• The Journal of Industrial Distribution & Business
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• v.15 no.10
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• pp.17-31
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• 2024

Purpose: Effective network management will be essential for B2B companies as they navigate the challenges of today's fast-changing global business landscape. This study seeks to propose effective strategies that help B2B companies develop competitive advantages and attain sustainable growth by optimizing their networks in uncertain environments. Research design, data and methodology: This study suggests that network openness and network reciprocity affect the firm's financial performance, and that these effects may vary according to the level of environmental uncertainty. The hypotheses were tested with data collected using a cross-sectional survey of plant engineering network. The gathered data was analyzed by multiple regression analysis using the STATA program Results: The results of Model 1 indicate that both network openness and network reciprocity have positive effects on financial performance. In Model 2, environmental uncertainty strengthens the positive effect of network openness on financial performance, but reduces the positive impact of network reciprocity. These findings suggest that environmental uncertainty influences a firm's financial performance. Conclusions: This study offers both theoretical and practical insights. Although network structure is considered a key factor, its subjective nature poses challenges in measurement, and the cross-sectional design introduces certain limitations. Future research should investigate different applicable directions building on the findings of this study.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.8
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• pp.4041-4059
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• 2019

Key establishment method based on channel reciprocity for time division duplex (TDD) system has earned a vital consideration in the majority of recent research. While most of the cellular systems rely on frequency division duplex (FDD) systems, especially the 5G network, which is not characterized by the channel reciprocity feature. This paper realizes the generation of a group secret key for multi-terminals communicated through a wireless network in FDD mode, by utilizing the nature of the physical layer for the wireless links between them. I consider a new group key generation approach, which using bitwise XOR with a modified pairwise secret key generation approach not based on the channel reciprocity feature. Precisely, this multi-node secret key agreement technique designed for three wireless network topologies: 1) the triangle topology, 2) the multi-terminal star topology, and 3) the multi-node chain topology. Three multi-node secret key agreement protocols suggest for these wireless communication topologies in FDD mode, respectively. I determine the upper bound for the generation rate of the secret key shared among multi-node, for the three multi-terminals topologies, and give numerical cases to expose the achievement of my offered technique.

• The Journal of Information Systems
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• v.28 no.1
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• pp.73-96
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• 2019

Purpose The purpose of this study is to examine the effect of communication-structure characteristics on performance in online collaboration using the data from Github, one of representative open source software development platforms. We analyze the impact of in-degree/out-degree centralization and reciprocity of communication network on collaboration performance in each project. In addition, we investigate the moderating effect of owner types, an individual developer or an organization. Design/methodology/approach We collect the data of 838 Github projects, and conduct social network analysis for measuring in-degree/out-degree centralization and reciprocity as independent variables. With these variables, hierarchical regression analysis is employed on the relationship between the characteristics of communication structure and collaborative performance. Findings Our results show that for the project owned by an organization, the centralized structure of communication is not associated with the collaboration performance. In addition, the reciprocity is positively related to the collaboration performance. On the other hand, for the project owned by an individual developer, the centralized structure of communication is positively related to the performance, and the reciprocity does not show the positive relationship on the performance.

• Journal of the Economic Geographical Society of Korea
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• v.21 no.3
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• pp.254-269
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• 2018

The aim of this paper is to identify the components of the sustainable regional ecosystem of social economy enterprises (hereafter 'regional ecosystem'), and to explore the principles of reciprocity, regard and public policy, which have a fundamental impact on the development of such regional ecosystem. The regional ecosystem is an interactive system of the stakeholders who are related to the process of planning, producing, distributing and selling goods and services, and the agents who maintain and spread their social value orientation. This system operates through the interaction of 'local network (business relations and social relations)', 'intermediary organization' and 'public role.' On the basis of the conceptual framework on the regional ecosystem, the result of the in-depth analysis on the case of Gorang-erang Coop shows the interaction of reciprocity and public policy with respect to regard within the context of a characteristic of the regional ecosystem.

• Knowledge Management Research
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• v.12 no.2
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• pp.1-16
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• 2011

This study examined the influence of the antecedents of knowledge transfer from both the knowledge source's and recipient's perspectives using a social network survey. Prior research usually focused on either perspective of the knowledge source or recipient, thus could not include both. Analyzing the responses from 335 R&D employees of the five firms, the study showed that all antecedents of knowledge transfer - reward, reciprocity, subjective norm, and perceived behavioral control - are influential on knowledge transfer from the knowledge source's perspective. However, from the knowledge recipient's perspective, perceived behavioral control was influential on the quality of knowledge transfer and subjective norm was on the number of knowledge recipients. Expected reward and reciprocity did not show significant influence. This study proved that the necessity of considering both the knowledge source's and the recipient's perspectives when measuring knowledge transfer and the importance of intrinsic motivations, such as subjective norm and perceived behavioral control.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.4
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• pp.163-169
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• 2016

This study is to analyze factors affecting a growth of online community with perspectives of social network. Particularly this study tries to explore structural phenomenon built by interactions between users in a certain of free board belonging to the online community, in which focuses on one's writing a comments responding on those of others. With using SNA(Social Network Analysis), the social network data calculated from users' interaction shown as their comments were collected to draw out each individual's centrality value representing the structure of the online community and also we estimated duration time and the number of each comments as a proxy variable representing growth of the online community. And then cause-and-effect relationship between individual's centrality value and the duration time and the number of each comment were analyzed. As a result of the analysis, Core-Periphery, Centralization and Reciprocity have significant effects on the duration time and the number of each comment, therefore those significant values representing online structure will give an implication to manage, to promote the online community, to forecast its evolution path and to build critical policies.

• The Korean Journal of Food And Nutrition
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• v.29 no.6
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• pp.1050-1057
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• 2016

SNS (Social network service) characteristics are perceived to simplify use. We carried out empirical studies on these parameters to observe the impact on the image of catering SNS online by word-of-mouth. The subjects of the study were as follows: 32.3% (392 persons) 19 years old, 67.7% (821 persons) over 19 years, 51.0% (619 persons) in their 20s, 22.1% (268 persons) in their 30s, 17.6% in their 50s, and 9.3% (112 persons) over 50 years. After verifying the hypothesis proposed that SNS characteristics perceived the ease of use, the significant factor identified in usability were connectivity Speed (${\beta}=0.213$), playfulness (${\beta}=0.246$), information (${\beta}=0.115$), and reciprocity (${\beta}=0.357$). Dual reciprocity had the most impact. It was observed that a longer impact of these significant factors improved the feel and fun of use. If SNS companies cater to, quick and easy, diverse, reliable and latest information, they can increase the ease of use, and availability, depending on the goals. Also, significant factors in the SNS features and online word of mouth was playfulness (${\beta}=0.312$), information (${\beta}=0.207$), reciprocity (${\beta}=0.066$) and perceived ease of use, and usefulness (${\beta}=0.293$), double playfulness had the maximum impact. These features provided more fun, reliable information, and could quickly deliver the latest information. The more the perceived usefulness, and ease of use, higher was the online word-of-mouth effect. SNS usage characteristics of connectivity Speed did not show any statistical significance in online word-of-mouth. Thus, catering businesses need to find ways to increase the ease of use, make the usefulness multifaceted, constantly checking the catering information on the SNS and ensuring to get the latest information is from diverse and reliable sources. This would increase the fun for the customer making the SNS to actively be utilized as a marketing tool.

• Asia Marketing Journal
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• v.17 no.1
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• pp.69-95
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• 2015

This paper examines a highly used social networking site (SNS) by studying the behavior of more than 11 million members over a 20 month period. The importance of the most highly active members to the overall network is demonstrated by the significant fraction of total visits by extremely active members in a given period but such members have surprisingly short lifespans (an average of only 2.5 months) as social hubs. We form and test a number of hypotheses concerning these social hubs and the determinants of their lifespan. We find that the speed of achieving social hub status increases the lifespan of a social hub. The norm of reciprocity is strongly confirmed to be present in the social hub population as visits are reciprocated. We also find that increasing local dominance in terms of activities over neighboring agents leads to a longer lifespan of a social hub. Contrary to expectations, local clustering in the vicinity of social hubs is smaller (rather than larger) than overall clustering. We discuss managerial implications in the paper.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.2
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• pp.335-344
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• 2020

This study compared the structures and changes of help network between pre-service secondary teachers and pre-journalists who participated in the class related to network analysis to seek ways to activate a professional learning community. For this study, we used Exponential Random Graph Models (ERGM) based on ties as being interdependent and not conventional regression models requiring assumptions of independence between observations. The analysis subjects were 43 pre-service secondary teachers and 29 pre-journalists who responded both early and late in the help network survey. The main results were as follows. First, full models with network structural terms were better than simple models with no structural terms. Second, the effect of transitivity was not statistically significant in the pre-service secondary teachers' network. However, it was statistically significant in the pre-journalists' network. Third, there were effects of reciprocity, indegree popularity, and outdegree activity in the early help network of pre-service secondary teachers. On the contrary, there were only the positive effects of reciprocity and the negative effect of outdegree activity in the late network. Finally, this study demonstrated the possibility in educational fields' application of network structural effects and provided limitations and directions for future research.

• Korean System Dynamics Review
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• v.10 no.3
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• pp.25-45
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• 2009

The concept of social capital has recently been highlighted in most fields of social science because social capital is believed to be an alternative of market and government failures. However, social capital is of high ambiguity that hinders in conceptualizing and modeling that can differs from the premises, such as whether social capital lies in individual actors or collective substances, or whether social networks are functioning by rationality or emotion. This study therefore tries to examine the concept of social capital and suggest 6 types of it following by the anthropologic concept of 'reciprocity' as well as to provide fruitful discussions on the introduction of social capital variables to System Dynamics modeling of sustainable development. Conclusively, the introduction of social capital to the integration models of environment-economy-society should be based on strongly understanding the social networks, individual identities, and local particularities of the relevant localities in order to enhance the structural validity and applicability of sustainable development models in System Dynamics.