• Proceedings of the PSK Conference
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• 2002.04a
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• pp.193.1-193.1
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• 2002

• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.167-175
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• 2006

This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integralion, staff involvement). Except for more innovative factors, the others factors affect on success To be winner , companies must be consider these key factor( less innovative, cost advantage, competitive, advantage, cross-functionalintegration, staff involvement)

• Journal of Digital Convergence
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• v.4 no.2
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• pp.27-39
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• 2006

This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor. Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integration, staff involvement). Except for more innovative factors, the others factors affect on success. To be winner, companies must be consider these key factor(less innovative, cost advantage, competitive advantage, cross-functionalintegration, staff involvement).

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.2
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• pp.97-109
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• 2014

This paper considers a reverse supply chain with simultaneous recovery of used products and manufacturing of brand-new ones. Recovered products are downgraded and have to be sold in a market different from that of brand-new products at a different price. In case of a shortage of recovered product inventory, a brand-new item, if available, can be offered at the price of a recovered product. In other words, one-way demand substitution is allowed. We address the joint decision of when to manufacture brand-new product, when to recover returned product, and how to control demand substitution to maximize the hybrid production system's profits. To this end, we propose a Markov decision Process model and investigate the structure of the optimal policy. Performance comparison is numerically implemented between the models with and without downward demand substitution option under different operating conditions of the system parameters.

• Korean Journal of Organic Agriculture
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• v.18 no.4
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• Archives of design research
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• v.6 no.1
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• pp.23-46
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• 1993

The development of technology in modern industrial world which grows and changes every day is shortening the cycle of life span of products, so there is a flood of products around us. It is enough to say that this phenomenon leads to further emphasis on the aspect of design for human being. It is not a new fact that to design for the rational function and the modeling from to make a combination and to satisfy consumers' desire is a short cut to gain competitive superiority in developing new products for MIS security. Therefore the design which plays a leading role in the activity of creating more convenient, more aesthetic, and more econemical products is called 'NEW CORPORATE WEAPON'. The amount of effort made for developing products is different in each company, but recently the plan to develope new products and its process arouse more interest. This thesis purports to improve objective understanding about the development of design by investigating products development research and the process of analysis and designing as a case study on developing a domestic supersonic humidifier. This thesis consists of five chapters in all. In chapter one as a preface, the purpose the method and the scope of the study is described. Chapter two contains my effort to grasp the background of study on the design and the basic structure of supersonic humidifier. Chapter three is an examination into the present conditions of supersonic humidifier used in domestic and foreign area, and the shape of design. In chapter four, a guide for the development of design is established. The idea sketch based on a fundamental shape and the drawing are added to this. In chapter five on the basis of the result of analysis in the preceding research I describe the development of design of products on the premise that marketing gives proof for them but the products oriented by manufacturer are not included in this case. In this thesis, I try to recognize the process of the develpment of design and the importance of the plan for design in developing products by examining an investigative and analytic study on the design of products.

• Archives of design research
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• v.6 no.1
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• pp.47-72
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• 1993

Nowadays conmpetltlOn of developing new products is getting keen. We can notice that the role and importance of design are emphasized more than ever.The main cause of this tendency is that technical power is no more a factor which secures the superiority in products competition, as technology is gneneralized in the world. Therefore, design is recognized intensely as a competitive strategy to promote competitive power of products. It is an already known fact that the design for both rational function and charming form to satisfy consumer's desires is a short cut to success, when a company develops a new product to promote competitive power in market. The design which plays a leading role in the activity of developing more cnovenient, more economical and more aesthetic products is called 'Competitive Edge' or 'New Corporate Weapon'. Judging form each company's case of developing products, we can guess that it has its own plan and process of developing new products with defferdnl interest and effort. The strategy of developing products is considered as the most important factor that affects the very existence of rhe company. This thesis is composed of six chapters in all. In the firstchapter, I describe the purpose, method, and scope of study.The second chapter includes the image of form in oil fan heater market in nearby Japan and that of interior in our domestic home and shops, and the trend of word life cycle by analyzing circumstances. The third chapter focuses on consumer's attitude. In the fourth chapter, I compare and test current products of competitive companies including Samsung, Daewoo, Shinilwith those of Gold STar. The trend of products, technique, and design which resulted form this comparison is described. In the fifth chapter I explain the strategy, and process of design of oil fan heater in 1992. The last conclusive chapter presents the major point drawed form the case study, but not includes an estimation of products and the condition of market. In this thesis, I reconsider the general understanding of design and designing process and the value of design as a main factor in the strategy of management by investigating the development of products and the strategy of design, and the process of design.

• Archives of Pharmacal Research
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• v.14 no.1
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• pp.52-54
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• 1991

A new acylated monoterpene glucoside, galloylpaeoniflorin, was isolated from Paeony root. The structure was determined by chemical and spectroscopic methods.

• Journal of Korea Technology Innovation Society
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• v.9 no.3
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• pp.412-434
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• 2006

Investigation into the sources of firms' ideas for new product development is very important because the capabilities of developing new products determine the competitiveness of a firm. This study aims at drawing the managerial implications for new product development in terms of the autonomy and the size of firms. To do this, this study analyzes how the capabilities of developing new products and the sources of ideas are different by the types of firms. More concretely, it compares differences in the capabilities of developing new products between types of firms, and in the sources of ideas for new product development between internal sources and external sources.

• Industry Promotion Research
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• v.9 no.1
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• pp.65-79
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• 2024

This study analyzed the failure cases of new products for relative benefits among various factors related to the characteristics of innovation, which is an important factor in the consumer persuasion process among Rogers (1995)'s innovation diffusion theory. This is because relative profits are the most influential factor in consumers' intention to adopt among the characteristics of various innovative products (Holak and Lenmann, 1990). As a result of analyzing the failure cases of new products of six companies, these products lacked relative profits for existing products in common. Relative profits are factors that are measured in the economic sense or are measured by social advantages, convenience, and satisfaction, and are the most important factors compared to other factors such as suitability, complexity, observability, and applicability. In the end, it was found that relative profits compared to existing products are an important success factor in persuading consumers of new products.