• 제목/요약/키워드: New Product Outcome

검색결과 47건 처리시간 0.029초

친환경 브랜드 농산물 상품의 브랜드 가치 요인이 브랜드 만족, 신뢰, 충성도에 미치는 영향에 관한 연구 (The Effects of Environmentally-friendly Agricultural Product Brand Value on Brand Satisfaction, Trust and Loyalty)

  • 김태훈;김보영
    • 유통과학연구
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    • 제14권5호
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    • pp.59-70
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    • 2016
  • Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

임상가를 위한 특집 1 - 우식위험도평가에 근거한 한국형 치아우식증 관리 모델 (Korean Caries Management by Risk Assessment (K-CAMBRA))

  • 김백일
    • 대한치과의사협회지
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    • 제52권8호
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    • pp.456-463
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    • 2014
  • Caries Management by Risk Assessment (CAMBRA), published by California Dental Association in 2003, is a customized caries care system that classifies individuals' caries risk into 4 risk groups based on objective evidences and provides chemical treatments targeted for each caries risk level. However, this system was not only developed but also optimized for situation in the United States, resulting into many limitations to be used in Korea, and thus Korean CAMBRA (K-CAMBRA) that considers the clinical situation in Korea needs to be developed. K-CAMBRA includes various techniques that are newly developed in order to overcome the limitations. First, Q-ray, a new optical technology, is utilized in order to avoid the subjectivity of visual inspection during assessment of disease indicators and risk factors. Moreover, Cariview? that reflects the paradigm shift in cariology as a new form of caries assessment kit is used. In addition, considering the situation in Korea, where it is impossible to use high concentration fluoride product, Oral pack with a customized tray is added to increase the contact time of chemical substance. CAMBRA is believed to be the key clinical tool that overcomes the limitations of the paradigm of the conventional restoration-based surgical model of dentistry. Furthermore, it can be expected that Korean dentists can act as oral physicians who are able to control and care individuals' caries risk rather than operative experts who only care about the outcome of caries.

SELECTING NIR EQUIPMENT TO MEET THE STRATEGIC REQUIREMENTS OF A GLOBALIZED PHARMACEUTICAL COMPANY

  • Dowd, Chris;Horvath, Steve;Lonardi, Silvano;Salton, Neale;Scott, Chris;Viviani, Romeo
    • 한국근적외분광분석학회:학술대회논문집
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    • 한국근적외분광분석학회 2001년도 NIR-2001
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    • pp.3113-3113
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    • 2001
  • Some two years ago our company undertook a project on manufacturing network rationalization to maximize competitiveness through continuous improvement in manufacturing efficiency. One key outcome was the recognition of the benefits that could be derived from timely application of new technology or novel use of existing technologies and even more importantly the need to develop company wide strategies to maximize the impact of such applications. As a direct result an exercise was undertaken to identify the ten most promising technologies from a list of literally hundreds seen as having the capability of making a rapid impact on the manufacturing initiative. One of the outcomes of this exercise was the identification of Near Infrared Spectroscopy as a pivotal technology for improving process understanding, performance, and control to deliver consistent product quality cost effectively with broad applicability across our product range. While NIR had been in use in targeted areas on some of our sites for some years our new challenge was to develop a strategy to extend NIRs application, initially over 17 manufacturing sites, while concurrently expanding the NIR skill base company wide to ensure that the return on initial investment could be further maximized as shared applications across the remaining sites as required. This presentation will provide an overview of how life cycle based user requirement specifications were developed covering: ㆍSpectrophotometers ㆍSample interfaces ㆍSoftware ㆍEquipment and Software qualification ㆍCalibration transfer ㆍ Ease of developing effective user interfaces and control for applications transferred to a production area ㆍUser training ㆍWorld wide support The presentation will also describe the process adopted for vendor selection to ensure maximum utilization of the existing company wide NIR skill base and its future development to expedite applications of the technology in development, quality control and production areas.

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가정용 스틱형 통합리모콘의 UI 디자인 연구 (A Study on the UI Design of Stick-type Intergrated Remote Controller for Domestic Use)

  • 강미령;유연식
    • 디자인학연구
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    • 제20권3호
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    • pp.235-246
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    • 2007
  • 이 연구는 가정에서 그 중요성이 증가하고 있는 통합리모콘을 좀 더 쉽게 사용할 수 있도록 디자인하기 위한 것이다. 이러한 목적을 달성하기 위한 방법으로 대중성 있는 기존 제품의 UI체계를 통합리모콘의 UI체계로 적용하여 학습이 용이하고 사용성이 향상된 가정용 통합리모콘 UI디자인 대안을 개발하고 그 사용 용이성을 평가하는 연구를 진행하였다. 기존의 대중성 있는 제품으로는 UI디자인 개발 대상인 스틱형 통합리모콘과 사용방법이 유사한 휴대폰을 선정하였다. 선정한 휴대폰 UI의 공통적 특성을 도출하여 그 내용을 최대한 적용한 가정용 스틱형 통합리모콘의 디자인 안을 제작하였다. 플래시로 제작한 이 디자인 대안의 프로토타입으로 2회의 파일럿 테스트를 실시하여 최종 실험연구용 프로토타입 제작과 관련된 개선내용을 추출 하였다. 그리고 물리적인 조작, 피드백 측면에서의 사용 실제감을 보완한 버튼 프로토타입을 제작하여, 20대 대학생 41명을 대상으로 개발된 가정용 스틱형 통합리모콘의 새로운 UI디자인에 대한 사용성 평가를 진행하였다. 실험 결과 대중성 있는 기존 제품의 UI를 활용한 가정용 스틱형 통합리모콘은 사용성 향상에 기여할 수 있는 것으로 나타났으며 이 연구내용은 향후 가정용 스틱형 통합리모콘의 새로운 UI디자인 개발 연구의 좋은 모델이 될 수 있다고 판단된다.

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프로젝트 매트릭스 조직의 신제품개발 프로젝트에서 프로젝트 관리자의 역량이 성과에 미치는 영향 -A사 기술연구소를 중심으로- (The Effects of Project Manager's Competencies on the Performance of NPD Project in Project Matrix Organization: Focused on the Institute of Technology of Company A)

  • 윤인환;김주현;이희상
    • 디지털융복합연구
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    • 제13권10호
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    • pp.295-303
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    • 2015
  • 본 연구는 프로젝트 매트릭스 조직의 신제품개발 프로젝트에서 해당 프로젝트 관리자의 역량을 지적, 관리, 감성 역량으로 분류한 후, 각 역량이 사전/사후 측면에서 기획 성과와 완료 성과에 미치는 영향을 실증적으로 분석하였다. 이를 위하여 프로젝트 매트릭스 조직 내 프로젝트 관리자들을 대상으로 한 설문조사 결과를 토대로 역량과 성과 간의 관계를 PLS(partial least square) 구조방정식 모형으로 확인하였다. 가설검증 결과, 프로젝트 관리자의 지적 역량은 기획 성과와 완료 성과 모두에 유의한 영향을 미치는 반면, 관리 역량과 감성 역량은 두 성과 모두에 긍정적인 영향을 미치지 못한 것으로 나타났다. 이와 같은 노력은 프로젝트 관리의 역량과 성과에 관한 연구에서 매트릭스 조직을 대상으로 구체화된 역량과 성과를 분석한 차별화된 시도이며, 본 연구결과는 최근 재조명을 받고 있는 프로젝트 매트릭스 조직 내 신제품개발 프로젝트 관리자의 선발과 교육 시 프로젝트 성과에 중요한 역량 개발에 도움이 될 것으로 기대된다.

A LATERAL CONTROL ALGORITHM FOE ROLL-TO-ROLL WEB SYSTEM BASED ON BACK-STEPPING APPROACH

  • Choi, Kyung-Huyn;Thanh, Tran Trung;Ko, Jeong-Beom;Kim, Su-Jin;Doh, Yang-Hoi;Kim, Dong-Soo
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2008년도 추계학술대회A
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    • pp.1091-1097
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    • 2008
  • Roll-to-roll based manufacturing plays an important role in producing devices at high speed with lower production cost in printed electronics and publishing industry. Web lateral control is one of the most important factors in improving the quality of product and contributes a considerable point in making devices at micrometer-level accuracy. In recent years, most algorithms proposed for web lateral control base on the Shelton‘s model for designing the feedback control system using the PI controller. Experimental results showed that the existing models do not fully describe the characteristics of the lateral dynamics for some typical operating conditions and so result in poor control algorithms. In this paper, a new lateral control algorithm is proposed for web lateral control system based on back-stepping approach. The outcome of this study proves the reliability throughout simulation results in Matlab/Simulink and comparison with the algorithms based on the existing results.

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기술혁신수준과 신제품개발성과 관계에서 전사적 위험관리 수준 조절효과 연구 - 연구개발, 생산, 마케팅의 전략적 운영부문 위험관리수준의 조절효과 중심 - (A Study on Control Effectiveness of Enterprise Risk Management Level Relation with Technology Innovation & New Product Development Outcome)

  • 이광수;이상복
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2009년도 추계학술대회
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    • pp.277-278
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    • 2009
  • 기술은 기업에 있어서 없어서는 안되는 소중한 무형자산이다. 현대의 기업은 재무적 경쟁요소에서는 비교적 유사한 행태를 보이고 있으며 기업간 차별성이 거의 없다. 하지만 무형적 가치인 기술은 그 기업의 존재의 의미를 부여하는 매우 중요한 요소이다. 많은 기업들이 기술개발에 많은 시간과 비용을 들이고 있으나 그 성공확율은 10%가 채 안되는 실정이므로 신제품개발 실패시 기업에게 적지 않은 타격을 입히게 된다. 특히 중소기업의 경우 개발한 것은 무조건 성공을 시켜야 하는 어려움에 처해 있다. 이런 위험이외에 외생적 경영환경변수로 인하여 더욱 더 기업들은 위기와 위험에 노출되어 있으므로 기업들은 전사적위험관리(ERM)시스템 도입을 통해 기업의 재무건전성, 최적의 투자전략, 현금흐름, 위기로 부터의 관리가 필요하다 하겠다. 본 연구에서는 기술혁신기업에 있어서 전사적위험관리 도입의 필요성을 제시하고자 한다.

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인도네시아 신재생 에너지 잠재력 및 보급 정책 (Renewable Energy Potentials and Promotion Policies in Indonesia)

  • ;김수덕
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2010년도 추계학술대회 초록집
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    • pp.137.1-137.1
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    • 2010
  • For Indonesia, sustainable energy supply is an important factor to preserve the stable economic growth. One important strategy is development of renewable energy, which has not been fully exploited yet. The paper examines the potency of renewable energy in Indonesia. Currently, biomass composes 23% of total primary energy supply, while geothermal and hydropower has a combined share of 3%. But according to the overall potency of renewable energy, hydropower is found to have the highest available resource of 76 GW, followed by biomass and geothermal by 49.81 GW and 28.53 GW, respectively. Although the solar radiation is only at modest level ($4.80kWh/m^2/day$), the tropical all year sunlight can boost the competitiveness of solar photovoltaic and thermal application. As for wind energy, the average speed of 3-6 m/s requires the development of low speed wind turbine. The examination of electricity and petroleum product prices through international comparison for non-OECD countries shows fifth lowest price level for both of petroleum products and electricity for industrial use. As for household electricity price, Indonesia is placed the second among all the countries compared. The energy subsidy and price structure are examined in detail because it could be a source of hindrance to renewable energy promotion. The examination of renewable energy potency in this study could provide insights about recent development of renewable energy in Indonesia. As an outcome of policy examination, the price comparison analysis suggests Indonesia to reduce or even remove the energy subsidies in the long run. These findings can be utilized to formulate effective policies for renewable energy promotion.

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Mutual Recognition of National Military Airworthiness Authorities: A Streamlined Assessment Process

  • Purton, Leon;Kourousis, Kyriakos I.;Clothier, Reece;Massey, Kevin
    • International Journal of Aeronautical and Space Sciences
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    • 제15권1호
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    • pp.54-62
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    • 2014
  • The Air and Space Interoperability Council (ASIC) has adopted the European Defence Agency (EDA) process for inter-regulatory military airworthiness authority recognition. However, there are gaps in the application of this process to nations outside of the European Union. This paper proposes a model that can effectively map diverse technical airworthiness regulatory frameworks. This model, referred to as the Product-Behaviour-Process (PBP) Bow-Tie model, provides the systematic structure needed to represent and compare regulatory frameworks. The PBP Bow-Tie model identifies key points of difference that need to be addressed, during inter-agency recognition between the two regulatory authorities. With the intention to adopt global use of the EDA process, the proposed PBP Bow-Tie model can be used as a basis for the successful recognition of regulatory frameworks outside of the European Union. Iris plots produced from the implementation of this model are presented, and proposed as a suitable means of illustrating the outcome of an assessment, and of supporting the comparisons of results. A comparative analysis of the Australian Defence Force and New Zealand Defence Force airworthiness regulatory frameworks is used as a case study. The case study clearly illustrates the effectiveness of the model in discerning regulatory framework differences; moreover, it has offered an opportunity to explore the limitations of the Iris plot.

MRP 시스템의 신뢰성을 위한 객체재향 컴포넌트 개발 사례 (- A Case Study on OOP Component Build-up for Reliability of MRP System -)

  • 서장훈
    • 대한안전경영과학회지
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    • 제6권3호
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    • pp.211-235
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    • 2004
  • Component based design is perceived as a key technology for developing advanced real-time systems in a both cost- and time effective manner. Already today, component based design is seen to increase software productivity, by reducing the amount of effort needed to update and maintain systems, by packaging solutions for re-use, and easing distribution. Nowdays, a thousand and one companies in If(Information Technology) industry such as Sl(System Integration) and software development companies, regardless of scale of their projects, has spent their time and endeavor on developing reusable business logic. The component software is the outcome of software developers effort on overcoming this problem; the component software is the way propositioned for quick and easy implementation of software. In addition, there has been lots of investment on researching and developing the software development methodology and leading If companies has released new standard technologies to help with component development. For instance, COM(Component Object Model) and DCOM(Distribute COM) technology of Microsoft and EJB(Enterprise Java Beans) technology of Sun Microsystems has turned up. Component-Based Development (CBD) has not redeemed its promises of reuse and flexibility. Reuse is inhibited due to problems such as component retrieval, architectural mismatch, and application specificness. Component-based systems are flexible in the sense that components can be replaced and fine-tuned, but only under the assumption that the software architecture remains stable during the system's lifetime. In this paper, It suggest that systems composed of components should be generated from functional and nonfunctional requirements rather than being composed out of existing or newly developed components. about implements and accomplishes the modeling for the Product Control component development by applying CCD(Contract-Collaboration Diagram), one of component development methodology, to MRP(Material Requirement Planning) System