• 한국의류산업학회지
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• 제10권4호
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• pp.506-514
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• 2008

The purpose of this study was to investigate the effect of attitude towards parent brand on extended fashion products in case of fashion brand extension. The subjects of this study were 386 college students and data were collected using survey questionnaire. For data analysis, factor analysis and path analysis were applied. The results showed that there were four factors (e.g., familiarity attitude, emotional attitude, value-expressive attitude, utility information attitude) in attitude towards parent brand and six factors (e.g., economical risk, utilitarian risk, social risk, psychological risk, time/advantage loss risk, risk for losing opportunity) under perceived risk in extended product. The results showed that attitude towards parent brand had a negative effect on perceived risk in extended products and had a positive effect on attitude towards extended products. Perceived risk in extended products then had a negative effect on purchase intention of extended products whereas attitude towards extended products had a positive effect on purchase intention of extended products.

• 한국조리학회지
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• 제18권4호
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• pp.70-83
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• 2012

본 연구는 커피전문점 이용자의 기능적 일치성과 자아일치성이 긍정적 감정과 부정적 감정에 어떠한 영향을 미치는지를 실증적으로 규명하고, 이러한 이차원적인 감정 구조가 커피전문점에 대한 태도형성에 미치는 영향을 확인하고자 수행되었다. 서울지역 대학생을 대상으로 총 280부의 자료를 실증분석에 사용하였으며 가설검증을 위해 구조방정식 모형을 이용하였다. 결과를 살펴보면 기능적 일치성은 커피전문점 이용객의 긍정적 감정에 정(+)의 영향을 미치며 부정적 감정에 부(-)의 영향을 미치는 것으로 나타났다. 반면 자아일치성은 커피전문점 이용객의 긍정적 감정에(+)의 영향을 미치는 것으로 밝혀졌다. 마지막으로 커피전문점 이용객의 긍정적 감정은 태도에 정(+)의 영향을 미치고 부정적 감정은 태도에 부(-)의 영향을 미친다는 것이 나타났다. 이 같은 결과는 커피전문점 이용자의 기능적 일치성과 자아일치성이 긍정적 감정과 부정적 감정을 매개로 하여 점포태도형성에 영향을 주는 것을 의미한다.

• Asia pacific journal of information systems
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• 제30권1호
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• pp.1-20
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• 2020

Malicious rumors often emerge online. However, few studies have examined why people spread online rumors. Recognizing that spreading online rumors is not only rational, but also emotional, this paper provides insights into the behavior of online rumor spreading using the cognitive emotion theory. The results show that perceived credibility of online rumors enhances both positive and negative emotions. However, positive emotions affect neither attitude nor behavior, whereas negative emotions affect both aspects of the spreading of online rumors. The results also indicate that prior positive attitude toward object influences negative emotions. Issues involvement moderates the relationship between attitude and behavior.

• 한국생활과학회지
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• 제24권4호
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• 한국보육지원학회지
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• 제14권6호
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• pp.241-255
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• 2018

Objective: The purpose of this research was to examine the moderating effect of children's negative emotionality on the relationship between maternal attitude toward children's emotional expression based on the differential susceptibility model. Methods: Participants were 216 preschool children including 116 boys and 100 girls from day care centers and preschools located in Chungchung province and Seoul. EAS was used to measure the children's negative emotionality. The children's empathy quotient was used to measure empathy. Mothers reported their attitude toward children's emotional expression. Results: The results revealed that the association between empathy and maternal suppression of children's emotional expression was significant only for the children with high levels of negative emotionality. Moreover, the magnitude of association between empathy and maternal acceptance of children's emotional expression was greater for high levels of negative emotionality. Conclusion/Implications: It was concluded that these findings supported the differential susceptibility model.

• 융합정보논문지
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• 제9권8호
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• pp.189-197
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• 2019

본 연구의 목적은 대학생이 인식하는 부모의 긍정적 부정적 양육태도가 다문화 수용에 미치는 영향과 그 과정에서 공동체 의식의 매개효과를 검증하는데 있다. 이를 위해 한국청소년정책연구원 7차 년도 자료를 기준으로 대학교에 입학한 1학년 학생 1,336명을 표본으로 추출하여 회귀분석을 실행하였다. 연구결과를 살펴보면 첫째, 대학생이 인식하는 부모의 긍정적 양육태도는 다문화 수용에 정(+)적인 영향을 미치며, 부정적 양육태도는 다문화 수용에 부(-)적인 영향을 미치는 것으로 나타났다. 둘째, 공동체 의식은 대학생의 다문화 수용에 정(+)적인 영향을 주고, 긍정적 부정적 양육태도와 다문화 수용 사이에 부분매개 역할을 하는 것으로 나타났다. 위와 같은 연구결과를 바탕으로 부모의 긍정적 양육태도와 다문화 수용을 높이고, 긍정적 양육 태도와 공동체 의식을 고취시키기 위한 다양한 프로그램의 개발과 적용을 제시하였다.

• 대한가정학회지
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• 제43권8호
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• pp.99-114
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• 2005

The aim of this study was to estimate the effects of an early childhood environmental education program developed on the basis of relationships among preschoolers' knowledge, emotional attitude, and perceived behavior control of environmental pollution on their knowledge, emotional attitude, perceived behavior control, and behavioral intention. A total of 146 five-year-old preschoolers from eight child-care centers in Seoul and Kyoungki Province participated in this study. The following are the main results of this study. first, the higher the level of knowledge the preschoolers had, the more negative emotional attitude they displayed. Furthermore, the more negative emotional attitude they displayed, the higher the level of perceived behavior control they had. On the contrary, the relationships between knowledge and perceived behavior control varied with exposure situation to environmental pollution. Second, after the environmental education program was administered to the experimental group, the preschoolers from experimental group exhibited more knowledge, more negative emotional attitude, higher perceived behavior control and more active behavioral intention towards environmental pollution than those in the control group.

• 대한간호학회지
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• 제30권2호
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• pp.498-513
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• 2000

The purpose of this study is to construct the nursing-policy and nursing-theory of Korean style by understanding the type of recognition and attitude immanent in Korean people through of Korean people to the Shamanism(巫敎). And this paper is using Q methodology by operant definition. Because individual recognition and attitude to Shammanism is very subjective and individualistic and many-sided. Q statements in this paper are ultimately 38 statements divided into 5 regions, which are abstracted from 285 Q samples. 38 persons in all are objects of P-population. The results of analyses on the characters of each type are as follows. The men who belong to type I is positive to the Shamanism in recognition and attitude at the same time. The men who belong to type II are negative the analysis of the recognition and attitude to Shamanism in recognition, but positive to Shamanism in practical attitude. The men who belong to type III are evidently negative to Shamanism in recognition and attitude at the same time. The men who belong to type IV are positive to Shamanism, but negative or reservative to it in attitude. In conclusion, we could affirm that shamanic care-act which modern medicine discard as only superstition is very deeply rooted in the Korean people'need. In short, Korean people is already and always related to Shamnism, whether positively or negatively. I dare to think this paper might contribute the other disciplines of sciences as basic data.

• 동아시아식생활학회지
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• 제16권5호
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• pp.615-622
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• 2006

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in negative word-of-mouth communication of dissatisfaction responses. Results of the study demonstrated that the inclusion of past behavior improved the predictability of the negative word-of-mouth communication of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by the mediator. In the contests of negative word-of-mouth communication, the effect of past behavior on intention was partially mediated by attitude, subjective norm and perceived behavioral control.

• Asian Journal for Public Opinion Research
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• 제3권3호
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• pp.145-155
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• 2016

Background: Asia is on track to become the region with the most elderly people in the world. The elderly population will reach 922.7 million by the middle of this century. Therefore, they will be cared for by the today's youth. Negative attitudes toward older people can make adolescents more uncomfortable relating to them. Objectives: The objective of this study was to evaluate validity and reliability of Kogan's attitude toward old people among nursing students in Thailand, Myanmar, and Indonesia. Methods: Content validation of the 34-item Kogan's attitude toward old people was examined by three geriatric nursing experts. The reliability was evaluated on 600 nursing students, from nursing colleges in Thailand (200), Myanmar (200), and Indonesia (200). Findings: The attitude scores towards the elderly ranged from 34 to 238. All of the 34 items were found to have significant item-to-total correlations (p< .05). The reliability results were as follows: In Thailand, Cronbach's alpha was .70 for the total scale, .72 for the positive scale, and .68 for the negative scale. In Myanmar, Cronbach's alpha was .68 for the total scale, .65 for the positive scale, and .66 for the negative scale. In Indonesia, Cronbach's alpha was .66 for the total scale, .71 for the positive scale, and .72 for the negative scale. Conclusions: These findings suggest that Kogan's attitude toward old people is reliable and valid for nursing students from Thailand, Myanmar, and Indonesia. However, Kogan's attitude toward old people should be revised by these countries, including changing wording on all items for better reliability. The revised version must then be tested for reliability and validity.