중인 패킷의 지연이 발생한다. 경로 손실로 인한 지연을 줄이기 위해 경로 손실을 예측하고 대체 경로를 구성하여 경로 손실 지연을 줄이는 기법으로써 ARMP와 RPAODV가 있다. 이 라우팅 프로토콜은 링크 상태가 불안정 상태가 될 때, 지역적으로 대체 경로를 구성하여 경로 손실을 회피하는 기법으로써 대체 경로 생성의 성공률은 경로 손실과 전송 지연에 직접적인 영향을 가져온다. 본 연구에서는 이전에 제안된 경로 손실 회피 라우팅 기법들의 효율성을 검증하기 위해서 대표적인 요구 기반 라우팅 프로토콜인 AODV, 경로 손실 회피 라우팅 기법인 ARMP와 RPAODV의 수치 평가식을 제안하고, 각 프로토콜의 성능을 평가하였다. 또한, 제안한 수치 평가식의 효용성을 검증하기 위해서 컴퓨터 시뮬레이션 결과와 비교 분석한다.

선호의식데이터를 이용한 철도경로선택모델에 관한 연구 (A Study on Route Choice Models for Rail Transit using the Stated Preference data)

  • 정병두
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 1998년도 창립기념 춘계학술대회 논문집
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    • pp.203-210
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    • 1998
  • Rail transport has grown over the Past decades, and rail networks have highly concentrated in urban area, and it is possible for rail passengers to choose a route anions a number of alternative routes. Analysis of factors influencing the choice of route, are required to estimate the rail travel demand of each route. In this paper, we describes route choice model for the transit assignment and characteristics of the route choice(i.e., by relative travel time and fares), and attempts to estimate travel demand of new rail transit based on the slated preference(SP) survey data of Nanko Porttown, which is located in Osaka, Japan.

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A New Route Optimization Scheme for Network Mobility: Combining ORC Protocol with RRH and Using Quota Mechanism

  • Kong, Ruoshan;Feng, Jing;Gao, Ren;Zhou, Huaibei
    • Journal of Communications and Networks
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    • 제14권1호
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    • pp.91-103
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    • 2012
  • Network mobility (NEMO) based on mobile IP version 6 has been proposed for networks that move as a whole. Route optimization is one of the most important topics in the field of NEMO. The current NEMO basic support protocol defines only the basic working mode for NEMO, and the route optimization problem is not mentioned. Some optimization schemes have been proposed in recent years, but they have limitations. A new NEMO route optimization scheme-involving a combination of the optimized route cache protocol (ORC) and reverse routing header (RRH) and the use of a quota mechanism for optimized sessions (OwR)-is proposed. This scheme focuses on balanced performance in different aspects. It combines the ORC and RRH schemes, and some improvements are made in the session selection mechanism to avoid blindness during route optimization. Simulation results for OwR show great similarity with those for ORC and RRH. Generally speaking, the OwR's performance is at least as good as that of the RRH, and besides, the OwR scheme is capable of setting up optimal routing for a certain number of sessions, so the performance can be improved and the cost of optimal routing in nested NEMO can be decreased.

지능형 주행 안내 시스템을 위한 유전 알고리즘에 근거한 최적 경로 탐색 알고리즘 (An optimal and genetic route search algorithm for intelligent route guidance system)

  • 최규석;우광방
    • 제어로봇시스템학회논문지
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    • 제3권2호
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    • pp.156-161
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    • 1997
  • In this thesis, based on Genetic Algorithm, a new route search algorithm is presented to search an optimal route between the origin and the destination in intelligent route guidance systems in order to minimize the route traveling time. The proposed algorithm is effectively employed to complex road networks which have diverse turn constrains, time-delay constraints due to cross signals, and stochastic traffic volume. The algorithm is also shown to significantly promote search efficiency by changing the population size of path individuals that exist in each generation through the concept of age and lifetime to each path individual. A virtual road-traffic network with various turn constraints and traffic volume is simulated, where the suggested algorithm promptly produces not only an optimal route to minimize the route cost but also the estimated travel time for any pair of the origin and the destination, while effectively avoiding turn constraints and traffic jam.

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무선 Ad Hoc 통신망에서 에너지 소모율(Energy Drain Rate)에 기반한 경로선택 프로토콜 (Route Selection Protocol based on Energy Drain Rates in Mobile Ad Hoc Networks)

  • Kim, Dong-Kyun
    • 한국통신학회논문지
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    • 제28권7A호
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    • pp.451-466
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    • 2003
  • Untethered nodes in mobile ad-hoc networks strongly depend on the efficient use of their batteries. In this paper, we propose a new metric, the drain rate, to forecast the lifetime of nodes according to current traffic conditions. This metric is combined with the value of the remaining battery capacity to determine which nodes can be part of an active route. We describe new route selection mechanisms for MANET routing protocols, which we call the Minimum Drain Rate (MDR) and the Conditional Minimum Drain Rate (CMDR). MDR extends nodal battery life and the duration of paths, while CMDR also minimizes the total transmission power consumed per packet. Using the ns-2 simulator and the dynamic source routing (DSR) protocol, we compare MDR and CMDR against prior proposals for power-aware routing and show that using the drain rate for power-aware route selection offers superior performance results.

Nanotechnologies in Displays : TFTs with Carbon Nanotubes and Semiconductor Nanowires.

  • Pribat, Didier;Cojocaru, Costel;Gowtham, M.;Eude, L.;Balan, A.;Bondavalli, P.;Legagneux, P.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권2호
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    • pp.1245-1248
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    • 2007
  • We propose new approaches to thin film transistor fabrication that use carbon nanotubes and semiconductor nanowires as active elements. These nanomaterials which are essentially studied in the context of the post CMOS era will certainly impact the active matrix display industry in the near future.

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