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Examining Public Responses to Transgressions of CEOs on YouTube: Social and Semantic Network Analysis

  • Jin-A Choi;Sejung Park
    • Journal of Contemporary Eastern Asia
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    • 제23권1호
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    • pp.18-34
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    • 2024
  • In what was labeled the "nut rage" incident, the vice president of Korean Air, Hyun-Ah Cho (Heather Cho), demonstrated behavior that exemplifies corporate transgression and deviation from societal moral standards toward a flight attendant aboard a flight. Such behavior instigated the public to express negative sentiment on various social media platforms. This study investigates word-of-mouth network on YouTube in response to the crisis, patterns of co-commenting activities across selected YouTube videos, as well as public responses to the incident by employing social and semantic network analysis. A total of 512 YouTube videos featuring the crisis from December 8, 2014 through November 11, 2018, and 52,772 public comments to the videos were collected. The central videos in the network successfully attracted the public's attention and engagements. The results suggest that the video network was decentralized, with multiple videos acting as hubs in the network. The public commented on various videos instead of focusing on a few. The contents of influential videos uploaded by popular news organizations revealed not only Cho's behaviors related to the nut rage crisis but also unrelated illegal behaviors and the moral violations committed by the family members of Korean Air. The public attached derogatory remarks to Cho and her family, and the comments also addressed ethical concerns, management issues of the company, and boycott intentions. The results imply that adverse public reaction was related to the long-standing problem caused by family ownership and governance in large Korean corporations. This Korean Air scandal illustrates backlash toward a leadership breakdown by the family business conglomerate prevalent in the Korean society. This study provides insights for effective handling of similar crises.

A Study on the Smart Tourism Awareness through Bigdata Analysis

  • LEE, Song-Yi;LEE, Hwan-Soo
    • 산경연구논집
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    • 제11권5호
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    • pp.45-52
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    • 2020
  • Purpose: In the 4th industrial revolution, services that incorporate various smart technologies in the tourism sector have begun to gain popularity. Accordingly, academic discussions on smart tourism have also started to become active in various fields. Despite recent research, the definition of smart tourism is still ambiguous, and it is not easy to differentiate its scope or characteristics from traditional tourism concepts. Thus, this study aims to analyze the perception of smart tourism exposed online to identify the current point of smart tourism in Korea and present the research direction for conceptualizing smart tourism suitable for the domestic situation. Research design, data, and methodology: This study analyzes the perception of smart tourism exposed online based on 20,198 news data from portal sites over the past six years. Data on words used with smart tourism were collected from the leading portal sites Naver, Daum, and Google. Text mining techniques were applied to identify the social awareness status of smart tourism. Network analysis was used to visualize the results between words related to smart tourism, and CONCOR analysis was conducted to derive clusters formed by words having similarity. Results: As a result of keyword analysis, the frequency of words related to the development and construction of smart tourism areas was high. The analysis of the centrality of the connection between words showed that the frequency of keywords was similar, and that the words "smartphones" and "China" had relatively high connection centrality. The results of network analysis and CONCOR indicated that words were formed into eight groups including related technologies, promotion, globalization, service introduction, innovation, regional society, activation, and utilization guide. The overall results of data analysis showed that the development of smart tourism cities was a noticeable issue. Conclusions: This study is meaningful in that it clearly reflects the differences in the perception of smart tourism between online and research trends despite various efforts to develop smart tourism in Korea. In addition, this study highlights the need to understand smart tourism concepts and enhance academic discussions. It is expected that such academic discussions will contribute to improving the competitiveness of smart tourism research in Korea.

온라인 뉴스 빅데이터를 통한 코로나 19 담론과 사회복지 개입방안: 독거노인을 중심으로 (COVID-19 Discourse and Social Welfare Intervention through Online News Big Data: Focusing on the Elderly Living Alone)

  • 여지영
    • 한국노년학
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    • 제41권3호
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    • pp.353-371
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    • 2021
  • 본 연구는 코로나 19 상황의 독거노인에 대한 빅데이터를 토대로 사회전반적인 개입 및 대응의 담론을 밝힘으로써 사회복지적 정책 수립의 실마리를 제공하고자하는데 목적이 있다. 이를 위하여 2020년 1월 1일부터 2020년 9년 25일까지 수집된 온라인 뉴스 데이터를 활용하여 사회관계망 분석, 토픽모델링 분석을 수행하였다. 분석 결과는 다음과 같다. 첫째, 사회관계망 분석결과, 연결정도 중심성, 위세중심성, 매개중심성 모두 지역, 전달, 사회, 지원, 취약을 중심으로 네트워크가 형성됨으로써 독거노인에 대해서는 각종 지원 및 서비스 전달체계의 필요성에 대한 담론이 형성되었음을 확인하였다. 둘째, 토픽모델링 분석 결과 '공공전달체계 구축''지역사회 지원체계 구축''돌봄공백 보전관리''민간 경제적 지원체계 구축''봉사조직체계 구축'등의 주제가 나타나며, 크게 정부, 지역사회, 민간에서의 유기적 역할에 대한 담론이 제시되었다. 연구결과를 바탕으로 코로나 19와 같은 재난상황에서 독거노인에 대한 개입방안에 대한 논의를 제언함으로써 정책적, 실천적 함의를 제시하였다.

Computational Impact Analysis of Mental Health and Stress Coping of University Students amid COVID-19 Pandemic

  • Hussain Saleem;Kiran Fatima Mehboob Ali Bana;Samina Saleem
    • International Journal of Computer Science & Network Security
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    • 제24권6호
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    • pp.216-222
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    • 2024
  • Objectives: To compare the levels of anxiety on GAD-7 scale among undergraduates of dental, medical and engineering students during COVID-19. The secondary objectives were to correlate the factors influencing level of anxiety and to assess the coping strategies practiced by undergraduates' students of Karachi duri.ng COVID-19 outbreak. Methodology: The cross-sectional based survey was conducted online among the medical, dental and engineering undergraduates' university students of private sector in Karachi through purposive sampling technique during COVID-19 lock down period. The GAD-7 validated tool was used along with the demographic variables, related stress factors and the coping skills practiced during this outbreak. Total 571 questionnaires were found completed in all sections. The data was analyzed on SPSS version 23. P-value <0.05 was considered as statistically significant. Results: The mental health of the students was assessed on GADS-7 scale as normal, mild, moderate and severe levels. From the total (n=18-3.2%) were normal, (n=132-23.1%) had mild, (n=343-60.1%) had moderate and (n=78-13.7%) had severe anxiety level on GADS-7. The levels of anxiety on GAD-7 scale were all positively associated with the related stressors at p-value of 0.000. Moreover the results depicted that there was a moderate and positive correlation found (0.456, 0.447, 0.512 and 0.452) for all related stressors and GAD-7 scale. Taking breaks from watching, reading news regarding the outbreak of COVID-19, meditation and engaging in some other activities were the most frequently used coping strategies for all levels of anxiety among three cohorts of undergraduates'. Conclusion: Undergraduates has shown 96.9% drastically increased level of anxiety during the outbreak of COVID 19 pandemic. Taking breaks from watching, reading news regarding the outbreak of COVID-19 was the most frequent behavior practiced by the students.

빅데이터를 활용한 "조리학원"의 의미연결망 분석에 관한 연구 (A Study on the Semantic Network Analysis of "Cooking Academy" through the Big Data)

  • 이승후;김학선
    • 한국조리학회지
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    • 제24권3호
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    • pp.167-176
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    • 2018
  • In this study, Big Data was used to collect the information related to 'Cooking Academy' keywords. After collecting all the data, we calculated the frequency through the text mining and selected the main words for future data analysis. Data collection was conducted from Google Web and News during the period from January 1, 2013 to December 31, 2017. The selected 64 words were analyzed by using UCINET 6.0 program, and the analysis results were visualized with NetDraw in order to present the relationship of main words. As a result, it was found that the most important goal for the students from cooking school is to work as a cook, likewise to have practical classes. In addition, we obtained the result that SNS marketing system that the social sites, such as Facebook, Twitter, and Instagram are actively utilized as a marketing strategy of the institute. Therefore, the results can be helpful in searching for the method of utilizing big data and can bring brand-new ideas for the follow-up studies. In practical terms, it will be remarkable material about the future marketing directions and various programs that are improved by the detailed curriculums through semantic network of cooking school by using big data.

위치기반서비스(LBS) 적용 전시관의 콘텐츠 체험방식과 기술특성에 관한 연구 - 이동통신 기업홍보관 티움(T.um)을 중심으로 - (A Study on the Characteristics of Methods for Experiencing Contents and Network Technologies in the Exhibition space applied with Location Based Service - Focus on T.um as the Public Exhibition Center for a Telecommunication Company -)

  • 이주형
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.173-181
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    • 2010
  • Opened on November 2008, as the public exhibition center of a telecommunication company, T.um is dedicated for delivering the future ubiquitous technologies and business vision of the company leading domestic mobile communication business to the global expected clients and business partners. Since the public opening, not only over 18,000 audiences in 112 nations have been visiting T.um, but also the public media have been releasing news regarding the ubiquitous museum constantly. By the reasons, T.um is regarded as a successful case for public exhibition centers. The most distinguished quality of the museum is established by the Location Based Service technology in the initial construction stage. A visitor in anyplace of T.um can be detected by digital devices equipped GPS systems. The LBS system in T.um allows visitors to get the information of relevant technologies as well as the process of how to operating each content at his own spots by smart phone of which wireless network systems make it possible. This study is focusing on analyzing and defining the T.um special qualities in terms of technologies to provide the basic data for following exhibition space projects based on LBS. The special method of experiencing contents can be designed by utilizing the network system applied to T.um in the planning stage.

Malware Containment Using Weight based on Incremental PageRank in Dynamic Social Networks

  • Kong, Jong-Hwan;Han, Myung-Mook
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제9권1호
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    • pp.421-433
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    • 2015
  • Recently, there have been fast-growing social network services based on the Internet environment and web technology development, the prevalence of smartphones, etc. Social networks also allow the users to convey the information and news so that they have a great influence on the public opinion formed by social interaction among users as well as the spread of information. On the other hand, these social networks also serve as perfect environments for rampant malware. Malware is rapidly being spread because relationships are formed on trust among the users. In this paper, an effective patch strategy is proposed to deal with malicious worms based on social networks. A graph is formed to analyze the structure of a social network, and subgroups are formed in the graph for the distributed patch strategy. The weighted directions and activities between the nodes are taken into account to select reliable key nodes from the generated subgroups, and the Incremental PageRanking algorithm reflecting dynamic social network features (addition/deletion of users and links) is used for deriving the high influential key nodes. With the patch based on the derived key nodes, the proposed method can prevent worms from spreading over social networks.

전시컨벤션센터 식품박람회와 관련된 빅데이터의 의미연결망 분석 (A Semantic Network Analysis of Big Data regarding Food Exhibition at Convention Center)

  • 김학선
    • 한국조리학회지
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    • 제23권3호
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    • pp.257-270
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    • 2017
  • The purpose of this study was to visualize the semantic network with big data related to food exhibition at convention center. For this, this study collected data containing 'coex food exhibition/bexco food exhibition' keywords from web pages and news on Google during one year from January 1 to December 31, 2016. Data were collected by using TEXTOM, a data collecting and processing program. From those data, degree centrality, closeness centrality, betweenness centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET 6. The result showed that the web visibility of hospitality and destinations was high. In addition, the web visibility was also high for convention center programs, such as festival, exhibition, k-pop and event; hospitality related words, such as tourists, service, hotel, cruise, cuisine, travel. Convergence of iterated correlations showed 4 clustered named "Coex", "Bexco", "Nations" and "Hospitality". It is expected that this diagnosis on food exhibition at convention center according to changes in domestic environment by using these web information will be a foundation of baseline data useful for establishing convention marketing strategies.

다중 접근 네트워크에서의 새로운 멀티캐스트 기법 (A New Multicasting Method in a Multiple Access Network)

  • 정민규;김용민;김종권
    • 한국통신학회논문지
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    • 제19권9호
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    • pp.1824-1837
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    • 1994
  • 화상 회의시스템이나 컴퓨터 지원 협동 작업 시스템과 같은 고도 정보 통신 서비스는 멀티-파티 통신 기능이 필요하다. 따라서 이러한 서비스들을 제공하기 위해서 미래의 네트워크는 유연하고 효율적인 멀티-파티 통신을 지원할 수 있어야 한다. 본 논문에서는 물리적 망 계층과 논리적인 네트워크 계층에서 패킷을 여과하는 새로운 개념의 멀티캐스트 기법을 제안하였다. 이 새로운 방법은 멀티캐스트 통신의 주요 오버헤드인 패킷 전송 오버헤드와 패킷 처리 오버헤드를 줄일 수 있다는 가능성을 가지고 있다. 새로운 방법을 실제 패킷 방송 방식의 네트워크에 응용하기 위해, 여러 개의 목적지 호스트를 포함할 수 잇는 적당한 그룹 주소 집합을 찾는 그룹 매칭 알고리즘을 개발하였고, 두 개의 예를 들어 새로운 멀티캐스트 기법과 알고리즘을 설명하였다.

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관광분야 생성형 AI ChatGPT 패러다임 탐색을 위한 의미연결망 연구 (A Study on the Semantic Network Analysis for Exploring the Generative AI ChatGPT Paradigm in Tourism Section)

  • 한장헌
    • 디지털산업정보학회논문지
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    • 제19권4호
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    • pp.87-96
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    • 2023
  • ChatGPT, a leader in generative AI, can use natural expressions like humans based on large-scale language models (LLM). The ability to grasp the context of the language and provide more specific answers by algorithms is excellent. It also has high-quality conversation capabilities that have significantly developed from past Chatbot services to the level of human conversation. In addition, it is expected to change the operation method of the tourism industry and improve the service by utilizing ChatGPT, a generative AI in the tourism sector. This study was conducted to explore ChatGPT trends and paradigms in tourism. The results of the study are as follows. First, keywords such as tourism, utilization, creation, technology, service, travel, holding, education, development, news, digital, future, and chatbot were widespread. Second, unlike other keywords, service, education, and Mokpo City data confirmed the results of a high degree of centrality. Third, due to CONCOR analysis, eight keyword clusters highly relevant to ChatGPT in the tourism sector emerged.