• Journal of Digital Convergence
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• v.19 no.11
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• pp.135-144
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• 2021

This study investigates the underlying mechanism of YOLO in millennial consumer, especially the influence of perceived economic recession on the present-biased preference. In addition, it was attempted to expand the implicit theory by proposing the individual's entity belief as a mediator for the effect of perceived economic situation on consumers' present-biased seeking behavior. In three experimental studies, undergraduate students who both highly primed and measured negative economic situation showed more favorable attitudes towards present-biased persuasive message and related products. The results of this research provides practical implication for marketers especially in the current situation experiencing economic slowdown due to low economic growth and COVID 19.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.125-138
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• 2022

This study has examined the effect of cognitive resource on purchase intention of scarcity products according to the level of need for cognitive closure. In order to find out the effect on purchase intention for products that are presented a shopping environment is supposed, where various timing of consumer promotion reward exist, and where consumers can easily access and experience a lot of cognitive changes. the effect of how these two influences are adjusted according to the level of need for cognitive closure (NFCC). The study divide into two experiments. Research analyzes the behavioral differences of consumers for scarcity message products according to cognitive resource level with a moderating effect of NFCC. As a result of the study, Research according to the level of cognitive resource, when applied scarcity message product showed a negative effect of the cognitive resource (self-regulating resource) depletion level on the purchase intention of high-involvement product with scarcity message (Hypothesis 1). Consumers' purchase intention for limited products was higher at the non-depleted level than at the cognitive resource depletion level, and this difference was found statistically significant. Next, as a result of examining the difference according to the level of NFCC, the difference in the influence of cognitive resource level on purchase intention of scarcity products was found to be statistically significant where the NFCC was low (Hypothesis 2).

• Journal of Electrical Engineering and Technology
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• v.10 no.1
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• pp.401-407
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• 2015

The increase of image spam, a kind of spam in which the text message is embedded into attached image to defeat spam filtering technique, is a major problem of the current e-mail system. For nearly a decade, content based filtering using text classification or machine learning has been a major trend of anti-spam filtering system. Recently, spammers try to defeat anti-spam filter by many techniques. Text embedding into attached image is one of them. We proposed an ontology spam filters. However, the proposed system handles only text e-mail and the percentage of attached images is increasing sharply. The contribution of the paper is that we add image e-mail handling capability into the anti-spam filtering system keeping the advantages of the previous text based spam e-mail filtering system. Also, the proposed system gives a low false negative value, which means that user's valuable e-mail is rarely regarded as a spam e-mail.

• Women's Health Nursing
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• v.17 no.3
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• pp.304-315
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• 2011

Purpose: The purpose of this study was to understand the meaning and nature of the lived experience of women with severe dysmenorrhea. Methods: Hermeneutic phenomenology by van Mannen and feminist philosophy informed this study involving 20 women who were 10~40 years old. Data was collected by using focus group interview 2 times from 10 women and in-depth interview from other 10 women from September to December, 2010. Results: The essential themes were message from body, deconstruction of negative stereotyped body, and authorship of my body. Participants described their own painful experiences. They recognized that psychological stress impacted on severe dysmenorrhea, so they made self caring time. They had positive attitude to menstruation, said that dysmenorrhea was not illness, but normal life process. They had internal strength, wisdom, and sistership. Conclusion: This study revealed meaning of pain experience in sociocultural context. This finding have implications for health care provider's empathic and holistic practice.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.21 no.5
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• pp.1200-1207
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• 1996

The paper presents and analyzes two efficient burst-level bandwidth reservation protocols for multi-hop ATM Local Area Networks. With the tell-and-wait (TNW) protocol and the tell-and-go (TNG) protocol[6], a negative acknowledgmen(NACK) message representing the bandwidth starvation on a switch on the source-destnation path can be always sent by a destination. We note that the protocols waste more bandwidth as the round-trip delay increases, since the switches on the path must reserve the bandwidth until the NACK will arrive. Based on this pitfall, the proposed protocols allow and ATM node, rather than a destination node to send a NACK. This allowance can save the needless bandwidth wastage. Using the thinned load approximation method, we show the proposed protocols have good performance and practical simplicity. Thus, the proposed protocols may be candidates for the ABR service in multi-hop ATM LANs and ATM WANs.

• Journal of Information Processing Systems
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• v.15 no.1
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• pp.203-216
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• 2019

The nature of wireless transmission has made wireless sensor networks defenseless against various attacks. This paper presents warning message counter method (WMC) to detect blackhole attack, grayhole attack and sinkhole attack in wireless sensor networks. The objective of these attackers are, to draw the nearby network traffic by false routing information and disrupt the network operation through dropping all the received packets (blackhole attack), selectively dropping the received packets (grayhole and sinkhole attack) and modifying the content of the packet (sinkhole attack). We have also attempted light weighted symmetric key cryptography to find data modification by the sinkhole node. Simulation results shows that, WMC detects sinkhole attack, blackhole attack and grayhole attack with less false positive 8% and less false negative 6%.

• Korea Trade Review
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• v.44 no.2
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• pp.37-49
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• 2019

This paper determines if mandated alcohol health information labelling could be an obstacle to international trade by discussing international trade rules affecting member nations. WTO members could use alcohol labelling rules to protect human health, reduce the consumption of alcohol and provide product information. When a member uses alcohol labelling as a technical regulation or standard, it should comply with TBT Articles 2.2 and 2.4. If a member uses some specific warning messages for their objectives, it should be considered the contribution of the measure, trade restrictiveness, and alternatives. If WTO members want to employ their own alcohol labelling schemes for addressing carcinogenicity, intoxicating effects, dependence potential, effects on children, adolescents and pregnancy, it could be a technical barrier and also create adverse effects on international trade. Therefore, the harms of alcohol are supported by scientific evidence, and for this reason, the international harmonization for alcohol labelling should be discussed openly to prevent negative effects on trade.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1171-1177
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• 2021

Measuring and evaluation of audience's visual message perception are crucial process for scientific production of visual content. This study tried to evaluate the difference of viewer's awareness of visual object depends on his or her inherent characteristics like conservatism using an eye tracker system. Especially, this experiment tested research questions about positive correlation between conservatism and peoples' eye movements following the sound visual messages. 57 subjects participated in the test. Two different groups were exposed to two visual elements representing 'the conservative' and 'the liberal'. The results showed that people tended to have different way of seeing visual objects according to their inherent characteristics. Also by comparing the gaze time at the object and area of interest(AOI) in visual, this study is able to verify the existence of 'positive way of seeing' and 'negative way of seeing'. The two different ways of seeing have their own trail of eye movement.

• The Journal of Information Systems
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• v.32 no.4
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• pp.29-50
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• 2023

Purpose The impact of online reviews is widely acknowledged, with extensive research focused on text-based reviews. However, there's a lack of research regarding reviews in video format. To address this gap, this study aims to explore the connection between company-sponsored product review videos and the extent of directive speech within them. This article analyzed viewer sentiments expressed in video comments based on the level of directive speech used by the presenter. Design/methodology/approach This study involved analyzing speech acts in review videos based on sponsorship and examining consumer reactions through sentiment analysis of comments. We used Speech Act theory to perform the analysis. Findings YouTubers who receive company sponsorship for review videos tend to employ more directive speech. Furthermore, this increased use of directive speech is associated with a higher occurrence of negative consumer comments. This study's outcomes are valuable for the realm of user-generated content and natural language processing, offering practical insights for YouTube marketing strategies.

• Korean Journal of Health Education and Promotion
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• v.23 no.2
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• pp.77-89
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• 2006

Objectives: Recent studies have shown that tailoring to women's individual beliefs and stage of cancer screening adoption increase the probability that cancer screening will ensue. To identify variables associated with cancer screening behavior, many studies for cancer screening have used the Transtheoretical Model(TTM). This study was carried out to identity the cognitive and behavioral factors associated with breast cancer screening by stages of change among women, forties aged. Methods: Building on the TTM constructs, we collected the data to test the association with cognitive and behavioral factors for breast cancer screening by stage of change among women, forties aged (N=232), using the self-reported questionnaire. The stages of change were grouped according to screening participation and intention for breast cancer as precontemplation, contemplation, preparation, action, and maintenance. We found out the association between breast cancer screening and cognitive and behavioral factors, and testified the difference between stages of change by chi-square test, one-way ANOVA, and multiple comparison analysis(Duncan test). Results: Analyses of 232 women showed that participation on mammography was 68.1% within lifetime and 46.1% within last 2 years, and we found out the association with breast cancer screening participation, intention and cognitive-behavioral factors. The stages of change based on participation and intention were different from the decisional balance, the screening attitude, and the self-efficacy(p<0.01). The decisional balance was differ from stages of change because the difference on opinions about pros(positives) and cons(negative) were likely to significant by stages of change(p<0.05, p<0.01). Conclusion: To increase the screening rate for breast cancer, it should be developed the tailored message and recommend guideline. And the tailored message should be designed to increase the pros of breast cancer screening(mammography) and to decrease the cons, and considered the woman's stage of adoption.