• Archives of design research
• /
• v.19 no.4 s.66
• /
• pp.145-154
• /
• 2006

In today's brand apartment ads, the image of high-tech apartment seeking consumers' convenience thanks to the introduction of ubiquitous and the image of nature-friendly apartment stressing consumers' well-being life have become a main stream. However, it seems that there lacks differentiation in expressing ad images, except some brands. This may also be related to the matter of providing effective communication, which is the ultimate goal of advertisement. Therefore, to suggest the effective communication methods of brand apartment ads, this study semiologically translated first the images thai recent brand apartment ads present, and then in order to review whether these images are properly delivered to consumers, this study conducted the image survey for brand apartment ads with 123 subjects, who are the group of design professionals. As a result, the survey showed that, in the semiological translation of ad expression, meaning sharing is made when ad concept and ad image are semiologically consistent, and it showed that the realization of successful ad communication between advertisers and consumers is possible, which starts from this kind of meaning sharing. Based on the results of this study, we could know that the introduction of semiology into ad planning can be a logical judgment criterion to provide effective ad communication.

• The Journal of the Korea Contents Association
• /
• v.18 no.6
• /
• pp.481-491
• /
• 2018

The purpose of this study is to investigate the nature of the cultural competence of the staff in Saeil Center, which supports the self-reliance of immigrant women by marriage, and to find ways to improve their cultural competence. The assumption is that the higher cultural competence of the staff enhances the quality of their job training for immigrant women by marriage. I conducted the study from June to September, 2017, and in-depth interviewed the staffs from seven Saeil Centers across the country, who had been involved in the job training for immigrant women by marriage for at least three years. The interview data elicited 60 meaningful statements, 27 themes, and 11 thematic units, and I discussed, based on the findings, 1) the low level of contemplation of the staffs on the issues related to immigrant women 2) their limitations of friendly communication and altruistic stance 3) their own conscience of main stream and 4) insufficient cultural competence of the staffs as well as in terms of the organizational operation. Finally, I suggested the necessity of educational programs, and also emphasized the importance of developing multiculturalism in the centers.

• Journal of Fashion Business
• /
• v.8 no.3
• /
• pp.59-69
• /
• 2004

This thesis has an intention to examine how much Bobos, which has appeared as a new ruling class in the age of digital information economy, has had an influence on the fashion design and which aspect Bobos fashion assumes specifically. The existence of Bobos in Korea and its cultural disposition are examined. To do so, questionnaire survey has been performed for 400 persons. According to the result, it is shown that they control themselves thoroughly through exercise and have much interest in their health; for example, they prefer organic agricultural products and nonpolluting foods. They also consume goods reasonably, emphasizing on their own individuality, rather than purchase high-price articles for no good reason, and enjoy their life while seeking for success in the society. Such a disposition is almost same as that in the U.S, showing a small difference in the occupation or origins. It is examined which aspect Bobos fashion design, a new trend, assumes in more detail. Bobos seeks for a thing that is not cheap, has a recognized brand, and is not behind the fashion. They like the nature friendly, classical, and not vulgar thing. design should be casual and practical, and the quality of the material should be good. Especially, an individual disposition is emphasized in Bobos fashion, in which they disregard a brand and try to be the subject of a trend, by creating a fashion by themselves, to express their originality freely. Bobos fashion the first style it harmonizes the appear things not to be matching with each other and depending on pursuing the mix & match. The second style of Bobos fashion nature is friendship and fight. The hazard which it does like that the fact that it attempts is the composition characteristic of idea. The namely design is an utility cheap assuredly with high-class characteristic of subject matter is not a recognize cheap. The third style of Bobos fashion is expressed in nostalgic about the art. Of course Bobos style is not a possibility fashion as main stream of doing still today, but the effect of Bobos is magnified gradually from cultural, social, economic area. It analyzes style is a tendency where trend of the consumer is gradually converted marketing. This paper is meaningful in the sense that Bobos class, which has not been examined yet systematically, and the fashion are connected closely, and the fashion trend in the next is examined.

• Journal of the Korean association of regional geographers
• /
• v.10 no.1
• /
• pp.192-205
• /
• 2004

The purpose of this paper is to analyze the factors, which have influence upon changes of hydrological environment in time series, and evaluate water balance changes caused by urbanization. The results of the analysis and evaluation are as follow: At first, the river runoff at Gwangju River Basin keep base flow of river by storage capacity recharged in June to September and show peak in August and minimum flow in May. The groundwater recharge by urbanization accounted for 46.1% of rainfall at early-urban stage, and decreased to 36.5% and 29.9% in the 1960's and the 1990's respectively, and is likely to decrease to 27.8% in the 2010's. On the other hand, the overland flow was 9.6% of rainfall in the 1960's and 16.2% in the 1990's, and is likely to increase to 18.3% in the 2010's. When such a phenomenon is kept continuously, distorted water balance shall be worsened to create not only frequent occurrence of urban flood but also decreased base flow of Gwangju River to accelerate dry stream phenomenon. The time series study on urban redevelopment and environment maintenance describes distorted phenomenon to supply the information for nature-friendly land use, and examines relations between human activities and natural environment.