• 제목/요약/키워드: National Cultural Dimensions

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Research on chinese college students' perception of korean image

  • Xiaoyue Song;Jinling Wan
    • 국제교류와 융합교육
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    • 제2권2호
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    • pp.9-33
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    • 2022
  • This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

문헌자료와 유물의 과학적 조사를 통한 신여주렴(神輿朱簾)의 연구 (Study on Shinyeojuryeom through Historical Documents and Scientific Analysis)

  • 김선영
    • 복식
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    • 제62권8호
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    • pp.19-27
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    • 2012
  • Shinyeojuryeom is a set of bamboo blinds[Juryeom] enclosing the Korean litter for transporting a mortuary tablet of royal family[Shinyeo] in Joseon dynasty. The blinds were made up of twigs laid horizontally which were joined together by vertical threading, then they were lined and backed with silk fabric. A number of historical documents such as Gukjosangryebopyeon(1758), JeongjoGukjangdogameuigwe(1800) and Gukjangdogam- myeongseseo(1905) provide information on material and structure of the litter and blinds. How- ever, detailed dimensions or specific ingredients of some of the materials were not clearly explained. In order to complement these missing or unclear parts, a close examination and scientific analysis of the litter's material was undertaken. The result newly identified materials of the gold tip tassels and pigments used on twigs as well as partly confirmed information on historical records. This new information will help further understanding and future production of a replica.

문화적 특성에 따른 온라인 구매 후 불평행동에 관한 질적 연구 - 한국과 영국 소비자의 불평행동 형성 과정 비교를 중심으로 - (A Qualitative Study on Consumer Complaint Behavior Based on Cross Cultural Differences -Focusing on the Formation Process of Complaint Behavior by Korea and British Millennial Consumers)

  • 이아름;이진화
    • 한국의류산업학회지
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    • 제22권3호
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    • pp.335-348
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    • 2020
  • This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.

부르디외 문화이론으로 살펴본 인도 지역별 전통자수 (Traditional Embroidery in India based on Bourdieu's Cultural Theory)

  • 김이랑;권미정
    • 한국의류산업학회지
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    • 제23권6호
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    • pp.758-769
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    • 2021
  • The purpose of this study is to analyze the traditional embroidery in India by region based on Bourdieu's cultural theory. As the research methods for this study, literature and case studies were conducted. The results of the study are summarized as follows. First, India's regions could be divided into four distinct regions based on language and religion. The main concepts of Bourdieu's cultural theory, namely the sub-dimensions of field and habitus, were the field of social system, the field of goods & economy, the field of environment/region, culture, and ethnicity. Second, Eastern India's embroidery was influenced by Hinduism and traditional art. The embroidery used various fabrics such as the Applique work, and vivid colors and patterns were mainly used in the Hindu myths, animals, and flower patterns of the embroidery. Third, embroidery in Western India was influenced by exotic cultures like Persian due to geographical conditions, and embroidery via the use of gold threads and various ornaments was developed. Symbolized flower patterns and geometric patterns were used a lot in the respective embroidery. Fourth, embroidery in southern India was influenced by the Dravidian culture and their architectural style, which saw the emergence of an embroidery that used simple colored cross-stitch. Most of the patterns in this embroidery are geometricized. Fifth, Northern Indian embroidery has historically served as the center of power, resulting in an embroidery that uses various forms and materials. In this embroidery, flower patterns are mainly used. Finally, the characteristics of the traditional embroidery of India's each region is based on Bourdieu's cultural theory, which could be summarized as ethnic religiosity, exotic splendor, structural formality, and symbolic power.

온라인커뮤니티에서 문화적 성향이 구전에 미치는 영향 (The Influence of Cultural Orientation on Electronic Word-of-Mouth in Online Communities)

  • 박성호;김판수
    • 산업경영시스템학회지
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    • 제41권4호
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    • pp.228-237
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    • 2018
  • The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.

베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로- (A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation -Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity-)

  • 추호정;장주연;백은수;이하경;김하빈
    • 한국의류학회지
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    • 제46권5호
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    • pp.848-867
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    • 2022
  • As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

국제기업의 리더십 유형과 조직유효성에 국가문화특성이 미치는 영향에 대한 분석 (Analysis on the Effects of National culture to International firm's Leadership styles and organizational Performance)

  • 이정아
    • 통상정보연구
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    • 제16권3호
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    • pp.381-412
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    • 2014
  • 본 연구의 목적은 거래적/변혁적 리더십이 직무만족과 조직몰입에 미치는 영향을 분석함에 있어서 국가문화의 조절효과를 밝혀내는 것이다. 이를 분석하기 위해, 국제경영을 수행하고 있는 해외진출기업과 국내진출 외국기업을 대상으로 설문조사를 실시하였다. 연구결과는 다음과 같다. 첫째, 거래적/변혁적 리더십이 직무만족과 조직몰입에 미치는 영향은 변혁적 리더십이 거래적 리더십보다 더 높은 것으로 나타났다. 둘째, 거래적/변혁적 리더십이 직무만족과 조직몰입에 미치는 국가문화의 조절효과는 남성주의문화성향을 제외한 집단주의, 권력간격, 불활실회피 문화의 조절효과는 변혁적 리더십에 통계적으로 유의한 정(+)의 효과를 보여주었다. 또한 국가문화 단독요인의 경우 유의한 결과를 보여주지 못한 반면 리더십과 문화요인과의 상호작용의 경우 유의한 결과를 나타내고 있다는 점은 해외진출기업이 진출국가의 문화 환경을 고려한 리더십을 선택함으로 보다 나은 조직성과를 달성할 수 있게 할 수 있다는 점에서 매우 의미 있는 시사점을 제공해 줄 수 있을 것이다.

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문화와 정서지능 : 정서지능과 문화적 거리의 관계를 중심으로 (Emotional Intelligence across Cultures: The Relationship between Emotional Intelligence and Cultural Distance)

  • 문태원
    • 경영과정보연구
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    • 제29권2호
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    • pp.119-151
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    • 2010
  • 본 연구는 문화와 정서지능과의 의존관계를 정립하여 정서지능 연구에 새로운 시각을 부여하려고 했다. 본 연구의 전제는 개인정서의 지각, 평가, 표현, 이해, 조절 등이 문화에 크게 영향을 받기 때문에 인간의 다양한 정서 프로세스를 기초로 개발된 정서지능 역시 문화에 많은 영향을 받는다는 것이다. 본 논문은 문화가 정서지능에 미치는 영향을 규명하기 위해서 미국과 한국의 직장인을 대상으로 정서지능을 측정한 후, 정서지능과 문화의 의존관계를 실험하였다. 주어진 상황 아래서 정서적 반응이 문화 간 다양한 변화를 보인다는 것을 입증함으로서 정서지능이 문화에 의존한다는 것을 보였다. 또한, 본 연구는 Bar-On Emotional Quotient-Inventory (EQ-i)의 2차 데이터를 사용하여 13개국의 19,402명의 정서지능과 문화적 거리의 관계를 조사하였다. 연구결과로서 Hofstede의 문화차원 중 권력의 거리 (power distance)만이 정서지능에 유의미한 결과를 보였다.

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특정 대상에 대한 개인 수준의 문화적 성향이 사용자 경험에 미치는 조절효과에 대한 실증적 연구: 미국, 독일, 러시아의 4개 디지털 기기 사용자를 대상으로 (An Empirical Study on How the Moderating Effects of Individual Cultural Characteristics towards a Specific Target Affects User Experience: Based on the Survey Results of Four Types of Digital Device Users in the US, Germany, and Russia)

  • 이인성;최지웅;김소령;이기호;김진우
    • Asia pacific journal of information systems
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    • 제19권1호
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    • pp.113-145
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    • 2009
  • Recently, due to the globalization of the IT(Information Technology) market, devices and systems designed in one country are used in other countries as well. This phenomenon is becoming the key factor for increased interest on cross-cultural, or cross-national, research within the IT area. However, as the IT market is becoming bigger and more globalized, a great number of IT practitioners are having difficulty in designing and developing devices or systems which can provide optimal experience. This is because not only tangible factors such as language and a country's economic or industrial power affect the user experience of a certain device or system but also invisible and intangible factors as well. Among such invisible and intangible factors, the cultural characteristics of users from different countries may affect the user experience of certain devices or systems because cultural characteristics affect how they understand and interpret the devices or systems. In other words, when users evaluate the quality of overall user experience, the cultural characteristics of each user act as a perceptual lens that leads the user to focus on a certain elements of experience. Therefore, there is a need within the IT field to consider cultural characteristics when designing or developing certain devices or systems and plan a strategy for localization. In such an environment, existing IS studies identify the culture with the country, emphasize the importance of culture in a national level perspective, and hypothesize that users within the same country have same cultural characteristics. Under such assumptions, these studies focus on the moderating effects of cultural characteristics on a national level within a certain theoretical framework. This has already been suggested by cross-cultural studies conducted by scholars such as Hofstede(1980) in providing numerical research results and measurement items for cultural characteristics and using such results or items as they increase the efficiency of studies. However, such national level culture has its limitations in forecasting and explaining individual-level behaviors such as voluntary device or system usage. This is because individual cultural characteristics are the outcome of not only the national culture but also the culture of a race, company, local area, family, and other groups that are formulated through interaction within the group. Therefore, national or nationally dominant cultural characteristics may have its limitations in forecasting and explaining the cultural characteristics of an individual. Moreover, past studies in psychology suggest a possibility that there exist different cultural characteristics within a single individual depending on the subject being measured or its context. For example, in relation to individual vs. collective characteristics, which is one of the major cultural characteristics, an individual may show collectivistic characteristics when he or she is with family or friends but show individualistic characteristics in his or her workplace. Therefore, this study acknowledged such limitations of past studies and conducted a research within the framework of 'theoretically integrated model of user satisfaction and emotional attachment', which was developed through a former study, on how the effects of different experience elements on emotional attachment or user satisfaction are differentiated depending on the individual cultural characteristics related to a system or device usage. In order to do this, this study hypothesized the moderating effects of four cultural dimensions (uncertainty avoidance, individualism vs, collectivism, masculinity vs. femininity, and power distance) as suggested by Hofstede(1980) within the theoretically integrated model of emotional attachment and user satisfaction. Statistical tests were then implemented on these moderating effects through conducting surveys with users of four digital devices (mobile phone, MP3 player, LCD TV, and refrigerator) in three countries (US, Germany, and Russia). In order to explain and forecast the behavior of personal device or system users, individual cultural characteristics must be measured, and depending on the target device or system, measurements must be measured independently. Through this suggestion, this study hopes to provide new and useful perspectives for future IS research.

사회적 네트워크 분석을 이용한 온라인 커뮤니티의 참가자 상호작용에 대한 비교 문화적 연구 (A Cross-Cultural Study on the Interaction of Participants in the Online Community Using Social Network Analysis)

  • 이혜준;이동일;우원석
    • 디지털융복합연구
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    • 제14권9호
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    • pp.73-87
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    • 2016
  • 본 연구는 Hofstede의 문화차원을 기준으로 온라인상에서의 문화적 차이를 사회 네트워크 분석을 통해 비교하는 것을 목적으로 한다. 이를 위해 동양 문화권에 속하는 한국과 영미 문화권에 속하는 미국, 영국의 온라인 커뮤니티에서 수집된 휴대폰 관련 구전 데이터를 활용하여 사회 네트워크 분석을 실시하였다. 분석결과 불확실성 회피성향을 반영하는 매개 중앙성을 제외한 모든 사회 네트워크 지표가 오프라인 상에서의 주장과 상반되는 결과를 보였다. 온라인상에서는 네트워크의 밀도와 연결 정도 중앙성, 위세 중앙성이 영미 문화권보다 한국에서 높게 나타나 한국이 영미 문화권보다 개인주의 성향이 강하고, 권력 거리가 작게 나타났다. 커뮤니케이션 속도 또한 한국보다 영미 문화권이 빠를 것으로 예상하였으나, 한국의 커뮤니케이션 속도가 영미 문화권에 비해 더 빠른 것으로 나타났다. 본 연구는 온라인상에서의 문화적 차이가 오프라인과 다르게 나타남을 발견하여 문화권에 대한 고정관념이 온라인 상에 그대로 적용되어서는 안 된다는 점을 확인함과 동시에, 온라인이 일탈의 공간으로써의 역할을 담당할 수 있음을 제시하였다. 또한 본 연구는 온라인상에서의 문화는 오프라인과는 다른 차원에서 접근할 필요가 있음을 확인하였다는 점에서 연구의 의의를 찾을 수 있을 것이다.