• 정보학연구
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• 제9권3호
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• pp.1-14
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• 2006

China has recently (28 August 2004) adopted a new act legalizing the electronic signature. This new act provides electronic signatures with the same legal status as handwritten signatures, and states that on-line certification providers will have to be created in order to ensure the security of on-line operations made using said signatures. This new act is intended to increase Chinese electronic business, and thus to raise the revenue China can expect from said business. And the law grants electronic signatures the same legal effect as handwritten signatures and seals in business transactions, and sets up the market access system for online certification providers to ensure the security of e-commerce. As Internet trade requires a reliable third party to identify the signers, the credibility of online certifying organizations is significant for the transaction security. So, considering the weakness of China's social credibility system, the law regulates that the online signatures certification providers should be approved and administered by governments.

• 산학경영연구
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• 제6권
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• pp.153-179
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• 1993

The main purpose of this study is to suggest the new strategic management model for the future successful company. The new model consists of the following structure. First, to identify the object dimension. The upper object is to satisfy the customers needs. And the lower object is to satisfy the workers needs. Second, to identify the external enviromental problems dimensions. There are five dimensions. They are ethical responsinilities, government-business alliances, collaboration amongst competitors, innovative invester-company relations, and globalization of enterprise. Third, to identify the internal enviromental problems dimensions. There are two dimensions. They are new organizational forms and integrated subcultures. Fourth, to find the solution for the above dimensions. The solution is as follow. All the managers and workers must have business reengineering minds and apply the complexity management. And the company should construct the strategic information systems.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2003년도 하계학술대회 논문집 A
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• pp.253-255
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• 2003

디지털 및 정보통신 기술의 급속한 발전은 전력계통 안정화를 위한 전력계통 운영의 제반 환경에 혁명적인 변화를 예고하고 있다. 이미 선진국에서는 이러한 디지털 및 정보통신 기술에 기반하여 IED 및 변전 시스템을 개발 설치 운영하고 있다. 본 논문에서는 우리나라의 현재 전력자동화시스템 및 변전시스템을 살펴보고, 차세대 전력자동화시스템을 구축하기 위해 필요한 SCC 운영시스템, 변전시스템, IED의 개발 및 구축 방향에 대해 고찰한다.

• 벤처창업연구
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• 제3권3호
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• pp.67-88
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• 2008

Innovation has become a key distinct feature of modern industrial society. It is generally recognized that new knowledge and technology are one of the most important sources of innovation. However, because of their limited resources, firms can not pursue all the promising new knowledge and technology that have possibilities to be developed into critical innovation. In this article, using the stakeholder theory, we try to establish a new conceptual model that can be used for understanding knowledge creation and innovation in society. In a society, there exist diverse socio-economic groups that have conflicting values and interests. Our stakeholder theory perspective on innovation claims that innovation can occur only when new solutions can satisfy their idiosyncratic stakeholder' values and interests better than current existing solutions. From the viewpoint of stakeholder innovation theory, there could be three different types of innovation: value improvement innovation, non-traditional value Innovation, and innovation for non-traditional stakeholder.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.428-433
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• 2008

The online advertising industry's business model undertakes the change from CPM (cost-per-mille)-based to CPC (cost-per-click)-based. However, due to the problem of 'Click Fraud', CPA (cost-per-action) has been regarded as a new step. For CPA, publishers need to get information after a user clicks an advertisement. Therefore, in CPA, the key is to get Conversion Action Data (CAD). This paper introduces two existing mechanisms for getting CAD, compare their characteristics, and analyze their limitations. Then the two new mechanisms are introduced and their requirements and feasibility are analyzed. Lastly, we compare the existing two and the new two mechanisms, and point out each mechanism's business possibility, value and Application Area. This paper will help publishers choose the most appropriate mechanism on the basis of their situation.

• 한국IT서비스학회지
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• 제7권2호
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• pp.59-75
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• 2008

Despite our extensive understanding on the Internet business and widely understood first-mover advantage. it is not clearly answered yet whether an internet firm can enjoy the first-mover advantage in the new environment of the Internet. This is mainly because the Internet marketplace itself has a complex combination of various business models, ranging from a simple channel-extension to a whole new business model. Based on new theoretical development on the first-mover advantage, we empirically test whether being an early mover in the Internet environment materially affects firm performance, using clickstream data from Korea where broadband Internet installation is ranked as top among OECD countries. Our results show the effectiveness of first-mover advantage on the web does not exist, regardless of its business model and competitive environment. This result expands our understandings on the e-business, not to mention of the real feature of first-mover advantage.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 추계학술대회 논문집
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• pp.516-521
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• 2005

The challenge for companies is to bring to the market a stream of new and improved, added-value, products and services that enable the business to achieve higher margins and thus profits to re-invest in the business. Especially in these days, railway industry has met the competitive challenges of new transportation technologies or the demands of new passenger transportation needs with a spirit of innovation and change that has reshaped the business several times over the course of the century. Like other railway organization, KR-network business is committed to optimising long term performance for its clients in terms of safety, reliability and profitability.

• 전자통신동향분석
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• 제38권2호
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• pp.56-65
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• 2023

The combination between metaverse and non-fungible token (NFT), which opens up new opportunities for the media industry, raised expectations for a new economic system and business model. Of course, last year, various institutions and researchers continuously introduce representative metaverse services and business strategies such as Roblox, Fortnite, and ZEPETO. However, as 2022 progresses, the reaction to the metaverse is tepid than expected. Search volume on Google has been continuously decreasing. Furthermore, skepticism, regarded as one of the special phenomena caused by the coronavirus disease 2019 pandemic, is expanding since December 2021. Nevertheless, analysis or contemplation of a new business model related to the metaverse, which is still ongoing, is essential for those who must prepare for the future. The reason is that even if without being activated now, advanced preparation can help when various problems arise. In this study, we look at the metaverse and NFT biz models and estimate a picture of the future. In other words, the social and economic problems that may arise when the business model is expanded are summarized, and technical and policy measures are derived as solutions.

• 한국건설관리학회논문집
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• 제13권2호
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• pp.25-36
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• 2012

최근 해외건설시장의 급격한 확대추세 속에서 국내기업들은 지속적인 진출확대와 사업성과 제고를 달성하기 위한 신성장 동력 확보에 힘쓰고 있다. 이에 본 연구는 '어떤 공종이 신성장동력 공종인가?'와 '신성장동력 공종에 어떻게 진출하여야 하는가?'라는 두 가지 질문을 바탕으로 신성장동력 공종을 탐색하였다. 이를 위하여 먼저 산업분석 이론과 자원기반 관점 등을 바탕으로 시장진입 가능성, 수익창출 가능성, 부가가치창출 가능성을 신성장동력 공종의 조건으로 파악하는 한편, 시장의 경쟁강도 및 성장세, 국내기업 경쟁력 수준, 국내시장 파급효과 등을 기준으로 하는 공종평가 프레임워크를 개발하여 그린에너지플랜트, 환경플랜트, 담수화플랜트, 원자력플랜트, 신도시개발, 초고층빌딩 등의 공종을 신성장동력 공종으로 선정하였다. 이후 시장개척 및 선점, 경쟁력 중점강화, 지속적 발전 및 파급효과 확대 등을 목적으로 그린에너지플랜트, 환경플랜트, 신도시개발 공종에 대한 전문가의 의견을 수렴하였으며, 이를 바탕으로 각 공종의 진출전략을 도출하였다.

• Asia Marketing Journal
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• 제14권3호
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.