• Title/Summary/Keyword: New Route

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The Effect of K-beauty SNS Influencer on Chinese Consumers' Acceptance Intention of New Products: Focused on Elaboration Likelihood Model (ELM) (K-beauty SNS 인플루언서가 중국 소비자의 신제품 수용의도에 미치는 영향 -정교화 가능성 모델(ELM)을 중심으로-)

  • Wang, Lei;Lee, Jin Hwa
    • Fashion & Textile Research Journal
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    • v.21 no.5
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    • pp.574-585
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    • 2019
  • The acceleration of digital transformation (DX) has resulted in SNS influencer marketing trends becoming the mainstream of the new market. SNS influencers act as early adopters in the process of new products being accepted. Chinese consumers are most affected by Hallyu, which increases interest in K-beauty products. This study analyzes how K-beauty SNS influencers are related to Chinese consumers. A survey was conducted among Chinese millennial consumers after watching videos provided by K-beauty SNS influencer; subsequently, 456 responses were used for data analysis. As a result, the analysis based on the Elaboration Likelihood Model (ELM) distinguishes the central route and the peripheral route in the process of Chinese consumers accepting new SNS products. The study findings suggested that information quality, credibility, accuracy, and usefulness had significant effects on acceptance intention for new products among central route factors, and similarity, trustworthiness, pleasure, expertise, and attractiveness also had significant effects on the acceptance intention of new product among peripheral route factors. It was found that variables of the central route, rather than those of peripheral route, had stronger effects on the acceptance intention for new products. Consequently, the central route of K-beauty SNS influencer is more important to Chinese consumers' acceptance of new products. It is expected that this study will offer beauty influencer marketing-based cosmetics brands efficient consumer management suggestions.

An On Demand Routing Algorithm for Mobile Wireless Networks

  • Yan, Huai-Zhi;Ajith, P.K.;Park, Dong-Won;Joo, Gi-Ho
    • The Journal of Engineering Research
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    • v.7 no.1
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    • pp.37-51
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    • 2005
  • An and hoc network is a collection of wireless mobile nodes forming a temporary network without the centralized administration. Due to the limited transmission range of wireless work interface, multiple networks "hops" maybe needed for one node to exchange data with adjacent node. In recent years, a variety of new routing protocol about ad hoc network was developed. This paper presents a new routing protocol based on the Dynamic Source Routing which is not suitable for the high mobility ad hoc network. The Enhanced DR adapts quickly to routing changes when node movement is frequent. When a trunk route is broken, this protocol will utilize the alternative route saved in the route to discovery quickly the new route. It improves the performance of the existing DSR algorithm, so that the negative impacts from weakness of DSR are reduced.

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An Analysis on the Impact of New Route for Multimodal Transport Routes (복합운송경로상에서 신규경로가 미치는 영향에 관한 연구)

  • Kim, Hwan-Seong;Ganbat, Enkhtsetseg;Kim, Eun-Ji
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2015.10a
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    • pp.239-240
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    • 2015
  • This study aims to clarify current situation of transportation flow and determine to demand forecasting in new route between Korea and Mongolia. By follows the mongolia government information, there will be open 5 new routes in nearest 10 years. Thus, this study purpose is determining the efficiency way by consider time and cost factors for new route between Korea and Mongolia.

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A study on locomotion of a mobile robot by a pattern recognition (패턴 인식에 의한 이동 로보트의 주행에 관한 연구)

  • 신중섭;정동명;장원석;홍승홍
    • 제어로봇시스템학회:학술대회논문집
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    • 1987.10b
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    • pp.79-82
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    • 1987
  • This paper describes the mobile robot system to recognize the guidance tape, and presents the locomotion algorithm. It is composed of image processing unit, A/ID converter and camera. This system converts video image to binary image by setting an optimal threshold and obtains the parameters to move the robot. The mobile robot moves according to the programmed route in memory. But after recognized the obstacle on the locomotion route, this system constructs the new route and the robot moves following the new route.

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A Performance Analysis of Routing Protocols Avoiding Route breakages in Ad hoc Networks (애드 흑 네트워크에서 경로 손실 회피 라우팅 프로토콜의 성능평가)

  • Wu Mary;Jung Sang Joon;Jung Youngseok;Kim Chonggun
    • Journal of KIISE:Information Networking
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    • v.33 no.1
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    • pp.49-58
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    • 2006
  • When the movement of a node breaks the route in ad-hoc network, on-demand routing protocol performs the local route recovery or a new route search for the route maintenance. And when it performs the new route search or the local search, the packet which is transmitted can be delayed. There are ARMP and RPAODV as the methods reducing the delay resulted from the route-breakage. They predict the route-breakage and construct an alterative local route before the occurrence of the route-breakage. When the link state is unstable, the success rate of the alternative local route that can avoid the route-breakage can give a direct effect on the route-breakage and the transmission delay, To estimate the performance of routing protocols avoiding route-breakage, we suggest the numerical formulas of AODV, the representative on-demand routing protocol, and ARMP, RPAODV. To verify the efficiency and accuracy of the proposed numerical formulas, we analysis and compare with the results of the computer simulation and that of the numerical formulas.

A Study on Route Choice Models for Rail Transit using the Stated Preference data (선호의식데이터를 이용한 철도경로선택모델에 관한 연구)

  • 정병두
    • Proceedings of the KSR Conference
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    • 1998.05a
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    • pp.203-210
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    • 1998
  • Rail transport has grown over the Past decades, and rail networks have highly concentrated in urban area, and it is possible for rail passengers to choose a route anions a number of alternative routes. Analysis of factors influencing the choice of route, are required to estimate the rail travel demand of each route. In this paper, we describes route choice model for the transit assignment and characteristics of the route choice(i.e., by relative travel time and fares), and attempts to estimate travel demand of new rail transit based on the slated preference(SP) survey data of Nanko Porttown, which is located in Osaka, Japan.

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A New Route Optimization Scheme for Network Mobility: Combining ORC Protocol with RRH and Using Quota Mechanism

  • Kong, Ruoshan;Feng, Jing;Gao, Ren;Zhou, Huaibei
    • Journal of Communications and Networks
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    • v.14 no.1
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    • pp.91-103
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    • 2012
  • Network mobility (NEMO) based on mobile IP version 6 has been proposed for networks that move as a whole. Route optimization is one of the most important topics in the field of NEMO. The current NEMO basic support protocol defines only the basic working mode for NEMO, and the route optimization problem is not mentioned. Some optimization schemes have been proposed in recent years, but they have limitations. A new NEMO route optimization scheme-involving a combination of the optimized route cache protocol (ORC) and reverse routing header (RRH) and the use of a quota mechanism for optimized sessions (OwR)-is proposed. This scheme focuses on balanced performance in different aspects. It combines the ORC and RRH schemes, and some improvements are made in the session selection mechanism to avoid blindness during route optimization. Simulation results for OwR show great similarity with those for ORC and RRH. Generally speaking, the OwR's performance is at least as good as that of the RRH, and besides, the OwR scheme is capable of setting up optimal routing for a certain number of sessions, so the performance can be improved and the cost of optimal routing in nested NEMO can be decreased.

An optimal and genetic route search algorithm for intelligent route guidance system (지능형 주행 안내 시스템을 위한 유전 알고리즘에 근거한 최적 경로 탐색 알고리즘)

  • Choe, Gyoo-Seok;Woo, Kwang-Bang
    • Journal of Institute of Control, Robotics and Systems
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    • v.3 no.2
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    • pp.156-161
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    • 1997
  • In this thesis, based on Genetic Algorithm, a new route search algorithm is presented to search an optimal route between the origin and the destination in intelligent route guidance systems in order to minimize the route traveling time. The proposed algorithm is effectively employed to complex road networks which have diverse turn constrains, time-delay constraints due to cross signals, and stochastic traffic volume. The algorithm is also shown to significantly promote search efficiency by changing the population size of path individuals that exist in each generation through the concept of age and lifetime to each path individual. A virtual road-traffic network with various turn constraints and traffic volume is simulated, where the suggested algorithm promptly produces not only an optimal route to minimize the route cost but also the estimated travel time for any pair of the origin and the destination, while effectively avoiding turn constraints and traffic jam.

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Route Selection Protocol based on Energy Drain Rates in Mobile Ad Hoc Networks (무선 Ad Hoc 통신망에서 에너지 소모율(Energy Drain Rate)에 기반한 경로선택 프로토콜)

  • Kim, Dong-Kyun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.7A
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    • pp.451-466
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    • 2003
  • Untethered nodes in mobile ad-hoc networks strongly depend on the efficient use of their batteries. In this paper, we propose a new metric, the drain rate, to forecast the lifetime of nodes according to current traffic conditions. This metric is combined with the value of the remaining battery capacity to determine which nodes can be part of an active route. We describe new route selection mechanisms for MANET routing protocols, which we call the Minimum Drain Rate (MDR) and the Conditional Minimum Drain Rate (CMDR). MDR extends nodal battery life and the duration of paths, while CMDR also minimizes the total transmission power consumed per packet. Using the ns-2 simulator and the dynamic source routing (DSR) protocol, we compare MDR and CMDR against prior proposals for power-aware routing and show that using the drain rate for power-aware route selection offers superior performance results.

Nanotechnologies in Displays : TFTs with Carbon Nanotubes and Semiconductor Nanowires.

  • Pribat, Didier;Cojocaru, Costel;Gowtham, M.;Eude, L.;Balan, A.;Bondavalli, P.;Legagneux, P.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08b
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    • pp.1245-1248
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    • 2007
  • We propose new approaches to thin film transistor fabrication that use carbon nanotubes and semiconductor nanowires as active elements. These nanomaterials which are essentially studied in the context of the post CMOS era will certainly impact the active matrix display industry in the near future.

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