• 디지털산업정보학회논문지
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• 제7권1호
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• pp.111-125
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• 2011

Smartphone is becoming as a core device of mobile environment. The purpose of this study is to investigate the factors affecting customer's buying decision on smartphone. Based on prior studies and cases, this study identifies network effect, switching cost, function, design, brand, after service, price as affecting factors of customer's buying decision on smartphone. It also aims to investigate the relationship between network effect/switching cost and re-purchasing. Result shows that network effect brand, after service are significantly related to customer's buying decision on smartphone by device types, but switching cost, function, design, price are not. Network effect also was found to be significantly related to the re-purchasing. The result of this study may provide a guideline of supply strategy with smartphone suppliers.

• 동아시아경상학회지
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• 제6권4호
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• pp.1-12
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• 2018

Purpose - This paper tests the effect of the structure of manufacturing and marketing subsidiary network on FX exposure of Korean MNEs. Furthermore, the moderating effect of pass-through ability on the relationship between the subsidiary network and FX exposure is explored. Research design and methodology - This study utilizes a sample of 309 Korean MNEs constructed from database offered by KOTRA and KIS-VALUE. Results - As operational flexibility arising from having operations in multiple locations provides an option for firms to tackle FX exposure, greater breadth of manufacturing subsidiary network reduces FX exposure, and greater depth increases FX exposure. However, both the breadth and depth of marketing subsidiary network decrease FX exposure due to the firm's higher level of market presence and knowledge to devise an appropriate marketing strategy that can buffer adverse exchange rate movement. Such an effect is intensified when MNE's have FX exposure pass-through ability stemming from differentiated good. Conclusions - Empirical findings suggest that types and structure of Korean MNEs' foreign subsidiary network are closely related to the level of FX exposure they are experiencing. Also, they can utilize marketing subsidiary network more efficiently when having a higher R&D intensity.

• 한국정보시스템학회지:정보시스템연구
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• 제29권1호
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• pp.267-287
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• 2020

Purpose Online platform companies can increase the spread of content by communicating with users who have diverse preferences through social networks. Previous studies show the mixed effect on the network overlap, and there was a limited examinations for the underlying mechanism. This study expects high academic and practical implications that can be provided by studying on the user's viewership network. The purpose of this research is to examine the effects of network overlap on the users' viewership for creators of user-generated content in YouTube. We explain the direct and in-direct effects through the content sharing and the valence of user ratings. Design/methodology/approach The data contains 45 channels and 4,085 video clips from YouTube. We control the effect of the categories, channel characteristics, and vide clip characteristics on the viewership. PROCESS macro were used to analyze the direct and in-direct effects of network overlap. Findings The analysis results showed that the network overlap directly affect on the users' viewership. The variable decreases the moderators (i.e., content sharing and the valence of user ratings). This result implies that the users can not satisfy their need for uniqueness which is achieved by content sharing and rating in the overlapped network.

• 한국IT서비스학회지
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• 제11권3호
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• pp.17-38
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• 2012

Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.

• 유통과학연구
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• 제20권5호
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• pp.97-104
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• 2022

Purpose: This study intends to analyze the effect of competitor pressure and customer pressure on social media technology use and the value of the business network and their implications for marketing performance. Research design, and methodology: A constructed questionnaire was conducted with 90 respondents of MSME's Business Actors in South Sulawesi Partial Least Square (PLS) analysis was applied to analyze and verify all the data. Results: Competitor pressure has a significant effect on social media technology, Competitor pressure has a positive and significant impact on business network accentuation. Customer pressure has a positive and significant impact on social media technology. Customer pressure has a positive and significant impact on business network accentuation. Social media technology utilization has a significant impact on Business Network Accentuation. Social media technology utilization has a significant effect on Marketing Performance. Business Network has a significant effect on Marketing Performance. Conclusions: It is an important thing for MSMEs to increase the use of social media technology to meet the demands of consumers and pressure from competitors. The use of social media technology must be implemented effectively and efficiently so that it can be utilized as an effective tool for distributing the value that own by a company to improve the company's marketing performance.

• 한국컴퓨터정보학회논문지
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• 제23권7호
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• pp.81-90
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• 2018

In this paper, reducing lense Vignetting effect and adaptive learning rate method are proposed to complement Scribner's neural network for nuc algorithm which is the effective algorithm in statistic SBNUC algorithm. Proposed reducing vignetting effect method is updated weight and bias each differently using different cost function. Proposed adaptive learning rate for updating weight and bias is using sobel edge detection method, which has good result for boundary condition of image. The ordinary statistic SBNUC algorithm has problem to compensate lense vignetting effect, because statistic algorithm is updated weight and bias by using gradient descent method, so it should not be effective for global weight problem same like, lense vignetting effect. We employ the proposed methods to Scribner's neural network method(NNM) and Torres's reducing ghosting correction for neural network nuc algorithm(improved NNM), and apply it to real-infrared detector image stream. The result of proposed algorithm shows that it has 10dB higher PSNR and 1.5 times faster convergence speed then the improved NNM Algorithm.

• 경영과학
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• 제34권2호
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• pp.15-33
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• 2017

This paper considers a Bayesian Network analysis for understanding the heterogeneous cross-category effects of different promotion activities and developing an efficient overall promotion strategy for a large retail store. More specifically we differentiate price reduction promotion and floor promotion and study their heterogeneous effect on consumer purchase behavior under a market basket setting. We then utilize Bayesian networks in identifying complex association structure in market basket dataset by analyzing the effects of different promotional activities and also include the effects of time, family income and size. We find from our Bayesian network analysis that the dominant cross-category promotion effect of price promotion is the indirect effect whereas the dominant cross-category promotion effect of floor promotion is the direct effect. Also, among the demographic variables we find that family size of the household is linked with more product categories compared to income and see that there are differences in the extent of the effects by product category. Finally, we also show the existence of products acting as a network hub and how they can be utilized by retailers faced with a limited marketing budget and suggest a more efficient promotion strategy.

• 산업경영시스템학회지
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• 제40권2호
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• pp.1-12
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• 2017

The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S, network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren't any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.

• 디지털산업정보학회논문지
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• 제17권1호
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• pp.85-108
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• 2021

In this study, we would like to consider the main factors that influence psychological well-being by using social network service. suggest ways to use healthy social network services, and empirically verify how behavioral approaches, in other words self-determination theory, that deals with human psychological needs, affect psychological well-being by self-esteem and satisfaction to comprehensively examine the characteristics of service and user individuals and social influences, etc. First research result, it has been confirmed that the autonomy has a positive effect on self-esteem. Second, it has been confirmed that the autonomy does not have a positive effect on satisfaction. Third, it has been confirmed that the competence has a positive effect on self-esteem. Fourth, it has been confirmed that the competence does not have a positive effect on satisfaction. Fifth, it has been confirmed that the relationship has a positive effect on self-esteem. Sixth, it has been confirmed that the relationship does not have a positive effect on satisfaction. Seventh, it has been confirmed that self-esteem has a positive effect on psychological well-being. Eighth, it has been confirmed that self-esteem has a positive effect on satisfaction. Ninth, it has been confirmed that satisfaction has a positive effect on psychological well-being. These results mean that meeting basic human psychological needs has a significant impact on psychological well-being of the social network service users. In addition, it was confirmed that increasing the desire for autonomy, competence, relationship, which are factors of self-determination, is an important factor to enhance psychological well-being.

• 한국정보통신학회논문지
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• 제20권12호
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• pp.2370-2378
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• 2016

사회 관계망 서비스(SNS) 이용자가 전 세계적으로 증가하는 추세 속에서 카카오스토리, 페이스북이나 인스타그램 등과 같은 SNS 공간에서 타인의 인격과 명예를 훼손하고 사생활을 침해하는 'SNS 저격' 피해자가 속출하고 있다. 본 논문에서는 스마트 환경에서 다양한 SNS를 가장 많이 이용하고 있는 대학생들을 대상으로 탈억제 효과로 인한 부정적 행위에 대한 인식을 조사하여 분석하고, SNS 저격의 피해자와 가해자를 줄이기 위한 예방 대책을 고찰하였다. 대학생들의 SNS 공간에서 타인의 인격과 명예훼손, 사생활 침해에 대한 인식이 매우 낮고, SNS 저격에 대한 죄의식도 매우 심각한 것으로 나타났다. 이러한 문제를 해결하기 위한 방안으로 제안한 예방 대책을 통해 SNS 시대에 걸맞은 인식과 규범을 갖춤으로써 탈억제 효과로 인한 부정적 행위의 예방이 가능할 것으로 기대된다.