• Korea Journal of Hospital Management
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• v.20 no.3
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• pp.1-12
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• 2015

The objective of this study is to analyze the effects of brand authenticity on brand trust and the effect of brand trust on brand loyalty in case of network franchise dental clinics. To achieve this objective, 300 dental customers were surveyed in Seoul and Gyeonggi province. Of these, 267 respondents were used for the analysis. The research results show that communication authenticity, advertising truthfulness, employee authenticity had positive effect on brand trust. and brand trust have positive effect on brand loyalty.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.67-80
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• 2019

Augmented Reality (AR) is a crucial technology in the Fourth Industrial Revolution that can revolutionize the existing Information and Communication Technology (ICT) market and powerfully create a new market However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing AR market. Thus this research explores the big picture of the AR industry as it pertains to Politics, Economy, Social, and Technology through in-depth interview with seven AR experts who are leading the domestic AR market. The research also analyzes the AR market's Strengths, Weaknesses, Opportunities, and Threats. Furthermore, it looks for strategies to vitalize the advertising and PR industry by analyzing the Contents, Platform, Network, and Devices of the AR ecosystem. The results of the research indicate a need for the government's strengthened policy of supporting the AR market, fostering of pace-setting killer contents, connecting services of several industries through AR platforms, strengthening the network of communication systems such as through 5G, and the commercialization and industrialization of domestic devices in order to vitalize the AR industry in its marketing and PR spheres. Therefore, this research suggests measures to revitalize the marketing and PR industries of the AR ecosystem, which has only recently gotten to its developing stage and provides an academic as well as practical foundation for future research in the field of AR.

• Journal of Intelligence and Information Systems
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• v.29 no.2
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• pp.323-338
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• 2023

TV advertising with deep analysis of watching pattern of audiences is important to set-top box audience targeting. Applying session-based recommendation model(SBR) to internet commercial, or recommendation based on searching history of user showed its effectiveness in previous studies, but applying SBR to the TV advertising was difficult in South Korea due to data unavailabilities. Also, traditional SBR has limitations for dealing with user preferences, especially in data with user identification information. To tackle with these problems, we first obtain set-top box data from three major broadcasting companies in South Korea(SKB, KT, LGU+) through collaboration with Korea Broadcast Advertising Corporation(KOBACO), and this data contains of watching sequence of 4,847 anonymized users for 6 month respectively. Second, we develop personalized session-based recommendation model to deal with hierarchical data of user-session-item. Experiments conducted on set-top box audience dataset and two other public dataset for validation. In result, our proposed model outperformed baseline model in some criteria.

• Journal of the Korean Geographical Society
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• v.35 no.5
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• pp.731-744
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• 2000

이 논문은 서울시 광고관련산업의 집적지 형성과정과 생산네트워크의 특성을 밝히고자 한다. 고차생산자서비스로서 광고관련산업의 서비스생산과정에서 관련업체와 생산네트워크가 중요한 기반임을 확인할 수 있었다. 인쇄광고관련업체와 방송광고관련업체의 집적지가 각각 도심의 충무로와 영동의 신사동지역에 형성되어 있었다. 이러한 집적지의 형성은 광고관련산업의 전반적인 유연적 전문화 과정과 연관이 있음을 알 수 있었으며, 관련 전문기능의 집적은 계속 강화되리라 예상된다. 광고회사는 주로 기획과 전략을 담당하고, 실제적인 제작 업무는 전무제작사들이 담당하는 공간적 분업과 생산의 네트워크화를 통해 광고하는 서비스가 생산되고 있었다. 그리고 각 집적지의 이득을 광고회사가 공간적 거리에 상관없이 충분히 활용하고 있었다. 결국 서울이라는 전체 공간이 함께 협력함으로써 서비스가 생산이 되는 모습을 보이고 있다. 이는 각 집적지내에서 관련 기능들이 서로 네트워크를 형성함으로써 네트워크의 이득을 활용하고 있으며, 또한 집적지 외부에 있는 기능이 공간적으로는 떨어져 있으나 다시 각 집적자와 네트워크를 형성함으로써 집적이득을 충분히 이용하는 국지적 집적효과가 아닌 지역적 집적효과를 활용하는 모습을 보이고 있었다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.465-468
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• 2003

E-mail, one of the oldest services in internet becomes very important and essential way to communicate with development of internet. Due to E-mail has a property which is not complete for security, sometimes it is used for purpose of commercial or bad things, therefore it becomes the latest problem to keep off a Spam-mail and commercial advertising E-mail, many ways to keep off were perposed for it. In this paper, I explained how to sort and keep off these Spam-mail and commercial advertising E-mail with three way, prevention by server level, prevention by construction of network level, prevention by client level. we designed a prevention system for Spam-mail and implemented it by Visual Basic.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.11a
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• pp.413-417
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• 2002

E-mail was very particular way of communication in the past, but it becomes one of daily communication methods now. Due to E-mail has a property which is not complete for security, sometimes it is used for purpose of commercial or badthings, therefore it becomes the latest problem to keep off a Spam-mail and commercial advertising E-mail, many ways to keep off were perposed for it. In this paper, I explained how to sort and keep off these Spam-mail and commercial advertising E-mail with three way, prevention by server level, prevention by construction of network level, prevention by client level. we designed a prevention system for Spam-mail and implemented it by Visual Basic.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.223-231
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• 2021

The study aimed to investigate the impact of social networks safety (SNS) on the marketing information quality (MIQ) during the COVID-19 pandemic in Saudi Arabia. The study examines the statistical differences in social networks safety SNS and marketing information quality MIQ according to the demographics such as age, sex, income, and education. For this study purpose, information security and privacy are two components of social networks safety. The research materials are website resources, regular books, journals, and articles. The population includes all Saudi users of social networks. The figures show that active users of the social network reached 25 Million in 2020. The snowball method was used and sample size is 500 respondents and the questionnaire is the tool for the data collection. The Structural Equation Modelling SEM technique is used. Convergent Validity, Discriminate Validity, and Multicollinearity are the main assumptions of structural equation modeling SEM. The findings show the high positive impact of SNS networks safety on MIQ and the statistical differences in such variables refer to education. Finally, the study presents a set of future suggestions to enhance the safety of social networks in Saudi Arabia.

• Journal of International Academy of Physical Therapy Research
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• v.10 no.4
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• pp.1926-1933
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• 2019

Background: Physical therapy has been widely studied in various fields, however, the academic trends and characteristics has not been systematically analyzed. Semantic network analysis is used as an approach for this study. Objective: To explore academic trends and knowledge system in the physiotherapy research in the Journal of International Academy Physical Therapy (J of IAPTR) Study design : Literature review Method: Semantic network analysis was conducted using the titles of 272 articles published in the Journal of IAPTR from 2010 to 2019. Results: Frequency analysis revealed following most frequently used key words; Stroke (27 times), Balance (21 times), Elder (13 times), Forward head posture (FHP, 11 times), Muscle activity (9 times). The relationship between the presented keywords is divided into six subgroups (FHP and pain, walk and quality, elder and balance, stroke and apoptosis, muscle strength and function) according to their correlation and frequency to be used together. Conclusion: The study is considered to be of help to researchers who want to identify research trends in physiotherapy.

• Journal of Distribution Science
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• v.14 no.4
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• pp.47-53
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• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.52
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• pp.47-71
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• 2011

This thesis examines the problems faced in the electronic trade platform for which improvements are necessary, and suggests various ways of overcoming those problems. Practical implications regarding the advancement of Korea's u-TradeHub system are as follows. First, from the technical and legal aspects, to make up for a lack of support systems for spread of users, it is required to promote customized advertising strategies through Ministry of Knowledge Economy and establish a global certification system. Second, document standardization and digitalization should be achieved in advance to make the documents distributed through the e-Trade platform in a seamless manner. Furthermore, an ongoing global network development project should be promoted through the e-Trade platform to achieve standardization. Third, from the operational aspect, it is important to maintain an integrated and systematic relationship with related organizations. Because vertical integration among logistics service providers and GSCM are enabled through the e-Trade platform, it is necessary to standardize global network-based linkage and operating systems.