• 한국프랜차이즈경영연구
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• 제12권1호
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• pp.45-55
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• 2021

Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

• 대한기계학회:학술대회논문집
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• 대한기계학회 2008년도 추계학술대회A
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• pp.372-377
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• 2008

Camber with positive deflection is one of the very important design parameters in the manufacture of railway coach. Positive camber is defined as concave shape such as an arch and it increases the strength of structure remarkably. But during the operation of a structure, the positive camber turns into negative camber and it loses the strength of structure. Therefore we should consider the camber effect when we evaluate the fatigue strength of negative cambered structure. For this purpose, we made a model of negative cambered locomotive car body and performed structural analysis and also we measured the dynamic loads at critical points during commercial line operation. Fatigue strength of locomotive was calculated by applying Miner's damage accumulation rule. Fatigue strength of the two locomotives which have different camber were compared to find out the effect of camber on dynamic load amplitude. We found that the more negative camber a locomotive had, the shorter fatigue strength obtained.

• 가정과삶의질연구
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• 제30권5호
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• pp.135-147
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• 2012

The purposes of this study were to uncover the relationships and correlations between mental health, resilience and happiness. The sample consisted of 184 intermarried Korean men. The data were analyzed by means of frequency, Pearson's correlation, and multiple regression analysis using SPSS. The major findings were as follows; Mental health was negatively correlated with resilience and happiness, except for the component of negative emotion. Additionally, resilience was positively correlated with feelings of happiness and positive emotion. Second, social maladaptation and depression had a negative influence on resilience and a negative influence on happiness. Resilience had a mediating effect on mental health and feelings of happiness. Resilience had a mediating effect on mental health and positive emotion, while resilience had a mediating effect on mental health and negative emotion. In conclusion, in order to improve happiness it is important to mediate on intermarried Korean men's resilience through special education programs and counseling.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2001년도 추계학술대회논문집 II
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• pp.739-744
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• 2001

In order to investigate the stability of magneto-rheological fluid based squeeze film damper (MR-SFD), its negative stiffness effect, which arises from magnetization of MR-SFD, is identified theoretically and experimentally. The analytical model of MR-SFD includes the magnetic circuit as well as the displacement stiffness associated with the squeeze mode of MRF. Extensive experiments are carried out to measure the magnetic attraction forces generated in the MR-SFD, with the excitation frequency and the eccentricity of the journal varied, which are controlled by an active magnetic bearing. The simulation and experimental results are found to be in good agreement. It is concluded that the negative stiffness effect dominates only in the low frequency region because its effect diminishes in the high frequency region due to the eddy-current loss.

• Structural Engineering and Mechanics
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• 제34권2호
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• pp.189-211
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• 2010

The behaviour of a reinforced concrete tension member is governed by the contribution of concrete between cracks, tension stiffening effect. Under highly repeated loading, this contribution is progressively reduced and the member response approximates that given by the fully cracked member. When focusing on the unloaded state, experiments show deformations larger than those of the naked reinforcement. This has been referred to as negative tension stiffening and is due to the fact that concrete carries compressive stresses along the crack spacing, even thought the tie is subjected to an external tensile force. In this paper a cycle-dependent approach is presented to reproduce the behaviour of the axially loaded tension member, paying attention to the negative tension stiffening contribution. The interaction of cyclic bond degradation and time-dependent effects of concrete is investigated. Finally, some practical diagrams are given to account for the negative tension stiffening effect in reinforced concrete elements.

• 한국치위생학회지
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• 제8권4호
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• pp.79-88
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• 2008

This study was done to investigate the negative word-of-mouth style and effect of communication with negative word-of-mouth from dental clinic patients. Data were collected from 223 dental clinic patients living in Seoul and GyeongGi-Do. The study was collected from October 15th to October 29th, 2007 with self-recording questionnaires. The results of this study were as follows. First of all, in the characteristic of relationships category, subject who were negative word-of-mouth was more 'persuader person' than others. The results showed that the general characteristics of subjects was effective factor of word-of-mouth. Secondly, the behavior scale which was based of negative word-of-mouth was not suitable of the satisfaction of dental clinic service. This results meant the low satisfaction of dental services haven't relation with negative word-of-mouth. Thirdly, 33% of people who have complaints spread negative word-of-mouth. Finally, the main reason of dissatisfaction was long-waiting time for dental clinic service. The results showed the adjustment of dental clinic system and staffs service will prevent negative word-of-mouth spread.

• 간호행정학회지
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• 제12권2호
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• pp.213-224
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• 2006

Purpose: This study examined Korean nurses' job attitude (i.e., satisfaction and burnout) regarding the extent to which organization's emotion display rule influences on job attitudes through emotion-related variables (i.e., negative emotion suppress behavior and inauthenticity), thereby examining mediation effects of negative emotion suppress behavior and inauthenticity. Method: Using a survey to nurses working in various general hospitals in Korea, structural equation modeling was adopted. Result: Emotion display rule affected outcome variables but these effects were mostly observed via the two mediators, negative emotion suppress and inauthenticity, which largely supports the research model. Conclusion: Individuals who perceived stronger emotional display rule suppressed more their negative emotion, and also perceived more inauthenticity. In turn, negative emotion suppress behavior only affected job burnout positively. Inauthenticity showed a negative effect on job satisfaction while it had a positive effect on burnout. The study provided directions for future research and practical implications to help nurses' effective job performance.

• 아동학회지
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• 제36권4호
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• pp.1-16
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• 2015

The purpose of this study was to examine the bidirectional relationship between the negative emotionality of 0-to 3-year-old and maternal parenting styles, focusing on warmth and reactivity. Four waves of panel data from the Korean Children Panel Study(KCPS) were analyzed in this study by means of autoregressive cross-lagged modeling. The results of this study were as follows. First, negative emotionality and maternal parenting styles were consistently stable for 0-to 3-year-old. Second, a bidirectional relationship between negative emotionality and maternal warmth parenting styles was confirmed according to the appearance of both parent and child effects. In other words, higher levels of negative emotionality was associated with lower maternal warmth parenting styles across time and in both directions. Additionally, the relationship between negative emotionality and maternal reactivity parenting styles were partially identified as being bidirectional in nature, whilst also being related to age. These findings suggested that parent education aimed at strengthening parenting skills, and programs designed to relieve negative emotionality of 0-to 3-year-olds are clearly needed.

• Human Ecology Research
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• 제53권4호
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• pp.405-412
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• 2015

This study investigated the moderating effect of negative emotionality on the association between teacher-child intimacy and peer interaction based on a differential susceptibility model. The participants were 252 three-year-old children recruited from a day care center and preschool located in Incheon and Gyeonggi province. The teacher-child relationship was measured on a Student-Teacher Relationship Scale. This measure is a type of teacher's report with ratings based on a teacher's daily observations. This scale is composed of closeness items on the degree of warmth and open communication in teacher-child relationships. Peer interactions were measured with a Penn Interactive Peer Play Scale. This measure is composed of play interaction items, play disruption items and play disconnection. Negative emotionality was measured with Child Behavior Questionnaire. Teachers measured teacher-child intimacy and peer interaction scales. Parents reported children's negative emotionality. The research showed that negative emotionality moderated the association of teacher-child intimacy, play interaction, play isolation and play disruption. The magnitude of association between teacher-child intimacy and play disconnection as well as play interaction was greater for high levels of negative emotionality. Teacher-child intimacy was significantly associated with play disruption only for high levels of negative emotionality. The findings of this study support a differential susceptibility model.

• 한국진공학회:학술대회논문집
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• 한국진공학회 2013년도 제45회 하계 정기학술대회 초록집
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• pp.191.2-191.2
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• 2013

The negative photoconductivity was frequently observed in some semiconductors. It was known that the origin of the negative photoresponse from ZnO is molecular chemisorption or the charging effect of nanoparticles in bulk matrix. However, the origin of the negative photoresponse of thin film was not still clear. One of possible explanation is due to the deep level trap scheme, which describes the origin of the negative photoresponse via defect state under illumination of light. However, the defect states below Fermi level have high capture rate by Coulomb effect, so that these states are usually filled by electrons if the defect states have donor-like character. Therefore the condition which the defect states located in below Fermi level should be partially filled by electrons make more difficult to understand of mechanism of the negative photoresponse. In this study, n-ZnO/p-Si heterojunction diodes were fabricated by UHV RF magnetron sputter. Then, some diodes show the negative photoresponse under ultra-violet light illumination. The defect state of the ZnO was analyzed by photoluminescence and deep level transient spectroscopy. To interpret the negative photoconductivity, band diagram was simulated by using SCAPS program.