• 제목/요약/키워드: New Concept Museum

검색결과 52건 처리시간 0.032초

럭셔리 패션브랜드의 아트 마케팅 성과 (Art Marketing Practice Result of Luxury Fashion Brands)

  • 정정희;임은혁
    • 한국의류학회지
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    • 제42권2호
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    • pp.278-297
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    • 2018
  • This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

소우 후지모토 건축과 베르나르 추미의 건축에 나타난 사이공간(In-between space) 개념에 대한 비교연구 (A Study on the meaning of in-between space in Sou Fujimoto and Bernard Tschumi's Architecture)

  • 박호현
    • 한국실내디자인학회논문집
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    • 제24권6호
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    • pp.87-95
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    • 2015
  • Aldo Van Eyck and Herman Hertzberger explained 'In-between space' as an intermediate space between opposite elements such as whole and parts, inside and outside, open and close, central and decentral. From this idea, the meaning of 'in-between space' has developed and applied to works of Bernard Tschumi and Sou Fujimoto. In this study, the meaning of 'in-between space' was compared and analyzed based on two architects' works to reveal the design approach in terms of 'in-between space' Final Wooden House, N House, and Serpentine Gallery Pavilion among Sou Fujimoto's work were selected and Le Fresnoy, Lerner Student Center, and Acropolis Museum among Bernard Tschumi's work were selected to analyze. To understand their design approach, their works were compared and analyzed in architectural attitude, tools, construction style and the approach, concept, theme, relation, direction of in-between space. As a result, Sou Fujimoto uses 'in-between space' as a nebulous approach as intermediate space between opposite elements. For Bernard Tschumi, 'in-between space' is also an intermediate space to emphasize and make a tension between opposite elements. It is a method of solving the contradiction condition between old city environment and new architecture.

Study of Color Configuration of Dunhuang(敦煌)Grottoes(石窟) Murals(壁画) in Tang Dynasty under Traditional Chinese "Five Colors" View of Color System

  • Chun Wang;Albert Young Choi
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.172-181
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    • 2023
  • Dunhuang murals are one of the most outstanding achievements in the art of traditional grotto painting in China, and are known as a "Wall Museum". As a representative of the heyday of Dunhuang murals, an in-depth exploration of Dunhuang murals from the perspective of color will help researchers understand the laws and connotations of color in Dunhuang murals during the Tang Dynasty and fully grasp the art of Dunhuang murals. The color system of the traditional Chinese "Five colors" concept expresses the cultural attributes and emotions of the Chinese people and has distinctive national characteristics. This thesis provides a theoretical grasp of the traditional Chinese "Five colors" view of color system, the Dunhuang murals of the Tang Dynasty, and the color configuration of the color composition principles, and uses the modern design principles of color composition to conduct an in-depth analysis of the configuration of the Dunhuang murals' use of color. Explore the unique characteristics of Tang Dynasty Dunhuang murals, and help modern designers master richer color application techniques by learning from and studying the harmonious patterns of Dunhuang murals to provide a new path for the dissemination of excellent Chinese traditional culture.

굿디자인(Good Design)의 재해석 - 람스(Rams)와 노만(Norman)의 굿디자인 비교를 중심으로 (The Reinterpretation of Good Design - The Comparison between Rams and Norman)

  • 김동하
    • 디자인학연구
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    • 제16권4호
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    • pp.413-422
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    • 2003
  • 20세기 초 영, 독일의 미술과 공예협회인 독일 베르크분트(Deutcher Werkbund)로부터 산업제품을 위한 디자인 표준화의 제기와 기능주의의 새로운 미를 적용하려는 노력은 시작되었다. 같은 맥락에서 1919년 독일의 바우하우스(Bauhaus)에 의해 굿디자인은 기술과 예술의 혼합에 의해 이루어진다는 현대적 개념의 디자인이 그 뒤를 이었다. 1950-1955년, 뉴욕 MOMA(Museum of Modem Art)에 의해 행해진 소비자 교육프로그램인 굿디자인(Good Design) 전시회에 의해 그 용어는 현대적으로 사용되었으며, 굿디자인의 임무는 모던디자인을 일반대중에게 인식시키는 것이었다. 20세기 후반 이후 많은 전문가들은 각기 독특한 입장에서 굿디자인을 다양하게 정의하기 시작하였다. 그 정의는 디자이너, 기술자, 생산자, 비즈니스맨, 소비자들에게 이르기까지 각 영역의 특성에 맞게 해석되어 적용될 수 있었기 때문이었다. 디자인 학자인 람스(Rams)와 노만(Norman)은 물리적, 심리적인 관점으로부터 굿디자인을 해석하고 있으며, 기능, 미, 테크놀로지, 등에 관련해 구체적으로 굿디자인의 표준과 올바른 접근방향을 언급하고 있다. 따라서 본 연구는 굿디자인의 역사적 고찰과 정의 및 람스와 노만의 주장을 비교와 분석을 통해 굿디자인의 세부적인 기준과 정의의 관계를 정립하였으며, 최종적으로 그들이 주장하는 물리적, 심리적으로 접근한 사용자 중심의 디자인이 굿디자인임을 찾고자 하였다.

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현대미술에 있어서 '복제'의 개념과 전시규범의 문제 -${\gg}$살바도르 달리 탄생 100주년 특별전${\gg}$의 전시물 <성경> 연작을 중심으로 (The Concept of Reproduction and the Criteria of an Exhibition in Contemporary Arts)

  • 장동광
    • 미술이론과 현장
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    • 제2호
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    • pp.169-190
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    • 2004
  • The purpose of this article is to delve into the problems of originality of the artwork by examining issues of reproduction within the contemporary art market. In contemporary arts, especially in terms of art production and consumption, we can't overlook society and its economic structure and its connection with of capitalism. As the purity of art creation has turned into an exchange value, art, especially an object as artwork, has fallen into the status of production in an economic marketing system. Walter Benjamin mainly referred to that point in his thesis Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit, which originated the sociology of plastic arts. This thesis, published in 1936, traced how the artistic functions of photograph and movie had been changed through the social development. His main concerns were movie and photograph but what I am concentrating from his point of view, is that even in the field of plastic arts, the manufacture of reproduction has been practiced as a primary method within the social and political contexts and development. Though I am referring to this in the main body of this article, reproduction in contemporary art strongly needs a new definition since it has been spread all over like a newest virus, not only by collector's personal taste or hut also by commercial circulations of these reproductions to the public. This relates to Benjamin's argument about the value of an exhibition at a museum(Ausstellungswert). Since the function of an artwork has been one of cultural industry, the manufacturing of reproduction raises unexpected problems, such as, the originality of the artwork, the value of an exhibition at a museum, its achievement as documentary and as a territory of art criticism. In this point of view, I want to inquire into the value and criteria of an exhibition in contemporary art through the review of the definitions and the intrinsic attributes of reproduction. Somehow in a broad sense, the reproduction is a product coming out of representation or copy (replica) of an original art work or an model. Therefore, the problems it presents differ from the Simulacre, which is an image without an original one. In terms of the Meanings of reproduction, we can distinguish it as reproductions, copies, and productions. These types of reproductions are not the original artworks reflected by the creative intention of the artists. For example, a publishing company reproduced some of lithographs of Salvador Dali in the 1960s. They are commercial copies in the form of representation or reproduction with no artistic and creative intention of the artist. However, In despite of this theoretical basis, reproductions of the famous artists are still displayed without any verification for of the public's quest for the artworks. Moreover, many commercial companies that are planning to exhibit art works of the world-famous artists only for their profits keep trying to speak ill of and judging by the law the honest art critics' articles which discuss the true values of exhibition. If freedom of expression is one of the ideals of democracy, even the judgment of the originality of the artworks should be freely expressed.

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국립과천과학관의 테슬라코일 전시물 설명판에 대한 관람객의 주목도 분석 (An Analysis in Visitors' Attentions on Exhibit Panels of a Tesla Coil in the Gwacheon National Science Museum)

  • 이일;유준희;정광훈
    • 한국과학교육학회지
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    • 제32권1호
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    • pp.46-63
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    • 2012
  • 본 연구의 목적은 설명판에 포함된 내용 요소의 종류와 관람객의 집단 유형에 따라 관람객의 설명판에 대한 주목도가 어떻게 달라지는가를 분석하여 주목도에 영향을 주는 요인을 탐색하는 것이다. 이를 위해 국립과천과학관의 테슬라코일을 대상으로 하여 테슬라코일에 대한 관람객의 지적 수요를 기반으로 기본 개념, 현상 설명, 작동 원리, 응용, 역사적 배경 등 5개의 내용 요소를 도출하였으며 각각의 요소에 대한 설명판을 제작하여 자유 관람 상태에서 관람객의 관람 행동을 녹화하여 분석하였다. 연구 참여 집단은 총 586집단으로 학생개인, 성인개인, 학생집단, 성인집단, 가족으로 분류하였으며, 각 집단별로 30.0%, 20.6%, 28.2%, 2.4%, 18.8%의 비율을 나타냈다. 관람객의 설명판에 대한 주목도는 견인력과 유지력으로 나누어 분석하였으며, 견인력은 설명판을 바라본 전체 집단 수에 대하여 3초 이상 주목한 집단 수의 비율로 구하였다. 유지력은 각 설명판에 대한 평균 주목시간과 감쇠 시간으로 구하였다. 역사적 배경과 응용 설명판의 견인력은 각각 72.3% 68.8%로 비교적 높게 나타났으며, 기본 개념 설명의 견인력은 46.6%로 비교적 낮게 나타났다. 평균 주목시간의 경우 현상 설명과 작동 원리 설명판이 각각 37.0초와 34.2초로 높게 나타났으며, 역사적 배경과 응용 설명판은 각각 25.0초와 25.4초로 낮게 나타났다. 각 설명판에 대한 감쇠시간도 평균 주목시간과 유사한 경향으로 나타났다. 즉, 접근하기 쉬운 설명판은 견인력이 높고, 과학적 개념을 심도있게 다루는 설명판은 유지력이 높다고 해석할 수 있다. 성인개인, 가족, 학생집단의 경우 견인력이 각각 66.9%, 66.4%, 62.4%로 높게 나타났으며, 학생개인과 성인개인의 경우 견인력이 55.7%로 나타났다. 평균 주목시간은 학생집단, 가족, 성인집단이 34.0초, 33.0초, 31.6초로 높게 나타났으며, 학생 개인이 19.5초로 낮게 나타났다. 각 집단 유형별 감쇠시간도 평균 주목시간과 유사한 경향으로 나타났다. 즉, 학생집단이나 가족의 경우 견인력과 평균 주목시간이 모두 높게 나타났으며, 학생개인의 경우 견인력과 평균 주목시간이 모두 낮게 나타났다. 잠정적으로 설명판의 견인력은 내용 요소에 의해, 평균 주목시간은 집단 유형에 의해 영향을 좀더 받는다고 할 수 있으며, 추가 연구가 필요하다.

몸의 지각론에 의한 유휴시설의 건축도시 재생에 관한 연구 (A Study on Architecture and Urban Regeneration in Korea through the Perception of Body)

  • 형형칠;조한
    • 한국실내디자인학회논문집
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    • 제26권6호
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    • pp.210-221
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    • 2017
  • First, we can define how our body perceives the external world and embodies its senses through the philosopher Merleau - Ponty. These philosophical orientations of Merleau-Ponty also appear to urban theorists such as Jane Jacobs, Gordon Cullen, and Juhani Pallasmaa. In other words, after the Second World War, people began to pay attention to human emotions and perceptions while opposing human rational thinking. Especially, they reject the abstract space of modernism and explore the everyday city space where the local character of the area lives. This place is a space where the collective memory of the group is shared over several generations. So, in this space, people's active perceptual system works actively. In the sense of this continuity of time, their ideas intersect with the concept of urban. Specifically, Jacobs criticizes massive development and proposes the development of a small block-based city with a commonality of old and new. In addition, we argue that urban space can be a visually interesting object through the continuous visual concept of urban theorist Cullen. In particular, he rediscovers the value of traditional urban space through visual experience between architecture and urban facilities. Finally, the architectural city theorist, Pallasmaa., criticizes the visual centrality of modern cities and thinks about the value of multidisciplinary space that can be experienced in architecture. This study examines the space of reproduction in detail on the perspective of the body philosophy and urban theorists. In other words, the play space inherits the natural city time, so when our body experiences this play space, we can actively sense and perceive the various senses. So we can invoke the active external actions of our bodies. Through the analysis of the size of the reconstruction space of the architectural city, various types of body senses and responses can be. Yoon Dongju Literary Museum, which renovated the old water tank of the city, can recognize the unfamiliar sense of body in everyday life through the traces and smells of water in the past and the restrained visuality. In addition, Seonyudo Park, which regenerates the waste water purification plant, can experience a phenomenal phenomenon through water space, old concrete and traces of steel. Finally, with the most recently played Seoul Road 7017 can experience interesting urban spaces in terms of a variety of plants, a human scale space creating movement, and a continuous visual.

증산 강일순의 신명(神明)사상 (The Concept of Divine Beings Coined by Jeungsan Kang Il-Sun)

  • 김탁
    • 대순사상논총
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    • 제35집
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    • pp.109-145
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    • 2020
  • 증산 강일순의 신관은 다양한 신적 존재를 인정하는 신명사상으로 정리할 수 있다. 증산은 만물에 신적 존재가 깃들어있다고 주장했다. 나아가 증산은 온갖 현상이 신(神)이라고 주장하며, 모든 사건의 배후에는 신이 작용하고 있다고 강조하였다. 그는 우주가 천상계(天上界), 지상계(地上界), 지하계(地下界)로 이루어져 있으며, 각기 많은 신들이 존재한다고 주장했다. 그리고 증산은 자신이 살던 시기를 신명시대라고 정의했는데, 이는 신명들이 활발하게 활동하는 시대라는 뜻이며, 신명들이 이 세상의 역사를 주도적으로 이끌어가는 시간대라는 의미다. 신명은 인간사에 적극 개입하며, 인간에게 보은(報恩)과 앙갚음을 하는 존재이며, 인간의 행동과 인식을 변화시키는 신격(神格)이며, 인간의 행위를 심판하는 존재다. 그런데 증산은 이상향인 후천선경(後天仙境)이 지상에 세워질 때가 되면 신명이 오히려 인간의 심부름을 하게 될 것이라고 예언했다. 나아가 증산은 선천에서는 신명도 인간과 마찬가지로 원한을 지닐 수 있는 존재였는데, 후천이 되면 신명도 궁극적으로 완성될 것이라고 전망했다. 그리고 증산은 신명계와 인간계가 서로 밀접한 관계에 있다는 신인상관론, 신명과 인간은 상호작용하고 상호영향을 주고받는 관계에 있다는 신인감응론, 신명계와 인간계는 상호 순환하는 관계에 있다는 신인순환론, 신명은 인간은 함께 어울려 존재한다는 신인공존론, 신명과 인간은 본디부터 가지고 있는 고유한 특성이 같다는 신인동질론을 주장했다. 증산은 "신(神)은 인간의 사후존재양식이다."라고 주장하여 신관(神觀)을 새롭게 규정한 인물이다. 나아가 증산은 인간의 영혼불멸 혹은 존재의 영속성에 대한 믿음을 강조했으며, 인간과 신명의 공존(共存)을 주장했다. 그리고 증산은 만물에는 신성(神性)이 본질적으로 내재한다고 강조했으며, 신명계는 인간계와 마찬가지로 일정한 위계에 따른 질서가 유지된다고 주장했다. 또한 증산은 신명 중심에서 인간 중심의 신관으로 혁명적 변화와 새로운 인식을 강조하였다. 결국 증산은 새롭고 독창적인 신관을 제시하여 신명과 인간에 대한 사유방식의 대전환을 시도한 종교적 인물이다. 결론적으로 증산은 한국 전통적인 신관을 독창적으로 재해석하여 신명사상으로 체계화시킨 종교적 인물이다.

Shoes from Pinet to the Present

  • June, Swann
    • 한국복식학회:학술대회논문집
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    • 한국복식학회 2001년도 19th International Costume Association Congress
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    • pp.11-13
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    • 2001
  • For those unfamiliar with the shoe world, Pinet (1817-1897) was a contemporary of Worth, the great Parisian couturier. So I look at the glamour shoes and the world of haute couture, and indeed the development of the named designer. That is a concept we are all familiar with now. So it is not easy to comprehend the lack of names for the exquisite work before 1850. Straightway I have to say that the number of noted shoe designers is far fewer than famous dress designers, but I will introduce you to some of them, against the background of contemporary shoe fashions. Franc;ois Pinet was born in the provinces (probably Touraine) in 1817, two years after the end of the Napoleonic Wars. His father, an ex-soldier, settled to shoemaking, a comparatively clean and quiet trade. It had a tradition of literacy, interest in politics, and was known as the gentle craft, which attracted intelligent people. We should presume father would be helped by the family. It was usual for a child to begin by the age of 5-6, tying knots, sweeping up, running errands and gradually learning the job. His mother died 1827, and father 1830 when he was 13, and at the time when exports of French shoes were flooding world markets. He went to live with a master shoemaker, was not well treated, and three years later set out on the tour-de- France. He worked with masters in Tours and Nantes, where he was received as Compagnon Cordonnier Bottier du Devoir as Tourangeau-Ia rose dAmour (a name to prove most appropriate). He went on to Bordeaux, where at 19 he became president of the local branch. In 1841 he went to Paris, and in 1848, revolution year, as delegate for his corporation, he managed to persuade them not to go on strike. By now the shoemakers either ran or worked for huge warehouses, and boots had replaced shoes as the main fashion. In 1855 Pinet at the age of 38 set up his own factory, as the first machines (for sewing just the uppers) were appearing. In 1863 he moved to new ateliers and shop at Rue ParadisPoissoniere 44, employing 120 people on the premises and 700 outworkers. The English Womans Domestic Magazine in 1867 records changes in the boots: the soles are now wider, so that it is no longer necessary to walk on the uppers. There is interest in eastern Europe, the Polonaise boots with rosette of cord and tassels and Bottines Hongroises withtwo rows of buttons, much ornamented. It comments on short dresses, and recommends that the chaussure should correspond to the rest of the toilet. This could already be seen in Pinets boots: tassels and superb flower embroidery on the higher bootleg, which he showed in the Paris Exposition that year. I think his more slender and elegant Pinet heel was also patented then or 1868. I found little evidence for colour-matching: an English fashion plate of 1860 shows emerald green boots with a violetcoloured dress.

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조선 전기 자동물시계의 주전(籌箭) 연구 (A STUDY ON THE JUJEON OF AUTOMATIC CLEPSYDRA IN EARLY JOSEON DYNASTY)

  • 윤용현;김상혁;민병희;오경택
    • 천문학논총
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    • 제36권3호
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    • pp.65-78
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    • 2021
  • Jagyeokru, an automatic striking water clock described in the Sejong Sillok (Veritable Records of King Sejong) is essentially composed of a water quantity control device and a time-signal device, with the former controlling the amount or the flow rate of water and the latter automatically informing the time based on the former. What connects these two parts is a signal generating device or a power transmission device called the 'Jujeon' system, which includes a copper rod on the float and ball-racked scheduled plates. The copper products excavated under Gongpyeong-dong in Seoul include a lot of broken plate pieces and cylinder-like devices. If some plate pieces are put together, a large square plate with circular holes located in a zigzag can be completed, and at the upper right of it is carved 'the first scheduled plate (一箭).' Cylinder-like devices generally 3.8 cm in diameter are able to release a ball, and have a ginkgo leaf-like screen fixed on the inner axis and a bird-shaped hook of which the leg fixes another axis and the beak attaches to the leaf side. The lateral view of this cylinder-like device appears like a trapezoid and mounts an iron ball. The function of releasing a ball agrees with the description of Borugak Pavilion, where Jagyeokru was installed, written by Kim Don (1385 ~ 1440). The other accounts of Borugak Pavilion's and Heumgyeonggak Pavilion's water clocks describe these copper plates and ball releasing devices as the 'Jujeon' system. According to the description of Borugak Pavilion, a square wooden column has copper plates on the left and right sides the same height as the column, and the left copper plate has 12 drilled holes to keep the time of a 12 double-hours. Meanwhile, the right plate has 25 holes which represent seasonal night 5-hours (Kyeong) and their 5-subhours (Jeom), not 12 hours. There are 11 scheduled plates for seasonal night 5-hours made with copper, which are made to be attached or detached as the season. In accordance with Nujutongui (manual for the operation of the yardstick for the clepsydra), the first scheduled plate for the night is used from the winter solstice (冬至) to 2 days after Daehan (大寒), and from 4 days before Soseol (小雪) to a day before the winter solstice. Besides the first scheduled plate, we confirm discovering a third scheduled plate and a sixth scheduled plate among the excavated copper materials based on the spacing between holes. On the other hand, the width of the scheduled plate is different for these artifacts, measured as 144 mm compared to the description of the Borugak Pavilion, which is recorded as 51 mm. From this perspective, they may be the scheduled plates for the Heumgyeonggak Ongru made in 1438 (or 1554) or for the new Fortress Pavilion installed in Changdeokgung palace completed in 1536 (the 31st year of the reign of King Jungjong) in the early Joseon dynasty. This study presents the concept of the scheduled plates described in the literature, including their new operating mechanism. In addition, a detailed model of 11 scheduled plates is designed from the records and on the excavated relics. It is expected that this study will aid in efforts to restore and reconstruct the automatic water clocks of the early Joseon dynasty.