• 제목/요약/키워드: New Brand

검색결과 1,078건 처리시간 0.026초

산업디자인 선도기업의 제품디자인 성공화 전략에 관한 연구 : 디자인 경영전략을 중심으로 (A Study on the Industrial Design of Leading Companies' Successful Product Design Strategy by Design Management)

  • 이해묵
    • 조형예술학연구
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    • 제2권
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    • pp.128-160
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    • 2000
  • The objective of this study is to establish a theoretical framework of factors and strategies for success , by probing into design management strategies and the resulting product development details of firms from many parts of the world that improved their images and competitiveness through industrial design. As a means for a company to successfully develop products and to survive, strategies for successful product development were unfolded by many leading businesses of industrial design, whose methods and strategies were respectively unique. International companies such as Philips, Sony, Braun, Ford, and Alessi employed industrial design to not only renew their brand perceptions, but also added values to human life by embedding exclusive designs that customers prefer in their products. They have used design as a business strategic tool, whose elemental processes are, planning, organizing, directing, and controlling. In conclusion, the successful strategies of the leading global companies' design management and product development share the following First, these companies seek design strategies that foresee upcoming changes and are ahead of their time. Second, the CEO is aware of the importance of design, has an appreciative eye for design, and puts in effort into supporting and developing his or her design sector. Third, the director is provided with the conditions in which he or she can take control of one's tasks, and has the abilities and qualities to provide visions for the future. Fourth, the product development team uses original and logical processes and is highly organized. Fifth, the design organization effectively utilizes necessary experts of internal and external company. Sixth, the firm produces innovative products that meet the customers' demand and predict the future. Seventh, the products developed shall employ cutting-edge technologies and are new and original. Eighth, the product must have an identity as a product that represents the company.

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국내 친환경 건축 모델하우스에 대한 비교 연구 (The Comparative Study for Green Building model house design in Korea)

  • 강연주;김문덕
    • 한국실내디자인학회논문집
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    • 제21권6호
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    • pp.212-223
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    • 2012
  • The "Eco-friendly", "Green" concepts was began around 1992 after the Rio Environmental Summit, and the need for sustainable development globally widespread. The green building certification system was began around 2000 and the concept of green building was started in the late 1990s. The green building, which welcomes a period of radical change, is for the survival of the Earth "climate change" and reducing energy consumption in building sector. In this architecture of eco-friendly concept, the green building is rapidly expanding and existing as a ecological environment preservation. Moreover, the realization of zero energy house is to mandate for new buildings in 2025. The aim of further eco-friendly is through the prior ecosystems to restore and product energy for the 9 Green Building model houses in this paper. Building in the concept of ecology is to show about change into 7R's from the 3R's. The "Reduce", "Reuse", "Recycle" consisting of "3R's" is correlated with the traditional to the present Green Building Design. U.S. NCARB (National Council of Architectural Registration Boards) change into the concept of 7R's as "Receive", "Restore", "Respect" and "Remember", added to "3R's". In this paper, the 9 Green Building model houses do not meet the criteria of 7R's. But, the Green Tomorrow of Samsung C & T Corporation meet the 6 criteria for 7R's. This company is most comfortable at low carbon Green Building model houses. Conclusionally, introduction of eco-friendly technologies and amenities for the health of human and natural community life is to advance eco-friendly construction and enhance brand value of housing. By the way, The problem of eco-friendly architecture is initial investment and maintenance. Therefore, eco-friendly architecture and government has to try solving of this difficulty.

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카페형 자동차 전시장에서 고객만족도에 영향을 미치는 '제3의 공간' 특성 (The Characteristics of 'The Third Space' that has a Great effect on Customer Satisfaction in Cafe Type Automobile Exhibition Centers)

  • 오수민;한혜련
    • 한국실내디자인학회논문집
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    • 제26권6호
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    • pp.3-12
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    • 2017
  • As the quality of life has improved today, there is a growing desire among consumers for new space and interest in spending their valuable time in 'the third space' has tended to increase. Cafes have been integrated with sales and exhibition space as the representative third space. For example, it's cafe type automobile exhibition centers. The purpose of this study is to examine the characteristics of 'the third space' in cafe type automobile exhibition centers and suggest a plan for effective spatial characteristics. It checked the necessity of the third space' in automobile exhibition centers by analyzing automobile consumption trends of the 21st century according to industry change and restructures a checklist by grasping cafe type automobile exhibition centers and the concept and characteristics of 'the third space' based on the precedent studies. A questionnaire is made through the checklist drawn and a survey is conducted targeting users of the target areas of cases. The target areas of cases are 4 cafe type automobile exhibition centers opened in Korea since 2014. The analytical results of the target areas of cases that reflected the characteristics of 'the third space' are as follow: First, cafe type automobile exhibition centers must be built to make customers enter the space and at the same time, receive information on automobiles and space naturally. Second, in order to increase satisfaction with the space and brands, there is the necessity to arouse their interest through various experiences including test driving cars directly. Third, revisit intention can be found to be more influenced by spatial design than brand satisfaction. Fourth, partitions or interior for dividing the space need to be improved. In the next studies, specific research on plans about creating design to improve corporate image and brands and induce customers to revisit cafe type automobile exhibition centers by applying the characteristics of 'the third place' to them is required.

인공신경망과 유전자 알고리즘 기반의 융합모델을 이용한 가전제품의 판매예측 (Sales Prediction of Electronic Appliances using a Convergence Model based on Artificial Neural Network and Genetic Algorithm)

  • 서광규
    • 디지털융복합연구
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    • 제13권9호
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    • pp.177-182
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    • 2015
  • 북미시장에서 국내 가전업체의 브랜드 및 제품 인지도는 크게 성장했으며 북미 소비자들에게 국내 기업의 제품은 성능이 좋고 혁신적인 기술 제품으로 인식되고 있다. 또한 에너지 절약을 원하는 소비자가 늘어나면서 국내 가전제품의 에너지 절약 측면에서 우수성이 부각됨에 따라 시장점유율이 상승으로 이어지고 있다. 최근 스마트폰과 모바일 기기 시장 확대 및 스마트 그리드 기술 발달의 영향으로 가전제품 시장에도 스마트 열풍이 거세게 몰아치고 있는데, 국내 기업들은 가전제품과 결합된 다양한 부가기능을 통해 소비자 편의를 제공함에 따라 지속적인 제품개발을 하고 있다. 본 연구에서는 지속적인 경쟁우위를 유지하기 위한 방안으로 국내 A사의 북미시장에서의 TV 판매 데이터를 이용하여 북미시장에서의 가전제품 판매예측을 위한 융합모델을 개발하고자 한다. 본 연구에서는 인공신경망과 유전자 알고리즘 기반의 융합모델을 이용한 가전제품의 판매예측을 수행하기로 한다. 추가적으로 본 연구에서는 제안한 융합모델과 기존의 예측모델과의 비교분석을 통해 제안한 융합모델의 우수성을 입증하기로 한다.

철도터널 진동 모니터링을 위한 광섬유 가속도계 개발 (Development of FBG Accelerometer for Railway Tunnel Vibration)

  • 이수형;신민호;김현기;이규완
    • 한국철도학회논문집
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    • 제14권4호
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    • pp.364-369
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    • 2011
  • 터널의 안전관리를 위해서는 효과적이고 지속적인 계측이 필요하다. 현재 적용되고 있는 대부분의 계측센서로는 터널의 국부적인 상태만을 파악할 수 있으므로 전체 터널의 안전상태를 파악하기 위해서는 다수의 설치가 필요하다. 철도터널의 경우 일정한 조건의 열차운행이 정기적으로 이루어지므로 터널구조물에 발생하는 진동을 지속적으로 관측하여 분석하면 상대적으로 넓은 범위의 영역에 대하여 터널 손상을 효과적으로 예측할 수 있다. 한편 철도터널 내에는 고전압으로 인한 전자기장의 간섭이 있으므로, 이를 배제할 수 있는 계측센서의 적용이 필요하다. 본 연구에서는 이러한 문제점을 해결하기 위하여 광섬유격자센서를 이용한 가속도계를 개발하였다. 기존 터널의 진동계측 결과를 검토하여 철도터널 진동 계측에 적합한 가속도계의 사양을 결정하였다. 민감도와 측정범위의 향상을 위하여 새로운 구조를 적용한 가속도계를 개발하였으며 실내시험을 통해 그 성능을 검증하였다. 개발된 광섬유 가속도계를 적용하여 고속철도 터널의 상시 진동모니터링 시스템을 구축한 사례를 소개하였으며, 열차운행에 의하여 발생하는 진동 측정 결과를 통해 개발된 가속도계의 유효성을 제시하였다.

인터넷 쇼핑에서의 소비자 구매행동에 관한 연구 -부산지역 직장인을 중심으로- (A Study of Consumers' Buying Behavior on Internet Shopping Mode)

  • 김우희;천명환
    • 경영과정보연구
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    • 제4권
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    • pp.349-374
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    • 2000
  • With rapid advances on Interactive technology, and the growing popularity of the Internet, Internet shopping receives considerable attention in both the popular-press and academic journals. The Internet has enormous commercial possibilities. But it is a new and dynamic medium that poses special challenges for marketers. The revolutionary nature of the Internet mandates that established wisdom on consumer marketing along with marketing-mix strategies has to be reexamined and perhaps radically revised. In order to assist marketers in this endeavor it is critical to understand consumers' buying behaviors of Internet shopping. But research in this area still very much its infancy. This study examined previous researches of Internet shopping and developed conceptual framework of Internet shopping modes. Additionally, this study examined empirical investigation of Internet shopping. Preliminary results suggests that there are significant differences in individuals' perceptions of Internet shopping and traditional shopping modes. Various factors influences on consumers' buying behavior on Internet shopping. There are Individuals' factors(personality, lifestyle, prior experience, perceived risk etc), shopping mall factors(trust, vividness, security, promotion, etc), product characteristics(product category, brand, etc), situational factors(time pressure, locational constraints etc), social/cultural factors(Norms, importance of other peoples etc). Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consumers' satisfaction or dissatisfaction of the Internet shopping. Consequently, there are many questions regarding factors that might influence Internet shopping. From theoretical and practical perspectives, studies that examine these factors would seem to offer much to the discipline. This paper has attempted th provide insights and direction of future empirical examination of Internet shopping.

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클럽 패션 스타일 분석 및 디자인 개발 - 홍대 강남 지역 비교를 중심으로 - (A Study on the Club Fashion Styles for Designing Clubber Fashion - Focusing on the Hongdae and Kangnam Club Areas -)

  • 김현경;이인성
    • 복식문화연구
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    • 제18권4호
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    • pp.626-639
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    • 2010
  • The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers' fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers' fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.

The Development of Functional Foods Containing Cordyceps militaris

  • Lee, Tae Ho
    • 한국균학회소식:학술대회논문집
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    • 한국균학회 2016년도 춘계학술대회 및 임시총회
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    • pp.39-39
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    • 2016
  • There is a growing consumer preference for self-medication, which has resulted in the growth of the Korean functional food market to \1.5 trillion in 2014. Functional foods that can modulate immune responses and enhance liver health are in the top 2 product-specific health functional food categories. The aim of this project was to develop and commercialize new health functional foods incorporated with Cordyceps militaris. Cordyceps genus includes about 400 species, many of which have been used as traditional medicines for many years in Asian countries. C. militaris belongs to the class Ascomycetes and has been used extensively as a crude drug and tonic food in East Asia. Owing to the various physiological activities of its main active constituent, cordyceptin, C. militaris is currently being used for multiple medicinal purposes. Recently, many studies have tried to elucidate the pharmacological mechanisms underlying the activities of Cordyceps spp., which include immune activation, anti-inflammatory, anticancer, and antiviral effects. After continuous attempts and research toward industrialization, C. militaris cultivated using brown rice was developed into a product by a standardized process and mass-cultivating system. It was successfully introduced into the market and was approved as a functional food ingredient for the first time in Korea. Based on this information, C. militaris containing functional food product for strengthening the immune system was released in August 2014 under the brand name "Dongchoong Ilgi." Dongchoong Ilgi is potentially beneficial for improving immune and liver functions and may enhance both the convenience and effectiveness of health functional foods taken by healthy people and patients with minor illness. In addition, the results of our study may be applicable for the development of health functional foods that could lower the risk of diseases such as the common cold and cancer.

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주택문화관의 지역복합커뮤니티센터로서의 활용가능성에 관한 연구 (A Study on the Development Activation Plan of Housing Cultural Center as Local Complex Community Center)

  • 신해철;박경난;김문덕
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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    • pp.116-122
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    • 2008
  • As a model house has attempted a role change from a conceptual perspective as a housing cultural center starting from the 90ties, it began to direct the change into a high end building. In particular, large construction companies have recently invested on an unimagined scale, unlike in the past, in building a model house and pursued the construction of new attractions of cities as well as the upgrade of a brand image by hiring and implementing the designs of celebrity architects or designers. In addition, they have been in pursuit of a change by enhancing the satisfaction and pride of residents by offering spaces and programs for various cultural arts for apartment residents or potential customers and having them participate in those programs. This study aims to expound on the possibility of the utilization of a housing cultural center as a local complex community center by analyzing the spatial organization and the operational program of a housing cultural center appearing since the 90ties. With this aim, the study analyzed the cases of a complex community center and the program and the operational method of a housing cultural center within the case study in order to propose the possibilities for the utilization of a local complex community center. The elevation of the cultural and economic level of citizens and a rapid social change are shown as various demands for welfare, and the subsequent social physical change has led to the expansion of a space as a complex community. A housing cultural center is also directed to grow as a complex community center from the perspective of diverse demands and participations of consumers, and prepares a field for a broad spectrum of communications from the perspective of housing and cities.

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수종 불소함유 이장용 시멘트의 불소 유리량과 상아질로의 불소흡착정도 (THE IN VITRO STUDY ON FLUORIDE RELEASE AND FLUORIDE UPTAKE TO DENTIN FROM FLUORIDE CONTAINING LINER / BASE CEMENTS)

  • 고효지;정현주;오원만
    • Restorative Dentistry and Endodontics
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    • 제18권1호
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    • pp.27-37
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    • 1993
  • The purpose of this study was to determine the fluroide release levels of new fluoride-containing liner/base cements and the fluoride uptake by dentin surfaces. Ten specimens of each brand (Fuji ionomer Type III, Fuji Lining LC, Timeline, Vitrebond and XR ionomer) were made, polymerized and placed in fluoride-free distilled water at $37^{\circ}C$, 100% relative humidity for 24 hours. The extracting solution of specimen was exchanged and fluoride release was measured daily for the 30 days. For fluoride uptake study, twenty-five extracted human lower molars were sectioned longitudinally in the mesiodistal direction with a diamond disc. Five teeth were filled with each material and then stored at $37^{\circ}C$, 100% humidity for 4 weeks. Fluoride uptake by dentin from the test materials was evaluated using electron probe micro X-ray analyzer. The following results were obtained : 1. The amounts of fluoride release showed no significant difference between Fuji ionomer Type III and Fuji Lining LC, but showed significant difference between other groups. XR ionomer released significantly greater fluoride than any other group(P<.001). 2. All the materials have a burst effect which more fluoride released in then first 3 day and showed significant decrease over the test period (P<0.001). 3. XR ionomer group showed fluoride penetration to approximately $50{\mu}m$ deep in dentin. But other material groups showed very little fluoride uptake by dentin.

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