• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1321-1329
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• 2009

Web technology has allowed the rise of services such as blogs or YouTube that make possible the sharing of opinions, perspectives, and experiences with other users through contents. Online services that promote such sharing of information and communication are known as social media. Recently, the explosive growth of these services displays the carry-over of the natural sociality that all humans possess as social creatures. This study took an exploratory approach in investigating what influential relationships are involved in forming new relationships through sharing and participation, as sharing and participation are core keywords of social media. In order to do this, relationship formations were observed in actual usage environments with the use of the diary study method and in-depth interviews. This study sought to deduce necessary elements in relationship formations and examine the influences of weak ties on participation and sharing.

• Journal of Information Science Theory and Practice
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• v.10 no.2
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• pp.86-101
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• 2022

This research aimed at studying the factors that influence new media exposure of political news by youths in Isan society in Thailand. The target group comprised 1,200 individuals, obtained from multi-stage sampling from undergraduate students in Isan's autonomous universities, governmental universities, and private institutions. The data collection tool was a questionnaire, the content of which was validated by experts. The reliability of the tool was tested by the formula for Cronbach's alpha coefficient, which yielded a reliability of 0.83. Multiple regression analysis was applied to analyze the data. The results, regarding factors influencing the channels for political news exposure, showed that channels for political news exposure were mostly influenced by inner drives, followed by importance in political news exposure, influence from social networks, and specific characteristics of the Internet. This could explain the variation of channels for political news exposure at 46.5%. In terms of factors influencing political news selection, it was found that political news selection was influenced mostly from social networks, followed by inner drives, benefits from political news exposure, specific characteristics of the Internet, and the field of study. The variation of the political news selection could be explained at 44.6%. These results elaborate on the current situation in Thailand, especially in Isan region, where youths in higher education are playing an increasing role in demonstrating their political stance through various political activities.

• The Korean Journal of Community Living Science
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• v.19 no.3
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• pp.431-444
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• 2008

Today people obtain much information about appearances through movies. The stars' body images in movies have been created through total fashion as they play the roles of an ideal model to create actual body images. This study examined the relations between the body images in the film media in terms of appearances or total fashion and actual body images based on the simulation theory by Jean Baudrillard. It conducted a literature study by collecting and analyzing film media-related picture images from books, papers, periodicals and the Internet home and abroad. The research scope was limited to the stars who made appearances in movies and the ones who starred in movies in addition to their other lines of work. As a result, the following conclusions were drawn; the stars' body images went hyperreal between their actual body images and the ones of their roles in movies and then were simulated in fashion. To be specific, 1. the stars' actual body images went hyperreal and were simulated in fashion in the following cases; 1) the stars in the heyday of film; 2) fashionistas; and 3) pictures taken by paparazzi. 2. The body images of their roles went hyperreal in the following cases; 1) through brand participation; 2) through changed body images; and 3) through cyber body images. Their body images became hyperreal and were simulated in fashion by the input of fashion designers and the techniques of other areas. The body images in film are the object of desire to the audience. They go hyperreal and become the ideal body image to real people. The various kinds of hyperreal images in the film media create new beauty as a reference and object of comparison for people to change their body images in reality.

• Journal of Internet Computing and Services
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• v.18 no.5
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• pp.95-102
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• 2017

With the development and popularization of Internet, the competition of SNS market is now getting fiercer and fiercer. SNS service providers need to keep updating their service to sustain their customers' continuance use. However, due to the homogenization of functions and services from different applications provided by different developers, there comes a new phenomenon that users shift from one SNS to another SNS. In line with this, the current study aims to explore factors affecting switching intention among SNS users by applying migration theory which explains people's migration behavior from one place to another. Findings from surveys of Korean and Chinese college students suggest that there was a difference of factors influencing switching intention among the two countries. For Korean college students, alternative attraction was the strongest factor leading to SNS switching intention. On the other hand, peer pressure was the strongest factor leading to SNS switching intention among Chinese college students.

• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.110-117
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• 2006

With the New media of present age we are living at, strongly entice consumers through various sensible technology and give influences on our life. They are visually formed but make us feel them as if formed tactile. The masses of today are meeting media through all the senses in daily life according to the spread of on-line media and in such course they want momentary and tactile share. Since appearance of mass society and cinema following such current, art has appealed to dispersive and tactile perception, and such public way of perception makes it possible to experience 'visual tactility' in daily life in accordance with the development of on-line game culture among others. The shock effects, given by editing of game animations which are produced for epic experience of on-line game, arouse tactility in addition to visibility. Under this assumption and on the basis of visual tactility theory as well as montage theory of image by Walter Benjamin, the research intends to explain that public tactile shock does not result from simple graphic effect but from montage effect and dispersive acceptance.

• Korean Institute of Interior Design Journal
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• no.25
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• pp.111-118
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• 2000

This study examines the space composition and character of Elizabethan Theater base on the theory of drama and Shakespeares play in the english traditional theater. Contemporary multi purpose theater and public space is considered as a symbolic representation of the Elizabethan theaters organization and renaissance culture. In the historical theory, the Shakespeares theater was a common tool and best systeme in reflecting peoples lives. This role of theater as mass culture and new style of theater permanent design has get its value with the population increase and the urban centralization of the city and urban common sense. This study attempts to reevaluate the need of public space in modern society through a critical review of theater and its use as a open space design. Content analysis was used to discuss the topics of this study including the historical background of the theater, the relationship between Greek culture and modern design, and the role of scenery, auditorium and its impact on urban environment. The scope of the study is limited to the comparison of Elizabethan theater and space use program from the space critic and sociologist. Today the concept of theatrical space is altered with the advent of non-objects and multi media space. This study provides insights for the future implications of theatrical space in developing public space for its a new definition as cultural representation.

• Korean Institute of Interior Design Journal
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• no.26
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• pp.35-41
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• 2001

This study examines the space composition and character of Baroque Theater base on the theory of drama and play in the european traditional theater. Contemporary multi purpose theater and public space is considered as a symbolic representation of the baroque theater's organization. In the historical theory, baroque theater was a common tool and best systeme in reflecting people's lives. The role of theater as mass culture and new style of theater permanent design had get its value with the population increase and the urban centralization of the city and urban common sense. This study attempts to reevaluate the need of public space in modern society through a critical review of theater and its use as a open space design. Content analysis was used to discuss the topics of this study including the historical background of the theater, the relationship between renaissance culture and modern theater design, and the role of scenery, auditorium and its impact on urban environment. The scope of the study is limited to the comparison of baroque theater and space use program from the space critic and sociologist. Today the concept of theatrical space is altered with the advent of non-objects and multi media space. This study provides insights for the future implications of theatrical space in developing public space for its a new definition as cultural representation.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.101-106
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• 2017

This paper investigates how news media frame news editorials to deliver their subjective ideological stance through news discourse related with two candidates in 2016 U.S presidential election. For this purpose, 13 editorials were chosen and analyzed which appeared on the New York Time for the period from Sept. 1 to Sept. 30, almost two months prior to the election, giving special attention to the headlines of those editorials and the expressive linguistic forms in the selected two articles, based on the two theoretical frameworks-van Dijk' (1996)'s ideological square and Martin and White (2005)'s Appraisal Theory. The results are as follows: (1) editorials clearly supported Hillary Clinton; (2) following the appraisal theory, the category of 'feeling' was applied in expressing the preference for Hillary, whereas the strategy of judgment for Trump, where the strategy of 'emphasis' from the ideological framework were used for both candidates.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.333-338
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• 2021

Development of 5th generation mobile telecommunication technology is visualizing ideal hyper-connected social information and communication technology (ICT). In particular, virtual reality (VR) technology is at the starting point for new expansion and leaps. This work defines virtual reality as media in this context and collects and analyzes discourse on its scalability around space and communication theory. We first elaborated the concept, starting with the early discussions of the virtual reality concept in 1990, and discussed the relationship between the physical world and digital information, expression and interaction immersion as a medium, simulation, art creation theory, and finally evolutionary development. In conclusion, beyond the discourse on the technology of virtual reality, academic subjects were required to have theoretical frameworks on cognitive science, neuroscience, social science, and humanities issues (ethics, personality, etc.) for the development and evolution of virtual reality. In other words, it is time for the evolution of virtual reality to be discussed, which can be moved beyond.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.145-158
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• 2015

Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.