• Journal of the Ergonomics Society of Korea
• /
• v.31 no.1
• /
• pp.33-40
• /
• 2012

Objective: Service industry has become the most important industry among various economic activities, as the percentage of service related industry in advanced nations is over 60% of their GDP and the percentage of service industry in South Korea, a traditional manufacturing nation, now takes up over 60% of the entire economy. Background: Such industry paradigm shift has changed consumers from those that simply purchased products into groups of people that evaluate the companies that manufacture products, thereby further intensifying competition among companies and increasing the importance of integrated communication between companies and consumers. However, the excessive existence of sub-identities that have been developed for integrated management of the existing corporate identities, as well as the undifferentiated general management strategies by companies are creating confusion not only for consumers but also for various corporate interest parties. In addition, service identity strategy has become the most important strategy than any other sub-identity strategies in forming corporate identity at the increased importance of corporate service in the era of service industry. However, the current domestic circumstance is that the concept of service identity has not been well established through specific related studies. Method: Accordingly, the existing academic and field studies on the corporate identity(CI), brand identity(BI) and product identity(PI) used for the communication with consumers were reviewed in this study to establish and summarize the concept of service identity(SI) that appeared at the service economization. Results: The purpose is to examine the kind of change that could be brought about by SI for the corporate integrated identity strategy developed through the existing corporate, brand & product image in order to present a new direct in corporate identity strategy according to the industry paradigm shift through a SI centered new corporate identity framework. Conclusion: For preparing the new era of service industry, the corporate integrated identity strategy must be integrate with concept of service identity and which is essential to differential from other companies. Application: The proposed concept and framework of service identity on this paper will help to understand and clearly define why service identity is important factor of the new idea of corporate identities.

• Journal of the Korean housing association
• /
• v.13 no.6
• /
• pp.67-77
• /
• 2002

The purpose of this study is to clarify the identity of place expressed by people living in a new community. First of all, this study defines the concept of place and then grasps what the identity of place means through the documentary studies, and experiential levels of the identity of place are examined as well. Through the field survey on a new community as a case based on interviews and cognitive maps, the identity of place is analyzed in terms of physical features, activities and meanings with relation to levels of visibility, cognition and value, and besides, attractive places and unattractive places are examined for enhancing the identity of place in a new community.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2005.11a
• /
• pp.135-138
• /
• 2005

Many aspects of the way we work and live in the twenty-first century will be determined by the vast web of Internet. Virtual environments open the door to new identity experiences. Having the possibility to enter in a new community, where any personal information is directly shown to others, is a possibility to experiencing different self and thus to show and build new identities. This paper aims to identify how to relate the perception of cyber identity, loyalty and purchase intention. First, we classified cyber identity into two types, personal and social, and analyzed perception of each identity type. Then we conducted a survey using pre-designed questionnaire and found out factors consisting personal and social identity. Finally we analyzed the effects of these factors on loyalty and purchase intention using Structural Equation Model.

• Journal of the Korean Mathematical Society
• /
• v.50 no.5
• /
• pp.917-931
• /
• 2013

It is known that being hierarchical is a necessary and sufficient condition for a poset to admit MacWilliams identity. In this paper, we completely characterize the structures of posets which have an association scheme structure whose relations are indexed by the poset distance between the points in the space. We also derive an explicit formula for the eigenmatrices of association schemes induced by such posets. By using the result of Delsarte which generalizes the MacWilliams identity for linear codes, we give a new proof of the MacWilliams identity for hierarchical linear poset codes.

• Journal of Korean Academy of Nursing
• /
• v.32 no.4
• /
• pp.470-481
• /
• 2002

This study was carried out to identify and re-establish the professional identity in clinical nurses. Method: From Dec. 1999, for 4 months, the study had been conducted by narrative analysis method based on hermeneutic principles. Subjects were ten nurses with 3-4 years of nursing experience at a university hospital. The data were collected and transcribed through narrative interviews. Result: As a result, the maternal role was identified as the most dominant discourse in which nurses formed their identity. Subjects felt that a maternity is socio-culturally needed in case of nursing. Reconstruction of professional identity consists of 3 stages, Telling, Retelling and Rebuilding. At first, nurses felt confused by skeptism of the profession, interpersonal difficulties, and heavy work loads. However, during the interviews, nurses recognized that nursing is not regarded as significant, effort to make nursing meaningful were small, and there was a lack of understanding others. From this new insight, they re-established a new image of nursing ″through better understanding of others, seeking knowledge, and making positive efforts towards qualified nursing". Conclusion: The above narrative interviews may help nurses reflect and contextually interpret themselves, so that a new identity could be established. Furthermore researchers can obtain new insight from the subjects, while the subjects form a new nursing image from self-reflection.tion.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.4
• /
• pp.201-212
• /
• 2013

The purpose of this study are to show a new possibility of identity design to be used as tools of users identity expression, designing digital contents by studying on the methods to express users identities successfully in the digital contents design, and to present the possibility to expand the area of identity design. Digital contents are a communication media in it self, but this study tried to consider the digital contents as a tool of users communication or expression. The identity expression, which are not only makes communications efficient but also lets products and companies acknowledged by users, is one of the most indispensable factors in products competitive power in both the present and the future. However, no define methods of identity expression are settled as well as recognized by users properly and accurately yet, so that this study focuses on that point. Therefore, This study is advanced in the direction of establishing the concept of digital identity for an expansion of the media toward the identity expression in design as well as making researchers in successful identity expression ways by means of actual design, more than a graphic image making that simply decorates a digital contents. The point of this study is to show a new concept of identity design that expresses users identities so as to suggest another possibility of identity design.

• Archives of design research
• /
• v.14 no.3
• /
• pp.165-176
• /
• 2001

A corporate identity is an expression of a company's personality and philosophy. From Trademarks to Letterheads, most of companies are eager to show up themselves to the audience. Nowadays the Web has quid(Iy emerged as the most influential communications media for the public. In aspects of this situation, traditional corporate identity program has to change to accord with the new media. Especially print media news has broaden their line to the Web, but most of them are lacking in the express their Identity, Therefore, it is an urgent problem to find their Identity on the Web site. In this paper, I am going to analyze the new aspects of identity in the news site on the web.

• Korean Institute of Interior Design Journal
• /
• v.20 no.4
• /
• pp.145-154
• /
• 2011

Identity of the place where the physical location and time and spatial context, and is structured as socially agreed symbols to build a consistent image, while fraught with Differentiation can be achieved through integration. And discrimination and the practical and effective deployment of an integrated image to be useful as a guide for the top design 'Design Guidelines' are, The findings, where the identity used to establish guidelines for the design for the following conclusions can be drawn. First, of public space design guidelines agreed upon by the public and social identity as the basis to establish a new identity as a contemporary and practical plan for this is to provide guidance. Second, the design guidelines in principle, the physical elements and activities of the parent and the temporal and spatial context and meaning were overridden. Third, the horizontal axis with respect to the identity and principles to guide development in the detail, and the vertical axis as a place to build an image in order for the specific design items are listed. Fourth, the guidelines can set a specific motif, and coverage including identity of the place. Fifth, by applying image and schematic the identity can be Implemented effectively and clearly. Without interfering with the designer's creativity and implement new image of the place, Design guidelines should study how a reasonable instructions.

• Journal of information and communication convergence engineering
• /
• v.7 no.1
• /
• pp.24-29
• /
• 2009

Sahai and Waters first introduced the concept of Fuzzy Identity Based Encryption (FIBE) to provide an error-tolerance property for Identity Based Encryption (IBE) in 2005. Yang et al. extended this idea and introduced the concept of Fuzzy Identity Based Signature (FIBS) in 2008, and constructed a FIBS scheme based on Sahai and Waters's FIBE scheme. In this paper, we further formalize the notion and security model of FIBS scheme and propose a new construction of FIBS scheme based on bilinear pairing. The proposed FIBS scheme not only provide shorter public parameters, private key and signature, but also have useful structures which result in more efficient key extraction, signing and verification than that of Yang et al.'s FIBS scheme.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.27 no.1
• /
• pp.79-89
• /
• 1999

Recent expansion of urban parks has been partly successful in terms of providing urban outdoor recreation space. Unfortunately we paid very little attention to the importance of providing regional identity to urban parks until recently. Thus one of the most important tasks of the contemporary landscape architects of Korea is to investigate ways to improve regional identity of urban parks. This study is aimed at evaluating how well the current urban parks have realized their own regional identity. To test the effectiveness of the concept of 'identity', the identity items were created, while a research model was developed by using such variables as in urban park identity, park satisfaction, belongingness to the region, and residential satisfaction. In order to test the model, the causations were analyzed. Meanwhile, the scales to evaluating identity were reviewed by means of the unstructures group interview, and were finally determined as 10 items; culture, uniqueness, symbolic, historic nature, homogeneity, harmony, difference, public benefit, nativeness and traditionality. Data from three new towns in the capital region-Bundang, Ilsan and Sanbon-were collected, and their central parks were referred to a questionnaire survey. The data were processed using descriptive statistics, correlation analysis, multiple regression analysis and path analysis. It was found through this survey that subjects 'sentiments regarding the sample towns' regional identity differed slightly. Residents of Bundang felt the strongest amount of regional identity, followed by those of Ilsan and Sanbon. In addition, the most important scale on regional identity is 'park satisfaction', followed by 'belongingness to the region' and 'residental satisfaction'. The path analysis was conducted to interpret the causations in a more detailed and comprehensive way than correlation analysis. As a result, it was proven that the regional identity affects 'belingingness to region' through the intermediated variable 'park satisfaction', while affecting ' residential satisfaction' through the intermediate variables 'park satisfaction' and 'beligningness to region'. In other words, although the regional identity of a park does not directly affect 'belongingness to region' or 'residental satisfaction', it has indirect effects on them through intermediate variables.