• 한국콘텐츠학회논문지
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• 제12권11호
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• pp.422-431
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• 2012

문화콘텐츠시대에서 다양한 소재 개발은 문화산업의 풍부한 콘텐츠를 제공하는데 매우 유용하다. 다양한 소재 가운데서 역사적, 문화적으로 검증된 소재를 조직화하고 특화하여 다른 분야와의 연계는 보다 많은 가능성을 생산하고 있다. 본 연구는 역사적 인물과 음식을 통하여 그 장소에 대한 아이덴티티를 강화하려는 목적을 갖고 있다. 이러한 방안으로 인물이 가지고 있는 역사적 사실에 기초한 장소성을 기반으로 음식 문화와 연계하여 그 범위와 성격을 보다 확장하는 유용한 방식에 대한 고찰이다. 장소적 범위는 이순신장군과 역사 문화적 관련성을 갖고 있는 장소를 중심으로 향토음식개발을 시도한 지역으로 대상을 한정하였다. 따라서 본 연구는 지역을 대표하는 역사적인 인물콘텐츠의 범주를 확대 생산하여 지역적 아이덴티티를 구축하고, 향토음식브랜드개발 및 활성화에 대한 효과적 방향 설정에 기여하고자 하였다.

• 한국식생활문화학회지
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• 제25권3호
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• pp.270-284
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• 2010

The objective of this study was to familiarize people with the native local food of Chungnam Province by developing its regional food as a culture resource. Native Local Food Search and luxury itemization based on regionally-characterized stories enhances self-perception of the national culture, promotes appropriate local images to the public, and contributes to the local economy by increasing regional tourism. Therefore, this study researched local stories of cultural significance, that is, those connected to the history and originality of Chungnam Province, and developed contents related to Chungnam native local food. Features of the native local food were introduced by a story telling method in order to appeal to the five senses. The story was composed for easy understanding of the value of food, and the brand image of Chungnam was developed based on representative historical stories of the region. In this study, the following were developed as representative images of Chungnam: 'Royal meal table of King Moo-ryung' in Kongju was presented by recomposing the story of King Moo-ryung, a famouns king of the Baekje era; 'Mong-yoo-do-won's rice meal table' was introduced via Mongyoo-do-won's painting by Kyeon An, a famous painter of the Chosun era who was born in Seosan. The 'Royal meal table of King Moo-ryung' was set with food made from local farm products, demonstrating the flavor and elegance of the Baekje era. 'Mong-yoo-do-won's rice meal table' resembled Kyeon An's Mong-yoo-do-won-do, which has a background featuring early spring. The rice table was designed to remind people of a flamboyant painting like a scattered peach blossom leaf in the early spring. To verify the health effectiveness of each rice table, the function of each ingredient was investigated through 'Sik-ryo-chan-yo:a dietary treatment', which was published by Soon-Ui Cheon during the Chosan era. According to the results, most of ingredients are certainly beneficial to health, as was recognized in the early Choson era.

• 한국축산식품학회지
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• 제34권3호
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• pp.339-345
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• 2014

This study was performed to develop a rapid immuno-assay kit, by using a specific antigen to detect Hanwoo brand meat. We selected a synthetic antigen specific to our target antibody, named BIO-TAG (Tyr-D-Ala-Phe), by utilizing a computer-based analysis and literature review. BIO-TAG tagged with adjuvant was subcutaneously injected in sheep and Hanwoo. The serum and meat juice of the immunized or non-immunized animal were then analyzed, to measure the titer of antibody by ELISA and Western blot. The amount of antibodies against the BIO-TAG increased (p<0.05) in serum by vaccination. Furthermore, meat juice from the immunized Hanwoo showed greater (p<0.05) antibody titer, compared with those from non-immunized groups. To optimze the dilution factor, we performed dot-ELISA, with various combination levels of BIO-TAG. Results from dot-ELISA showed that 2 mg/mL BIO-TAG was sufficient to distinguish the immunized meat from non-immunized groups. These results support our hypothesis that simple immunization of Hanwoo generates a sufficient amount of antibodies to be detectable in the meat juice by means of the immune-assay. Therefore, specific Hanwoo brand meat can be more precisely identified by our rapid diagnostic kit. This technology can deter possible fraud of counterfeit meat brands in the Korean domestic market with ease and rapidity; and offers a new tool that guarantees consumers high quality Hanwoo brand beef.

• 한국식생활문화학회지
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• 제34권1호
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• pp.1-13
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• 2019

This study was conducted to track the appearance of Aguijjim and its popularity on the national level. Furthermore, changes in the monkfish recipe and how they impacted the consumption of monkfish were investigated. It is assumed that monkfish was consumed by Japanese in Korea during the Japanese colonial era. After liberation, people cooked the fish as soup. In the 1960s, Aguijjim was invented in Masan. There is great controversy regarding how the dish was born. It has been asserted that it was created by one specific person, that refugees with insufficient food developed, and that it is just an advancement of Bugeojjim. Aguijjim restaurants began to appear in Seoul in the 1970s, and in the 1990s streets full of Aguijjim restaurants formed. Moreover, popular music and literature referenced Aguijjim in the late 1990s. As Aguijjim has developed and the formation of Aguijjim street have combined, the consumption of monkfish has increased drastically, leading to its import. As cooking methods have transformed, the fish with the unpleasant look which was thrown out in the past, have dramatically gained public interest. 'Masan Aguijjim' became an independent brand that represents a local food that has also been nationalized in a short amount of time.

• 한국조경학회지
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• 제18권1호
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• pp.9-17
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• 1990

This study was carried out in the Haenahm county as a part of project, the'89 Comprehensive Planning of Rural Area. In order to increase household income of rural area and to meet increasing tourism demand in urban area, several tourism development directions and strategies were suggested in terms of resources, services, and transportation. The major results of this study are summarized as follows ; 1) Core tourism market has to be maintained by inforcement of unique image of the Haenahm county, such as the southern extremeity of Korean peninsula and tourism resources rich land. 2) New tourism products need to be introduced to attract fringe market of this area by use of natural and cultural resources in the Haenahm county, such as terrain, climate, provincial park, music, dance and artifacts. 3) image of this county as a touristic resort would be escalated by development of high quality andclusterized accommodation in urbanized area of the Haenahm county 4) Development of private lodging, production of local brand by native food, beverage and artifacts, introduction of festival by folk song and folk dance would be helpful to stabilize a seasonal fluctuating demand level of ourismandlocalresidentsincome. 5) Diversification of tourism product needs to be provided for tourists in order to increase chances for enjoyment in the destination and to be involved in socially comfortable atmosphere. 6) Package tour by diversification of touristic subregions in this county and linkage system with touristic regions of other counties would helpful to lead visitors to stay long, resulting in increased expenditure.

• 급식외식위생학회지
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• 제5권1호
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• pp.12-18
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• 2024

"Dangol" is a native Korean word originating from 18 century folklore. Dangol is often used as a keyword and term in consumer marketing and foodservice industry research. However, a variety of other terms have also been used to express the concept of Dangol, including loyalty, brand loyalty, Choongsung, Choongsung level, loyal customer, Dangol customer, Dangol intention, and store loyalty. Due to a lack of clear conceptualizations of Dangol, terms such as Dangol, Choongsung, and loyalty are often mixed in their use, even in a single study. This study confirmed whether Dangol is being used interchangeably with loyalty in domestic literature by applying an integrated literature review of studies found on Google Scholar. Of the studies that have been published since 1990, 219 studies were analyzed. The first analysis yielded eight research keywords related to Dangol. Dangol intention, Dangol doctor, and Dangol faith were the most commonly used at 18.2%, followed by Dangol customer and Dangol relationship at 13.6%. The second analysis yielded nine research keywords related to loyalty. Out of the 99 cases, loyalty program occurred most frequently at 46%, followed by loyalty at 20%. The third analysis yielded 22 research keywords related to Choongsung in total. Customer Choongsung was most frequent at 28%, followed by trademark Choongsung at 14%. Finally, the results of the content analysis on Dangol was summarized as "designated relationship for business transaction and the relationship between the seller", "the customer when a single transactional relationship is established continuously".

• 한국축산식품학회지
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• 제28권4호
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• pp.470-479
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• 2008

시중에 유통 중인 브랜드 돈육의 품질 특성을 조사하기 위해 3개 브랜드(Y처리구 :재래돼지$\times$멧돼지, 맥강과 한약제 급여; J처리구 LY$\times$D, 무항생제, 생균제 급여; M처리구 :LY$\times$D)돈육 등심을 구매하여 품질 특성을 분석하였다. 수분과 조회분 함량은 Y처리구가 J와 M처리구에 비해 높았지만, 조지방 함량은 J처리구가 Y와 M처리구에 비해 현저하게 낮았다(p<0.05). Y처리구의 미경산돈이 거세돈보다 수분과 조지방 함량이 현저하게 높았다(p<0.05). Y 처리구의 미경산돈의 pH는 J와 M처리구의 미경산돈에 비해 현저하게 높았다(p<0.05).돈육의 L(명도)값과 W*(백색도)값은 Y처리구가 J와 M처리구에 비해 현저하게 낮았다(p<0.05). 조직 특성 중 탄력성은 J처리구가 Y와 M처리구에 비해 현저하게 높았다(p<0.05). 관능적 점수는 Y처리구가 J와 M처리구에 비해 높았고, M처리구의 미경산돈은 거세돈에 비해 다즙성이 현저하게 높았다(p<0.05).지방산 조성 중 linoleic acid와 arachidonic acid 함량은 Y처리구가 J와 M처리구에 비해 높았지만 palmitic acid, pamitoleic acid, stearic acid 및 oleic acid 함량은 낮았다. 포화지방산 함량은 Y처리구가 J와 M처리구에 비해 낮았지만, 불포화지방산, 필수지방산, 불포화지방산/포화지방산 비, 필수지방산/포화지방산 비 및 필수지방산/불포화지방산 비는 가장 높은 함량을 나타내었다. 성별 간에는 M처리구에서 거세돈이 미경산돈에 비해 stearic acid 함량이 현저하게 높았다(p<0.05). 이상의 결과를 종합해 볼 때 재래돼지$\times$멧돼지를 교잡하여 맥강과 한약재를 급여한 Y처리구가 J와 M처리구에 비해 육의 이화학 특성과 관능적 특성에서 우수한 것으로 나타났다.